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India Ayurvedic Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The India ayurvedic products market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 15% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Ayurveda is an ancient science and healthcare system that has been adopted by cultures globally. Ayurveda analyses and cures diseases after understanding an individual’s body type, heartbeat patterns, appearance, vision, etc. There are various protocols and treatments in the ayurvedic system to rectify ailments through the use of herbs, plants, exercise, diet and changes in lifestyle. Throughout the country, various segments of ayurvedic healthcare and personal care products are available. For personal care range, the market is divided into oral care, skincare, make-up, hair care and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic nutraceuticals, ayurvedic medicines and dietary supplements. Corporations throughout the country are focusing on developing innovative ayurvedic products and generating awareness among consumers.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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India Ayurvedic Products Market Trends and Drivers:

A key factor driving the Indian ayurvedic products market is increasing popularity of natural and organic medicines and their benefits among the consumers. Factors such as rising health concerns and awareness on the side-effects of western medicines is further driving the consumer preference for ayurvedic products in the country. Moreover, catalysed by economic growth and rising incomes, per capita expenditures on healthcare products have increased significantly over the past few years, creating a positive impact on the ayurvedic products market. The distribution network of ayurvedic products have improved significantly, increasing the accessibility of these products across both urban and rural regions. The government of India is also promoting the usage of ayurvedic products through awareness programmes and subsidies.

IMARC Group’s latest report provides a deep insight into the Indian ayurvedic products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ayurvedic products market in any manner.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India ayurvedic products market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on products type and organized/unorganized.

Breakup by Products Type:

  • Healthcare Products
    • Ayurvedic Nutraceuticals and Dietary Supplements
    • Ayurvedic Medicines
  • Personal Care Products
    • Skin Care
    • Oral Care
    • Hair Care and Fragrances
       

Breakup by Organized/Unorganized:

 

 
 

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  • Organized
  • Unorganized
     

Breakup by Region:

  • North India
  • East India
  • West and Central India
  • South India
     

This report also includes:

    • Key Drivers and Challenges
    • Value Chain Analysis
    • Imports and Exports
    • Porters Five Forces Analysis
    • PESTEL Analysis
    • Government Regulations
       

    Competitive Landscape:

    India ayurvedic products market is highly fragmented with the presence of several small and large players competing in terms of price and quality. Some of the major players in the market are:

    • Dabur India Ltd.
    • Patanjali Ayurved Limited
    • The Himalaya Drug Company
    • Vicco Laboratories
    • Charak Pharma Pvt. Ltd.
    • Hamdard Laboratories
    • Forest Essentials
    • Emami Ltd.
    • Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
    • Kerala Ayurveda Ltd.
    • Amrutanjan Healthcare Limited
       

    Report Coverage:

    Report Features Details
    Base Year of the Analysis 2020
    Historical Period 2015-2020
    Forecast Period 2021-2026
    Units US$ Billion
    Segment Coverage Products Type, Organized/Unorganized, Region
    Region Covered North India, East India, West and Central India, South India
    Companies Covered Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd. and Amrutanjan Healthcare Limited
    Customization Scope 10% Free Customization
    Report Price and Purchase Option Single User License $ 1999
    Five User License $ 2999
    Corporate License $ 3999
    Post-Sale Analyst Support 10-12 Weeks
    Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

    1    Preface
    2    Scope and Methodology

        2.1    Objectives of the Study
        2.2    Stakeholders
        2.3    Data Sources
            2.3.1    Primary Sources
            2.3.2    Secondary Sources
        2.4    Market Estimation
            2.4.1    Bottom-Up Approach
            2.4.2    Top-Down Approach
        2.5    Forecasting Methodology
    3    Executive Summary
    4    Introduction

