The organic milk market in India grew at a CAGR of around 30% during 2014-2019. Organic dairy farming refers to the system of farm design and management practices for producing milk and other dairy products without the use of pesticides, synthetic fertilizers and antibiotics. Under organic farming standards, animals are restricted for the usage of antibiotics and growth hormones, and are fed with fodder, cultivated without the use of chemical fertilizers and pesticides. Animals are reared on natural supplements under humane and hygienic conditions where they are allowed to graze freely within the farm; their milking are never forced; their diet is altered depending on the health requirements; the udder is cleaned before and after the milking process; human interaction is minimized in order to avoid any contamination of the milk.
Organic dairy farming is getting increasing attention in India owing to the rising health consciousness among consumers regarding the consumption of regular milk. In conventional dairy farming, the animals are provided with growth hormones and antibiotics, and are also fed with pastures having significant amount of pesticide content. These chemicals have long-term biological effects on human health and have also found to be carcinogenic in nature. These health concerns, related to the consumption of regular milk, have gravitated the shift towards its organic counterpart. Organic milk is not only free of antibiotics and other chemicals, numerous studies have also found that organic milk has higher nutritional content as compared to regular milk. The milk is enriched with omega-3 fatty acids and some vital antioxidants which are nor present in regular milk. Driven by these health benefits, consumers are increasingly opting for organic milk and other dairy products. In addition, the economic growth in the country and increasing disposable incomes of consumers have also propelled the adoption of the organic variants. Looking forward, we expect the Indian organic milk market to continue its robust growth during 2020-2025.
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The competitive landscape of the industry has also been examined with some of the key players being Tru Milk, Pride of Cows, Akshayakalpa Farms, Vrindavan Dairy, Happy Milk, Sri Sabari, Govind Milk and Milk products, etc.
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