Market Overview:

The India Isabgol (psyllium husk) market reached a value of INR 339.2 Crore in 2021. Looking forward, IMARC Group expects the market to reach INR 562.64 Crore by 2027, exhibiting at a CAGR of 9.0% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Isabgol, also known as Psyllium husk, refers to a type of dietary fiber that is obtained from seeds of the plant Plantago ovata. It is widely cultivated across Asia, the Mediterranean region, and North Africa. Isabgol is commonly known as an effective remedy for relieving constipation and supporting weight loss by clearing out the toxins from the digestive tract. It also helps in improving cardiovascular health, boosting immunity, clearing skin pores, controlling blood glucose levels, etc. Isabgol is extensively available in whole, powder, and dust forms.

India Isabgol (Psyllium Husk) Market Trends:

In India, the high prevalence of numerous gastrointestinal disorders due to unhealthy food patterns and sedentary lifestyles of the consumers is primarily driving the Isabgol market. In line with this, the growing consumer awareness towards several associated health benefits of Isabgol in curing constipation and diarrhea, maintaining blood sugar levels, reducing the risk of CVDs, etc., is also propelling the market growth in the country. Additionally, the rising occurrences of irritable bowel syndrome, particularly among the geriatric population, are bolstering the consumption of Isabgol based on its anti-inflammatory properties. Furthermore, the escalating consumer health consciousness is catalyzing the inclusion of dietary fibers, like Isabgol, in regular food habits as it helps in cleaning the colon, controls obesity, removes toxins from the body, etc. Besides this, the increasing utilization of Isabgol with aloe vera gel in numerous skincare regimes for curing acne and pimples is positively influencing the India market. Moreover, the Indian government is launching various initiatives in the agriculture sector for improving irrigation systems, enhancing the supply of raw materials, and conducting farmer training programs to increase the domestic production of Isabgol. Additionally, the rising popularity of organic dietary fibers that are free from chemical additives, GMOs, preservatives, etc., is further expected to drive the India market for Isabgol in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India isabgol (Psyllium Husk) market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on type, form, pack, pack size and distribution channel.

Breakup by Region:

• East India
  • West Bengal
  • Bihar
  • Orissa
  • Jharkhand
  • Others
• North India
  • Uttar Pradesh
  • Rajasthan
  • Delhi NCR
  • Punjab
  • Haryana
  • Others
• West & Central India
  • Maharashtra
  • Madhya Pradesh
  • Gujrat
  • Others
• South India
  • Tamil Nadu
  • Karnataka
  • Andhra Pradesh
  • Others
     

Breakup by Type:

• Conventional
• Organic
   

Breakup by Form:

• Whole
• Powder
• Dust
   

Breakup by Pack:

• Box
• Others
   

Breakup by Pack size:

• 50gm
• 100gm
• 200gm
• Others
   

Breakup by Distribution Channel:

• Supermarket/Hypermarket
• Specialty Stores
• Convenience Stores
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Baidyanath, Dabur India Limited, Giriraj Enterprises, Karnataka Antibiotics & Pharmaceutical Limited, Organic India, Patanjali, Satnam Psyllium Industries, The Sidhpur Sat-Isabgol Factory, Unjha Formulations Ltd., and Vraj Psyllium.

Report Coverage: