Market Overview:
India ayurvedic products market exhibited strong growth during 2015-2020 and is expanding at a CAGR of around 15% during 2021-2026. Ayurveda is an ancient science and healthcare system that has been adopted by cultures globally. Ayurveda analyses and cures diseases after understanding an individual’s body type, heartbeat patterns, appearance, vision, etc. There are various protocols and treatments in the ayurvedic system to rectify ailments through the use of herbs, plants, exercise, diet and changes in lifestyle. Throughout the country, various segments of ayurvedic healthcare and personal care products are available. For personal care range, the market is divided into oral care, skin care, make-up, hair care and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic nutraceuticals, ayurvedic medicines and dietary supplements. Corporations throughout the country are focusing on developing innovative ayurvedic products and generating awareness among consumers.
India Ayurvedic Products Market Trends and Drivers:
A key factor driving the Indian ayurvedic products market is increasing popularity of natural and organic medicines and their benefits among the consumers. Factors such as rising health concerns and awareness on the side-effects of western medicines is further driving the consumer preference for ayurvedic products in the country. Moreover, catalysed by economic growth and rising incomes, per capita expenditures on healthcare products have increased significantly over the past few years, creating a positive impact on the ayurvedic products market. The distribution network of ayurvedic products have improved significantly, increasing the accessibility of these products across both urban and rural regions. The government of India is also promoting the usage of ayurvedic products through awareness programmes and subsidies.
IMARC Group’s latest report provides a deep insight into the Indian ayurvedic products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ayurvedic products market in any manner.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India ayurvedic products market, along with forecasts for growth at the country and state level from 2021-2026. Our report has categorized the market based on products type, organized/unorganized and region.
- Market Breakup by Products Type
- Healthcare Products
- Ayurvedic Nutraceuticals and Dietary Supplements
- Ayurvedic Medicines
- Personal Care Products
- Skin Care
- Oral Care
- Hair Care and Fragrances
- Market Breakup by Organized/Unorganized
- Market Breakup by Region
- North India
- East India
- West and Central India
- South India
This report also includes:
- Historical, Current and Future Market Trends
- Key Drivers and Challenges
- Value Chain Analysis
- Imports and Exports
- Porters Five Forces Analysis
- PESTEL Analysis
- Government Regulations
Competitive Landscape:
India ayurvedic products market is highly fragmented with the presence of several small and large players competing in terms of price and quality. Some of the major players in the market are:
- Dabur India Ltd.
- Patanjali Ayurved Limited
- The Himalaya Drug Company
- Vicco Laboratories
- Charak Pharma Pvt. Ltd.
- Hamdard Laboratories
- Forest Essentials
- Emami Ltd.
- Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
- Kerala Ayurveda Ltd.
- Amrutanjan Healthcare Limited
Key Questions Answered in This Report:
- How has the Indian ayurvedic products market performed so far and how will it perform in the coming years?
- What are the key regional markets in the Indian ayurvedic products industry?
- What has been the impact of COVID-19 on the Indian ayurvedic products industry?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the organized/unorganized?
- What are the various stages in the value chain of the Indian ayurvedic products industry?
- What are the key driving factors and challenges in the Indian ayurvedic products industry?
- What is the structure of the Indian ayurvedic products industry and who are the key players?
- What is the degree of competition in the Indian ayurvedic products industry?
- What are the profit margins in the Indian ayurvedic products industry?
