The global kombucha tea market reached a value of US$ 1.85 Billion in 2019. Kombucha tea refers to a fermented tea beverage that is prepared by mixing black/green tea and sugar with a microbial culture of a symbiotic colony of bacteria and yeast (SCOBY), along with additional flavorings and fruit juice. It is available in a wide variety of flavors, such as lemon, ginger, apple, berries, coffee, herbs and spices. Regular consumption of kombucha can aid in weight management, along with detoxifying the digestive tract, building immunity, boosting energy levels, rebuilding connective tissues, and minimizing pancreatic load.
Significant growth in the food and beverage industry, along with rising health consciousness among the masses, is one of the key factors driving the growth of the market. Furthermore, various functional beverages that are fortified with nutrients are gaining rapid consumer preference over carbonated drinks and high-sugar juices across the globe. Since kombucha is a rich source of amino acids, probiotics, antioxidants, enzymes and vitamins that aid in preventing various critical ailments, it is consequently being offered in food establishments such as restaurants and cafes. Additionally, increasing utilization of natural flavors and kombucha-based extracts in the manufacturing of other food and beverages, including flavored candies, breakfast meals and ice cream toppings, is also providing a boost to the market growth. Apart from this, advancements in bottling technology and the development of aesthetically appealing labels to attract the consumers’ attention, are also creating a positive impact on the market. Other factors, including the easy availably of the product, changing lifestyles of the individuals and rising consumer expenditure capacities, are projected to drive the market further. Looking forward, IMARC Group expects the global kombucha tea market to exhibit strong growth during 2020-2025.
Breakup by Type:
Breakup by Tea Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
Breakup by Flavour Type:
- Fruits
- Regular/Original
- Herbs and Spices
- Flowers
- Others
Breakup by Packaging Type:
- Glass Bottles
- Aluminium Cans
- PET Bottles
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Health Stores
- Online Retailers
- Others
Breakup by Region:
- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Brew Dr. Kombucha, Buchi Kombucha, Carpe Diem, Equinox Kombucha, GT’s Living Foods, Humm Kombucha LLC, KeVita, Inc., Kombucha Wonder Drink, Reed's, Remedy Kombucha Pty Ltd, etc.
Key Questions Answered in This Report
The global kombucha tea market was worth around US$ 1.85 Billion in 2019.
According to the estimates by IMARC Group, the global kombucha tea market will exhibit strong growth during the next five years.
The wide availability of the product, changing lifestyles of the individuals and rising consumer expenditure capacities, are some of the key drivers for global kombucha tea market.
The increasing consumer preferences for functional beverages fortified with nutrients over carbonated drinks and high-sugar drinks, represent one of the key trends in the global kombucha tea market.
Sudden outbreak of the COVID-19 pandemic is propelling the adoption of healthy lifestyles among consumers, thereby augmenting the demand for kombucha tea.
On the basis of the type, the market has been bifurcated into organic and non-organic. Currently, organic kombucha tea represents the most popular type, accounting for the majority of the market share.
On the basis of the flavor type, the market has been classified into fruits, original/regular, herbs and spices, flowers, and others. At present, the fruits flavor dominates the market.
On the basis of the packaging material, the market has been classified into glass bottles, aluminum cans, PET bottles, and others. At present, the glass bottles hold the largest market share.
On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, health stores, convenience stores, online retailers, and others. Currently, supermarkets and hypermarkets account for the majority of the total market share.
