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India Vinyl Flooring Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The India vinyl flooring market reached a volume of 40 Million Sq. Metres in 2018, growing at a CAGR of around 5% during 2011-2018. Vinyl flooring or resilient flooring is manufactured using a combination of synthetic and natural polymer materials, which are placed in repeating structural units. This versatile synthetic flooring material is water and stain resistant, and has numerous features including flexible handling, durability, design variations, etc. Owing to such favorable properties, it is widely used in schools, hospitals, offices and residential complexes. Additionally, vinyl flooring is cost-effective, comfortable to walk on and reduces the impact noise, owing to which it is frequently used as an alternative to carpet flooring that requires a higher-maintenance cost. Currently, advanced print and textural techniques are available in the market, which make it possible for vinyl flooring to duplicate the look of different flooring options such as hardwood, marble and stone.

Market Drivers

  • In recent years, rising disposable income of consumers has enabled them to improve their lifestyle and invest in high-quality luxurious housing projects and infrastructural developments. Additionally, it is believed by the consumers that an appropriately decorated home is a symbol of social status, on account of which, they are experimenting with various flooring solutions such as vinyl flooring to enhance and maintain their social image.
  • With improvements in the national economic scenario, the construction industry is expected to witness healthy growth in the coming years. The renovation of urban areas in existing cities and the establishment of smart cities is further expected to catalyze the growth of the market. Furthermore, owing to India’s rapidly increasing population, there is expected to be an extensive demand for residential complexes, which will further drive the demand of this industry.
  • Nowadays, manufacturers are using advanced production methods and techniques to generate better designs and enhance the performance of the product. Due to these advancements, vinyl floorings with higher resolutions and sharper textures are now being manufactured. In addition to this, manufacturers have also simplified the installation process by incorporating self-adhesive, glue down and interlocking tiles along with loose lay planks.
     

Report Scope

  • Historical, Current and Future Market Trends
     

Market Breakup by Sector:

  • Residential
  • Commercial

Currently, vinyl flooring is being majorly used in the commercial sector.
 

Market Breakup by Segment:

  • Organized
  • Unorganized

Currently, unorganized segment dominates the vinyl flooring market in the country.
 

Market Breakup by Imports Vs Domestic Manufacturing:

  • Imports
  • Domestic Manufacturing

Currently, imported products dominate the Indian vinyl flooring market.
 

Market Breakup by Product Type:

  • Vinyl Sheet
  • Luxury Vinyl Tile (LVT)
  • Vinyl Composition Tile (VCT)

Based on product type, the market has been segregated into vinyl sheet, luxury vinyl tile (LVT) and vinyl composition tile (VCT). Amongst these, vinyl sheet represents the largest segment.
 

LVT Market Breakup by Type:

  • Traditional LVT
  • WPC
  • SPC

The traditional LVTs currently represent the largest segment, accounting for the majority of the market share.
 

LVT Market Breakup by Application Sector:

  • Commercial
    • Healthcare
    • Education
    • Hospitality
    • Retail
    • Corporate
    • Sports
    • Others
  • Residential

The commercial sector currently represents the leading segment, accounting for majority of the market share.
 

Vinyl Sheet Market Breakup by Contract Type:

  • Semi-Contract Sheet Vinyl
  • Contract Sheet Vinyl
  • Others

The report also provides the market breakup by contract type for the vinyl sheet segment.
 

Vinyl Sheet Market Breakup by Application Sector:

  • Commercial
    • Healthcare
    • Hospitality
    • Transport
    • Education
    • Sports
    • Retail
    • Others
  • Residential

The commercial sector currently represents the leading segment, holding majority of the market share.
 

Competitive Landscape:

The market is fragmented in nature with the presence of numerous small and large manufacturers who compete in terms of prices and quality. The report provides the competitive structure of the industry and market shares of the leading manufacturers in the domestic as well as import market.

