India Ayurvedic Products Market Report by Product Type (Healthcare Products, Personal Care Products), Organized/Unorganized (Organized, Unorganized), and Region 2024-2032

India Ayurvedic Products Market Report by Product Type (Healthcare Products, Personal Care Products), Organized/Unorganized (Organized, Unorganized), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A1279
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Market Overview 2024-2032:

The Indian ayurvedic products market size reached INR 748.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 3,207.6 Billion by 2032, exhibiting a growth rate (CAGR) of 17% during 2024-2032. The increasing prevalence of medical disorders, rising health consciousness among consumers, and the easy availability of ayurvedic products through online and offline distribution channels represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
INR 748.5 Billion
Market Forecast in 2032
INR 3,207.6 Billion
Market Growth Rate 2024-2032 17%


Ayurvedic products refer to traditional herbal and natural products based on the traditional Indian system of medicine. They include herbal supplements, teas, oils, and powders made from natural ingredients, such as herbs, spices, roots, and fruits. They promote health and overall well-being by restoring balance to the body and mind and are used to treat various health concerns, such as digestive issues, stress, sleep problems, and skin problems. As they are made from natural ingredients, they have fewer side effects than pharmaceutical drugs and synthetic chemicals. At present, key market players are introducing ayurvedic products according to individual needs and constituent types in India.

India Ayurvedic Products Market Report

India Ayurvedic Products Market Trends:

Rising health concerns due to the side effects of western drugs and the growing awareness about the benefits of natural and organic medicines represent one of the key factors bolstering the market growth in India. In addition, the increasing popularity of ayurvedic products as a safe and healthy alternative to synthetic chemicals and pharmaceuticals is propelling the market growth in the country. Apart from this, the easy availability of ayurvedic products through online and offline distribution channels, coupled with the increasing affordability and easy accessibility of products across both urban and rural regions of the country are fueling the market growth. Moreover, the Government of India (GOI) is undertaking favorable initiatives to support the ayurvedic product industry. For this, the government is organizing exhibitions, trade fairs, and roadshows for the promotion of ayurveda. The government is also investing in different programs to increase the visibility, acceptability, and usage of ayurvedic products in the health system. This, along with the increasing investments in various research and development (R&D) activities for developing new formulations, improving manufacturing processes, and incorporating modern technology into ayurvedic product development is creating a favorable market outlook. Besides this, various strategies to globalize and promote ayurveda with the health system and the increasing number of visitors coming to India to seek ayurvedic treatments and products are offering lucrative growth opportunities to ayurvedic product manufacturers. Other factors, such as changing dietary patterns, increasing prevalence of lifestyle diseases, such as diabetes, obesity, and hypertension, and various incentives and subsidies provided to drug manufacturers and entrepreneurs, are projected to stimulate the growth of the in the country.

 

 
 

 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India ayurvedic products market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type and organized/unorganized.

Product Type Insights:

  • Healthcare Products
    • Ayurvedic Nutraceuticals and Dietary Supplements
    • Ayurvedic Medicines
  • Personal Care Products
    • Skin Care
    • Oral Care
    • Hair Care and Fragrances
       

The report has provided a detailed breakup and analysis of the India ayurvedic products market based on the product type. This includes healthcare products (ayurvedic nutraceuticals and dietary supplements and ayurvedic medicines) and personal care products (skin care, oral care, and hair care and fragrances). According to the report, healthcare products represented the largest segment.

Organized/Unorganized Insights:

 

 
 

 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Organized
  • Unorganized
     

The report has provided a detailed breakup and analysis of the India ayurvedic products market based on the organized/unorganized. This includes organized and unorganized. According to the report, organized represented the largest segment.

Regional Insights:

  • North India
  • East India
  • West and Central India
  • South India
     

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, North India was the largest market for India ayurvedic products. Some of the factors driving the North India ayurvedic products market included inflating disposable incomes levels, expanding e-commerce sector, improving supply chain, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India ayurvedic products market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd., and Amrutanjan Healthcare Limited, etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units INR Billion
Segment Coverage Products Type, Organized/Unorganized, Region
Region Covered North India, East India, West and Central India, South India
Companies Covered Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd., Amrutanjan Healthcare Limited
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India ayurvedic products market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the India ayurvedic products market.
  • The study maps the leading, as well as the fastest-growing, regional markets.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India ayurvedic products industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The Indian ayurvedic products market was valued at INR 748.5 Billion in 2023.

We expect the Indian ayurvedic products market to exhibit a CAGR of 17% during 2024-2032.

The changing consumer inclination from chemical-based drugs towards ayurvedic products, as they aid in increasing resistance to diseases, eliminating impurities, preventing inflammation while improving overall health, etc., is primarily driving the Indian ayurvedic products market. 

The sudden outbreak of the COVID-19 pandemic has led to the growing demand for various ayurvedic products with naturally sourced ingredients across the nation to boost immunity levels and lower the risk of the coronavirus infection.

Based on the product type, the Indian ayurvedic products market has been segregated into healthcare products and personal care products, where healthcare products currently hold the largest market share.

Based on the organized/unorganized, the Indian ayurvedic products market can be categorized into organized and unorganized. Currently, organized exhibits a clear dominance in the market.

On a regional level, the market has been classified into North Indian, East Indian, West and Central Indian, and South Indian, where North Indian currently dominates the Indian ayurvedic products market.

Some of the major players in the Indian ayurvedic products market include Dabur Indian Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd., Amrutanjan Healthcare Limited, etc.

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India Ayurvedic Products Market Report by Product Type (Healthcare Products, Personal Care Products), Organized/Unorganized (Organized, Unorganized), and Region 2024-2032
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