Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Report Format: PDF+Excel | Report ID: SR112023A2119
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Market Overview:

The global kombucha tea market is expected to exhibit a growth rate (CAGR) of 17.6% during 2023-2028.

Kombucha tea refers to a fermented tea beverage that is prepared by mixing black/green tea and sugar with a microbial culture of a symbiotic colony of bacteria and yeast (SCOBY), along with additional flavorings and fruit juice. It is available in a wide variety of flavors, such as lemon, ginger, apple, berries, coffee, herbs and spices. Regular consumption of kombucha can aid in weight management, along with detoxifying the digestive tract, building immunity, boosting energy levels, rebuilding connective tissues, and minimizing pancreatic load.

Significant growth in the food and beverage industry, along with rising health consciousness among the masses, is one of the key factors driving the growth of the market. Furthermore, various functional beverages that are fortified with nutrients are gaining rapid consumer preference over carbonated drinks and high-sugar juices across the globe. Since kombucha is a rich source of amino acids, probiotics, antioxidants, enzymes and vitamins that aid in preventing various critical ailments, it is consequently being offered in food establishments such as restaurants and cafes. Additionally, increasing utilization of natural flavors and kombucha-based extracts in the manufacturing of other food and beverages, including flavored candies, breakfast meals and ice cream toppings, is also providing a boost to the market growth. Apart from this, advancements in bottling technology and the development of aesthetically appealing labels to attract the consumers’ attention, are also creating a positive impact on the market. Other factors, including the easy availably of the product, changing lifestyles of the individuals and rising consumer expenditure capacities, are projected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global kombucha tea market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, tea type, flavour type, packaging type and distribution channel.

Breakup by Type:

  • Organic
  • Non-Organic
     

Breakup by Tea Type:

  • Green Tea
  • Black Tea
  • Oolong Tea
  • Others
     

Breakup by Flavour Type:

  • Fruits
  • Regular/Original
  • Herbs and Spices
  • Flowers
  • Others
     

Breakup by Packaging Type:

  • Glass Bottles
  • Aluminium Cans
  • PET Bottles
  • Others
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Health Stores
  • Online Retailers
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Brew Dr. Kombucha, Asheville Kombucha Mamas, LLC (Buchi Kombucha), RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem), Flower of Life Ltd (Equinox Kombucha), GT’s Living Foods LLC, Humm Kombucha LLC, KeVita, Inc., Pure Steeps LLC (Wonder Drink), Reed’s, Inc., and Remedy Kombucha Pty Ltd.

Report Coverage:

Report Features Details
Base Year of the Analysis 2022
Historical Period 2017-2022
Forecast Period 2023-2028
Units US$ Billion
Segment Coverage Type, Tea Type, Flavour Type, Packaging Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Brew Dr. Kombucha, Asheville Kombucha Mamas, LLC (Buchi Kombucha), RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem), Flower of Life Ltd (Equinox Kombucha), GT’s Living Foods LLC, Humm Kombucha LLC, KeVita, Inc., Pure Steeps LLC (Wonder Drink), Reed’s, Inc., and Remedy Kombucha Pty Ltd.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

We expect the global kombucha tea market to exhibit a CAGR of 17.6% during 2023-2028.

The rising awareness towards numerous benefits of kombucha tea, such as weight management, detoxifying the digestive tract, building immunity, boosting energy levels, etc., is primarily driving the global kombucha tea market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of kombucha tea. 

Based on the tea type, the global kombucha tea market can be divided into green tea, black tea, oolong tea, and others. Currently, green tea exhibits a clear dominance in the market.

Based on the flavor type, the global kombucha tea market has been categorized into fruits, regular/original, herbs and spices, flowers, and others. Among these, regular/original flavor currently accounts for the majority of the total market share.

Based on the distribution channel, the global kombucha tea market can be bifurcated into supermarkets and hypermarkets, convenience stores, health stores, online retailers, and others. Currently, supermarkets and hypermarkets hold the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global kombucha tea market include Brew Dr. Kombucha, Asheville Kombucha Mamas, LLC (Buchi Kombucha), RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem), Flower of Life Ltd (Equinox Kombucha), GT’s Living Foods LLC, Humm Kombucha LLC, KeVita, Inc., Pure Steeps LLC (Wonder Drink), Reed’s, Inc., and Remedy Kombucha Pty Ltd.

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Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
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