The global kombucha tea market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of around 18% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Kombucha tea refers to a fermented tea beverage that is prepared by mixing black/green tea and sugar with a microbial culture of a symbiotic colony of bacteria and yeast (SCOBY), along with additional flavorings and fruit juice. It is available in a wide variety of flavors, such as lemon, ginger, apple, berries, coffee, herbs and spices. Regular consumption of kombucha can aid in weight management, along with detoxifying the digestive tract, building immunity, boosting energy levels, rebuilding connective tissues, and minimizing pancreatic load.
Significant growth in the food and beverage industry, along with rising health consciousness among the masses, is one of the key factors driving the growth of the market. Furthermore, various functional beverages that are fortified with nutrients are gaining rapid consumer preference over carbonated drinks and high-sugar juices across the globe. Since kombucha is a rich source of amino acids, probiotics, antioxidants, enzymes and vitamins that aid in preventing various critical ailments, it is consequently being offered in food establishments such as restaurants and cafes. Additionally, increasing utilization of natural flavors and kombucha-based extracts in the manufacturing of other food and beverages, including flavored candies, breakfast meals and ice cream toppings, is also providing a boost to the market growth. Apart from this, advancements in bottling technology and the development of aesthetically appealing labels to attract the consumers’ attention, are also creating a positive impact on the market. Other factors, including the easy availably of the product, changing lifestyles of the individuals and rising consumer expenditure capacities, are projected to drive the market further.
Breakup by Type:
Breakup by Tea Type:
Breakup by Flavour Type:
Breakup by Packaging Type:
Breakup by Distribution Channel:
Breakup by Region:
The competitive landscape of the industry has also been examined with some of the key players being Brew Dr. Kombucha, Buchi Kombucha, Carpe Diem, Equinox Kombucha, GT’s Living Foods, Humm Kombucha LLC, KeVita, Inc., Kombucha Wonder Drink, Reed's, Remedy Kombucha Pty Ltd, etc.
We expect the global kombucha tea market to exhibit a CAGR of around 18% during 2021-2026.
The growing consumer health consciousness, elevating living standards, and rising expenditure capacities represent some of the factors driving the global kombucha tea market.
Sudden outbreak of the COVID-19 pandemic has led to the propelling adoption of healthy lifestyles among consumers, thereby increasing the demand for kombucha tea.
Based on the type, the global kombucha tea market can be segmented into organic and non-organic. Currently, organic kombucha tea holds the majority of the market share.
Based on the flavor type, the global kombucha tea market has been segregated into fruits, original/regular, herbs and spices, flowers, and others, where fruits flavor represents the largest segment.
Based on the packaging material, the global kombucha tea market can be divided into glass bottles, aluminum cans, PET bottles, and others. Amongst these, glass bottles currently account for the majority of the total market share.
Based on the distribution channel, the global kombucha tea market can be bifurcated into supermarkets and hypermarkets, health stores, convenience stores, online retailers, and others. Currently, supermarkets and hypermarkets exhibit a clear dominance in the total market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America dominates the global market.
Some of the major players in the global kombucha tea market include Brew Dr. Kombucha, Buchi Kombucha, Carpe Diem, Equinox Kombucha, GT’s Living Foods, Humm Kombucha LLC, KeVita, Inc., Kombucha Wonder Drink, Reed's, Remedy Kombucha Pty Ltd, etc.
REACH OUT TO US
Call us on
( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )
Drop us an email at