*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

The global kombucha tea market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 18% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

Kombucha tea refers to a fermented tea beverage that is prepared by mixing black/green tea and sugar with a microbial culture of a symbiotic colony of bacteria and yeast (SCOBY), along with additional flavorings and fruit juice. It is available in a wide variety of flavors, such as lemon, ginger, apple, berries, coffee, herbs and spices. Regular consumption of kombucha can aid in weight management, along with detoxifying the digestive tract, building immunity, boosting energy levels, rebuilding connective tissues, and minimizing pancreatic load.

Kombucha Tea Market

Significant growth in the food and beverage industry, along with rising health consciousness among the masses, is one of the key factors driving the growth of the market. Furthermore, various functional beverages that are fortified with nutrients are gaining rapid consumer preference over carbonated drinks and high-sugar juices across the globe. Since kombucha is a rich source of amino acids, probiotics, antioxidants, enzymes and vitamins that aid in preventing various critical ailments, it is consequently being offered in food establishments such as restaurants and cafes. Additionally, increasing utilization of natural flavors and kombucha-based extracts in the manufacturing of other food and beverages, including flavored candies, breakfast meals and ice cream toppings, is also providing a boost to the market growth. Apart from this, advancements in bottling technology and the development of aesthetically appealing labels to attract the consumers’ attention, are also creating a positive impact on the market. Other factors, including the easy availably of the product, changing lifestyles of the individuals and rising consumer expenditure capacities, are projected to drive the market further.


Breakup by Type:

  • Organic
  • Non-Organic
     

Breakup by Tea Type:

  • Green Tea
  • Black Tea
  • Oolong Tea
  • Others
     

Breakup by Flavour Type:

  • Fruits
  • Regular/Original
  • Herbs and Spices
  • Flowers
  • Others
     

Breakup by Packaging Type:

  • Glass Bottles
  • Aluminium Cans
  • PET Bottles
  • Others
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Health Stores
  • Online Retailers
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Brew Dr. Kombucha, Buchi Kombucha, Carpe Diem, Equinox Kombucha, GT’s Living Foods, Humm Kombucha LLC, KeVita, Inc., Kombucha Wonder Drink, Reed's, Remedy Kombucha Pty Ltd, etc.

Key Questions Answered in This Report

We expect the global kombucha tea market to exhibit a CAGR of around 18% during 2021-2026.

The growing consumer health consciousness, elevating living standards, and rising expenditure capacities represent some of the factors driving the global kombucha tea market. 

Sudden outbreak of the COVID-19 pandemic has led to the propelling adoption of healthy lifestyles among consumers, thereby increasing the demand for kombucha tea.

Based on the type, the global kombucha tea market can be segmented into organic and non-organic. Currently, organic kombucha tea holds the majority of the market share.

Based on the flavor type, the global kombucha tea market has been segregated into fruits, original/regular, herbs and spices, flowers, and others, where fruits flavor represents the largest segment.

Based on the packaging material, the global kombucha tea market can be divided into glass bottles, aluminum cans, PET bottles, and others. Amongst these, glass bottles currently account for the majority of the total market share.

Based on the distribution channel, the global kombucha tea market can be bifurcated into supermarkets and hypermarkets, health stores, convenience stores, online retailers, and others. Currently, supermarkets and hypermarkets exhibit a clear dominance in the total market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America dominates the global market.

Some of the major players in the global kombucha tea market include Brew Dr. Kombucha, Buchi Kombucha, Carpe Diem, Equinox Kombucha, GT’s Living Foods, Humm Kombucha LLC, KeVita, Inc., Kombucha Wonder Drink, Reed's, Remedy Kombucha Pty Ltd, etc.

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Kombucha Tea Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Organic
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Non-Organic
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Tea Type
    7.1    Green Tea
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Black Tea
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Oolong Tea
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by Flavour Type
    8.1    Fruits
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Regular/Original
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Herbs and Spices
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Flowers
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9    Market Breakup by Packaging Type
    9.1    Glass Bottles
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Aluminium Cans
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    PET Bottles
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Others
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    Market Breakup by Distribution Channel
    10.1    Supermarkets and Hypermarkets
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Convenience Stores
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Health Stores
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Online Retailers
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Others
        10.5.1 Market Trends
        10.5.2 Market Forecast
11   Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Indicators
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    Brew Dr. Kombucha
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio 
        16.3.2    Buchi Kombucha
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio 
        16.3.3    Carpe Diem
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio 
        16.3.4    Equinox Kombucha
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio 
        16.3.5    GT’s Living Foods
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio 
        16.3.6    Humm Kombucha, LLC
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio 
        16.3.7    KeVita Inc.
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio 
        16.3.8    Kombucha Wonder Drink
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio 
        16.3.9    Reed's
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio 
           16.3.9.3 Financials
        16.3.10    Remedy Kombucha Pty Ltd.
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio 