        4.1    Overview
        4.2    Key Industry Trends
    5    India Ayurvedic Products Market
        5.1    Market Overview
        5.2    Market Performance
        5.3    Impact of COVID-19
        5.4    Market Breakup by Products Type
        5.5    Market Breakup by Organized/Unorganized
        5.6    Market Breakup by Region
        5.7    Market Forecast
        5.8    SWOT Analysis
            5.8.1    Overview
            5.8.2    Strengths
            5.8.3    Weaknesses
            5.8.4    Opportunities
            5.8.5    Threats
        5.9    Value Chain Analysis
        5.10    Porters Five Forces Analysis
            5.10.1    Overview
            5.10.2    Bargaining Power of Buyers
            5.10.3    Bargaining Power of Suppliers
            5.10.4    Degree of Competition
            5.10.5    Threat of New Entrants
            5.10.6    Threat of Substitutes
        5.11    PESTEL Analysis
            5.11.1    Political
            5.11.2    Economic
            5.11.3    Social
            5.11.4    Legal
            5.11.5    Environmental
            5.11.6    Technological
        5.12    Price Analysis
            5.12.1    Price Indicators
            5.12.2    Price Structure
            5.12.3    Margin Analysis
    6    Market Breakup by Product Type
        6.1    Healthcare Products 
            6.1.1    Market Trends
            6.1.2    Market Breakup by Type
                6.1.2.1   Ayurvedic Nutraceuticals and Dietary Supplements 
                    6.1.2.1  Market Trends
                    6.1.2.2  Market Forecast
                6.1.2.2    Ayurvedic Medicines 
                    6.1.2.2.1  Market Trends
                    6.1.2.2.2  Market Forecast
            6.1.3    Market Forecast
        6.2    Personal Care Products 
            6.2.1    Market Trends
            6.2.2    Market Breakup by Type
                6.2.2.1   Skin Care 
                    6.2.2.1.1  Market Trends
                    6.2.2.1.2  Market Forecast
                6.2.2.2    Oral Care 
                    6.2.2.2.1  Market Trends
                    6.2.2.2.2  Market Forecast
                6.2.2.3    Hair Care and Fragrances 
                    6.2.2.3.1  Market Trends
                    6.2.2.3.2  Market Forecast
            6.2.3    Market Forecast
    7    Market Breakup by Organized/Unorganized
        7.1    Organized 
            7.1.1    Market Trends
            7.1.2    Market Forecast
        7.2    Unorganized 
            7.2.1    Market Trends
            7.2.2    Market Forecast
    8    Market Breakup by Region
        8.1    North India
            8.1.1    Market Trends
            8.1.2    Market Forecast
        8.2    West and Central India
            8.2.1    Market Trends
            8.2.2    Market Forecast
        8.3    South India
            8.3.1    Market Trends
            8.3.2    Market Forecast
        8.4    East India
            8.4.1    Market Trends
            8.4.2    Market Forecast
    9    Imports and Exports 
    10    Government Regulations
    11      Strategic Recommendations
    12    Competitive Landscape

        12.1    Market Structure
        12.2    Key Players
        12.3    Profiles of Key Players
            12.3.1    Dabur India Ltd.  
            12.3.2    Patanjali Ayurved Limited
            12.3.3    The Himalaya Drug Company  
            12.3.4    Vicco Laboratories 
            12.3.5    Charak Pharma Pvt. Ltd. 
            12.3.6    Hamdard Laboratories 
            12.3.7    Forest Essentials
            12.3.8    Emami Ltd. 
            12.3.9    Shree Baidyanath Ayurved Bhawan Pvt. Ltd.  
            12.3.10      Kerala Ayurveda Ltd. 
            12.3.11      Amrutanjan Healthcare Limited

