Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032

Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A2119
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Market Overview:

The global kombucha tea market size reached US$ 2.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.9 Billion by 2032, exhibiting a growth rate (CAGR) of 17.6% during 2024-2032. The rising awareness among individuals regarding health and wellness, the growing adoption of probiotic foods and beverages, and the advent of innovative product variants in unique flavors are some of the major factors propelling the kombucha tea market.

Report Attribute                                                            
 Key Statistics                   
Base Year
Forecast Years
Historical Years
Kombucha Tea Market Size in 2022
US$ 2.6 Billion
Kombucha Tea Market Forecast in 2028
US$ 6.9 Billion
Kombucha Tea Market Growth Rate (2023-2028)

Kombucha tea is a fermented beverage made from sweetened tea and a symbiotic culture of bacteria and yeast. It is made by preparing a sweetened tea base typically black or green tea in hot water and adding sugar. After the tea cools to room temperature, the culture is added to the mixture, which resembles a rubbery pancake, floats on top and starts fermenting the tea. The fermentation process typically takes about 7 to 14 days, although the duration can vary depending on factors such as temperature and desired flavor profile. Kombucha tea is known for its effervescence, slightly sour taste, and often a hint of sweetness. It is commonly enjoyed chilled and can be found in a variety of flavors, ranging from traditional to more creative and unique combinations.

Global Kombucha Tea Market

The global kombucha tea market is primarily driven by the expanding food and beverage (F&B) industry. In addition, the rising utilization of natural flavors and kombucha-based extracts to manufacture other food and beverages, including flavored candies, breakfast meals and ice cream toppings, represent another major growth-inducing factor. Besides this, various technological advancements in bottling technology and the advent of aesthetically appealing labels to attract the consumers’ attention are also contributing to market growth. Furthermore, the easy availably of the product on e-commerce and retail platforms such as supermarkets, health food stores, and convenience stores, changing lifestyles of individuals, the increasing consumer expenditure capacities, and the growing popularity of craft and artisanal beverages are some of the other factors creating a favorable market outlook across the globe.

Kombucha Tea Market Trends/Drivers:

Growing health consciousness among the masses

As people become more health-conscious, there is a rising demand for functional beverages that offer health benefits beyond basic hydration. Kombucha tea, with its probiotic content and potential digestive and immune system benefits, aligns well with this demand. Consumers are actively seeking out beverages that contribute to their overall well-being, and kombucha tea's perceived health benefits make it an appealing choice. Moreover, health-conscious individuals are actively seeking alternatives to sugary beverages which is escalating the demand for kombucha tea as it offers a lower-sugar or sugar-reduced option compared to many other beverages on the market. Besides this, kombucha tea is also associated with detoxification due to its perceived ability to support liver function and aid in removing toxins from the body which is also propelling the market growth.

Growing adoption of probiotic foods and beverages

As more people become aware of the potential health benefits of probiotics, there has been a surge in demand for probiotic-rich foods and beverages. Kombucha tea, with its live bacteria and yeast cultures, is a natural source of probiotics. The market for probiotic products has expanded, and kombucha tea has benefited from this trend as consumers seek out convenient and tasteful ways to incorporate probiotics into their diets. Moreover, the availability of a variety of probiotic options allows consumers to choose products that align with their taste preferences, dietary needs, and lifestyle choices. Consequently, kombucha tea's unique flavor profile and versatility have made it an attractive choice for consumers looking for probiotics beyond traditional options.

Introduction of flavored product variants

Manufacturers are constantly exploring and experimenting with different flavor combinations, using ingredients such as fruits, herbs, spices, and botanicals. Flavored variants of kombucha tea attract a broader consumer base by appealing to different taste preferences. While traditional kombucha tea has a tangy and slightly sour flavor, flavored variants offer a wider range of taste profiles, catering to those who may prefer a milder or sweeter taste. Moreover, flavored kombucha tea variants can appeal to consumers who may not typically consume traditional kombucha tea but are interested in flavored beverages. For instance, fruit-infused or herbal-flavored kombucha tea may appeal to consumers who enjoy fruit juices, sparkling waters, or herbal teas. This cross-category appeal expands the reach of kombucha tea to a wider audience.

Kombucha Tea Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global kombucha tea market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, tea type, flavour type, packaging type and distribution channel.

Breakup by Type:

  • Organic
  • Non-Organic

The report has provided a detailed breakup and analysis of the kombucha tea market based on the type. This includes organic and non-organic.

Organic kombucha tea has gained popularity as consumers increasingly prioritize organic and natural products. Organic kombucha tea is made from organic tea leaves, sugar, and other organic ingredients. This appeals to consumers who are seeking products made from natural, minimally processed ingredients. The absence of synthetic additives, GMOs, and pesticides in organic kombucha tea may be a compelling factor for consumers who prioritize a clean ingredient profile.

