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India Baby Care Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The India baby care products market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 7% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Baby care products are intended to be used on infants and babies till the age of three. They comprise soaps, cleansers, shampoos, oil, powder, lotion, and diaper rash ointment. They are generally made using shea butter, milk cream, aloe vera, almond oil, jojoba oil, butter, and other mild and hydrating ingredients. At present, the demand for these products is escalating in India on account of the rising per capita income and increasing health concerns of babies among parents.

 

 
 

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India Baby Care Products Market Trends:

At present, there is a rise in the number of nuclear families across India. This represents one of the key factors positively influencing the sales of baby care products. Moreover, the escalating demand for fortified and functional baby food, which is a rich source of essential nutrients like calcium, zinc, iron, and vitamins A, D, E, K, C, and B, is impelling the market growth. This can be attributed to the growing instances of nutritional deficiency among children, especially in the rural parts of the country. Apart from this, leading manufacturers are utilizing organic ingredients that are beneficial for the physical and mental growth of babies to manufacture baby care products. They are also adopting innovative packaging solutions to increase their product sales as well as overall revenue. Furthermore, they are investing in advertisements and other promotional campaigns to generate brand awareness, which is creating a favorable market outlook. Besides this, the rising cases of coronavirus disease (COVID-19) are resulting in the increasing sales of baby care products via online distribution channels in the country. This can be accredited to the severe need for following social distancing measures to prevent the spread of the pandemic.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India baby care products market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on product type, category and distribution channel.

Breakup by Product Type:

 

 
 

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  • Baby Skin Care
  • Baby Hair Care
  • Baby Toiletries
    • Baby Bath Products and Fragrances
    • Baby Diapers and Wipes
  • Baby Food and Beverages
     

Breakup by Category:

  • Premium
  • Mass
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies/Drug Stores
  • Online Stores
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Artsana S.p.A., Dabur India Ltd., Himalaya Global Holdings Ltd., Johnson & Johnson, Kimberly-Clark Corporation, Me N Moms Private Ltd., Nestle S.A, Pigeon Corporation, Procter & Gamble Company and Unicharm Corporation.

Report Coverage:

Report Features Details
Base Year of the Analysis 2020
Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Million
Segment Coverage Product Type, Category, Distribution Channel, Region
Region Covered North India, West and Central India,South India, East India
Companies Covered Artsana S.p.A., Dabur India Ltd., Himalaya Global Holdings Ltd., Johnson & Johnson, Kimberly-Clark Corporation, Me N Moms Private Ltd., Nestle S.A, Pigeon Corporation, Procter & Gamble Company and Unicharm Corporation.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 2999
Corporate License: US$ 3499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    India Baby Care Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Baby Skin Care
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Baby Hair Care
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Baby Toiletries
        6.3.1 Market Trends
        6.3.2 Key Segments
           6.3.2.1 Baby Bath Products and Fragrances
           6.3.2.2 Baby Diapers and Wipes
        6.3.3 Market Forecast
    6.4    Baby Food and Beverages
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Category
    7.1    Premium
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Mass
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Convenience Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Pharmacies/Drug Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Online Stores
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9    Market Breakup by Region
    9.1    North India
        9.1.1 Market Trends
        9.1.2 Market Breakup by State
        9.1.3 Market Forecast
    9.2    West and Central India
        9.2.1 Market Trends
        9.2.2 Market Breakup by State
        9.2.3 Market Forecast
    9.3    South India
        9.3.1 Market Trends
        9.3.2 Market Breakup by State
        9.3.3 Market Forecast
    9.4    East India 
        9.4.1 Market Trends
        9.4.2 Market Breakup by State
        9.4.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Policy and Regulatory Landscape
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players
        15.3.1    Artsana S.p.A.
        15.3.2    Dabur India Ltd.
        15.3.3    Himalaya Global Holdings Ltd.
        15.3.4    Johnson & Johnson 
        15.3.5    Kimberly-Clark Corporation
        15.3.6    Me N Moms Private Ltd.
        15.3.7    Nestle S.A 
        15.3.8    Pigeon Corporation 
        15.3.9    Procter & Gamble Company
        15.3.10    Unicharm Corporation

