Inquire Before Buying
Speak to an Analyst 
Request Brochure 
Request CustomizationIMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
Read More
Indian Toys Market Report by Toy Type (Plush Toys, Electronic Toys, Games and Puzzles, Construction and Building Toys, Dolls, Ride-Ons, Sports and Outdoor Play Toys, Infant/Pre-school Toys, Activity Toys, and Other Toys), Gender (Unisex Toys, Toys for Boys, Toys for Girls), Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Online, and Others), and State 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A1081
Buy Now
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Toys Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product Type
5.4 Market Breakup by Gender
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
6 Indian Toys Market
6.1 Market Overview
6.2 Market Performance
6.3 Impact of COVID-19
6.4 Market Breakup by Toy Type
6.5 Market Breakup by Gender
6.6 Market Breakup by Distribution Channel
6.7 Performance of Various States
6.8 Market Forecast
6.9 Key Price Indicators
6.10 SWOT Analysis
6.10.1 Overview
6.10.2 Strengths
6.10.3 Weaknesses
6.10.4 Opportunities
6.10.5 Threats
6.11 Value Chain Analysis
6.11.1 Overview
6.11.2 Research and Development
6.11.3 Raw Material Procurement
6.11.4 Manufacturing
6.11.5 Quality Control
6.11.6 Marketing
6.11.7 Distribution
6.11.8 Retailers
6.11.9 End Users
6.12 Porters Five Forces Analysis
6.12.1 Overview
6.12.2 Bargaining Power of Buyers
6.12.3 Bargaining Power of Suppliers
6.12.4 Degree of Competition
6.12.5 Threat of New Entrants
6.12.6 Threat of Substitutes
6.13 Government Initiatives
7 Market Breakup by Toy Type
7.1 Plush Toys
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Electronic Toys
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Games and Puzzles
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Construction and Building Toys
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Dolls
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Ride-Ons
7.6.1 Market Trends
7.6.2 Market Forecast
7.7 Sports and Outdoor Play Toys
7.7.1 Market Trends
7.7.2 Market Forecast
7.8 Infant/Pre-school Toys
7.8.1 Market Trends
7.8.2 Market Forecast
7.9 Activity Toys
7.9.1 Market Trends
7.9.2 Market Forecast
7.10 Other Toys
7.10.1 Market Trends
7.10.2 Market Forecast
8 Market Breakup by Gender
8.1 Unisex Toys
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Toys for Boys
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Toys for Girls
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Specialty Stores
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Supermarkets and Hypermarkets
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Online
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Performance by Various States
10.1 Maharashtra
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Tamil Nadu
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Karnataka
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Gujarat
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Delhi
10.5.1 Market Trends
10.5.2 Market Forecast
10.6 Other States
10.6.1 Market Trends
10.6.2 Market Forecast
11 Toys Manufacturing Process
11.1 Product Overview
11.2 Raw Material Requirement
11.3 Various Types of Unit Operations Involved
11.4 Key Success and Risk Factors
12 Competitive Landscape
12.1 Market Structure
12.2 Market Breakup by Key Players
13 Key Players Profiles
13.1 Funskool
13.2 Lego
13.3 Mattel
13.4 Hasbro
List of Figures
Figure 1: India: Toys Market: Major Drivers and Challenges
Figure 2: Global: Toys Market: Value Trends (in Billion US$), 2018-2023
Figure 3: Global: Toys Market: Breakup by Product Type (in %), 2023
Figure 4: Global: Toys Market: Breakup by Gender (in %), 2023
Figure 5: Global: Toys Market: Breakup by Distribution Channel (in %), 2023
Figure 6: Global: Toys Market: Breakup by Region (in %), 2023
Figure 7: Global: Toys Market Forecast: Value Trends (in Billion US$), 2024-2032
Figure 8: India: Toys Market: Value Trends (in Billion US$), 2018-2023
Figure 9: India: Toys Market: Breakup by Toy Type (in %), 2023
Figure 10: India: Toys Market: Breakup by Gender (in %), 2023
Figure 11: India: Toys Market: Breakup by Distribution Channel (in %), 2023
Figure 12: India: Toys Market: Performance of Various States (in %), 2023
Figure 13: India: Toys Market Forecast: Value Trends (in Billion US$), 2024-2032
Figure 14: Toys Manufacturing: Breakup of Production Cost (in %)
Figure 15: India: Toys Industry: SWOT Analysis
Figure 16: India: Toys Industry: Value Chain Analysis
Figure 17: India: Toys Industry: Porter’s Five Forces Analysis
Figure 18: India: Plush Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 19: India: Plush Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 20: India: Electronic Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 21: India: Electronic Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 22: India: Games and Puzzles Market: Value Trends (in Million US$), 2018 & 2023
