The global kombucha tea market is expected to exhibit a growth rate (CAGR) of 17.6% during 2023-2028.
Kombucha tea refers to a fermented tea beverage that is prepared by mixing black/green tea and sugar with a microbial culture of a symbiotic colony of bacteria and yeast (SCOBY), along with additional flavorings and fruit juice. It is available in a wide variety of flavors, such as lemon, ginger, apple, berries, coffee, herbs and spices. Regular consumption of kombucha can aid in weight management, along with detoxifying the digestive tract, building immunity, boosting energy levels, rebuilding connective tissues, and minimizing pancreatic load.
Significant growth in the food and beverage industry, along with rising health consciousness among the masses, is one of the key factors driving the growth of the market. Furthermore, various functional beverages that are fortified with nutrients are gaining rapid consumer preference over carbonated drinks and high-sugar juices across the globe. Since kombucha is a rich source of amino acids, probiotics, antioxidants, enzymes and vitamins that aid in preventing various critical ailments, it is consequently being offered in food establishments such as restaurants and cafes. Additionally, increasing utilization of natural flavors and kombucha-based extracts in the manufacturing of other food and beverages, including flavored candies, breakfast meals and ice cream toppings, is also providing a boost to the market growth. Apart from this, advancements in bottling technology and the development of aesthetically appealing labels to attract the consumers’ attention, are also creating a positive impact on the market. Other factors, including the easy availably of the product, changing lifestyles of the individuals and rising consumer expenditure capacities, are projected to drive the market further.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global kombucha tea market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on type, tea type, flavour type, packaging type and distribution channel.
Breakup by Type:
Breakup by Tea Type:
- Green Tea
- Black Tea
- Oolong Tea
Breakup by Flavour Type:
- Herbs and Spices
Breakup by Packaging Type:
- Glass Bottles
- Aluminium Cans
- PET Bottles
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Health Stores
- Online Retailers
Breakup by Region:
- North America
- Asia Pacific
- South Korea
- United Kingdom
- Latin America
- Middle East and Africa
The competitive landscape of the industry has also been examined with some of the key players being Brew Dr. Kombucha, Asheville Kombucha Mamas, LLC (Buchi Kombucha), RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem), Flower of Life Ltd (Equinox Kombucha), GT’s Living Foods LLC, Humm Kombucha LLC, KeVita, Inc., Pure Steeps LLC (Wonder Drink), Reed’s, Inc., and Remedy Kombucha Pty Ltd.
|Base Year of the Analysis
||Type, Tea Type, Flavour Type, Packaging Type, Distribution Channel, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Brew Dr. Kombucha, Asheville Kombucha Mamas, LLC (Buchi Kombucha), RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem), Flower of Life Ltd (Equinox Kombucha), GT’s Living Foods LLC, Humm Kombucha LLC, KeVita, Inc., Pure Steeps LLC (Wonder Drink), Reed’s, Inc., and Remedy Kombucha Pty Ltd.
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