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We expect the India baby care products market to grow at a CAGR of 15.57% during 2022-2027.
The increasing parental concerns towards maintaining baby health and wellness, along with the improving consumer living standards are currently driving the India baby care products market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of baby care products.
Based on the product type, the India baby care products market can be segmented into baby skin care, baby hair care, baby toiletries, and baby food and beverages. Currently, baby toiletries hold the majority of the total market share.
Based on the category, the India baby care products market has been divided into premium and mass, where mass exhibits a clear dominance in the market.
Based on the distribution channel, the India baby care products market can be categorized into supermarkets and hypermarkets, convenience stores, pharmacies/drug stores, online stores, and others. Among these, supermarkets and hypermarkets currently account for the largest market share.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where South India currently dominates the Indian market.
Some of the major players in the India baby care products market include Artsana S.p.A., Dabur India Ltd., Himalaya Global Holdings Ltd., Johnson & Johnson, Kimberly-Clark Corporation, Me N Moms Private Ltd., Nestle S.A, Pigeon Corporation, Procter & Gamble Company, and Unicharm Corporation.
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