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Indian Bakery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

Bakery products are food items which generally include biscuits, cakes, pastries, flat-bread, tortilla, chapati, bun, croissant, etc. These products are rapidly gaining popularity owing to their pleasant taste and health-benefits as they are made from a variety of grains such as rye, maize, wheat, and oats among others. The other ingredients used for baking include water, eggs, baking soda and powder, nuts, and additives. As bakery products provide both convenience and affordability to the consumers, their consumption level has witnessed a rise in the past few years. According to the latest report by IMARC Group, titled “Indian Bakery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the Indian bakery market reached a value of US$ 7.22 Billion in 2018.

Indian Bakery Market Report

As breads and biscuits are fast-moving consumer goods (FMCG), they are consumed on a daily basis by the consumers which increases the sales of these products in India. In addition to this, growth in the fast-food chains further stimulates the demand for breads as they are used in sandwiches, burgers, soups, snacks, etc. Moreover, introduction of value-added bakery products is giving an impetus to the market growth. Apart from this, busy lifestyles, changing eating habits and western influence has reflected in a strong demand for bakery products in India. Looking forward, the market value is projected to exceed US$ 12 Billion by 2024, expanding at a CAGR of 9.3% during 2019-2024.

Market Summary:

Indian Bakery Market by Product Type

  • Based on product type, the market has been segmented in breads and rolls, cakes and pastries, rusks and biscuits. Currently, biscuits dominate the Indian bakery market, holding the largest share.
  • On the basis of distribution channel, convenience stores represent the largest segment, followed by supermarkets and hypermarkets, independent retailers and artisanal bakeries.
  • The competitive landscape of the market has also been examined with some of the key players being Britannia, ITC and Parle.


This report provides a deep insight into the Indian bakery market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian bakery market in any manner.

Key Questions Answered in This Report:

  • How has the Indian bakery market performed so far and how will it perform in the coming years?
  • Which are the popular product types in the Indian bakery market?
  • What are the major distribution channels in the Indian bakery market?
  • What are the various stages in the value chain of the Indian bakery market?
  • What are the key driving factors and challenges in the Indian bakery market?
  • What is the structure of the Indian bakery market and who are the key players?
  • What is the degree of competition in the Indian bakery market?            

