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We expect the global kombucha tea market to exhibit a CAGR of around 18% during 2021-2026.
The growing consumer health consciousness, elevating living standards, and rising expenditure capacities represent some of the factors driving the global kombucha tea market.
Sudden outbreak of the COVID-19 pandemic has led to the propelling adoption of healthy lifestyles among consumers, thereby increasing the demand for kombucha tea.
Based on the type, the global kombucha tea market can be segmented into organic and non-organic. Currently, organic kombucha tea holds the majority of the market share.
Based on the flavor type, the global kombucha tea market has been segregated into fruits, original/regular, herbs and spices, flowers, and others, where fruits flavor represents the largest segment.
Based on the packaging material, the global kombucha tea market can be divided into glass bottles, aluminum cans, PET bottles, and others. Amongst these, glass bottles currently account for the majority of the total market share.
Based on the distribution channel, the global kombucha tea market can be bifurcated into supermarkets and hypermarkets, health stores, convenience stores, online retailers, and others. Currently, supermarkets and hypermarkets exhibit a clear dominance in the total market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America dominates the global market.
Some of the major players in the global kombucha tea market include Brew Dr. Kombucha, Buchi Kombucha, Carpe Diem, Equinox Kombucha, GT’s Living Foods, Humm Kombucha LLC, KeVita, Inc., Kombucha Wonder Drink, Reed's, Remedy Kombucha Pty Ltd, etc.
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