The India online food delivery market reached a value of US$ 3.6 Billion in 2019. Online food delivery assists individuals in ordering and receiving the desired food products at the doorstep. It involves browsing the website or application, selecting from a wide variety of cuisines available and making the payment through different methods. The website/application updates the user about the expected duration of food preparation and delivery. These features, in confluence with attributes such as ease, speed and precision of delivery, are increasing the demand for these services in India.
The market is currently witnessing growth on account of the increasing access to high-speed internet facilities and the boosting sales of smartphones. This, in confluence with the growing working population and inflating income levels, is propelling the online food delivery market growth in India. Although the players are mainly concentrated in the urban regions of the country, with Bangalore, Delhi and Mumbai representing the three largest markets, vendors are now also targeting smaller cities, as they have strong growth potential. Moreover, the rising trend of the on-the-go food items and quick home delivery models that offer convenience, ready-to-eat (RTE) and cheaper food delivery options are escalating the demand for online food delivery services in the country. Furthermore, owing to the rising cases of COVID-19, some of the leading players like Zomato, McDonald's Corporation and Domino’s Pizza Inc. have introduced contactless delivery services. These services ensure that the food reaches the customer without being touched by bare hands and is delivered safely with adequate social distancing measures. Looking forward, IMARC Group expects the Indian online food delivery market to witness double-digit growth during the forecast period (2020-2025).
Breakup by Platform Type:
- Mobile Applications
- Websites
Breakup by Business Model:
- Order Focused
- Logistics Based
- Full-Service
Breakup by Payment Method:
- Online
- Cash on Delivery (COD)
Regional Insights:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of the leading players include Zomato, Swiggy, Foodpanda, Bundl Technologies, Fasso's, Domino's, etc.
Key Questions Answered in This Report:
Top leading Indian online food delivery companies are Zomato, Swiggy, Foodpanda, Bundl Technologies, Fasso's, Domino's, etc.
The India online food delivery market was worth US$ 2.9 Billion in 2019.
The market is currently witnessing growth on account of the increasing internet penetration and the boosting sales of smartphones. This, in confluence with the growing working population and inflating income levels, is driving the market further in the country.
On account of the rising cases of COVID-19, some of the key players operating in the industry are introducing contactless delivery services, which ensure that the food reaches the customer safely with adequate social distancing measures.
The market has been bifurcated on the basis of the platform type into websites and mobile applications.
On the basis of the business model, the market has been segmented into order focused, logistics-based and full-service food delivery systems.
The market has been divided into online and cash on delivery (COD) according to the payment.
On the geographical front, the market has been segregated into North, West and Central, South, and East India.
The demand for online food delivery services has increased significantly on account of the restrictions implemented by the government, which include the closure of dine-in facilities in restaurants and other food service establishments.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Online Food Delivery Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Platform Type
5.5 Market Breakup by Business Model
5.6 Market Breakup by Payment Method
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 PESTEL Analysis
5.12.1 Political
5.12.2 Economic
5.12.3 Social
5.12.4 Legal
5.12.5 Environmental
5.12.6 Technological
5.13 Price Analysis
5.13.1 Price Indicators
5.13.2 Price Structure
5.13.3 Margin Analysis
6 Market Breakup by Platform Type
6.1 Mobile Applications
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Websites
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Business Model
7.1 Order Focussed Food Delivery System
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Logistics Based Food Delivery System
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Full Service Food Delivery System
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Payment Method
8.1 Online
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Cash on Delivery
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 West and Central India
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 South India
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Forecast
10 Government Regulations
11 Strategic Recommendations
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
12.3 Profiles of Key Players
List of Figures
Figure 1: India: Online Food Delivery Market: Major Drivers and Challenges
Figure 2: India: Online Food Delivery Market: Sales Value (in Million US$), 2013-2018
Figure 3: India: Online Food Delivery Market: Breakup by Platform Type (in %), 2018
Figure 4: India: Online Food Delivery Market: Breakup by Business Model (in %), 2018
Figure 5: India: Online Food Delivery Market: Breakup by Payment Method (in %), 2018
Figure 6: India: Online Food Delivery Market: Breakup by Region (in %), 2018
Figure 7: India: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 8: India: Online Food Delivery Industry: SWOT Analysis
Figure 9: India: Online Food Delivery Industry: Value Chain Analysis
Figure 10: India: Online Food Delivery Industry: Porter’s Five Forces Analysis
Figure 11: India: Online Food Delivery Industry: PESTEL Analysis
Figure 12: India: Online Food Delivery (Mobile Applications) Market: Sales Value (in Million US$), 2013 & 2018
Figure 13: India: Online Food Delivery (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 14: India: Online Food Delivery (Websites) Market: Sales Value (in Million US$), 2013 & 2018
Figure 15: India: Online Food Delivery (Websites) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 16: India: Online Food Delivery (Order Focussed Food Delivery System) Market: Sales Value (in Million US$), 2013 & 2018
Figure 17: India: Online Food Delivery (Order Focussed Food Delivery System) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 18: India: Online Food Delivery (Logistics Based Food Delivery System) Market: Sales Value (in Million US$), 2013 & 2018
Figure 19: India: Online Food Delivery (Logistics Based Food Delivery System) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 20: India: Online Food Delivery (Full Service Food Delivery System) Market: Sales Value (in Million US$), 2013 & 2018
Figure 21: India: Online Food Delivery (Full Service Food Delivery System) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 22: India: Online Food Delivery (Online) Market: Sales Value (in Million US$), 2013 & 2018
Figure 23: India: Online Food Delivery (Online) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 24: India: Online Food Delivery (Cash on Delivery) Market: Sales Value (in Million US$), 2013 & 2018
Figure 25: India: Online Food Delivery (Cash on Delivery) Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 26: North India: Online Food Delivery Market: Sales Value (in Million US$), 2013 & 2018
Figure 27: North India: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 28: West and Central India: Online Food Delivery Market: Sales Value (in Million US$), 2013 & 2018
Figure 29: West and Central India: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 30: South India: Online Food Delivery Market: Sales Value (in Million US$), 2013 & 2018
Figure 31: South India: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 32: East India: Online Food Delivery Market: Sales Value (in Million US$), 2013 & 2018
Figure 33: East India: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2019-2024
List of Tables
Table 1: India: Online Food Delivery Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Online Food Delivery Market Forecast: Breakup by Platform Type (in Million US$), 2019-2024
Table 3: India: Online Food Delivery Market Forecast: Breakup by Business Model (in Million US$), 2019-2024
Table 4: India: Online Food Delivery Market Forecast: Breakup by Payment Method (in Million US$), 2019-2024
Table 5: India: Online Food Delivery Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: India: Online Food Delivery Market Structure
Table 7: India: Online Food Delivery Market: Key Players