    List of Figures

    Figure 1: India: Ayurvedic Products Market: Major Drivers and Challenges
    Figure 2: India: Ayurvedic Products Market: Sales Value (in Billion US$), 2015-2020
    Figure 3: India: Ayurvedic Products Market: Breakup by Products Type (in %), 2020
    Figure 4: India: Ayurvedic Products Market: Breakup by Organized/Unorganized (in %), 2020
    Figure 5: India: Ayurvedic Products Market: Breakup by Region (in %), 2020
    Figure 6: India: Ayurvedic Products Market Forecast: Sales Value (in Billion US$), 2021-2026
    Figure 7: India: Ayurvedic Products Industry: SWOT Analysis
    Figure 8: India: Ayurvedic Products Industry: Value Chain Analysis
    Figure 9: India: Ayurvedic Products Industry: Porter’s Five Forces Analysis
    Figure 10: India: Ayurvedic Products Industry: PESTEL Analysis
    Figure 11: India: Ayurvedic Products (Healthcare Products) Market: Sales Value (in Million US$), 2015 & 2020
    Figure 12: India: Ayurvedic Products (Healthcare Products) Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 13: India: Ayurvedic Products (Personal Care Products) Market: Sales Value (in Million US$), 2015 & 2020
    Figure 14: India: Ayurvedic Products (Personal Care Products) Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 15: India: Ayurvedic Healthcare Products (Ayurvedic Nutraceuticals and Dietary Supplements) Market: Sales Value (in Million US$), 2015 & 2020
    Figure 16: India: Ayurvedic Healthcare Products (Ayurvedic Nutraceuticals and Dietary Supplements) Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 17: India: Ayurvedic Healthcare Products (Ayurvedic Medicines) Market: Sales Value (in Million US$), 2015 & 2020
    Figure 18: India: Ayurvedic Healthcare Products (Ayurvedic Medicines) Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 19: India: Ayurvedic Personal Care Products (Skin Care) Market: Sales Value (in Million US$), 2015 & 2020
    Figure 20: India: Ayurvedic Personal Care Products (Skin Care) Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 21: India: Ayurvedic Personal Care Products (Oral Care) Market: Sales Value (in Million US$), 2015 & 2020
    Figure 22: India: Ayurvedic Personal Care Products (Oral Care) Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 23: India: Ayurvedic Personal Care Products (Hair Care and Fragrances) Market: Sales Value (in Million US$), 2015 & 2020
    Figure 24: India: Ayurvedic Personal Care Products (Hair Care and Fragrances) Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 25: India: Ayurvedic Products (Organized) Market: Sales Value (in Million US$), 2015 & 2020
    Figure 26: India: Ayurvedic Products (Organized) Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 27: India: Ayurvedic Products (Unorganized) Market: Sales Value (in Million US$), 2015 & 2020
    Figure 28: India: Ayurvedic Products (Unorganized) Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 29: North India: Ayurvedic Products Market: Sales Value (in Million US$), 2015 & 2020
    Figure 30: North India: Ayurvedic Products Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 31: West and Central India: Ayurvedic Products Market: Sales Value (in Million US$), 2015 & 2020
    Figure 32: West and Central India: Ayurvedic Products Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 33: South India: Ayurvedic Products Market: Sales Value (in Million US$), 2015 & 2020
    Figure 34: South India: Ayurvedic Products Market Forecast: Sales Value (in Million US$), 2021-2026
    Figure 35: East India: Ayurvedic Products Market: Sales Value (in Million US$), 2015 & 2020
    Figure 36: East India: Ayurvedic Products Market Forecast: Sales Value (in Million US$), 2021-2026

    List of Tables

    Table 1: India: Ayurvedic Products Market: Key Industry Highlights, 2020 and 2026
    Table 2: India: Ayurvedic Products Market Forecast: Breakup by Products Type (in Million US$), 2021-2026
    Table 3: India: Ayurvedic Products Market Forecast: Breakup by Organized/Unorganized (in Million US$), 2021-2026
    Table 4: India: Ayurvedic Products Market Forecast: Breakup by Region (in Million US$), 2021-2026
    Table 5: India: Ayurvedic Products Market: Competitive Structure
    Table 6: India: Ayurvedic Products Market: Key Players

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    Key Question Answered in this Report

    We expect the India ayurvedic products market to exhibit a CAGR of around 15% during 2021-2026.

    The changing consumer inclination from chemical-based drugs towards natural and organic medicines with numerous health benefits is driving the India ayurvedic products market.

    Sudden outbreak of the COVID-19 pandemic has catalyzed the demand for numerous ayurvedic products with naturally-sourced ingredients for boosting immunity and lowering the risk of coronavirus infection.

    Based on the product type, the India ayurvedic products market has been segregated into healthcare products and personal care products, where personal care products currently represent the largest segment.

    Based on the organized/unorganized, the India ayurvedic products market can be categorized into organized and unorganized. Currently, organized sector exhibits a clear dominance in the market.

    On a regional level, the market has been classified into North India, East India, West and Central India, and South India, where North India currently dominates the market. 

    Some of the major players in the India ayurvedic products market include Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd., Amrutanjan Healthcare Limited, etc.

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