IMARC Group’s latest report provides a deep insight into the Indian vinyl flooring market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a vinyl flooring manufacturing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian vinyl flooring industry in any manner.

Key Questions Answered in This Report:

  • How has the India vinyl flooring market performed so far and how will it perform in the coming years?
  • What is the breakup of the India vinyl flooring market based on sector?
  • What is the breakup of the India vinyl flooring market based on segment?
  • What is the breakup of the India vinyl flooring market based on product type?
  • What is the breakup of the India vinyl flooring market based on imports and domestic manufacturing?
  • What is the market breakup of the India LVT market based on product type?
  • What is the market breakup of the India LVT market based on application sector?
  • What is the market breakup of the India vinyl sheet market based on contract type?
  • What is the market breakup of the India vinyl sheet market based on application sector?
  • What are the various stages in the value chain of the India vinyl flooring industry?
  • What are the major driving factors and challenges in the India vinyl flooring industry?
  • What is the structure of the India vinyl flooring industry and who are the key players?
  • What is the degree of competition in the India vinyl flooring industry?
  • What are the profit margins in the India vinyl flooring industry?
  • What are the key requirements for setting up a vinyl flooring manufacturing plant?
  • How is vinyl flooring manufactured?
  • What are the various unit operations involved in a vinyl flooring manufacturing plant?
  • What is the total size of land required for setting up a vinyl flooring manufacturing plant?
  • What are the machinery requirements for setting up a vinyl flooring manufacturing plant?
  • What are the raw material requirements for setting up a vinyl flooring manufacturing plant?
  • What are the packaging requirements for vinyl flooring?
  • What are the transportation requirements for vinyl flooring?
  • What are the utility requirements for setting up a vinyl flooring manufacturing plant?
  • What are the manpower requirements for setting up a vinyl flooring manufacturing plant?
  • What are the infrastructure costs for setting up a vinyl flooring manufacturing plant?
  • What are the capital costs for setting up a vinyl flooring manufacturing plant?
  • What are the operating costs for setting up a vinyl flooring manufacturing plant?
  • What will be the income and expenditures for a vinyl flooring manufacturing plant?
  • What is the time required to break-even?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   India Flooring Market
    5.1    Market Overview
    5.2    Market Performance
        5.2.1    Volume Trends
        5.2.2    Value Trends
    5.3    Market Breakup by Product Type
              5.4    Performance in Asia-Pacific Region
              5.5    Market Forecast
              5.6    Market Breakup by Key Players
6   India Vinyl Flooring Market
    6.1    Market Overview
    6.2    Market Performance
        6.2.1    Volume Trends
        6.2.2    Value Trends
    6.3    Market Breakup by Organized and Unorganized Sector
    6.4    Market Breakup by Residential and Commercial Sector
    6.5    Market Breakup by Product Type
        6.5.1      Vinyl Sheet
               6.5.1.1 Market Trends
               6.5.1.2 Market Forecast
        6.5.2      Luxury Vinyl Tile (LVT)
               6.5.2.1 Market Trends
               6.5.2.2 Market Breakup by Product Type
               6.5.2.3 Percentage Replacement by LVT & SPC Tiles in the Flooring Market
               6.5.2.4 Market Breakup by Application 
               6.5.2.5 SPC Tiles Importers
               6.5.2.6 Market Forecast
        6.5.3      Vinyl Composition Tile (VCT)
               6.5.3.1 Market Trends
               6.5.3.2 Market Forecast
    6.6   Market Breakup by Import and Domestic Manufacturing
        6.6.1    Imports
        6.6.2    Domestic Manufacturing
    6.7   Market Forecast
    6.8   Distribution Channel Analysis
    6.9      SWOT Analysis
        6.9.1      Overview
        6.9.2      Strengths
        6.9.3      Weaknesses
        6.9.4      Opportunities
        6.9.5      Threats
   6.10    Value Chain Analysis
        6.10.1      Overview
        6.10.2      Sourcing of Raw Material
        6.10.3      Manufacture of Packaging Material
        6.10.4      Manufacturing of Packaged Goods
        6.10.5      Logistics
        6.10.6      Distribution Channel
   6.11    Porters Five Forces Analysis
        6.11.1      Overview
        6.11.2      Bargaining Power of Buyers
        6.11.3      Bargaining Power of Suppliers
        6.11.4      Degree of Competition
        6.11.5      Threat of New Entrants
        6.11.6      Threat of Substitutes
7   India Vinyl Sheet Flooring Market
    7.1    Market Overview
    7.2    Market Performance
    7.3    Market Breakup by Contract Type
        7.3.1      Semi-Contract Sheet Vinyl
               7.3.1.1 Market Trends
               7.3.1.2 Market Forecast
        7.3.2      Contract Sheet Vinyl
               7.3.2.1 Market Trends
               7.3.2.2 Market Forecast
        7.3.3      Others
               7.3.3.1 Market Trends
               7.3.3.2 Market Forecast
    7.4    Market Breakup by Application
        7.4.1      Commercial
               7.4.1.1 Market Trends
               7.4.1.2 Market Breakup by Application
                             7.4.1.2.1      Healthcare
                             7.4.1.2.2      Transport
                             7.4.1.2.3      Hospitality
                             7.4.1.2.4      Retail
                             7.4.1.2.5      Education
                             7.4.1.2.6      Sports
                             7.4.1.2.7      Others
               7.4.1.3 Market Forecast
        7.4.2      Residential
               7.4.2.1 Market Trends
               7.4.2.2 Market Forecast
    7.5    Market Forecast
8   Competitive Landscape
    8.1   Market Structure
    8.2   Market Breakup by Key Players
        8.2.1    India Vinyl Flooring (Overall) Market
        8.2.2    India Vinyl Flooring (Domestic Manufacturing) Market
        8.2.3    India Vinyl Flooring Market: Imports by Key Players
9   Vinyl Flooring Manufacturing Process
    9.1    Product Overview
    9.2    Detailed Process Flow
    9.3    Various Types of Units Operations Involved
    9.4    Mass Balance and Raw Material Requirements
10 Project Details, Requirements and Costs Involved
    10.1    Land Requirements and Expenditures
    10.2    Construction Requirements and Expenditures
    10.3    Plant Machinery
    10.4    Machinery Pictures
    10.5    Raw Materials Requirements and Expenditures
    10.6    Raw Material and Final Product Pictures
    10.7    Packaging Requirements and Expenditures
    10.8    Transportation Requirements and Expenditures
    10.9    Utilities Requirements and Expenditures
    10.10    Manpower Requirements and Expenditures
    10.11    Other Capital Investments
11 Vinyl Flooring Manufacturing Plant: Loans and Financial Assistance
12 Vinyl Flooring Manufacturing Plant: Project Economics

