Japan Beer Market

Market Overview:

The Japan beer market size reached US$ 18.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.3 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.

Beer is a carbonated and fermented alcoholic beverage produced by mixing yeast, hops, water and cereal grains, such as wheat, rye, corn, barley and rice. Stout, lager, ale, malt and porter are some of the commonly available beer variants. Beer is also infused with various additional flavorings of fruits and herbs to enhance taste and fragrance. It is usually stored and packaged in metal cans and glass bottles and manufactured in macro-, micro-and craft breweries. It is a rich source of essential minerals, fibers, vitamins, polyphenols and antioxidants. Moderate consumption of beer can aid in reducing stress, strengthening muscles and improving cognitive functioning. It also maintains blood pressure levels, prevents kidney stones and minimizes the risks of developing cardiovascular and circulatory ailments.

The growth in the Japan beer market can be attributed to the rising product demand among the millennials. There is also an increasing consumer preference for beer and other alcoholic beverages during celebrations and social and cultural gatherings. Moreover, the escalating demand for premium craft beer among the masses is favoring the market growth. Various product innovations, such as the introduction of beers with less sugar content suitable for health-conscious consumers, are providing a thrust to the market growth. Product manufacturers are also launching variants manufactured and brewed using natural and sustainably sourced ingredients, thereby increasing the product demand. Other factors, including the development of exotic and tropical flavored beer variants, along with convenient product availability through e-commerce websites, are driving the market growth across the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Japan beer market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distribution channel.

Breakup by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others
   

 Breakup by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others
   

Breakup by Production:

• Macro-Brewery
• Micro-Brewery
• Others
   

Breakup by Alcohol Content:

• High
• Low
• Alcohol-Free
   

Breakup by Flavor:

• Flavored
• Unflavored
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others
   

Breakup by Region:

• Kanto Region
• Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage: