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The India male grooming products market was valued at US$ 1.86 Billion in 2021.
We expect the India male grooming products market to exhibit a CAGR of 7.93% during 2022-2027.
The rising trend of the metrosexual man, along with the increasing penetration of social media in
encouraging men to use various grooming products, is primarily driving the India male grooming
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
male grooming products across the nation.
Based on the product, the India male grooming products market has been segmented into male
toiletries, electric products, after shave lotions, and others. Currently, male toiletries hold the majority
of the total market share.
Based on the distribution channel, the India male grooming products market can be categorized into
supermarkets and hypermarkets, pharmacy stores, online stores, and others. Among these,
supermarkets and hypermarkets accounts for the largest market share.
On a regional level, the market has been classified into North India, West and Central India, South India,
and East India, where North India currently dominates the India male grooming products market.
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