List of Figures

Figure 1: Global: Kombucha Tea Market: Major Drivers and Challenges
Figure 2: Global: Kombucha Tea Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Kombucha Tea Market: Breakup by Type (in %), 2020
Figure 4: Global: Kombucha Tea Market: Breakup by Tea Type (in %), 2020
Figure 5: Global: Kombucha Tea Market: Breakup by Flavour Type (in %), 2020
Figure 6: Global: Kombucha Tea Market: Breakup by Packaging Type (in %), 2020
Figure 7: Global: Kombucha Tea Market: Breakup by Distribution Channel (in %), 2020
Figure 8: Global: Kombucha Tea Market: Breakup by Region (in %), 2020
Figure 9: Global: Kombucha Tea Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 10: Global: Kombucha Tea (Organic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Kombucha Tea (Organic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Kombucha Tea (Non-Organic) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Kombucha Tea (Non-Organic) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Kombucha Tea (Green Tea) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Kombucha Tea (Green Tea) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Kombucha Tea (Black Tea) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Kombucha Tea (Black Tea) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Kombucha Tea (Oolong Tea) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Kombucha Tea (Oolong Tea) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Kombucha Tea (Other Tea Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Kombucha Tea (Other Tea Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Kombucha Tea (Fruits) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Kombucha Tea (Fruits) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Kombucha Tea (Regular/Original) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Kombucha Tea (Regular/Original) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Kombucha Tea (Herbs and Spices) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Kombucha Tea (Herbs and Spices) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Kombucha Tea (Flowers) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Kombucha Tea (Flowers) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Kombucha Tea (Other Flavour Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Kombucha Tea (Other Flavour Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Kombucha Tea (Glass Bottles) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Kombucha Tea (Glass Bottles) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: Global: Kombucha Tea (Aluminium Cans) Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: Global: Kombucha Tea (Aluminium Cans) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Global: Kombucha Tea (PET Bottles) Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Global: Kombucha Tea (PET Bottles) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Global: Kombucha Tea (Other Packaging Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Global: Kombucha Tea (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Global: Kombucha Tea Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2015 & 2020
Figure 41: Global: Kombucha Tea Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2021-2026
Figure 42: Global: Kombucha Tea Market: Sales through Convenience Stores (in Million US$), 2015 & 2020
Figure 43: Global: Kombucha Tea Market Forecast: Sales through Convenience Stores (in Million US$), 2021-2026
Figure 44: Global: Kombucha Tea Market: Sales through Health Stores (in Million US$), 2015 & 2020
Figure 45: Global: Kombucha Tea Market Forecast: Sales through Health Stores (in Million US$), 2021-2026
Figure 46: Global: Kombucha Tea Market: Sales through Online Stores (in Million US$), 2015 & 2020
Figure 47: Global: Kombucha Tea Market Forecast: Sales through Online Stores (in Million US$), 2021-2026
Figure 48: Global: Kombucha Tea Market: Sales through Other Distribution Channels (in Million US$), 2015 & 2020
Figure 49: Global: Kombucha Tea Market Forecast: Sales through Other Distribution Channels (in Million US$), 2021-2026
Figure 50: North America: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: United States: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: United States: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Canada: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Canada: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: Asia Pacific: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: Asia Pacific: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: China: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: China: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Japan: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Japan: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: India: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: India: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: South Korea: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: South Korea: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Australia: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Australia: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Indonesia: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Indonesia: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Others: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Others: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Europe: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Europe: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Germany: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: Germany: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: France: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: France: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 77: United Kingdom: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 78: United Kingdom: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 79: Italy: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 80: Italy: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Spain: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 82: Spain: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Russia: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 84: Russia: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 85: Others: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 86: Others: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 87: Latin America: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 88: Latin America: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 89: Brazil: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 90: Brazil: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 91: Mexico: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 92: Mexico: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 93: Others: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 94: Others: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 95: Middle East and Africa: Kombucha Tea Market: Sales Value (in Million US$), 2015 & 2020
Figure 96: Middle East and Africa: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 97: Global: Kombucha Tea Industry: SWOT Analysis
Figure 98: Global: Kombucha Tea Industry: Value Chain Analysis
Figure 99: Global: Kombucha Tea Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Kombucha Tea Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Kombucha Tea Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: Kombucha Tea Market Forecast: Breakup by Tea Type (in Million US$), 2021-2026
Table 4: Global: Kombucha Tea Market Forecast: Breakup by Flavour Type (in Million US$), 2021-2026
Table 5: Global: Kombucha Tea Market Forecast: Breakup by Packaging Type (in Million US$), 2021-2026
Table 6: Global: Kombucha Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 7: Global: Kombucha Tea Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 8: Global: Kombucha Tea Market: Competitive Structure
Table 9: Global: Kombucha Tea Market: Key Players

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