India Ayurvedic Products Market Size, Share and Forecast 2020-2025

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

India Ayurvedic Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

India ayurvedic products market exhibited double-digit growth during 2014-2019 and is expanding at a CAGR of 14% during 2020-2025. Ayurveda is an ancient science and healthcare system that has been adopted by cultures globally. Ayurveda analyses and cures diseases after understanding an individual’s body type, heartbeat patterns, appearance, vision, etc. There are various protocols and treatments in the ayurvedic system to rectify ailments through the use of herbs, plants, exercise, diet and changes in lifestyle. Throughout the country, various segments of ayurvedic healthcare and personal care products are available. For personal care range, the market is divided into oral care, skin care, make-up, hair care and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic nutraceuticals, ayurvedic medicines and dietary supplements. Corporations throughout the country are focusing on developing innovative ayurvedic products and generating awareness among consumers.

India Ayurvedic Products Market Report

India Ayurvedic Products Market Trends and Drivers:

A key factor driving the Indian ayurvedic products market is increasing popularity of natural and organic medicines and their benefits among the consumers. Factors such as rising health concerns and awareness on the side-effects of western medicines is further driving the consumer preference for ayurvedic products in the country. Moreover, catalysed by economic growth and rising incomes, per capita expenditures on healthcare products have increased significantly over the past few years, creating a positive impact on the ayurvedic products market. The distribution network of ayurvedic products have improved significantly, increasing the accessibility of these products across both urban and rural regions. The government of India is also promoting the usage of ayurvedic products through awareness programmes and subsidies.

IMARC Group’s latest report provides a deep insight into the Indian ayurvedic products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ayurvedic products market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India ayurvedic products market, along with forecasts for growth at the country and state level from 2020-2025. Our report has categorized the market based on products type, organized/unorganized and region.

Market Breakup by Products Type
- Healthcare Products
  - Ayurvedic Nutraceuticals and Dietary Supplements
  - Ayurvedic Medicines
- Personal Care Products
  - Skin Care
  - Oral Care
  - Hair Care and Fragrances

Market Breakup by Organized/Unorganized
- Organized
- Unorganized
Market Breakup by Region

North India
East India
West and Central India
South India

This report also includes:

Historical, Current and Future Market Trends
Key Drivers and Challenges
Value Chain Analysis
Imports and Exports
Porters Five Forces Analysis
PESTEL Analysis
Government Regulations

Competitive Landscape:

India ayurvedic products market is highly fragmented with the presence of several small and large players competing in terms of price and quality. Some of the major players in the market are:

Dabur India Ltd.
Patanjali Ayurved Limited
The Himalaya Drug Company
Vicco Laboratories
Charak Pharma Pvt. Ltd.
Hamdard Laboratories
Forest Essentials
Emami Ltd.
Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
Kerala Ayurveda Ltd.
Amrutanjan Healthcare Limited

Key Questions Answered in This Report:

How has the Indian ayurvedic products market performed so far and how will it perform in the coming years?
What are the key regional markets in the Indian ayurvedic products industry?
What has been the impact of COVID-19 on the Indian ayurvedic products industry?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the Indian ayurvedic products industry?
What are the key driving factors and challenges in the Indian ayurvedic products industry?
What is the structure of the Indian ayurvedic products industry and who are the key players?
What is the degree of competition in the Indian ayurvedic products industry?
What are the profit margins in the Indian ayurvedic products industry?

Report Coverage: