Kombucha Tea Market

The global kombucha tea market witnessed robust growth during 2014-2019. Kombucha tea refers to a fermented tea beverage that is prepared by mixing black/green tea and sugar with a microbial culture of a symbiotic colony of bacteria and yeast (SCOBY), along with additional flavorings and fruit juice. It is available in a wide variety of flavors, such as lemon, ginger, apple, berries, coffee, herbs and spices. Regular consumption of kombucha can aid in weight management, along with detoxifying the digestive tract, building immunity, boosting energy levels, rebuilding connective tissues, and minimizing pancreatic load.

Significant growth in the food and beverage industry, along with rising health consciousness among the masses, is one of the key factors driving the growth of the market. Furthermore, various functional beverages that are fortified with nutrients are gaining rapid consumer preference over carbonated drinks and high-sugar juices across the globe. Since kombucha is a rich source of amino acids, probiotics, antioxidants, enzymes and vitamins that aid in preventing various critical ailments, it is consequently being offered in food establishments such as restaurants and cafes. Additionally, increasing utilization of natural flavors and kombucha-based extracts in the manufacturing of other food and beverages, including flavored candies, breakfast meals and ice cream toppings, is also providing a boost to the market growth. Apart from this, advancements in bottling technology and the development of aesthetically appealing labels to attract the consumers’ attention, are also creating a positive impact on the market. Other factors, including the easy availably of the product, changing lifestyles of the individuals and rising consumer expenditure capacities, are projected to drive the market further. Looking forward, IMARC Group expects the market to continue to exhibit strong growth during 2020-2025.

Breakup by Type:

• Organic
• Non-Organic
   

Breakup by Tea Type:

• Green Tea
• Black Tea
• Oolong Tea
• Others
   

Breakup by Flavour Type:

• Fruits
• Regular/Original
• Herbs and Spices
• Flowers
• Others
   

Breakup by Packaging Type:

• Glass Bottles
• Aluminium Cans
• PET Bottles
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Health Stores
• Online Retailers
• Others
   

Breakup by Gender:

• Male
• Female
   

Breakup by Age Group:

• Age<20
• Age 20-40
• Age>40
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Brew Dr. Kombucha, Buchi Kombucha, Carpe Diem, Equinox Kombucha, GT’s Living Foods, Humm Kombucha LLC, KeVita, Inc., Kombucha Wonder Drink, Reed's, Remedy Kombucha Pty Ltd, etc.

Key Questions Answered in This Report:

• How has the global kombucha tea market performed so far and how will it perform in the coming years?
• What are the key regional markets?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the tea type?
• What is the breakup of the market based on the flavour type?
• What is the breakup of the market based on the packaging type?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the gender?
• What is the breakup of the market based on the age group?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global kombucha tea market and who are the key players?
• What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Kombucha Tea Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Forecast
6    Market Breakup by Type
    6.1    Organic
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Non-Organic
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Tea Type
    7.1    Green Tea
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Black Tea
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Oolong Tea
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others
        7.4.1 Market Trends
        7.4.2 Market Forecast
8    Market Breakup by Flavour Type
    8.1    Fruits
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Regular/Original
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Herbs and Spices
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Flowers
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Others
        8.5.1 Market Trends
        8.5.2 Market Forecast
9    Market Breakup by Packaging Type
    9.1    Glass Bottles
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Aluminium Cans
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    PET Bottles
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    Others
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    Market Breakup by Distribution Channel
    10.1    Supermarkets and Hypermarkets
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Convenience Stores
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Health Stores
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Online Retailers
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Others
        10.5.1 Market Trends
        10.5.2 Market Forecast
11    Market Breakup by Gender
    11.1    Male
        11.1.1 Market Trends
        11.1.2 Market Forecast
    11.2    Female
        11.2.1 Market Trends
        11.2.2 Market Forecast
12    Market Breakup by Age Group
    12.1    Age<20
        12.1.1 Market Trends
        12.1.2 Market Forecast
    12.2    Age 20-40
        12.2.1 Market Trends
        12.2.2 Market Forecast
    12.3    Age>40
        12.3.1 Market Trends
        12.3.2 Market Forecast
13   Market Breakup by Region
    13.1    North America
        13.1.1 United States
           13.1.1.1 Market Trends
           13.1.1.2 Market Forecast
        13.1.2 Canada
           13.1.2.1 Market Trends
           13.1.2.2 Market Forecast
    13.2    Asia Pacific
        13.2.1 China
           13.2.1.1 Market Trends
           13.2.1.2 Market Forecast
        13.2.2 Japan
           13.2.2.1 Market Trends
           13.2.2.2 Market Forecast
        13.2.3 India
           13.2.3.1 Market Trends
           13.2.3.2 Market Forecast
        13.2.4 South Korea
           13.2.4.1 Market Trends
           13.2.4.2 Market Forecast
        13.2.5 Australia
           13.2.5.1 Market Trends
           13.2.5.2 Market Forecast
        13.2.6 Indonesia
           13.2.6.1 Market Trends
           13.2.6.2 Market Forecast
        13.2.7 Others
           13.2.7.1 Market Trends
           13.2.7.2 Market Forecast
    13.3    Europe
        13.3.1 Germany
           13.3.1.1 Market Trends
           13.3.1.2 Market Forecast
        13.3.2 France
           13.3.2.1 Market Trends
           13.3.2.2 Market Forecast
        13.3.3 United Kingdom
           13.3.3.1 Market Trends
           13.3.3.2 Market Forecast
        13.3.4 Italy
           13.3.4.1 Market Trends
           13.3.4.2 Market Forecast
        13.3.5 Spain
           13.3.5.1 Market Trends
           13.3.5.2 Market Forecast
        13.3.6 Russia
           13.3.6.1 Market Trends
           13.3.6.2 Market Forecast
        13.3.7 Others
           13.3.7.1 Market Trends
           13.3.7.2 Market Forecast
    13.4    Latin America
        13.4.1 Brazil
           13.4.1.1 Market Trends
           13.4.1.2 Market Forecast
        13.4.2 Mexico
           13.4.2.1 Market Trends
           13.4.2.2 Market Forecast
        13.4.3 Others
           13.4.3.1 Market Trends
           13.4.3.2 Market Forecast
    13.5    Middle East and Africa
        13.5.1 Market Trends
        13.5.2 Market Breakup by Country
        13.5.3 Market Forecast
14    SWOT Analysis
    14.1    Overview
    14.2    Strengths
    14.3    Weaknesses
    14.4    Opportunities
    14.5    Threats
15    Value Chain Analysis
16    Porters Five Forces Analysis
    16.1    Overview
    16.2    Bargaining Power of Buyers
    16.3    Bargaining Power of Suppliers
    16.4    Degree of Competition
    16.5    Threat of New Entrants
    16.6    Threat of Substitutes
17    Price Indicators
18    Competitive Landscape
    18.1    Market Structure
    18.2    Key Players
    18.3    Profiles of Key Players
        18.3.1    Brew Dr. Kombucha
           18.3.1.1 Company Overview
           18.3.1.2 Product Portfolio 
        18.3.2    Buchi Kombucha
           18.3.2.1 Company Overview
           18.3.2.2 Product Portfolio 
        18.3.3    Carpe Diem
           18.3.3.1 Company Overview
           18.3.3.2 Product Portfolio 
        18.3.4    Equinox Kombucha
           18.3.4.1 Company Overview
           18.3.4.2 Product Portfolio 
        18.3.5    GT’s Living Foods
           18.3.5.1 Company Overview
           18.3.5.2 Product Portfolio 
        18.3.6    Humm Kombucha, LLC
           18.3.6.1 Company Overview
           18.3.6.2 Product Portfolio 
        18.3.7    KeVita Inc.
           18.3.7.1 Company Overview
           18.3.7.2 Product Portfolio 
        18.3.8    Kombucha Wonder Drink
           18.3.8.1 Company Overview
           18.3.8.2 Product Portfolio 
        18.3.9    Reed's
           18.3.9.1 Company Overview
           18.3.9.2 Product Portfolio 
           18.3.9.3 Financials
        18.3.10    Remedy Kombucha Pty Ltd.
           18.3.10.1 Company Overview
           18.3.10.2 Product Portfolio 

