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Get detailed insights regarding the impact of COVID-19 on the market.
The Indian toys market was valued at US$ 1.35 Billion in 2021.
We expect the Indian toys market to exhibit a CAGR of 12.6% during 2022-2027.
The growing demand for educational toys to enhance experimental learning experiences among the
children, along with the advent of innovative electronic digital toys, is primarily driving the Indian
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase
toys in India.
Based on the toy type, the Indian toys market has been segmented into plush toys, electronic toys,
games and puzzles, construction and building toys, dolls, ride-ons, sports and outdoor play toys,
infant/pre-school toys, activity toys, and other toys. Among these, infant/pre-school toys represent
the largest market share.
Based on the gender, the Indian toys market can be bifurcated into unisex toys, toys for boys, and
toys for girls. Currently, unisex toys account for the majority of the total market share.
On a regional level, the market has been classified into Maharashtra, Tamil Nadu, Karnataka,
Gujarat, Delhi, Others, where Maharashtra currently dominates the Indian market.
Some of the major players in the Indian toys market include Funskool, Lego, Mattel, Hasbro, etc.
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