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Get detailed insights regarding the impact of COVID-19 on the market.
The Indian bakery market was valued at US$ 10.2 Billion in 2021.
Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards e-commerce platforms for the purchase of bakery items.
The growing number of fast-food chains stimulates the demand for breads as they are used in sandwiches, burgers, snacks, etc., thereby representing one of the factors driving the Indian bakery market.
Based on the product type, the Indian bakery market has been segmented into breads, cakes and pastries, rusks, and biscuits. Among these, biscuits account for the majority of the total market share.
Based on the distribution channel, the Indian bakery market can be bifurcated into convenience stores, supermarkets and hypermarkets, independent retailers, Online and artisanal bakeries. Currently, convenience stores represent the largest segment.
Some of the major players in the Indian bakery market include Britannia Industries Limited, ITC Limited, Parle Products Private Limited and Surya Food and Agro Limited.
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