The global kombucha tea market reached a value of US$ 1.85 Billion in 2019. Kombucha tea refers to a fermented tea beverage that is prepared by mixing black/green tea and sugar with a microbial culture of a symbiotic colony of bacteria and yeast (SCOBY), along with additional flavorings and fruit juice. It is available in a wide variety of flavors, such as lemon, ginger, apple, berries, coffee, herbs and spices. Regular consumption of kombucha can aid in weight management, along with detoxifying the digestive tract, building immunity, boosting energy levels, rebuilding connective tissues, and minimizing pancreatic load.
Significant growth in the food and beverage industry, along with rising health consciousness among the masses, is one of the key factors driving the growth of the market. Furthermore, various functional beverages that are fortified with nutrients are gaining rapid consumer preference over carbonated drinks and high-sugar juices across the globe. Since kombucha is a rich source of amino acids, probiotics, antioxidants, enzymes and vitamins that aid in preventing various critical ailments, it is consequently being offered in food establishments such as restaurants and cafes. Additionally, increasing utilization of natural flavors and kombucha-based extracts in the manufacturing of other food and beverages, including flavored candies, breakfast meals and ice cream toppings, is also providing a boost to the market growth. Apart from this, advancements in bottling technology and the development of aesthetically appealing labels to attract the consumers’ attention, are also creating a positive impact on the market. Other factors, including the easy availably of the product, changing lifestyles of the individuals and rising consumer expenditure capacities, are projected to drive the market further. Looking forward, IMARC Group expects the global kombucha tea market to exhibit strong growth during 2020-2025.
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The competitive landscape of the industry has also been examined with some of the key players being Brew Dr. Kombucha, Buchi Kombucha, Carpe Diem, Equinox Kombucha, GT’s Living Foods, Humm Kombucha LLC, KeVita, Inc., Kombucha Wonder Drink, Reed's, Remedy Kombucha Pty Ltd, etc.
The global kombucha tea market was worth around US$ 1.85 Billion in 2019.
According to the estimates by IMARC Group, the global kombucha tea market will exhibit strong growth during the next five years.
The wide availability of the product, changing lifestyles of the individuals and rising consumer expenditure capacities, are some of the key drivers for global kombucha tea market.
The increasing consumer preferences for functional beverages fortified with nutrients over carbonated drinks and high-sugar drinks, represent one of the key trends in the global kombucha tea market.
Sudden outbreak of the COVID-19 pandemic is propelling the adoption of healthy lifestyles among consumers, thereby augmenting the demand for kombucha tea.
On the basis of the type, the market has been bifurcated into organic and non-organic. Currently, organic kombucha tea represents the most popular type, accounting for the majority of the market share.
On the basis of the flavor type, the market has been classified into fruits, original/regular, herbs and spices, flowers, and others. At present, the fruits flavor dominates the market.
On the basis of the packaging material, the market has been classified into glass bottles, aluminum cans, PET bottles, and others. At present, the glass bottles hold the largest market share.
On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, health stores, convenience stores, online retailers, and others. Currently, supermarkets and hypermarkets account for the majority of the total market share.
Region-wise, the market has been classified into Asia Pacific, North America, Europe, Latin America, and Middle East and Africa, where North America exhibits a clear dominance in the market.
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