Region-wise, the market has been classified into Asia Pacific, North America, Europe, Latin America, and Middle East and Africa, where North America exhibits a clear dominance in the market.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Kombucha Tea Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Organic
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Non-Organic
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Tea Type
7.1 Green Tea
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Black Tea
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Oolong Tea
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Flavour Type
8.1 Fruits
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Regular/Original
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Herbs and Spices
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Flowers
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Packaging Type
9.1 Glass Bottles
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Aluminium Cans
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 PET Bottles
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Supermarkets and Hypermarkets
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Convenience Stores
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Health Stores
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Online Retailers
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Region
11.1 North America
11.1.1 United States
11.1.1.1 Market Trends
11.1.1.2 Market Forecast
11.1.2 Canada
11.1.2.1 Market Trends
11.1.2.2 Market Forecast
11.2 Asia Pacific
11.2.1 China
11.2.1.1 Market Trends
11.2.1.2 Market Forecast
11.2.2 Japan
11.2.2.1 Market Trends
11.2.2.2 Market Forecast
11.2.3 India
11.2.3.1 Market Trends
11.2.3.2 Market Forecast
11.2.4 South Korea
11.2.4.1 Market Trends
11.2.4.2 Market Forecast
11.2.5 Australia
11.2.5.1 Market Trends
11.2.5.2 Market Forecast
11.2.6 Indonesia
11.2.6.1 Market Trends
11.2.6.2 Market Forecast
11.2.7 Others
11.2.7.1 Market Trends
11.2.7.2 Market Forecast
11.3 Europe
11.3.1 Germany
11.3.1.1 Market Trends
11.3.1.2 Market Forecast
11.3.2 France
11.3.2.1 Market Trends
11.3.2.2 Market Forecast
11.3.3 United Kingdom
11.3.3.1 Market Trends
11.3.3.2 Market Forecast
11.3.4 Italy
11.3.4.1 Market Trends
11.3.4.2 Market Forecast
11.3.5 Spain
11.3.5.1 Market Trends
11.3.5.2 Market Forecast
11.3.6 Russia
11.3.6.1 Market Trends
11.3.6.2 Market Forecast
11.3.7 Others
11.3.7.1 Market Trends
11.3.7.2 Market Forecast
11.4 Latin America
11.4.1 Brazil
11.4.1.1 Market Trends
11.4.1.2 Market Forecast
11.4.2 Mexico
11.4.2.1 Market Trends
11.4.2.2 Market Forecast
11.4.3 Others
11.4.3.1 Market Trends
11.4.3.2 Market Forecast
11.5 Middle East and Africa
11.5.1 Market Trends
11.5.2 Market Breakup by Country
11.5.3 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Indicators
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Brew Dr. Kombucha
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.2 Buchi Kombucha
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.3 Carpe Diem
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.4 Equinox Kombucha
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.5 GT’s Living Foods
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.6 Humm Kombucha, LLC
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.7 KeVita Inc.
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.8 Kombucha Wonder Drink
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.9 Reed's
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio
16.3.9.3 Financials
16.3.10 Remedy Kombucha Pty Ltd.
16.3.10.1 Company Overview
16.3.10.2 Product Portfolio
List of Figures
Figure 1: Global: Kombucha Tea Market: Major Drivers and Challenges
Figure 2: Global: Kombucha Tea Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Kombucha Tea Market: Breakup by Type (in %), 2019
Figure 4: Global: Kombucha Tea Market: Breakup by Tea Type (in %), 2019
Figure 5: Global: Kombucha Tea Market: Breakup by Flavour Type (in %), 2019
Figure 6: Global: Kombucha Tea Market: Breakup by Packaging Type (in %), 2019
Figure 7: Global: Kombucha Tea Market: Breakup by Distribution Channel (in %), 2019
Figure 8: Global: Kombucha Tea Market: Breakup by Region (in %), 2019
Figure 9: Global: Kombucha Tea Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 10: Global: Kombucha Tea (Organic) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: Global: Kombucha Tea (Organic) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: Global: Kombucha Tea (Non-Organic) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Global: Kombucha Tea (Non-Organic) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Global: Kombucha Tea (Green Tea) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Global: Kombucha Tea (Green Tea) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Global: Kombucha Tea (Black Tea) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Global: Kombucha Tea (Black Tea) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Global: Kombucha Tea (Oolong Tea) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: Global: Kombucha Tea (Oolong Tea) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: Global: Kombucha Tea (Other Tea Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: Global: Kombucha Tea (Other Tea Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Global: Kombucha Tea (Fruits) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: Global: Kombucha Tea (Fruits) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: Global: Kombucha Tea (Regular/Original) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: Global: Kombucha Tea (Regular/Original) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Global: Kombucha Tea (Herbs and Spices) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: Global: Kombucha Tea (Herbs and Spices) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: Global: Kombucha Tea (Flowers) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: Global: Kombucha Tea (Flowers) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Global: Kombucha Tea (Other Flavour Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: Global: Kombucha Tea (Other Flavour Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: Global: Kombucha Tea (Glass Bottles) Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: Global: Kombucha Tea (Glass Bottles) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Global: Kombucha Tea (Aluminium Cans) Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: Global: Kombucha Tea (Aluminium Cans) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: Global: Kombucha Tea (PET Bottles) Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: Global: Kombucha Tea (PET Bottles) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: Global: Kombucha Tea (Other Packaging Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: Global: Kombucha Tea (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: Global: Kombucha Tea Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2014 & 2019
Figure 41: Global: Kombucha Tea Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2020-2025
Figure 42: Global: Kombucha Tea Market: Sales through Convenience Stores (in Million US$), 2014 & 2019
Figure 43: Global: Kombucha Tea Market Forecast: Sales through Convenience Stores (in Million US$), 2020-2025
Figure 44: Global: Kombucha Tea Market: Sales through Health Stores (in Million US$), 2014 & 2019
Figure 45: Global: Kombucha Tea Market Forecast: Sales through Health Stores (in Million US$), 2020-2025
Figure 46: Global: Kombucha Tea Market: Sales through Online Stores (in Million US$), 2014 & 2019
Figure 47: Global: Kombucha Tea Market Forecast: Sales through Online Stores (in Million US$), 2020-2025
Figure 48: Global: Kombucha Tea Market: Sales through Other Distribution Channels (in Million US$), 2014 & 2019
Figure 49: Global: Kombucha Tea Market Forecast: Sales through Other Distribution Channels (in Million US$), 2020-2025
Figure 50: North America: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 51: United States: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 52: United States: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 53: Canada: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 54: Canada: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 55: Asia Pacific: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 56: Asia Pacific: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 57: China: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 58: China: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 59: Japan: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 60: Japan: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 61: India: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 62: India: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 63: South Korea: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 64: South Korea: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 65: Australia: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 66: Australia: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 67: Indonesia: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 68: Indonesia: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 69: Others: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 70: Others: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 71: Europe: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 72: Europe: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 73: Germany: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 74: Germany: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 75: France: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 76: France: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 77: United Kingdom: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 78: United Kingdom: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 79: Italy: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 80: Italy: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 81: Spain: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 82: Spain: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 83: Russia: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 84: Russia: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 85: Others: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 86: Others: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 87: Latin America: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 88: Latin America: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 89: Brazil: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 90: Brazil: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 91: Mexico: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 92: Mexico: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 93: Others: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 94: Others: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 95: Middle East and Africa: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 96: Middle East and Africa: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 97: Global: Kombucha Tea Industry: SWOT Analysis
Figure 98: Global: Kombucha Tea Industry: Value Chain Analysis
Figure 99: Global: Kombucha Tea Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Kombucha Tea Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Kombucha Tea Market Forecast: Breakup by Type (in Million US$), 2020-2025
Table 3: Global: Kombucha Tea Market Forecast: Breakup by Tea Type (in Million US$), 2020-2025
Table 4: Global: Kombucha Tea Market Forecast: Breakup by Flavour Type (in Million US$), 2020-2025
Table 5: Global: Kombucha Tea Market Forecast: Breakup by Packaging Type (in Million US$), 2020-2025
Table 6: Global: Kombucha Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 7: Global: Kombucha Tea Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 8: Global: Kombucha Tea Market: Competitive Structure
Table 9: Global: Kombucha Tea Market: Key Players