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
    2.6    Study Assumptions
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Indian Bakery Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Price Analysis
        5.3.1    Price Indicators
        5.3.2    Price Structure
        5.3.3    Margin Analysis
    5.4    Market Breakup by Product Type
    5.5    Market Breakup by Region
    5.6    Market Breakup by Distribution Channel
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
        5.9.1    Input Suppliers
        5.9.2    Farmers
        5.9.3    Collectors (Small scale/Large scale)
        5.9.4    Intermediate Product Manufacturers
        5.9.5    Bakery Product Manufacturers
        5.9.6    Distribution
        5.9.7    Commission Agents
        5.9.8    Wholesalers
        5.9.9    Exporters
        5.9.10    Retailers
    5.10    Porter’s Five Forces Analysis
        5.10.1    Bargaining Power of Suppliers
        5.10.2    Bargaining Power of Buyers
        5.10.3    Threat of New Entrants
        5.10.4    Degree of Rivalry
        5.10.5    Threat of Substitutes
6   PESTEL Analysis
    6.1    Political Factors
    6.2    Economic Factors
    6.3    Social Factors
    6.4    Technological Factors
    6.5    Environmental Factors
    6.6    Legal Factors
7   Indian Biscuit Market
    7.1    Market Overview
    7.2    Market Performance
    7.3    Market Breakup by Product Type
        7.3.1    Cookies
            7.3.1.1    Market Trends
            7.3.1.2    Market Forecast
        7.3.2    Cream Biscuits
            7.3.2.1    Market Trends
            7.3.2.2    Market Forecast
        7.3.3    Glucose Biscuits
            7.3.3.1    Market Trends
            7.3.3.2    Market Forecast
        7.3.4    Marie Biscuits
            7.3.4.1    Market Trends
            7.3.4.2    Market Forecast
        7.3.5    Non Salt Crackers Biscuits
            7.3.5.1    Market Trends
            7.3.5.2    Market Forecast
       7.3.6    Salt Crackers Biscuits
            7.3.6.1    Market Trends
            7.3.6.2    Market Forecast
       7.3.7    Milk Biscuits
            7.3.7.1    Market Trends
            7.3.7.2    Market Forecast
        7.3.8    Others
            7.3.8.1    Market Trends
            7.3.8.2    Market Forecast
8   Indian Bread Market
    8.1    Market Overview
    8.2    Market Performance
    8.3    Market Breakup by Product Type
        8.3.1    Sandwich Breads
            8.3.1.1    Market Trends
           8.3.1.2    Market Forecast
        8.3.2    Hamburgers
            8.3.2.1    Market Trends
            8.3.2.2    Market Forecast
        8.3.3    Croissants
            8.3.3.1    Market Trends
            8.3.3.2    Market Forecast
        8.3.4    Others
            8.3.4.1    Market Trends
            8.3.4.2    Market Forecast
    8.4    Market Forecast
9   Indian Cakes and Pastries Market
    9.1    Market Overview
    9.2    Market Performance
    9.3    Market Breakup by Product Type
        9.3.1    Packed Cupcakes
            9.3.1.1    Market Trends
            9.3.1.2    Market Forecast
        9.3.2    Pastries
            9.3.2.1    Market Trends
            9.3.2.2    Market Forecast
        9.3.3    Muffins
            9.3.3.1    Market Trends
            9.3.3.2    Market Forecast
        9.3.4    Layer Cakes
            9.3.4.1    Market Trends
            9.3.4.2    Market Forecast
        9.3.5    Donuts
            9.3.5.1    Market Trends
            9.3.5.2    Market Forecast
       9.3.6    Swiss roll
            9.3.6.1    Market Trends
            9.3.6.2    Market Forecast
        9.3.7    Others
            9.3.7.1    Market Trends
            9.3.7.2    Market Forecast
    9.4    Market Forecast
10  Indian Rusk Market
    10.1    Market Overview
    10.2    Market Performance
    10.3    Market Forecast
11  Indian Bakery Market Breakup by Region
    11.1    North India
        11.1.1    Market Trends
        11.1.2    Market Forecast
    11.2    West and Central India
        11.2.1    Market Trends
        11.2.2    Market Forecast
    11.3    South India
        11.3.1    Market Trends
        11.3.2    Market Forecast
    11.4    East India
        11.4.1    Market Trends
        11.4.2    Market Forecast
12  Indian Bakery Market Breakup by Distribution Channel
    12.1    Convenience Stores
        12.1.1    Market Trends
        12.1.2    Market Forecast
    12.2    Supermarkets and Hypermarkets
        12.2.1    Market Trends
       12.2.2    Market Forecast
    12.3    Independent Retailers
        12.3.1    Market Trends
        12.3.2    Market Forecast
    12.4    Artisanal Bakeries
        12.4.1    Market Trends
        12.4.2    Market Forecast
    12.5    Online
        12.5.1    Market Trends
        12.5.2    Market Forecast
    12.6    Others
        12.6.1    Market Trends
        12.6.2    Market Forecast
13  Imports and Exports
    13.1    Imports by Major Countries
    13.2    Exports by Major Countries
14  Manufacturing Process
    14.1    Product Overview
    14.2    Raw Material Requirement
    14.3    Various Units Operations Involved
    14.4    Market Drivers
15  Competitive Landscape
    15.1    Competitive Structure
    15.2    Key Players
16  Project Details, Requirements and Costs Involved
    16.1    Land Requirements and Expenditures
    16.2    Construction Requirements and Expenditures
    16.3    Plant Machinery
    16.4    Machinery Pictures
    16.5    Raw Material Requirements and Expenditures
    16.6    Raw Material and Final Product Pictures
    16.7    Packaging Requirements and Expenditures
    16.8    Transportation Requirements and Expenditures
    16.9    Utility Requirements and Expenditures
    16.10    Manpower Requirements and Expenditures
    16.11    Other Capital Investments
17  Loans and Financial Assistance
18  Project Economics

