Market Overview 2022-2027:

The India ayurvedic products market reached a value of INR 515.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 1,536.9 Billion by 2027, exhibiting a CAGR of 19.78% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Ayurveda is an ancient science and healthcare system that has been adopted by cultures globally. Ayurveda analyses and cures diseases after understanding an individual’s body type, heartbeat patterns, appearance, vision, etc. There are various protocols and treatments in the ayurvedic system to rectify ailments through the use of herbs, plants, exercise, diet and changes in lifestyle. Throughout the country, various segments of ayurvedic healthcare and personal care products are available. For personal care range, the market is divided into oral care, skincare, make-up, hair care and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic nutraceuticals, ayurvedic medicines and dietary supplements. Corporations throughout the country are focusing on developing innovative ayurvedic products and generating awareness among consumers.

India Ayurvedic Products Market Trends and Drivers:

A key factor driving the Indian ayurvedic products market is increasing popularity of natural and organic medicines and their benefits among the consumers. Factors such as rising health concerns and awareness on the side-effects of western medicines is further driving the consumer preference for ayurvedic products in the country. Moreover, catalysed by economic growth and rising incomes, per capita expenditures on healthcare products have increased significantly over the past few years, creating a positive impact on the ayurvedic products market. The distribution network of ayurvedic products have improved significantly, increasing the accessibility of these products across both urban and rural regions. The government of India is also promoting the usage of ayurvedic products through awareness programmes and subsidies.

IMARC Group’s latest report provides a deep insight into the Indian ayurvedic products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ayurvedic products market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India ayurvedic products market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on products type and organized/unorganized.

Breakup by Products Type:

• Healthcare Products
  • Ayurvedic Nutraceuticals and Dietary Supplements
  • Ayurvedic Medicines
• Personal Care Products
  • Skin Care
  • Oral Care
  • Hair Care and Fragrances
     

Breakup by Organized/Unorganized:

• Organized
• Unorganized
   

Breakup by Region:

• North India
• East India
• West and Central India
• South India
   

This report also includes:

• Key Drivers and Challenges
• Value Chain Analysis
• Imports and Exports
• Porters Five Forces Analysis
• PESTEL Analysis
• Government Regulations
   

Competitive Landscape:

India ayurvedic products market is highly fragmented with the presence of several small and large players competing in terms of price and quality. Some of the major players in the market are:

• Dabur India Ltd.
• Patanjali Ayurved Limited
• The Himalaya Drug Company
• Vicco Laboratories
• Charak Pharma Pvt. Ltd.
• Hamdard Laboratories
• Forest Essentials
• Emami Ltd.
• Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
• Kerala Ayurveda Ltd.
• Amrutanjan Healthcare Limited
   

Report Coverage: