The organic milk market in India grew at a CAGR of around 30% during 2014-2019. Organic dairy farming refers to the system of farm design and management practices for producing milk and other dairy products without the use of pesticides, synthetic fertilizers and antibiotics. Under organic farming standards, animals are restricted for the usage of antibiotics and growth hormones, and are fed with fodder, cultivated without the use of chemical fertilizers and pesticides. Animals are reared on natural supplements under humane and hygienic conditions where they are allowed to graze freely within the farm; their milking are never forced; their diet is altered depending on the health requirements; the udder is cleaned before and after the milking process; human interaction is minimized in order to avoid any contamination of the milk.
Organic dairy farming is getting increasing attention in India owing to the rising health consciousness among consumers regarding the consumption of regular milk. In conventional dairy farming, the animals are provided with growth hormones and antibiotics, and are also fed with pastures having significant amount of pesticide content. These chemicals have long-term biological effects on human health and have also found to be carcinogenic in nature. These health concerns, related to the consumption of regular milk, have gravitated the shift towards its organic counterpart. Organic milk is not only free of antibiotics and other chemicals, numerous studies have also found that organic milk has higher nutritional content as compared to regular milk. The milk is enriched with omega-3 fatty acids and some vital antioxidants which are nor present in regular milk. Driven by these health benefits, consumers are increasingly opting for organic milk and other dairy products. In addition, the economic growth in the country and increasing disposable incomes of consumers have also propelled the adoption of the organic variants. Looking forward, we expect the Indian organic milk market to continue its robust growth during 2020-2025.
Breakup by States:
- Maharashtra
- Delhi-NCR
- Karnataka
- Gujarat
- Tamil Nadu
- Others
Breakup by Pack Sizes:
- 1 Litre
- 500 ml.
- 2 Litre
- Others
Breakup by Packaging Type:
- Plastic Bottle
- Pouches
- Glass Bottle
- Others
Breakup by Distribution Channel:
- Home Deliveries
- Supermarket and Hypermarket
- Online
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Tru Milk, Pride of Cows, Akshayakalpa Farms, Vrindavan Dairy, Happy Milk, Sri Sabari, Govind Milk and Milk products, etc.
Key Questions Answered in This Report:
- How has the Indian organic milk market performed so far and how will it perform in the coming years?
- What are the key regional markets in the Indian organic milk market?
- What is the breakup of the market based on the pack size?
- What is the breakup of the market based on the packaging type?
- What is the breakup of the market based on the distribution channel?
- Who are the major players in the Indian organic milk market?
- What is the consumer perception of organic milk in India?
- What is the degree of competition in the market?
- What are the major challenges in the legal compliance, plant set-up and organic practices in the organic milk market in India?
- What are the procurement requirements for organic milk in India?
- What are the logistics requirements for organic milk in India?
- What are the various communication channels to market organic milk in India?
- What are the various pack sizes offered by the key players in the industry?
- What are the various packaging types offered by the key players in the industry?
- What are the various distribution channels adopted by the key players in the industry?
- What are the price points of organic milk offered by the key players?
- What are the major products offered by the key players in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
5 India Organic Milk Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Value Trends
5.2.2 Volume Trends
5.3 Market Breakup by States
5.3.1 Maharashtra
5.3.2 Delhi-NCR
5.3.3 Karnataka
5.3.4 Gujarat
5.3.5 Tamil Nadu
5.3.6 Others
5.4 Breakup by Pack Sizes
5.4.1 1 litre
5.4.2 500 ml.