List of Figures

Figure 1: Global: Kombucha Tea Market: Major Drivers and Challenges
Figure 2: Global: Kombucha Tea Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Kombucha Tea Market: Breakup by Type (in %), 2019
Figure 4: Global: Kombucha Tea Market: Breakup by Tea Type (in %), 2019
Figure 5: Global: Kombucha Tea Market: Breakup by Flavour Type (in %), 2019
Figure 6: Global: Kombucha Tea Market: Breakup by Packaging Type (in %), 2019
Figure 7: Global: Kombucha Tea Market: Breakup by Distribution Channel (in %), 2019
Figure 8: Global: Kombucha Tea Market: Breakup by Gender (in %), 2019
Figure 9: Global: Kombucha Tea Market: Breakup by Age Group (in %), 2019
Figure 10: Global: Kombucha Tea Market: Breakup by Region (in %), 2019
Figure 11: Global: Kombucha Tea Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 12: Global: Kombucha Tea (Organic) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Global: Kombucha Tea (Organic) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Global: Kombucha Tea (Non-Organic) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Global: Kombucha Tea (Non-Organic) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Global: Kombucha Tea (Green Tea) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Global: Kombucha Tea (Green Tea) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Global: Kombucha Tea (Black Tea) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: Global: Kombucha Tea (Black Tea) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: Global: Kombucha Tea (Oolong Tea) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: Global: Kombucha Tea (Oolong Tea) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Global: Kombucha Tea (Other Tea Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: Global: Kombucha Tea (Other Tea Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: Global: Kombucha Tea (Fruits) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: Global: Kombucha Tea (Fruits) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Global: Kombucha Tea (Regular/Original) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: Global: Kombucha Tea (Regular/Original) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: Global: Kombucha Tea (Herbs and Spices) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: Global: Kombucha Tea (Herbs and Spices) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Global: Kombucha Tea (Flowers) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: Global: Kombucha Tea (Flowers) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: Global: Kombucha Tea (Other Flavour Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: Global: Kombucha Tea (Other Flavour Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Global: Kombucha Tea (Glass Bottles) Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: Global: Kombucha Tea (Glass Bottles) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: Global: Kombucha Tea (Aluminium Cans) Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: Global: Kombucha Tea (Aluminium Cans) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: Global: Kombucha Tea (PET Bottles) Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: Global: Kombucha Tea (PET Bottles) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: Global: Kombucha Tea (Other Packaging Types) Market: Sales Value (in Million US$), 2014 & 2019
Figure 41: Global: Kombucha Tea (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 42: Global: Kombucha Tea Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2014 & 2019
Figure 43: Global: Kombucha Tea Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2020-2025
Figure 44: Global: Kombucha Tea Market: Sales through Convenience Stores (in Million US$), 2014 & 2019
Figure 45: Global: Kombucha Tea Market Forecast: Sales through Convenience Stores (in Million US$), 2020-2025
Figure 46: Global: Kombucha Tea Market: Sales through Health Stores (in Million US$), 2014 & 2019
Figure 47: Global: Kombucha Tea Market Forecast: Sales through Health Stores (in Million US$), 2020-2025
Figure 48: Global: Kombucha Tea Market: Sales through Online Stores (in Million US$), 2014 & 2019
Figure 49: Global: Kombucha Tea Market Forecast: Sales through Online Stores (in Million US$), 2020-2025
Figure 50: Global: Kombucha Tea Market: Sales through Other Distribution Channels (in Million US$), 2014 & 2019
Figure 51: Global: Kombucha Tea Market Forecast: Sales through Other Distribution Channels (in Million US$), 2020-2025
Figure 52: Global: Kombucha Tea (Male) Market: Sales Value (in Million US$), 2014 & 2019
Figure 53: Global: Kombucha Tea (Male) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 54: Global: Kombucha Tea (Female) Market: Sales Value (in Million US$), 2014 & 2019
Figure 55: Global: Kombucha Tea (Female) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 56: Global: Kombucha Tea (Age<20) Market: Sales Value (in Million US$), 2014 & 2019
Figure 57: Global: Kombucha Tea (Age<20) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 58: Global: Kombucha Tea (Age 20-40) Market: Sales Value (in Million US$), 2014 & 2019
Figure 59: Global: Kombucha Tea (Age 20-40) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 60: Global: Kombucha Tea (Age>40) Market: Sales Value (in Million US$), 2014 & 2019
Figure 61: Global: Kombucha Tea (Age>40) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 62: North America: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 63: North America: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 64: United States: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 65: United States: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 66: Canada: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 67: Canada: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 68: Asia Pacific: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 69: Asia Pacific: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 70: China: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 71: China: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 72: Japan: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 73: Japan: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 74: India: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 75: India: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 76: South Korea: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 77: South Korea: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 78: Australia: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 79: Australia: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 80: Indonesia: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 81: Indonesia: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 82: Others: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 83: Others: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 84: Europe: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 85: Europe: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 86: Germany: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 87: Germany: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 88: France: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 89: France: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 90: United Kingdom: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 91: United Kingdom: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 92: Italy: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 93: Italy: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 94: Spain: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 95: Spain: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 96: Russia: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 97: Russia: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 98: Others: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 99: Others: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 100: Latin America: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 101: Latin America: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 102: Brazil: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 103: Brazil: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 104: Mexico: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 105: Mexico: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 106 Others: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 107: Others: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 108: Middle East and Africa: Kombucha Tea Market: Sales Value (in Million US$), 2014 & 2019
Figure 109: Middle East and Africa: Kombucha Tea Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 110: Global: Kombucha Tea Industry: SWOT Analysis
Figure 111: Global: Kombucha Tea Industry: Value Chain Analysis
Figure 112: Global: Kombucha Tea Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Kombucha Tea Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Kombucha Tea Market Forecast: Breakup by Type (in Million US$), 2020-2025
Table 3: Global: Kombucha Tea Market Forecast: Breakup by Tea Type (in Million US$), 2020-2025
Table 4: Global: Kombucha Tea Market Forecast: Breakup by Flavour Type (in Million US$), 2020-2025
Table 5: Global: Kombucha Tea Market Forecast: Breakup by Packaging Type (in Million US$), 2020-2025
Table 6: Global: Kombucha Tea Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 7: Global: Kombucha Tea Market Forecast: Breakup by Gender (in Million US$), 2020-2025
Table 8: Global: Kombucha Tea Market Forecast: Breakup by Age Group (in Million US$), 2020-2025
Table 9: Global: Kombucha Tea Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 10: Global: Kombucha Tea Market: Competitive Structure
Table 11: Global: Kombucha Tea Market: Key Players