    12.1    Capital Cost of the Project
    12.2    Techno-Economic Parameters
    12.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    12.4    Taxation and Depreciation
    12.5    Income Projections
    12.6    Expenditure Projections
    12.7    Financial Analysis
    12.8    Profit Analysis
13 Key Players Profiles

List of Figures

Figure 1: India: Flooring Market: Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 2: India: Flooring Market Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 3: India: Flooring Market: Sales Value (in Billion US$), 2011 & 2018
Figure 4: India: Flooring Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 5: India: Flooring Market: Breakup by Product Type (in term of Volume Shares- %), 2013 & 2018
Figure 6: India: Flooring Market: Breakup by Product Type (in terms of Value Shares- %), 2013 & 2018
Figure 7: India: Flooring Market: Performance in Asia-Pacific Region (in %), 2018 & 2024
Figure 8: India: Vinyl Flooring Market: Sales Volume (in Million Sq. Metres), 2011-2018
Figure 9: India: Vinyl Flooring Market: Sales Value (in Million US$), 2011-2018
Figure 10: India: Vinyl Flooring Market: Breakup by Organized and Unorganized Market, 2018
Figure 11: India: Vinyl Flooring Market: Breakup by Product Type (in %), 2018
Figure 12: India: Vinyl Flooring Market (Vinyl Sheet): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 13: India: Vinyl Flooring Market (Vinyl Sheet) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 14: India: Vinyl Flooring Market (Luxury Vinyl Tile): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 15: India: Luxury Vinyl Tile (LVT) Flooring Market: Breakup by Application (in %), 2011, 2018 & 2024
Figure 16: India: Luxury Vinyl Tile (LVT) Flooring Market: Breakup by Product Type (include LVT & SPC) (in %), 2018
Figure 17: India: Luxury Vinyl Tile (LVT) Flooring Market: Breakup by Application (in %), 2011,2018 & 2024
Figure 18: India: Luxury Vinyl Tile (LVT) Flooring Market: Breakup by Commercial Application (in %), 2018
Figure 19: India: Vinyl Flooring Market (Luxury Vinyl Tile) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 20: India: Vinyl Flooring Market (Vinyl Composition Tile): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 21: India: Vinyl Flooring Market (Vinyl Composition Tile) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 22: India: Vinyl Flooring Market: Consumption Breakup by Import and Domestic Manufacturing (in %), 2018
Figure 23: India: Vinyl Flooring Market (Import): Consumption Value Trends (in Million US$), 2011 & 2018
Figure 24: India: Vinyl Flooring Market (Import) Forecast: Consumption Value Trends (in Million US$), 2019-2024
Figure 25: India: Vinyl Flooring Market (Domestic Manufacturing): Consumption Value Trends (in Million US$), 2011 & 2018
Figure 26: India: Vinyl Flooring Market (Domestic Manufacturing) Forecast: Consumption Value Trends (in Million US$), 2019-2024
Figure 27: India: Vinyl Flooring Market Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 28: India: Vinyl Flooring Market Forecast: Sales Value (in Million US$), 2019-2024
Figure 29: India: Vinyl Flooring Industry: SWOT Analysis
Figure 30: India: Vinyl Flooring Industry: Value Chain Analysis
Figure 31: India: Vinyl Flooring Industry: Porter’s Five Forces Analysis
Figure 32: India: Vinyl Sheet Flooring Market: Sales Volume (in Million Sq. Metres), 2011-2018
Figure 33: India: Vinyl Sheet Flooring Market: Breakup by Contract Type (in %), 2018
Figure 34: India: Vinyl Sheet Flooring Market (Semi-Contract Sheet Vinyl): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 35: India: Vinyl Sheet Flooring Market (Semi-Contract Sheet Vinyl) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 36: India: Vinyl Sheet Flooring Market (Contract Sheet Vinyl): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 37: India: Vinyl Sheet Flooring Market (Contract Sheet Vinyl) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 38: India: Vinyl Sheet Flooring Market (Other Contract types): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 39: India: Vinyl Sheet Flooring Market (Other Contract types) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 40: India: Vinyl Sheet Flooring Market: Breakup by Application (in %), 2018
Figure 41: India: Vinyl Sheet Flooring Market (Commercial Sector): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 42: India: Vinyl Sheet Flooring Market: Breakup by Commercial Applications (in %), 2018
