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India Baby Care Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
Report Format: PDF+Excel | Report ID: SR112023A4414
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Market Overview:
The India baby care products market is expected to exhibit a growth rate (CAGR) of 14.95% during 2023-2028.
Baby care products are intended to be used on infants and babies till the age of three. They comprise soaps, cleansers, shampoos, oil, powder, lotion, and diaper rash ointment. They are generally made using shea butter, milk cream, aloe vera, almond oil, jojoba oil, butter, and other mild and hydrating ingredients. At present, the demand for these products is escalating in India on account of the rising per capita income and increasing health concerns of babies among parents.
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India Baby Care Products Market Trends:
At present, there is a rise in the number of nuclear families across India. This represents one of the key factors positively influencing the sales of baby care products. Moreover, the escalating demand for fortified and functional baby food, which is a rich source of essential nutrients like calcium, zinc, iron, and vitamins A, D, E, K, C, and B, is impelling the market growth. This can be attributed to the growing instances of nutritional deficiency among children, especially in the rural parts of the country. Apart from this, leading manufacturers are utilizing organic ingredients that are beneficial for the physical and mental growth of babies to manufacture baby care products. They are also adopting innovative packaging solutions to increase their product sales as well as overall revenue. Furthermore, they are investing in advertisements and other promotional campaigns to generate brand awareness, which is creating a favorable market outlook.
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Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India baby care products market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product type, category and distribution channel.
Breakup by Product Type:
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Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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- Baby Skin Care
- Baby Hair Care
- Baby Toiletries
- Baby Bath Products and Fragrances
- Baby Diapers and Wipes
- Baby Food and Beverages
Breakup by Category:
- Premium
- Mass
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacies/Drug Stores
- Online Stores
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Artsana S.p.A., Dabur India Ltd., Himalaya Global Holdings Ltd., Johnson & Johnson, Kimberly-Clark Corporation, Me N Moms Private Ltd., Nestle S.A, Pigeon Corporation, Procter & Gamble Company and Unicharm Corporation.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2022 |
| Historical Period | 2017-2022 |
| Forecast Period | 2023-2028 |
| Units | US$ Million |
| Segment Coverage | Product Type, Category, Distribution Channel, Region |
| Region Covered | North India, West and Central India, South India, East India |
| Companies Covered | Artsana S.p.A., Dabur India Ltd., Himalaya Global Holdings Ltd., Johnson & Johnson, Kimberly-Clark Corporation, Me N Moms Private Ltd., Nestle S.A, Pigeon Corporation, Procter & Gamble Company and Unicharm Corporation |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2299 Five User License: US$ 3399 Corporate License: US$ 4499 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
We expect the India baby care products market to grow at a CAGR of 14.95% during 2023-2028.
The increasing parental concerns towards maintaining baby health and wellness, along with the improving consumer living standards are currently driving the India baby care products market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of baby care products.
Based on the product type, the India baby care products market can be segmented into baby skin care, baby hair care, baby toiletries, and baby food and beverages. Currently, baby toiletries hold the majority of the total market share.
Based on the category, the India baby care products market has been divided into premium and mass, where mass exhibits a clear dominance in the market.
Based on the distribution channel, the India baby care products market can be categorized into supermarkets and hypermarkets, convenience stores, pharmacies/drug stores, online stores, and others. Among these, supermarkets and hypermarkets currently account for the largest market share.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where South India currently dominates the Indian market.
Some of the major players in the India baby care products market include Artsana S.p.A., Dabur India Ltd., Himalaya Global Holdings Ltd., Johnson & Johnson, Kimberly-Clark Corporation, Me N Moms Private Ltd., Nestle S.A, Pigeon Corporation, Procter & Gamble Company, and Unicharm Corporation.
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