5.4.3 2 litres
5.4.4 Others
5.5 Breakup by Packaging Type
5.5.1 Plastic Bottle
5.5.2 Pouches
5.5.3 Glass Bottle
5.5.4 Others
5.6 Breakup by Distribution Channel
5.6.1 Home Deliveries
5.6.2 Supermarket and Hypermarket
5.6.3 Online
5.6.4 Others
5.7 Market Forecast
5.7.1 Value Forecast
5.7.2 Volume Forecast
6 Consumer Insights
7 National and Regional Players
8 Procurement Requirement
9 Logistics Requirement
10 Challenges in the Organic Milk Market in India
10.1 Challenges related to Legal Compliance
10.2 Challenges related to Set-up of an Organic Dairy Plant
10.3 Challenges related to Organic Practice
11 Communication Strategy
12 Key Players Comparative Analysis
12.1 Pack Sizes
12.2 Packaging
12.3 Distribution Channels
12.4 Prices
12.5 Product Portfolio
13 Profile of Key Players
14 Product Proposition
15 Best Region to Launch
16 Conclusion
List of Figures
Figure 1: India: Organic Milk Market: Value Trends (in Million INR), 2014 - 2019
Figure 2: India: Organic Milk Market: Volume Trends (in Million Litres), 2014 - 2019
Figure 3: India: Organic Milk Market: Breakup by States (in %), 2019
Figure 4: Maharashtra: Organic Milk Market: Value Trends (in Million INR), 2014 & 2019
Figure 5: Maharashtra: Organic Milk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 6: Delhi-NCR: Organic Milk Market: Value Trends (in Million INR), 2014 & 2019
Figure 7: Delhi-NCR: Organic Milk Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 8: Karnataka: Organic Milk Market: Value Trends (in Million INR), 2014 & 2019
Figure 9: Karnataka: Organic Milk Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 10: Gujarat: Organic Milk Market: Value Trends (in Million INR), 2014 & 2019
Figure 11: Gujarat: Organic Milk Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 12: Tamil Nadu: Organic Milk Market: Value Trends (in Million INR), 2014 & 2019
Figure 13: Tamil Nadu: Organic Milk Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 14: Others: Organic Milk Market: Value Trends (in Million INR), 2014 & 2019
Figure 15: Others: Organic Milk Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 16: India: Organic Milk Market: Breakup by Pack Sizes (in %), 2019
Figure 17: India: Organic Milk Market (1 Litre Packs): Value Trends (in Million INR), 2014 & 2019
Figure 18: India: Organic Milk Market (1 Litre Packs) Forecast: Value Trends (in Million INR), 2020-2025
Figure 19: India: Organic Milk Market (500 ml. Packs): Value Trends (in Million INR), 2014 & 2019
Figure 20: India: Organic Milk Market (500 ml. Packs) Forecast: Value Trends (in Million INR), 2020-2025
Figure 21: India: Organic Milk Market (2 litres Packs): Value Trends (in Million INR), 2014 & 2019
Figure 22: India: Organic Milk Market (2 litres Packs) Forecast: Value Trends (in Million INR), 2020-2025
Figure 23: India: Organic Milk Market (Other Packs): Value Trends (in Million INR), 2014 & 2019
Figure 24: India: Organic Milk Market (Other Packs) Forecast: Value Trends (in Million INR), 2020-2025
Figure 25: India: Organic Milk Market: Breakup by Packaging Type (in %), 2019
Figure 26: India: Organic Milk Market (in Plastic Bottles): Value Trends (in Million INR), 2014 & 2019
Figure 27: India: Organic Milk Market (in Plastic Bottles) Forecast: Value Trends (in Million INR), 2020-2025
Figure 28: India: Organic Milk Market (in Pouches): Value Trends (in Million INR), 2014 & 2019
Figure 29: India: Organic Milk Market (in Pouches) Forecast: Value Trends (in Million INR), 2020-2025
Figure 30: India: Organic Milk Market (in Glass Bottles): Value Trends (in Million INR), 2014 & 2019
Figure 31: India: Organic Milk Market (in Glass Bottles) Forecast: Value Trends (in Million INR), 2020-2025
Figure 32: India: Organic Milk Market (in Other Packaging): Value Trends (in Million INR), 2014 & 2019
Figure 33: India: Organic Milk Market (in Other Packaging) Forecast: Value Trends (in Million INR), 2020-2025
Figure 34: India: Organic Milk Market: Breakup by Distribution Channel (in %), 2019
Figure 35: India: Organic Milk Market (through Home Deliveries): Value Trends (in Million INR), 2014 & 2019
Figure 36: India: Organic Milk Market (through Home Deliveries) Forecast: Value Trends (in Million INR), 2020-2025
Figure 37: India: Organic Milk Market (through Supermarket & Hypermarkets): Value Trends (in Million INR), 2014 & 2019
Figure 38: India: Organic Milk Market (through Supermarket & Hypermarkets) Forecast: Value Trends (in Million INR), 2020-2025
Figure 39: India: Organic Milk Market (through Online): Value Trends (in Million INR), 2014 & 2019
Figure 40: India: Organic Milk Market (through Online) Forecast: Value Trends (in Million INR), 2020-2025
Figure 41: India: Organic Milk Market (through Other Channels): Value Trends (in Million INR), 2014 & 2019
Figure 42: India: Organic Milk Market (through Other Channels) Forecast: Value Trends (in Million INR), 2020-2025
Figure 43: India: Organic Milk Market Forecast: Value Trends (in Million INR), 2020-2025
Figure 44: India: Organic Milk Market Forecast: Volume Trends (in Million Litres), 2020-2025
List of Tables
Table 1: India: Organic Milk Market: Key Industry Highlights, 2019 and 2025
Table 2: India: Organic Milk Market: List of Key Players
Table 3: India: Organic Milk Market: Pack Sizes by Key Players
Table 4: India: Organic Milk Market: Packaging Type by Key Players
Table 5: India: Organic Milk Market: Distribution Channels by Key Players
Table 6: India: Organic Milk Market: Milk Variants and Prices offered by Key Players
Table 7: India: Organic Milk Market: Products offered by Key Players