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Indian Bakery Market Report by Product Type (Biscuit, Bread, Cakes and Pastries, Rusk), Distribution Channel (Convenience Stores, Supermarkets and Hypermarkets, Independent Retailers, Artisanal Bakeries, Online, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A909
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Market Overview:
The Indian bakery market size reached US$ 12.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 29.4 Billion by 2032, exhibiting a growth rate (CAGR) of 9.6% during 2024-2032. The growing population and changing consumer preferences, driven by factors such as western food trends, increased consumption of cakes and RTE food, and expanding retail and e-commerce sectors, are fueling the Indian bakery market growth/demand. This, in turn, is prompting manufacturers to introduce healthier options and invest in R&D to meet the evolving consumer demand.
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Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 12.6 Billion
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Market Forecast in 2032
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US$ 29.4 Billion
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Market Growth Rate 2024-2032
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9.6%
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A bakery is an establishment that prepares and sells flour-based baked products, such as bread, tortilla, cookies, donuts, cakes, pastries, and pies. These products are prepared using a variety of grains, such as rye, maize, wheat, and oats. They offer essential nutrients and are rich in calcium, fiber, iron, energy, fat, protein, vitamins, and minerals that promote health. Besides this, bakery products offer convenience and affordability to consumers, thereby gaining immense popularity across India.
Indian Bakery Market Trends:
The growing population is resulting in the increasing demand for bakery food products in India. This represents one of the key factors positively influencing the market. In addition, the rising consumption of bread, biscuits, and fast-moving consumer goods (FMCG) is contributing to market growth. Apart from this, the increasing influence of western food trends is catalyzing the demand for bakery products in the country. This, in confluence with the rising consumption of cakes on birthdays and other special occasions, is stimulating market growth. Along with this, the burgeoning food and beverage (F&B) industry, coupled with the expansion of quick service restaurants (QSRs) and fast-food chains, is increasing the usage of bread for preparing sandwiches, soups, burgers, and snacks. Additionally, hectic lifestyles and changing dietary patterns are driving the consumption of ready-to-eat (RTE) food and bakery products, which, in turn, are creating a positive outlook for the market in India. Furthermore, the rising health awareness among individuals is propelling manufacturers to introduce healthy, low trans-fat, multi-grain, and whole wheat bakery products. Besides this, the expansion of hypermarkets, supermarkets, convenience stores, and departmental stores is offering lucrative growth opportunities to manufacturers operating in the country. Furthermore, the thriving e-commerce industry that offers doorstep delivery, exciting offers, and online payment methods is augmenting the market growth. In line with this, the rising focus of leading market players on promotional activities to expand their market reach and increase profitability is impelling the market growth. They are also increasingly investing in research and development (R&D) activities to launch organoleptically improved products.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Indian bakery market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type and distribution channel.
Breakup by Product Type:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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- Biscuit
- Cookies
- Cream Biscuits
- Glucose Biscuits
- Marie Biscuits
- Non Salt Crackers Biscuits
- Salt Crackers Biscuits
- Milk Biscuits
- Others
- Bread
- Sandwich Breads
- Hamburgers
- Croissants
- Others
- Cakes and Pastries
- Packed Cupcakes
- Pastries
- Muffins
- Layer Cakes
- Donuts
- Swiss Roll
- Others
- Rusk
Biscuits are the most consumed bakery products due to their innovative flavors, designs, nutritional value, and affordable prices. Additionally, the introduction of innovative product variants is increasing their sales.
Breakup by Distribution Channel:
- Convenience Stores
- Supermarkets and Hypermarkets
- Independent Retailers
- Artisanal Bakeries
- Online
- Others
Convenience stores represent the largest segment as they allow easier access to a wide variety of bakery items for consumers.
Breakup by Region:
- North India
- West and Central India
- South India
- East India
On the basis of the region, the market has been segmented into North, West and Central, South, and East India.
Competitive Landscape:
The competitive landscape of the industry has also been examined, with some of the top Indian bakery companies being Britannia Industries Limited, ITC Limited, Parle Products Private Limited and Surya Food and Agro Limited.
