Indian Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Indian Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Report Format: PDF+Excel | Report ID: SR112023A1081
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Market Overview:

The Indian toys market size reached US$ 1.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.0 Billion by 2028, exhibiting a growth rate (CAGR) of 12.2% during 2023-2028.

Toys are miniature playthings that help shape the thought process and decision-making ability of infants and young children. They are made from various materials, including cloth, clay, plastic, metals, and wood. They include dolls, puzzles, cards, action figurines, board games, rattles, construction and building toys, kitchen sets, and mechanical cars. They help improve intelligence quotient (IQ), concentration and creativity and promote logical and spatial reasoning skills. Besides this, they assist children in improving social interaction and communication. At present, toys are available in various shapes, colors, and sizes and are extensively used in homes and play schools to facilitate overall child development across India.

Indian Toys Market Report

Indian Toys Market Trends:

The increasing population of India represents one of the key factors catalyzing the demand for toys. In addition, inflating income levels and the rising awareness among individuals about the benefits of toys in improving the cognitive capabilities of children are positively influencing the market in the country. Apart from this, a shifting preference from conventional toys towards modern and hi-tech electronic toys is strengthening the market growth. In line with this, the escalating demand for sensory toys for kids with special needs is driving the market in India. Furthermore, the advent of advanced technology and machinery is encouraging manufacturers to produce innovative toys, which, in turn, is creating a positive market outlook. Moreover, the expansion of organized distribution channels, along with the proliferation of the e-commerce industry that provides doorstep delivery, exciting offers, and secured payment methods, is offering a favorable market outlook in the country. Additionally, the rising sales of smartphones, laptops, and personal computers (PCs), along with the increasing influence of social media, are propelling market growth.

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian toys market report, along with forecasts at the country and state level from 2023-2028. Our report has categorized the market based on toy type, gender and distribution channel.

Breakup by Toy Type:

  • Plush Toys
  • Electronic Toys 
  • Games and Puzzles 
  • Construction and Building Toys 
  • Dolls 
  • Ride-Ons 
  • Sports and Outdoor Play Toys 
  • Infant/Pre-school Toys 
  • Activity Toys 
  • Other Toys 

Infant/pre-school toys currently dominate the market as they help develop problem-solving and motor skills and hand-eye coordination among children.

Breakup by Gender:

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Unisex Toys 
  • Toys for Boys 
  • Toys for Girls 

Unisex toys account for the majority of the market share as they can be enjoyed by siblings, playmates, and family members.

Breakup by Distribution Channel:

  • Specialty Stores 
  • Supermarkets and Hypermarkets 
  • Online 
  • Others 

On the basis of the distribution channel, the market has been segmented into specialty stores, supermarkets and hypermarkets, online, and others.

Regional Insights:

  • Maharashtra 
  • Tamil Nadu 
  • Karnataka 
  • Gujarat 
  • Delhi 
  • Others

Maharashtra enjoys the leading position in the market due to the presence of various toy manufacturers in the state.

Competitive Landscape:

Some of the leading key players in the Indian toys industry are:

  • Funskool
  • Lego
  • Mattel
  • Hasbro

This report provides a deep insight into the Indian toys market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the toys market in any manner.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Toy Type, Gender, Distribution Channel, State
State Covered  Maharashtra, Tamil Nadu, Karnataka, Gujarat, Delhi, Others
Companies Covered Funskool, Lego, Mattel and Hasbro
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The Indian toys market was valued at US$ 1.5 Billion in 2022.

We expect the Indian toys market to exhibit a CAGR of 12.2% during 2023-2028.

The growing demand for educational toys to enhance experimental learning experiences among the children, along with the advent of innovative electronic digital toys, is primarily driving the Indian toys market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase toys in India.

Based on the toy type, the Indian toys market has been segmented into plush toys, electronic toys, games and puzzles, construction and building toys, dolls, ride-ons, sports and outdoor play toys, infant/pre-school toys, activity toys, and other toys. Among these, infant/pre-school toys represent the largest market share.

Based on the gender, the Indian toys market can be bifurcated into unisex toys, toys for boys, and toys for girls. Currently, unisex toys account for the majority of the total market share.

On a regional level, the market has been classified into Maharashtra, Tamil Nadu, Karnataka, Gujarat, Delhi and others, where Maharashtra currently dominates the Indian market.

Some of the major players in the Indian toys market include Funskool, Lego, Mattel, Hasbro, etc.

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Indian Toys Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
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