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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Toys Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by Gender
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
6 Indian Toys Market
6.1 Market Overview
6.2 Market Performance
6.3 Impact of COVID-19
6.4 Market Breakup by Toy Type
6.5 Market Breakup by Gender
6.6 Market Breakup by Distribution Channel
6.7 Performance of Various States
6.8 Market Forecast
6.9 Key Price Indicators
6.10 SWOT Analysis
6.10.1 Overview
6.10.2 Strengths
6.10.3 Weaknesses
6.10.4 Opportunities
6.10.5 Threats
6.11 Value Chain Analysis
6.11.1 Overview
6.11.2 Research and Development
6.11.3 Raw Material Procurement
6.11.4 Manufacturing
6.11.5 Quality Control
6.11.6 Marketing
6.11.7 Distribution
6.11.8 Retailers
6.11.9 End Users
6.12 Porters Five Forces Analysis
6.12.1 Overview
6.12.2 Bargaining Power of Buyers
6.12.3 Bargaining Power of Suppliers
6.12.4 Degree of Competition
6.12.5 Threat of New Entrants
6.12.6 Threat of Substitutes
6.13 Government Initiatives
7 Market Breakup by Toy Type
7.1 Plush Toys
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Electronic Toys
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Games and Puzzles
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Construction and Building Toys
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Dolls
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Ride-Ons
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Sports and Outdoor Play Toys
7.7.1 Market Trends
7.7.2 Market Forecast
7.8 Infant/Pre-school Toys
7.8.1 Market Trends
7.8.2 Market Forecast
7.9 Activity Toys
7.9.1 Market Trends
7.9.2 Market Forecast
7.10 Other Toys
7.10.1 Market Trends
7.10.2 Market Forecast
8 Market Breakup by Gender
8.1 Unisex Toys
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Toys for Boys
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Toys for Girls
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Specialty Stores
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Super Markets and Hyper Markets
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Online
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Performance by Various States
10.1 Maharashtra
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Tamil Nadu
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Karnataka
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Gujarat
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Delhi
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Other States
10.6.1 Market Trends
10.6.2 Market Forecast
11 Toys Manufacturing Process
11.1 Product Overview
11.2 Raw Material Requirement
11.3 Various Types of Unit Operations Involved
11.4 Key Success and Risk Factors
12 Competitive Landscape
12.1 Market Structure
12.2 Market Breakup by Key Players
13 Key Players Profiles
13.1 Funskool
13.2 Lego
13.3 Mattel
13.4 Hasbro
List of Figures
Figure 1: India: Toys Market: Major Drivers and Challenges
Figure 2: Global: Toys Market: Value Trends (in Billion US$), 2016-2021
Figure 3: Global: Toys Market: Breakup by Product Type (in %), 2021
Figure 4: Global: Toys Market: Breakup by Gender (in %), 2021
Figure 5: Global: Toys Market: Breakup by Distribution Channel (in %), 2021
Figure 6: Global: Toys Market: Breakup by Region (in %), 2021
Figure 7: Global: Toys Market Forecast: Value Trends (in Billion US$), 2022-2027
Figure 8: India: Toys Market: Value Trends (in Billion US$), 2016-2021
Figure 9: India: Toys Market: Breakup by Toy Type (in %), 2021
Figure 10: India: Toys Market: Breakup by Gender (in %), 2021
Figure 11: India: Toys Market: Breakup by Distribution Channel (in %), 2021
Figure 12: India: Toys Market: Performance of Various States (in %), 2021
Figure 13: India: Toys Market Forecast: Value Trends (in Billion US$), 2022-2027
Figure 14: Toys Manufacturing: Breakup of Production Cost (in %)
Figure 15: India: Toys Industry: SWOT Analysis
Figure 16: India: Toys Industry: Value Chain Analysis
Figure 17: India: Toys Industry: Porter’s Five Forces Analysis
Figure 18: India: Plush Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 19: India: Plush Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 20: India: Electronic Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 21: India: Electronic Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 22: India: Games and Puzzles Market: Value Trends (in Million US$), 2016 & 2021
Figure 23: India: Games and Puzzles Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 24: India: Construction and Building Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 25: India: Construction and Building Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 26: India: Dolls Market: Value Trends (in Million US$), 2016 & 2021
