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The India isabgol (psyllium husk) market was valued at INR 339.2 Crore in 2021.
We expect the India isabgol (psyllium husk) market to exhibit a CAGR of 9.0% during 2022-2027.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of isabgol (psyllium husk).
The rising prevalence of numerous gastrointestinal disorders, along with the increasing awareness towards numerous health benefits of isabgol, such as curing constipation and diarrhea, maintaining blood sugar levels, reducing the risk of CVDs, etc., is primarily driving the India isabgol (psyllium husk) market.
Based on the type, the India isabgol (psyllium husk) market can be segmented into conventional and organic. Currently, conventional holds the majority of the total market share.
Based on the form, the India isabgol (psyllium husk) market has been divided into whole, powder, and dust. Among these, whole currently exhibits a clear dominance in the market.
Based on the pack, the India isabgol (psyllium husk) market can be categorized into box and others, where box accounts for the majority of the total market share.
Based on the pack size, the India isabgol (psyllium husk) market has been segregated into 50gm, 100gm, 200gm, and others. Among these, 50gm currently holds the largest market share.
Based on the distribution channel, the India isabgol (psyllium husk) market can be bifurcated into supermarket/hypermarket, specialty stores, convenience stores, and others. Currently, convenience stores exhibit a clear dominance in the market.
On a regional level, the market has been classified into East India, North India, West & Central India, and South India, where East India currently dominates the India isabgol (psyllium husk) market.
Some of the major players in the India isabgol (psyllium husk) market include Baidyanath, Dabur India Limited, Giriraj Enterprises, Karnataka Antibiotics & Pharmaceutical Limited, Organic India, Patanjali, Satnam Psyllium Industries, The Sidhpur Sat-Isabgol Factory, Unjha Formulations Ltd., and Vraj Psyllium.
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