The India ayurvedic products market size reached INR 875.9 Billion in 2024. The market is projected to reach INR 3,605.0 Billion by 2033, exhibiting a growth rate (CAGR) of 16.17% during 2025-2033. The market growth is attributed to increasing consumer preference for natural and chemical-free products, rising awareness of health and wellness, growing demand for organic skincare, and expanding e-commerce platforms.
Ayurvedic products refer to traditional herbal and natural products based on the traditional Indian system of medicine. They include herbal supplements, teas, oils, and powders made from natural ingredients, such as herbs, spices, roots, and fruits. They promote health and overall well-being by restoring balance to the body and mind and are used to treat various health concerns, such as digestive issues, stress, sleep problems, and skin problems. As they are made from natural ingredients, they have fewer side effects than pharmaceutical drugs and synthetic chemicals. At present, key market players are introducing ayurvedic products according to individual needs and constituent types in India.
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Rising health concerns due to the side effects of western drugs and the growing awareness about the benefits of natural and organic medicines represent one of the key factors bolstering the market growth in India. In addition, the increasing popularity of ayurvedic products as a safe and healthy alternative to synthetic chemicals and pharmaceuticals is propelling the market growth in the country. Apart from this, the easy availability of ayurvedic products through online and offline distribution channels, coupled with the increasing affordability and easy accessibility of products across both urban and rural regions of the country are fueling the market growth. Moreover, the Government of India (GOI) is undertaking favorable initiatives to support the ayurvedic product industry. For this, the government is organizing exhibitions, trade fairs, and roadshows for the promotion of ayurveda. The government is also investing in different programs to increase the visibility, acceptability, and usage of ayurvedic products in the health system. This, along with the increasing investments in various research and development (R&D) activities for developing new formulations, improving manufacturing processes, and incorporating modern technology into ayurvedic product development is creating a favorable market outlook. Besides this, various strategies to globalize and promote ayurveda with the health system and the increasing number of visitors coming to India to seek ayurvedic treatments and products are offering lucrative growth opportunities to ayurvedic product manufacturers. Other factors, such as changing dietary patterns, increasing prevalence of lifestyle diseases, such as diabetes, obesity, and hypertension, and various incentives and subsidies provided to drug manufacturers and entrepreneurs, are projected to expand the ayurvedic products market size in India.
One of the major trends in the market is the growing adoption of Ayurveda in mainstream wellness and personal care practices. Consumers, particularly younger ones, are actively looking for herbal-based skincare, haircare, and dietary supplements that combine ancient formulas with contemporary convenience. This trend is further driven by celebrity and wellness influencer endorsements on social media. As of January 2025, India had approximately 491 million active social media users. This contributes to improving the reach and visibility of Ayurvedic products online. The increasing online availability of such products is significantly influencing consumer choices and propelling market growth. Startups and established players are both introducing fusion products blending Ayurvedic herbs and modern delivery forms like effervescent tablets, gummies, and serums. This integration of age-old wisdom with contemporary appeal is not only increasing market penetration in Tier I cities but is also developing brand trust and trial among tech-savvy and health-aware consumers.
Along with this, the increased emphasis on sustainability and ethical procurement is significantly influencing the market dynamics. With a rising eco-consciousness, consumers are developing a penchant for brands focusing on sustainable packaging, cruelty-free testing, and the use of sustainably sourced botanicals. This has driven ayurvedic manufacturers to switch to clean-label strategies and invest in traceable, farm-to-shelf supply chains. Additionally, digital transparency programs such as QR codes to trace the source of ingredients are becoming popular to instil confidence in consumers. At the same time, local sourcing programs are enabling rural populations and enhancing employment for herbal farming. As Ayurveda aligns with the international trend of conscious consumerism, companies are experimenting with biodegradable packaging and circular economy systems, thereby making Ayurvedic products not just health-focused but also eco-friendly options.
IMARC Group provides an analysis of the key trends in each sub-segment of the India ayurvedic products market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product type and organized/unorganized.
Product Type Insights:
The report has provided a detailed breakup and analysis of the India ayurvedic products market based on the product type. This includes healthcare products (ayurvedic nutraceuticals and dietary supplements and ayurvedic medicines) and personal care products (skin care, oral care, and hair care and fragrances). According to the report, healthcare products represented the largest segment.
Organized/Unorganized Insights:
The report has provided a detailed breakup and analysis of the India ayurvedic products market based on the organized/unorganized. This includes organized and unorganized. According to the report, organized represented the largest segment.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, North India was the largest market for India ayurvedic products. Some of the factors driving the North India ayurvedic products market included inflating disposable incomes levels, expanding e-commerce sector, improving supply chain, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the India ayurvedic products market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report.
The report provides a comprehensive analysis of the competitive landscape in the India ayurvedic products market with detailed profiles of all major companies, including:
Report Features | Details |
---|---|
Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | INR Billion |
Segment Coverage | Products Type, Organized/Unorganized, Region |
Region Covered | North India, East India, West and Central India, South India |
Companies Covered | Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd., Amrutanjan Healthcare Limited |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Benefits for Stakeholders:
The India ayurvedic products market was valued at INR 875.9 Billion in 2024.
The ayurvedic products market in India is projected to exhibit a CAGR of 16.17% during 2025-2033, reaching a value of INR 3,605.0 Billion by 2033.
The changing consumer inclination from chemical-based drugs towards ayurvedic products, as they aid in increasing resistance to diseases, eliminating impurities, preventing inflammation while improving overall health, etc., is primarily driving the Indian ayurvedic products market.
The sudden outbreak of the COVID-19 pandemic has led to the growing demand for various ayurvedic products with naturally sourced ingredients across the nation to boost immunity levels and lower the risk of the coronavirus infection.
Based on the product type, the India ayurvedic products market has been segregated into healthcare products and personal care products, where healthcare products currently hold the largest market share.
Based on the organized/unorganized, the India ayurvedic products market can be categorized into organized and unorganized. Currently, organized exhibits a clear dominance in the market.
On a regional level, the market has been classified into North Indian, East Indian, West and Central Indian, and South Indian, where North Indian currently dominates the India ayurvedic products market.
Some of the major players in the India ayurvedic products market include Dabur Indian Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd., Amrutanjan Healthcare Limited, etc.