Figure 27: India: Dolls Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 28: India: Ride-on Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 29: India: Ride-on Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 30: India: Sports and Outdoor Play Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 31: India: Sports and Outdoor Play Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 32: India: Infant/Pre-School Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 33: India: Infant/Pre-school Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 34: India: Activity Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 35: India: Activity Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 36: India: Other Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 37: India: Other Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 38: India: Toys (Unisex) Market: Value Trends (in Million US$), 2016 & 2021
Figure 39: India: Toys (Unisex) Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 40: India: Toys (Boys) Market: Value Trends (in Million US$), 2016 & 2021
Figure 41: India: Toys (Boys) Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 42: India: Toys (Girls) Market: Value Trends (in Million US$), 2016 & 2021
Figure 43: India: Toys (Girls) Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 44: India: Toys Market: Sales through Specialty Stores (in Million US$), 2016 & 2021
Figure 45: India: Toys Market Forecast: Sales through Specialty Stores (in Million US$), 2022-2027
Figure 46: India: Toys Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2016 & 2021
Figure 47: India: Toys Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2022-2027
Figure 48: India: Toys Market: Sales through Online Stores (in Million US$), 2016 & 2021
Figure 49: India: Toys Market Forecast: Sales through Online Stores (in Million US$), 2022-2027
Figure 50: India: Toys Market: Sales through Other Distribution Channels (in Million US$), 2016 & 2021
Figure 51: India: Toys Market Forecast: Sales through Other Distribution Channels (in Million US$), 2022-2027
Figure 52: India: Toys Market Forecast: Performance of Key Regions (in Million US$), 2022-2027
Figure 53: Maharashtra: Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 54: Maharashtra: Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 55: Tamil Nadu: Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 56: Tamil Nadu: Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 57: Karnataka: Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 58: Karnataka: Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 59: Gujarat: Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 60: Gujarat: Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 61: Delhi: Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 62: Delhi: Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 63: Other States: Toys Market: Value Trends (in Million US$), 2016 & 2021
Figure 64: Other States: Toys Market Forecast: Value Trends (in Million US$), 2022-2027
Figure 65: Plush Toy Manufacturing: Detailed Process Flow
Figure 66: India: Toys Market: Breakup by Key Players (in %), 2021
List of Tables
Table 1: Global: Toys Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Toys Market: Key Industry Highlights, 2021 and 2027
Table 3: India: Toys Market Forecast: Breakup by Toy Type (in Million US$), 2022-2027
Table 4: India: Toys Market Forecast: Breakup by Gender (in Million US$), 2022-2027
Table 5: India: Toys Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: Plush Toy Manufacturing: Raw Material Requirement
Table 7: India: Toys Industry: Competitive Structure
The Indian toys market was valued at US$ 1.35 Billion in 2021.
We expect the Indian toys market to exhibit a CAGR of 12.6% during 2022-2027.
The growing demand for educational toys to enhance experimental learning experiences among the
children, along with the advent of innovative electronic digital toys, is primarily driving the Indian
toys market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
toys in India.
Based on the toy type, the Indian toys market has been segmented into plush toys, electronic toys,
games and puzzles, construction and building toys, dolls, ride-ons, sports and outdoor play toys,
infant/pre-school toys, activity toys, and other toys. Among these, infant/pre-school toys represent
the largest market share.
Based on the gender, the Indian toys market can be bifurcated into unisex toys, toys for boys, and
toys for girls. Currently, unisex toys account for the majority of the total market share.
On a regional level, the market has been classified into Maharashtra, Tamil Nadu, Karnataka,
Gujarat, Delhi, Others, where Maharashtra currently dominates the Indian market.
Some of the major players in the Indian toys market include Funskool, Lego, Mattel, Hasbro, etc.
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