India Ayurvedic Products Market

Market Overview 2025-2033:

The India ayurvedic products market size reached INR 875.9 Billion in 2024. The market is projected to reach INR 3,605.0 Billion by 2033, exhibiting a growth rate (CAGR) of 16.17% during 2025-2033. The market growth is attributed to increasing consumer preference for natural and chemical-free products, rising awareness of health and wellness, growing demand for organic skincare, and expanding e-commerce platforms.

Market Insights:

• North India currently dominates the market in 2024. 
• On the basis of organized/unorganized, the organized segment leads the market in 2024. 
• Based on product type, healthcare products leads the market in 2024. 

Market Size & Forecast:

• 2024 Market Size: INR 875.9 Billion  
• 2033 Projected Market Size: INR 3,605.0 Billion  
• CAGR (2025-2033): 16.17% 
• North India: Largest market in 2024

Ayurvedic products refer to traditional herbal and natural products based on the traditional Indian system of medicine. They include herbal supplements, teas, oils, and powders made from natural ingredients, such as herbs, spices, roots, and fruits. They promote health and overall well-being by restoring balance to the body and mind and are used to treat various health concerns, such as digestive issues, stress, sleep problems, and skin problems. As they are made from natural ingredients, they have fewer side effects than pharmaceutical drugs and synthetic chemicals. At present, key market players are introducing ayurvedic products according to individual needs and constituent types in India.

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India Ayurvedic Products Market Trends:

Rising health concerns due to the side effects of western drugs and the growing awareness about the benefits of natural and organic medicines represent one of the key factors bolstering the market growth in India. In addition, the increasing popularity of ayurvedic products as a safe and healthy alternative to synthetic chemicals and pharmaceuticals is propelling the market growth in the country. Apart from this, the easy availability of ayurvedic products through online and offline distribution channels, coupled with the increasing affordability and easy accessibility of products across both urban and rural regions of the country are fueling the market growth. Moreover, the Government of India (GOI) is undertaking favorable initiatives to support the ayurvedic product industry. For this, the government is organizing exhibitions, trade fairs, and roadshows for the promotion of ayurveda. The government is also investing in different programs to increase the visibility, acceptability, and usage of ayurvedic products in the health system. This, along with the increasing investments in various research and development (R&D) activities for developing new formulations, improving manufacturing processes, and incorporating modern technology into ayurvedic product development is creating a favorable market outlook. Besides this, various strategies to globalize and promote ayurveda with the health system and the increasing number of visitors coming to India to seek ayurvedic treatments and products are offering lucrative growth opportunities to ayurvedic product manufacturers. Other factors, such as changing dietary patterns, increasing prevalence of lifestyle diseases, such as diabetes, obesity, and hypertension, and various incentives and subsidies provided to drug manufacturers and entrepreneurs, are projected to expand the ayurvedic products market size in India.

One of the major trends in the market is the growing adoption of Ayurveda in mainstream wellness and personal care practices. Consumers, particularly younger ones, are actively looking for herbal-based skincare, haircare, and dietary supplements that combine ancient formulas with contemporary convenience. This trend is further driven by celebrity and wellness influencer endorsements on social media. As of January 2025, India had approximately 491 million active social media users. This contributes to improving the reach and visibility of Ayurvedic products online. The increasing online availability of such products is significantly influencing consumer choices and propelling market growth. Startups and established players are both introducing fusion products blending Ayurvedic herbs and modern delivery forms like effervescent tablets, gummies, and serums. This integration of age-old wisdom with contemporary appeal is not only increasing market penetration in Tier I cities but is also developing brand trust and trial among tech-savvy and health-aware consumers.

Along with this, the increased emphasis on sustainability and ethical procurement is significantly influencing the market dynamics. With a rising eco-consciousness, consumers are developing a penchant for brands focusing on sustainable packaging, cruelty-free testing, and the use of sustainably sourced botanicals. This has driven ayurvedic manufacturers to switch to clean-label strategies and invest in traceable, farm-to-shelf supply chains. Additionally, digital transparency programs such as QR codes to trace the source of ingredients are becoming popular to instil confidence in consumers. At the same time, local sourcing programs are enabling rural populations and enhancing employment for herbal farming. As Ayurveda aligns with the international trend of conscious consumerism, companies are experimenting with biodegradable packaging and circular economy systems, thereby making Ayurvedic products not just health-focused but also eco-friendly options.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India ayurvedic products market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product type and organized/unorganized.

Product Type Insights:

• Healthcare Products
  • Ayurvedic Nutraceuticals and Dietary Supplements
  • Ayurvedic Medicines
• Personal Care Products
  • Skin Care
  • Oral Care
  • Hair Care and Fragrances

The report has provided a detailed breakup and analysis of the India ayurvedic products market based on the product type. This includes healthcare products (ayurvedic nutraceuticals and dietary supplements and ayurvedic medicines) and personal care products (skin care, oral care, and hair care and fragrances). According to the report, healthcare products represented the largest segment.

Organized/Unorganized Insights:

• Organized
• Unorganized

The report has provided a detailed breakup and analysis of the India ayurvedic products market based on the organized/unorganized. This includes organized and unorganized. According to the report, organized represented the largest segment.

Regional Insights:

• North India
• East India
• West and Central India
• South India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, North India was the largest market for India ayurvedic products. Some of the factors driving the North India ayurvedic products market included inflating disposable incomes levels, expanding e-commerce sector, improving supply chain, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India ayurvedic products market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. 

The report provides a comprehensive analysis of the competitive landscape in the India ayurvedic products market with detailed profiles of all major companies, including: 

• Dabur India Ltd.
• Patanjali Ayurved Limited
• The Himalaya Drug Company
• Vicco Laboratories
• Charak Pharma Pvt. Ltd.
• Hamdard Laboratories
• Forest Essentials
•  Emami Ltd.
• Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
•  Kerala Ayurveda Ltd.
• Amrutanjan Healthcare Limited

Latest News and Developments:

• On March 19, 2025, Fytika, a prominent nutraceutical company, expanded into the health beverage sector by launching two Ayurvedic health juices: Glycobalance Juice and Kolest Care Juice. Glycobalance Juice combines traditional Ayurvedic ingredients such as Gurmar, Neem, Karela, Vijaysar, Amla, and Methi to support blood sugar regulation and metabolic health. Kolest Care Juice features a blend of Shankpushpi, Arjun Chhal, Jatamansi, Vach, Dhaniya, Pudina, Mulethi, and Lahsun, aiming to promote cardiovascular wellness by managing cholesterol levels and blood pressure. 
• On February 4, 2025, Reliance Retail announced its foray into the Ayurvedic beauty and wellness segment with the launch of a premium in-house brand under its Tira platform. The new product line will include skincare, hair care, body care, and wellness items such as creams, lotions, shampoos, and conditioners, all developed through a vertically integrated production model within the Reliance ecosystem. The brand, set to officially launch in April 2025, will be available both online and across Tira and other Reliance retail outlets, marking the conglomerate’s strategic entry into the growing Ayurvedic beauty market.
• On January 29, 2025, Vedic Pride introduced a groundbreaking face cleanser that integrates Ayurvedic principles with advanced stem cells and nanotechnology. This innovative product aims to rejuvenate the skin at a cellular level by promoting regeneration and enhancing hydration. The cleanser is free from harmful chemicals and packaged sustainably, reflecting the company's commitment to natural and eco-friendly skincare solutions.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India ayurvedic products market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India ayurvedic products market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India ayurvedic products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.