    18.1    Capital Cost of the Project
    18.2    Techno-Economic Parameters
    18.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    18.4    Taxation and Depreciation
    18.5    Income Projections
    18.6    Expenditure Projections
    18.7    Financial Analysis
    18.8    Profit Analysis
19  Key Players Profile
    19.1    Britannia Industries Limited
    19.2    Parle Products Private Limited
    19.3    ITC Limited
    19.4    Surya Food and Agro Limited

List of Figures

Figure 1: India: Bakery Market: Major Drivers and Challenges
Figure 2: India: Bakery Market: Value Trends (in Million US$), 2013-2018
Figure 3: India: Bakery Market: Breakup by Product Type (in %), 2018
Figure 4: India: Bakery Market: Breakup by Region (in %), 2018
Figure 5: India: Bakery Market: Breakup by Distribution Channels (in %), 2018
Figure 6: India: Bakery Market Forecast: Value Trends (in Million US$), 2019-2024
Figure 7: Bakery Market: Price Structure (US$/Ton)
Figure 8: India: Bakery Market: SWOT Analysis
Figure 9: India: Bakery Industry: Value Chain Analysis
Figure 10: India: Bakery Industry: Various Distribution Channels
Figure 11: India: Bakery Market: Porter’s Five Forces Analysis
Figure 12: India: Bakery Market: PESTEL Analysis
Figure 13: India: Biscuit Market: Value Trends (in Million US$), 2013-2018
Figure 14: India: Biscuit Market: Breakup by Product Type (in %), 2018
Figure 15: India: Biscuit Market (Cookies): Value Trends (in Million US$), 2013 & 2018
Figure 16: India: Biscuit Market Forecast (Cookies): Value Trends(in Million US$), 2019-2024
Figure 17: India: Biscuit Market (Cream Biscuits): Value Trends (in Million US$), 2013 & 2018
Figure 18: India: Biscuit Market Forecast (Cream Biscuits): Value Trends (in Million US$), 2019-2024
Figure 19: India: Biscuit Market (Glucose Biscuits): Value Trends (in Million US$), 2013 & 2018
Figure 20: India: Biscuit Market Forecast (Glucose Biscuits): Value Trends (in Million US$), 2019-2024
Figure 21: India: Biscuit Market (Marie Biscuits): Value Trends (in Million US$), 2013 & 2018
Figure 22: India: Biscuit Market Forecast (Marie Biscuits): Value Trends (in Million US$), 2019-2024
Figure 23: India: Biscuit Market (Non Salt Crackers Biscuits): Value Trends (in Million US$), 2013 & 2018
Figure 24: India: Biscuit Market Forecast (Non Salt Crackers Biscuits): Value Trends (in Million US$), 2019-2024
Figure 25: India: Biscuit Market (Salt Crackers Biscuits): Value Trends (in Million US$), 2013 & 2018
Figure 26: India: Biscuit Market Forecast (Salt Crackers Biscuits): Value Trends (in Million US$), 2019-2024
Figure 27: India: Biscuit Market (Milk Biscuits): Value Trends (in Million US$), 2013 & 2018
Figure 28: India: Biscuit Market Forecast (Milk Biscuits): Value Trends (in Million US$), 2019-2024
Figure 29: India: Biscuit Market (Other Biscuits): Value Trends (in Million US$), 2013 & 2018
Figure 30: India: Biscuit Market Forecast (Other Biscuits): Value Trends (in Million US$), 2019-2024
Figure 31: India: Biscuit Market Forecast: Value Trends (in Million US$), 2019-2024
Figure 32: India: Bread Market: Value Trends (in Million US$), 2013-2018
Figure 33: India: Bread Market: Breakup by Product Type (in %), 2018
Figure 34: India: Bread Market (Sandwich Breads): Value Trends (in Million US$), 2013 & 2018
Figure 35: India: Bread Market Forecast (Sandwich Breads): Value Trends (in Million US$), 2019-2024
Figure 36: India: Bread Market (Hamburgers): Value Trends (in Million US$), 2013 & 2018
Figure 37: India: Bread Market Forecast (Hamburgers): Value Trends (in Million US$), 2019-2024
Figure 38: India: Bread Market (Croissants): Value Trends (in Million US$), 2013 & 2018
Figure 39: India: Bread Market Forecast (Croissants): Value Trends (in Million US$), 2019-2024
Figure 40: India: Bread Market (Other Bread Types): Value Trends (in Million US$), 2013 & 2018
Figure 41: India: Bread Market Forecast (Other Bread Types): Value Trends (in Million US$), 2019-2024
Figure 42: India: Bread Market Forecast: Value Trends (in Million US$), 2019-2024
Figure 43: India: Cakes and Pastries Market: Value Trends (in Million US$), 2013-2018
Figure 44: India: Cakes and Pastries Market: Breakup by Product Type (in %)
Figure 45: India: Cakes and Pastries Market (Packed cupcakes): Value Trends (in Million US$), 2013 & 2018