Report Coverage:
- Base Year Considered: 2020
- Historical Data Coverage: 2015-2020
- Market Forecast: 2021-2026
- Currency: US$
- Geography Covered: India
- Segments Covered: Products Type, Organized/Unorganized and Region
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Ayurvedic Products Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Products Type
5.5 Market Breakup by Organized/Unorganized
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 PESTEL Analysis
5.11.1 Political
5.11.2 Economic
5.11.3 Social
5.11.4 Legal
5.11.5 Environmental
5.11.6 Technological
5.12 Price Analysis
5.12.1 Price Indicators
5.12.2 Price Structure
5.12.3 Margin Analysis
6 Market Breakup by Product Type
6.1 Healthcare Products
6.1.1 Market Trends
6.1.2 Market Breakup by Type
6.1.2.1 Ayurvedic Nutraceuticals and Dietary Supplements
6.1.2.1 Market Trends
6.1.2.2 Market Forecast
6.1.2.2 Ayurvedic Medicines
6.1.2.2.1 Market Trends
6.1.2.2.2 Market Forecast
6.1.3 Market Forecast
6.2 Personal Care Products
6.2.1 Market Trends
6.2.2 Market Breakup by Type
6.2.2.1 Skin Care
6.2.2.1.1 Market Trends
6.2.2.1.2 Market Forecast
6.2.2.2 Oral Care
6.2.2.2.1 Market Trends
6.2.2.2.2 Market Forecast
6.2.2.3 Hair Care and Fragrances
6.2.2.3.1 Market Trends
6.2.2.3.2 Market Forecast
6.2.3 Market Forecast
7 Market Breakup by Organized/Unorganized
7.1 Organized
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Unorganized
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Region
8.1 North India
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 West and Central India
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 South India
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 East India
8.4.1 Market Trends
8.4.2 Market Forecast
9 Imports and Exports
10 Government Regulations
11 Strategic Recommendations
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
12.3 Profiles of Key Players
12.3.1 Dabur India Ltd.
12.3.2 Patanjali Ayurved Limited
12.3.3 The Himalaya Drug Company
12.3.4 Vicco Laboratories
12.3.5 Charak Pharma Pvt. Ltd.
12.3.6 Hamdard Laboratories
12.3.7 Forest Essentials
12.3.8 Emami Ltd.
12.3.9 Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
12.3.10 Kerala Ayurveda Ltd.
12.3.11 Amrutanjan Healthcare Limited
List of Figures
Figure 1: India: Ayurvedic Products Market: Major Drivers and Challenges
Figure 2: India: Ayurvedic Products Market: Sales Value (in Billion US$), 2015-2020
Figure 3: India: Ayurvedic Products Market: Breakup by Products Type (in %), 2020
Figure 4: India: Ayurvedic Products Market: Breakup by Organized/Unorganized (in %), 2020
Figure 5: India: Ayurvedic Products Market: Breakup by Region (in %), 2020
Figure 6: India: Ayurvedic Products Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: India: Ayurvedic Products Industry: SWOT Analysis
Figure 8: India: Ayurvedic Products Industry: Value Chain Analysis
Figure 9: India: Ayurvedic Products Industry: Porter’s Five Forces Analysis
Figure 10: India: Ayurvedic Products Industry: PESTEL Analysis
Figure 11: India: Ayurvedic Products (Healthcare Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: India: Ayurvedic Products (Healthcare Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: India: Ayurvedic Products (Personal Care Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: India: Ayurvedic Products (Personal Care Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: India: Ayurvedic Healthcare Products (Ayurvedic Nutraceuticals and Dietary Supplements) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: India: Ayurvedic Healthcare Products (Ayurvedic Nutraceuticals and Dietary Supplements) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: India: Ayurvedic Healthcare Products (Ayurvedic Medicines) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: India: Ayurvedic Healthcare Products (Ayurvedic Medicines) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: India: Ayurvedic Personal Care Products (Skin Care) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: India: Ayurvedic Personal Care Products (Skin Care) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: India: Ayurvedic Personal Care Products (Oral Care) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: India: Ayurvedic Personal Care Products (Oral Care) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: India: Ayurvedic Personal Care Products (Hair Care and Fragrances) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: India: Ayurvedic Personal Care Products (Hair Care and Fragrances) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: India: Ayurvedic Products (Organized) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: India: Ayurvedic Products (Organized) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: India: Ayurvedic Products (Unorganized) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: India: Ayurvedic Products (Unorganized) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: North India: Ayurvedic Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: North India: Ayurvedic Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: West and Central India: Ayurvedic Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: West and Central India: Ayurvedic Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: South India: Ayurvedic Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: South India: Ayurvedic Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: East India: Ayurvedic Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: East India: Ayurvedic Products Market Forecast: Sales Value (in Million US$), 2021-2026
List of Tables
Table 1: India: Ayurvedic Products Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Ayurvedic Products Market Forecast: Breakup by Products Type (in Million US$), 2021-2026
Table 3: India: Ayurvedic Products Market Forecast: Breakup by Organized/Unorganized (in Million US$), 2021-2026
Table 4: India: Ayurvedic Products Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: India: Ayurvedic Products Market: Competitive Structure
Table 6: India: Ayurvedic Products Market: Key Players