List of Figures

Figure 1: India: Baby Care Products Market: Major Drivers and Challenges
Figure 2: India: Baby Care Products Market: Sales Value (in Million US$), 2015-2020
Figure 3: India: Baby Care Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: India: Baby Care Products Market: Breakup by Product Type (in %), 2020
Figure 5: India: Baby Care Products Market: Breakup by Category (in %), 2020
Figure 6: India: Baby Care Products Market: Breakup by Distribution Channel (in %), 2020
Figure 7: India: Baby Care Products Market: Breakup by Region (in %), 2020
Figure 8: India: Baby Care Products (Baby Skin Care) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: India: Baby Care Products (Baby Skin Care) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: India: Baby Care Products (Baby Hair Care) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: India: Baby Care Products (Baby Hair Care) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: India: Baby Care Products (Baby Toiletries) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: India: Baby Care Products (Baby Toiletries) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: India: Baby Care Products (Baby Food and Beverages) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: India: Baby Care Products (Baby Food and Beverages) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: India: Baby Care Products (Premium) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: India: Baby Care Products (Premium) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: India: Baby Care Products (Mass) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: India: Baby Care Products (Mass) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: India: Baby Care Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: India: Baby Care Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: India: Baby Care Products (Convenience Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: India: Baby Care Products (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: India: Baby Care Products (Pharmacies/Drug Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: India: Baby Care Products (Pharmacies/Drug Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: India: Baby Care Products (Online Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: India: Baby Care Products (Online Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: India: Baby Care Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: India: Baby Care Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: North India: Baby Care Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: North India: Baby Care Products Market: Breakup by State (in %), 2020
Figure 32: North India: Baby Care Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: West and Central India: Baby Care Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: West and Central India: Baby Care Products Market: Breakup by State (in %), 2020
Figure 35: West and Central India: Baby Care Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: South India: Baby Care Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: South India: Baby Care Products Market: Breakup by State (in %), 2020
Figure 38: South India: Baby Care Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: East India: Baby Care Products Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: East India: Baby Care Products Market: Breakup by State (in %), 2020
Figure 41: East India: Baby Care Products Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: India: Baby Care Products Industry: SWOT Analysis
Figure 43: India: Baby Care Products Industry: Value Chain Analysis
Figure 44: India: Baby Care Products Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Baby Care Products Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Baby Care Products Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: India: Baby Care Products Market Forecast: Breakup by Category (in Million US$), 2021-2026
Table 4: India: Baby Care Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 5: India: Baby Care Products Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: India: Baby Care Products Market: Competitive Structure
Table 7: India: Baby Care Products Market: Key Players

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Key Question Answered in this Report

We expect the India baby care products market to grow at a CAGR of 7% during 2021-2026.

The increasing parental concerns towards maintaining baby health and wellness, along with the improving consumer living standards are currently driving the India baby care products market. 
 

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of baby care products.
 

Based on the product type, the India baby care products market can be segmented into baby skin care, baby hair care, baby toiletries, and baby food and beverages. Currently, baby toiletries hold the majority of the total market share.
 

Based on the category, the India baby care products market has been divided into premium and mass, where mass exhibits a clear dominance in the market.
 

Based on the distribution channel, the India baby care products market can be categorized into supermarkets and hypermarkets, convenience stores, pharmacies/drug stores, online stores, and others. Among these, supermarkets and hypermarkets currently account for the largest market share.
 

On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where South India currently dominates the Indian market. 
 

Some of the major players in the India baby care products market include Artsana S.p.A., Dabur India Ltd., Himalaya Global Holdings Ltd., Johnson & Johnson, Kimberly-Clark Corporation, Me N Moms Private Ltd., Nestle S.A, Pigeon Corporation, Procter & Gamble Company, and Unicharm Corporation.
 

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