Non-organic kombucha tea is also widely preferred by individuals as some consumers may prefer the taste and flavor profiles of non-organic kombucha tea. Non-organic variants may have a slightly different fermentation process or use specific tea blends and sweeteners that cater to certain taste preferences. Besides, non-organic options can be found in a wide range of supermarkets, convenience stores, and online platforms, making them more accessible to consumers.

Breakup by Tea Type:

Market Breakup by Tea Type

  • Green Tea
  • Black Tea
  • Oolong Tea
  • Others

Green tea holds the largest share in the kombucha tea market

The report has provided a detailed breakup and analysis of the kombucha tea market based on the tea type. This includes green tea, black tea, oolong tea, and others. According to the report, green tea accounted for the largest market share.

Green tea is widely known for its potential health benefits. It is rich in antioxidants, particularly catechins which have been linked to various health advantages, including improved heart health, weight management, and a boosted immune system. Combining the health benefits of green tea with kombucha, which is known for its potential digestive and probiotic benefits, makes green tea kombucha a highly appealing option for health-conscious consumers. Moreover, green tea has a distinct and refreshing taste that appeals to a broad range of consumers. Consequently, green tea kombucha has a crisp and clean taste that is well-received by those who prefer a milder and less acidic flavor compared to black tea or other herbal teas.

While green tea holds a significant share in the kombucha tea market, other tea varieties and flavors, such as black tea, oolong tea, and herbal teas, also have their own consumer bases and market segments. The popularity of different tea varieties varies across regions and consumer preferences.

Breakup by Flavour Type:

  • Fruits
  • Regular/Original
  • Herbs and Spices
  • Flowers
  • Others

Regular/original kombucha tea dominates the kombucha tea market

The report has provided a detailed breakup and analysis of the kombucha tea market based on the flavour type. This includes fruits, regular/original, herbs and spices, flowers, and others. According to the report, regular/original kombucha tea accounted for the largest market share.

The regular or original flavor represents the traditional taste of kombucha tea. It typically has a tangy, slightly sour, and slightly effervescent flavor profile. This flavor has become widely associated with kombucha tea and is familiar to consumers who have been consuming kombucha for a long period. The traditional taste has established a strong consumer base and is often preferred by those who appreciate the authentic kombucha experience. Besides, the versatility of the regular flavor allows consumers to experiment and customize their kombucha tea experience according to their preferences and culinary creativity. Furthermore, the original flavor is typically the most widely available option in the kombucha tea market as it is a staple flavor offered by kombucha tea brands. The wide availability of the regular flavor contributes to its larger market share as it is easily accessible to consumers across various retail channels.

Breakup by Packaging Type:

  • Glass Bottles
  • Aluminium Cans
  • PET Bottles
  • Others

The report has provided a detailed breakup and analysis of the kombucha tea market based on the packaging type. This includes glass bottles, aluminium cans, PET bottles, and others.

Glass bottles have been a popular packaging choice for kombucha tea. They are widely used due to their aesthetic appeal, recyclability, and the perception of maintaining product freshness. They also provide a premium and eco-friendly packaging option, which attract environmentally conscious consumers who prefer to avoid single-use plastic.

The use of aluminium cans for packaging kombucha tea has been increasing in recent years. Cans offer advantages such as lightweight, portability, and ease of recycling. They are convenient for on-the-go consumption and can provide better protection against light exposure. Moreover, they also provide creative branding and design opportunities to manufacturers.

While less common than glass bottles, some kombucha tea brands use PET bottles for packaging as they are lightweight, durable, and often more cost-effective than glass.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Health Stores
  • Online Retailers
  • Others

Supermarkets and hypermarkets enjoy the leading position in the kombucha tea market

The report has provided a detailed breakup and analysis of the kombucha tea market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, health stores, online retailers, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets offer a wide range of products, including beverages like kombucha tea. They have the space and infrastructure to accommodate a larger selection of brands, flavors, and packaging options. This variety attracts consumers looking for choice and allows them to compare different brands and make informed purchasing decisions. Besides, these stores have dedicated sections or shelves for beverages, including kombucha tea. This prime shelf space provides visibility to various brands and increases consumer exposure. Additionally, these retailers frequently run promotional campaigns, offer discounts, and provide marketing support for featured products, including kombucha tea. Such promotions can further drive consumer awareness and increase sales.

The popularity of e-commerce platforms is also increasing due to the rising internet penetration and various discount offers and feasible delivery options offered by these stores.

Breakup by Region:

Market Breakup by Type

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America exhibits a clear dominance in the market, accounting for the largest kombucha tea market share

Kombucha tea has a longer history of consumption and awareness in North America compared to other regions. It gained popularity in the United States and has since become a mainstream beverage choice for health-conscious consumers. Moreover, North America has seen a significant rise in health and wellness trends, with consumers increasingly seeking natural, functional, and gut-healthy beverages. Kombucha tea aligns with these trends as a fermented beverage known for its potential probiotic and digestive health benefits. Additionally, the region has a well-developed distribution network, with kombucha tea readily available in various retail channels. The early adoption of kombucha tea in North America, coupled with its cultural influence, has contributed to the market's growth and dominance in the region.

Europe is anticipated to exhibit positive growth in the coming years due to rapid urbanization and rising disposable incomes.

Competitive Landscape:

Numerous key players are introducing a variety of kombucha drinks in exotic flavors, such as ginger, lemon, turmeric, and pineapple, in their product portfolio at a competitive price and attractive packaging. They are also using organic ingredients and sustainable methods for their production. In addition, they are making efforts to use renewable energy, reduce waste, and implement sustainable packaging practices. Furthermore, various leading market players are engaging in collaborations, partnerships, and merger and acquisition activities to strengthen their market foothold. They are also offering their products on online channels to expand their consumer base and attract individuals into trying their products.

The report has provided a comprehensive analysis of the competitive landscape in the global kombucha tea market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Brew Dr. Kombucha
  • Asheville Kombucha Mamas, LLC (Buchi Kombucha)
  • RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem)
  • Flower of Life Ltd (Equinox Kombucha)
  • GT’s Living Foods LLC
  • Humm Kombucha LLC
  • KeVita, Inc.
  • Pure Steeps LLC (Wonder Drink)
  • Reed’s, Inc.
  • Remedy Kombucha Pty Ltd

Recent Developments:

  • In February 2022, Brew Dr. Kombucha launched their peach-flavored kombucha tea, named Just Peachy. It is made with high-quality loose-leaf green tea and blends in five varieties of organic peaches, which provides a delicious balance of sweet, ripe, and tart flavors with hints of honey and summer flowers.
  • In February 2020, Humm Kombucha LLC introduced a line of zero sugar kombucha drinks in different flavors.
  • In July 2021, Remedy Drinks, collaborated with the e-commerce and digital marketing company RooLife Group Ltd., to market and sell its kombucha drinks in China to increase its sales and distribution activities.

Kombucha Tea Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Type 
  • Tea Type
  • Flavor Type
  • Packaging Type
  • Distribution channel Type
  • Region
Types Covered Organic, Non-Organic
Tea Types Covered  Green Tea, Black Tea, Oolong Tea, Others
Flavour Types Covered Fruits, Regular/Original, Herbs and Spices, Flowers, Others
Packaging Types Covered Glass Bottles, Aluminium Cans, PET Bottles, Others
Distribution Channels Covered Supermarkets and Hypermarkets, Convenience Stores, Health Stores, Online Retailers, Others
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Brew Dr. Kombucha, Asheville Kombucha Mamas, LLC (Buchi Kombucha), RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem), Flower of Life Ltd (Equinox Kombucha), GT’s Living Foods LLC, Humm Kombucha LLC, KeVita, Inc., Pure Steeps LLC (Wonder Drink), Reed’s, Inc., and Remedy Kombucha Pty Ltd.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the kombucha tea market from 2018-2032.
  • The research study provides the latest information on the market drivers, challenges, and opportunities in the global kombucha tea market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the kombucha tea industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global kombucha tea market was valued at US$ 2.6 Billion in 2022.

We expect the global kombucha tea market to exhibit a CAGR of 17.6% during 2023-2028.

The rising demand for kombucha tea, as it aids in improving digestive health, enhancing immune function, protecting the body against oxidative stress and damage caused by free radicals, etc., is primarily driving the global kombucha tea market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of kombucha tea. 

Based on the tea type, the global kombucha tea market can be divided into green tea, black tea, oolong tea, and others. Currently, green tea accounts for the majority of the total market share.

Based on the flavor type, the global kombucha tea market has been categorized into fruits, regular/original, herbs and spices, flowers, and others. Among these, regular/original currently exhibits a clear dominance in the market.

Based on the distribution channel, the global kombucha tea market can be bifurcated into supermarkets and hypermarkets, convenience stores, health stores, online retailers, and others. Currently, supermarkets and hypermarkets hold the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global kombucha tea market include Brew Dr. Kombucha, Asheville Kombucha Mamas, LLC (Buchi Kombucha), RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem), Flower of Life Ltd (Equinox Kombucha), GT’s Living Foods LLC, Humm Kombucha LLC, KeVita, Inc., Pure Steeps LLC (Wonder Drink), Reed’s, Inc., Remedy Kombucha Pty Ltd, etc.

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Kombucha Tea Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032
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