Figure 46: India: Cakes and Pastries Market Forecast (Packed Cupcakes): Value Trends (in Million US$), 2019-2024
Figure 47: India: Cakes and Pastries Market (Pastries): Value Trends (in Million US$), 2013 & 2018
Figure 48: India: Cakes and Pastries Market Forecast (Pastries): Value Trends (in Million US$), 2019-2024
Figure 49: India: Cakes and Pastries Market (Muffins): Value Trends (in Million US$), 2013 & 2018
Figure 50: India: Cakes and Pastries Market Forecast (Muffins): Value Trends (in Million US$), 2019-2024
Figure 51: India: Cakes and Pastries Market (Layer Cakes): Value Trends (in Million US$), 2013 & 2018
Figure 52: India: Cakes and Pastries Market Forecast (Layer Cakes): Value Trends (in Million US$), 2019-2024
Figure 53: India: Cakes and Pastries Market (Donuts): Value Trends (in Million US$), 2013 & 2018
Figure 54: India: Cakes and Pastries Market Forecast (Donuts): Value Trends (in Million US$), 2019-2024
Figure 55: India: Cakes and Pastries Market (Swiss Roll): Value Trends (in Million US$), 2013 & 2018
Figure 56: India: Cakes and Pastries Market Forecast (Swiss Roll): Value Trends (in Million US$), 2019-2024
Figure 57: India: Cakes and Pastries Market (Other Products): Value Trends (in Million US$), 2013 & 2018
Figure 58: India: Cakes and Pastries Market Forecast (Other Products): Value Trends (in Million US$), 2019-2024
Figure 59: India: Cakes and Pastries Market Forecast: Value Trends (in Million US$), 2019-2024
Figure 60: India: Rusk Market: Value Trends (in Million US$), 2013-2018
Figure 61: India: Rusk Market Forecast: Value Trends (in Million US$), 2019-2024
Figure 62: North India: Bakery Market: Value Trends (in Million US$), 2013 & 2018
Figure 63: North India: Bakery Market Forecast: Value Trends (in Million US$) 2019-2024
Figure 64: West and Central India: Bakery Market: Value Trends (in Million US$), 2013 & 2018
Figure 65: West and Central India: Bakery Market Forecast: Value Trends (in Million US$) 2019-2024
Figure 66: South India: Bakery Market: Value Trends (in Million US$), 2013 & 2018
Figure 67: South India: Bakery Market Forecast: Value Trends (in Million US$) 2019-2024
Figure 68: East India: Bakery Market: Value Trends (in Million US$), 2013 & 2018
Figure 69: East India: Bakery Market Forecast: Value Trends (in Million US$) 2019-2024
Figure 70: India: Bakery Market: Sales through Convenience Stores (in Million US$) 2013 & 2018
Figure 71: India: Bakery Market Forecast: Sales through Convenience Stores (in Million US$) 2019-2024
Figure 72: India: Bakery Market: Sales through Supermarkets and Hypermarkets (in Million US$) 2013 & 2018
Figure 73: India: Bakery Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$) 2019-2024
Figure 74: India: Bakery Market: Sales through Independent Retailers (in Million US$) 2013 & 2018
Figure 75: India: Bakery Market Forecast: Sales through Independent Retailers (in Million US$) 2019-2024
Figure 76: India: Bakery Market: Sales through Artisanal Bakeries (in Million US$) 2013 & 2018
Figure 77: India: Bakery Market Forecast: Sales through Artisanal Bakeries (in Million US$) 2019-2024
Figure 78: India: Bakery Market: Online Sales (in Million US$) 2013 & 2018
Figure 79: India: Bakery Market Forecast: Online Sales (in Million US$) 2019-2024
Figure 80: India: Bakery Market: Sales through Other Distribution Channel (in Million US$) 2013 & 2018
Figure 81: India: Bakery Market Forecast: Sales through Other Distribution Channel (in Million US$) 2019-2024
Figure 82: India: Bakery Market: Import Breakup by Country (in %), 2017
Figure 83: India: Bakery Products Import from Malaysia: Value Trend (in ‘000 US$), 2013-2017
Figure 84: India: Bakery Market: Export Breakup by Country (in %), 2017
Figure 85: India: Bakery Products Export to United States of America: Value Trends (in ‘000 US$), 2013-2017
Figure 86: India: Bakery Industry: Manufacturing Process of Bread
Figure 87: India: Bakery Industry: Manufacturing Process of Cup Cake
Figure 88: India: Bakery Market: Breakup by Key Players (in %),2018
Figure 89: Bakery Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 90: Bakery Industry: Profit Margins at Various Levels of the Supply Chain
Figure 91: Bakery Production: Manufacturing Cost Breakup (in %)