Figure 23: India: Games and Puzzles Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 24: India: Construction and Building Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 25: India: Construction and Building Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 26: India: Dolls Market: Value Trends (in Million US$), 2018 & 2023
Figure 27: India: Dolls Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 28: India: Ride-on Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 29: India: Ride-on Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 30: India: Sports and Outdoor Play Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 31: India: Sports and Outdoor Play Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 32: India: Infant/Pre-School Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 33: India: Infant/Pre-school Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 34: India: Activity Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 35: India: Activity Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 36: India: Other Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 37: India: Other Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 38: India: Toys (Unisex) Market: Value Trends (in Million US$), 2018 & 2023
Figure 39: India: Toys (Unisex) Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 40: India: Toys (Boys) Market: Value Trends (in Million US$), 2018 & 2023
Figure 41: India: Toys (Boys) Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 42: India: Toys (Girls) Market: Value Trends (in Million US$), 2018 & 2023
Figure 43: India: Toys (Girls) Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 44: India: Toys Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
Figure 45: India: Toys Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
Figure 46: India: Toys Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
Figure 47: India: Toys Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
Figure 48: India: Toys Market: Sales through Online Stores (in Million US$), 2018 & 2023
Figure 49: India: Toys Market Forecast: Sales through Online Stores (in Million US$), 2024-2032
Figure 50: India: Toys Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
Figure 51: India: Toys Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
Figure 52: India: Toys Market Forecast: Performance of Key Regions (in Million US$), 2024-2032
Figure 53: Maharashtra: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 54: Maharashtra: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 55: Tamil Nadu: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 56: Tamil Nadu: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 57: Karnataka: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 58: Karnataka: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 59: Gujarat: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 60: Gujarat: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 61: Delhi: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 62: Delhi: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 63: Other States: Toys Market: Value Trends (in Million US$), 2018 & 2023
Figure 64: Other States: Toys Market Forecast: Value Trends (in Million US$), 2024-2032
Figure 65: Plush Toy Manufacturing: Detailed Process Flow
Figure 66: India: Toys Market: Breakup by Key Players (in %), 2023
List of Tables
Table 1: Global: Toys Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Toys Market: Key Industry Highlights, 2023 and 2032
Table 3: India: Toys Market Forecast: Breakup by Toy Type (in Million US$), 2024-2032
Table 4: India: Toys Market Forecast: Breakup by Gender (in Million US$), 2024-2032
Table 5: India: Toys Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 6: India: Toys Market Forecast: Performance of Various States (in Million US$), 2024-2032
Table 7: Plush Toy Manufacturing: Raw Material Requirement
Table 8: India: Toys Market: Competitive Structure
Table 9: India: Toys Market: Key Players
Purchase options
Benefits of Customization
Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-713-2163
Email: sales@imarcgroup.com
Client Testimonials
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
Read More
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Read More
Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.
Read More.webp)
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
Read More
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
Read More
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
Read More
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Read More
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
Read More.webp){kind=logo}
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
Read More
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
Read More