The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.
The global online advertising market was valued at US$ 186.6 Billion in 2021.
We expect the global online advertising market to exhibit a CAGR of 10.90% during 2022-2027.
The rising penetration of internet, along with the emerging trend of innovative and interactive social
media advertisements to target the desired audience, is currently driving the global online
The sudden outbreak of the COVID-19 pandemic has led to the growing adoption of online
advertising across several end use industries, as it helps the organization to remotely promote their
services and products.
Based on the type, the global online advertising market can be bifurcated into search, display,
classified, video, and others (lead generation, rich media, etc.). Currently, search advertising
accounts for the majority of the total market share.
On a regional level, the market has been classified into North America, Asia-Pacific, Western Europe,
Eastern Europe, Middle East and Africa, and Latin America, where Asia-Pacific currently dominates
the global market.
Some of the major players in the global online advertising market include Google, Amazon, Yahoo,
Facebook, AOL, Baidu, Microsoft, Twitter, and LinkedIn.
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