List of Tables

Table 1: India: Bakery Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Biscuit Market: Key Industry Highlights, 2018 and 2024
Table 3: India: Bread Market: Key Industry Highlights, 2018 and 2024
Table 4: India: Cakes and Pastries Market: Key Industry Highlights, 2018 and 2024
Table 5: India: Bakery Market Forecast: Breakup by Region (in Million US$), 2019-2024
Table 6: India: Bakery Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 7: India: Bakery Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 8: India: Biscuit Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 9: India: Bread Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 10: India: Cakes and Pastries Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 11: India: Bakery Market: Import Data by Country, 2017
Table 12: India: Bakery Market: Export Data by Country, 2017
Table 13: Cupcake Manufacturing: Raw Material Requirement
Table 14: India: Bakery Industry (Organized): Competitive Structure
Table 15: Bakery Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 16: Bakery Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 17: Bakery Manufacturing Plant: Costs Related to Machinery (in US$)
Table 18: Bakery Manufacturing Plant: Raw Material Requirements and Expenditures
Table 19: Bakery Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 20: Bakery Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 21: Details of Financial Assistance Offered by Financial Institutions
Table 22: Bakery Manufacturing Plant: Techno-Economic Parameters
Table 23: Bakery Manufacturing Plant: Taxation and Depreciation
Table 24: Bakery Manufacturing Plant: Income Projections (in US$)
Table 25: Bakery Manufacturing Plant: Expenditure Projections (in US$)
Table 26: Bakery Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in US$)
Table 27: Bakery Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in US$)
Table 28: Bakery Manufacturing Plant: Profit and Loss Account (in US$)
 

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