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The India ayurvedic products market reached a value of INR 515.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 1,536.9 Billion by 2027, exhibiting a CAGR of 19.78% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Ayurveda is an ancient science and healthcare system that has been adopted by cultures globally. Ayurveda analyses and cures diseases after understanding an individual’s body type, heartbeat patterns, appearance, vision, etc. There are various protocols and treatments in the ayurvedic system to rectify ailments through the use of herbs, plants, exercise, diet and changes in lifestyle. Throughout the country, various segments of ayurvedic healthcare and personal care products are available. For personal care range, the market is divided into oral care, skincare, make-up, hair care and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic nutraceuticals, ayurvedic medicines and dietary supplements. Corporations throughout the country are focusing on developing innovative ayurvedic products and generating awareness among consumers.
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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A key factor driving the Indian ayurvedic products market is increasing popularity of natural and organic medicines and their benefits among the consumers. Factors such as rising health concerns and awareness on the side-effects of western medicines is further driving the consumer preference for ayurvedic products in the country. Moreover, catalysed by economic growth and rising incomes, per capita expenditures on healthcare products have increased significantly over the past few years, creating a positive impact on the ayurvedic products market. The distribution network of ayurvedic products have improved significantly, increasing the accessibility of these products across both urban and rural regions. The government of India is also promoting the usage of ayurvedic products through awareness programmes and subsidies.
IMARC Group’s latest report provides a deep insight into the Indian ayurvedic products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ayurvedic products market in any manner.
IMARC Group provides an analysis of the key trends in each sub-segment of the India ayurvedic products market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on products type and organized/unorganized.
Breakup by Products Type:
Breakup by Organized/Unorganized:
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Breakup by Region:
This report also includes:
India ayurvedic products market is highly fragmented with the presence of several small and large players competing in terms of price and quality. Some of the major players in the market are:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2021 |
| Historical Period | 2016-2021 |
| Forecast Period | 2022-2027 |
| Units | INR Billion |
| Segment Coverage | Products Type, Organized/Unorganized, Region |
| Region Covered | North India, East India, West and Central India, South India |
| Companies Covered | Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd. and Amrutanjan Healthcare Limited |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2299 Five User License: US$ 3399 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
We expect the India ayurvedic products market to exhibit a CAGR of 19.78% during 2022-2027.
The changing consumer inclination from chemical-based drugs towards natural and organic medicines with numerous health benefits is driving the India ayurvedic products market.
Sudden outbreak of the COVID-19 pandemic has catalyzed the demand for numerous ayurvedic products with naturally-sourced ingredients for boosting immunity and lowering the risk of coronavirus infection.
Based on the product type, the India ayurvedic products market has been segregated into healthcare products and personal care products, where healthcare products currently represent the largest segment.
Based on the organized/unorganized, the India ayurvedic products market can be categorized into organized and unorganized. Currently, organized sector exhibits a clear dominance in the market.
On a regional level, the market has been classified into North India, East India, West and Central India, and South India, where North India currently dominates the market.
Some of the major players in the India ayurvedic products market include Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd., Amrutanjan Healthcare Limited, etc.
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