This report provides a deep insight into the Indian bakery market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian bakery market in any manner.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Segment Coverage | Product Type, Distribution Channel, Region |
| Region Covered | North India, West and Central India, South India, East India |
| Companies Covered | Britannia Industries Limited, ITC Limited, Parle Products Private Limited and Surya Food and Agro Limited |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
As per the IMARC Group, the Indian bakery market size was approximately US$ 12.6 Billion in 2023. The rising demand for ready-to-eat (RTE) bakery products, on account of hectic lifestyles and changing dietary patterns of individuals, is primarily driving the India bakery market. Additionally, the increasing consumption of fast-moving consumer goods (FMCG), including bread and biscuits, is also propelling the market growth. Moreover, the growing presence of bakery items across the e-commerce sector that offers doorstep delivery, exciting offers, wide range of options, and online payment methods is acting as a significant growth-inducing factor. Besides this, the widespread adoption of clean-label, organic, and fortified bakery goods is further augmenting the Indian market.
The bakery market in India is likely to grow at a CAGR of 9.6% between 2024-2032 and is anticipated to reach a value of US$ 29.4 Billion by 2032. The growing consumer health awareness has led to the introduction of healthy, low trans-fat, multi-grain, and whole wheat bakery items. This is expected to propel the market growth in India over the coming years. Moreover, the rising number of hypermarkets, supermarkets, convenience shops, and departmental stores, along with the increasing product availability, is also expected to drive the regional market in the future. Additionally, the growing investments in extensive R&D activities to launch organoleptically improved products are anticipated to fuel the Indian bakery market over the forecasted period.
The increasing penetration of Western food trends, along with the growing popularity of pies, muffins, donuts, cakes, bread, cookies, bagels, biscuits, pastries, rolls, macrons, brownies, etc., is augmenting the Indian bakery market. These bakery items have a savory or sweet taste and fluffy texture. Moreover, bakery products are easy to consume and store for an extended period. In addition to this, they are considered fast-moving consumer goods (FMCG) and are extensively utilized for both formal and informal occasions. Additionally, the growing number of artisanal bakery shops and patisseries is further catalyzing the market growth.
The target consumers of the bakery products are likely to be individuals aged 25 to 55 with a higher disposable income. Most consumers belong to the urban working population who often attend social gatherings, go for casual outings, and prefer on-the-go lifestyles. The younger generation is likely to drive the consumption of bakery products within this segment in years to come.Additionally, the growing popularity of gluten-free, vegan, lactose-free, and high-fiber product variants that are made by using premium-quality ingredients, particularly among the health-conscious consumers, is expected to bolster the market growth in the forecast period.
The emerging popularity of western food trends, along with the introduction of healthy, low trans-fat, multi-grain, and whole wheat bakery products, is primarily driving the Indian bakery market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of bakery products across the nation.
Based on the product type, the Indian bakery market can be segregated into biscuit, bread, cakes and pastries, and rusk. Currently, biscuit holds the largest market share.
Based on the product type, the Indian biscuit market has been divided into cookies, cream biscuits, glucose, marie biscuits, non salt crackers biscuits, salt crackers biscuits, milk biscuits, and others. Among these, cookies currently exhibit a clear dominance in the market.
Based on the product type, the Indian bread market can be categorized into sandwich breads, hamburgers, croissants, and others. Currently, sandwich breads account for the majority of the total market share.
Based on the product type, the Indian cakes and pastries market has been segmented into packed cupcakes, pastries, muffins, layer cakes, donuts, swiss roll, and others, where packed cupcakes currently exhibit a clear dominance in the market.
Based on the distribution channel, the Indian bakery market can be bifurcated into convenience stores, supermarkets and hypermarkets, independent retailers, artisanal bakeries, online, others. Currently, convenience stores account for the majority of the total market share.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India.
Some of the major players in the Indian bakery market include Britannia Industries Limited, ITC Limited, Parle Products Private Limited, and Surya Food and Agro Limited.
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