Figure 43: India: Vinyl Sheet Flooring Market (Healthcare): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 44: India: Vinyl Sheet Flooring Market (Healthcare) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 45: India: Vinyl Sheet Flooring Market (Transport): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 46: India: Vinyl Sheet Flooring Market (Transport) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 47: India: Vinyl Sheet Flooring Market (Hospitality): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 48: India: Vinyl Sheet Flooring Market (Hospitality) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 49: India: Vinyl Sheet Flooring Market (Retail): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 50: India: Vinyl Sheet Flooring Market (Retail) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 51: India: Vinyl Sheet Flooring Market (Education): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 52: India: Vinyl Sheet Flooring Market (Education) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 53: India: Vinyl Sheet Flooring Market (Sports): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 125: India: Vinyl Sheet Flooring Market (Sports) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 54: India: Vinyl Sheet Flooring Market (Other Applications): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 55: India: Vinyl Sheet Flooring Market (Other Applications) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 56: India: Vinyl Sheet Flooring Market (Commercial Sector) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 57: India: Vinyl Sheet Flooring Market (Residential Sector): Sales Volume (in Million Sq. Metres), 2011 & 2018
Figure 58: India: Vinyl Sheet Flooring Market (Residential Sector) Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 59: India: Vinyl Sheet Flooring Market Forecast: Sales Volume (in Million Sq. Metres), 2019-2024
Figure 60: India: Vinyl Flooring (Overall) Market: Breakup by Key Players (in %), 2018
Figure 61: India: Vinyl Flooring (Domestic Manufacturing) Market: Breakup by Key Players (in %), 2018
Figure 62: Vinyl Flooring (LVT) Manufacturing: Detailed Process Flow
Figure 63: Vinyl Flooring (LVT) Manufacturing: Conversion Rate of Feedstocks
Figure 64: Vinyl Flooring (LVT) Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 65: Luxury Vinyl Tile (LVT) Industry: Profit Margins at Various Levels of Supply Chain
Figure 66: Vinyl Flooring (LVT) Production: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: India: Flooring Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Flooring Market: Breakup by Key Players (%) ,2018 
Table 3: India: Vinyl Flooring Market: Key Industry Highlights, 2018 and 2024
Table 4: India: SPC Market: Major Importers and their shares 
Table 5: India: Vinyl Flooring Market: Breakup by Key Players (%)
Table 6: India: Vinyl Sheet Flooring Market: Key Industry Highlights, 2018 and 2024
Table 7: India: Vinyl Flooring Market: Competitive Structure
Table 8: Vinyl Flooring (LVT) Manufacturing Plant: Raw Material Requirements
Table 9: Vinyl Flooring (LVT) Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 10: Vinyl Flooring (LVT) Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 11: Vinyl Flooring (LVT) Manufacturing Plant: Costs Related to Machinery Unit (in US$)
Table 12: Vinyl Flooring (LVT) Manufacturing Plant: Raw Material Requirements (in Ton/Day) and Expenditure (US$/Ton)
Table 13: Vinyl Flooring (LVT) Manufacturing Plant: Utilities Requirements and Expenditures (in US$)
Table 14: Vinyl Flooring (LVT) Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 15: Vinyl Flooring (LVT) Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 16: Details of Financial Assistance Offered by Financial Institutions
Table 17: Vinyl Flooring (LVT) Manufacturing Plant: Capital Costs (in US$)
Table 18: Vinyl Flooring (LVT) Manufacturing Plant: Techno-Economic Parameters
Table 19: Vinyl Flooring (LVT) Manufacturing Plant: Taxation (in US$)
Table 20: Vinyl Flooring (LVT) Manufacturing Plant: Depreciation (in US$)
Table 21: Luxury Vinyl (LVT) Manufacturing Plant: Income Projections (in US$)
Table 22: Vinyl Flooring (LVT) Manufacturing Plant: Expenditure Projections (in US$)
Table 23: Vinyl Flooring (LVT) Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 24: Vinyl Flooring (LVT) Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 25: Vinyl Flooring (LVT) Manufacturing Plant: Profit and Loss Account (in US$)
Table 26: Responsive Industries Limited: Financials (in Million US$)
Table 27: Responsive Industries Limited: Product Portfolio
Table 28: Wonder floor (RMG Polyvinyl India Ltd.): Financials (in Million US$) 
Table 29: WONDERFLOOR: Product Portfolio
Table 30: Wonderfloor: List of Distributors
Table 31: Natroyal Group: Financials (in Million US$)
Table 32: Natroyal Group: Product Portfolio
Table 33: Natroyal Group: List of Distributors
Table 34: Vinyl Flooring Importers
 

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