Latin America Sports and Energy Drinks Market

Market Overview:

The Latin America sports and energy drinks market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the market to continue its strong growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Sports and energy drinks replenish carbohydrates and electrolytes in the body lost while engaging in fitness and sports activities. These drinks are consumed by sports enthusiasts and athletes as they are rich in sodium, calcium, potassium and chlorides. They can be both aerated and non-aerated and may contain amino acids, caffeine, sweeteners and herbal extracts. At present, energy drinks are gaining immense popularity, particularly among young consumers, as they offer an instant boost of energy.

Rapid urbanization, inflating income levels and the increasing middle-class population, particularly in Brazil and Chile, are among the major factors positively influencing the growth of the sports and energy drinks market in Latin America. Apart from this, the growing consumer awareness about the benefits of consuming energy drinks and improving their health profile as well as lifestyle is driving the sales further. However, the market is facing disruptions in the supply chain due to the coronavirus disease (COVID-19) outbreak and lockdown restrictions imposed by governing agencies of different countries. The market is anticipated to recover once normalcy is introduced and lockdown restrictions are uplifted.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Latin America sports and energy drinks market, along with forecasts at the regional and country level from 2021-2026. Our report has categorized the market based on product type, packaging type, distribution channel, type and target consumer.

Sports Drink

Breakup by Product Type:

• Isotonic
• Hypertonic
• Hypotonic
   

Breakup by Packaging Type:

• Bottle (Pet/Glass)
• Can
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores  
• Online 
• Others
   

Breakup by Country:

• Brazil
• Mexico
• Argentina
• Colombia
• Chile
• Peru
• Others
   

Energy Drink

Breakup by Product:

•   Alcoholic 
•   Non-Alcoholic
   

Breakup by Type:

• Non-Organic
• Organic
   

Breakup by Packaging Type:

• Bottle (Pet/Glass) 
• Can
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets 
• Convenience Stores  
• Online  
• Others
   

Breakup by Target Consumer:

• Teenagers 
• Adults 
• Geriatric Population
   

Breakup by Country:

• Brazil
• Mexico
• Argentina
• Colombia
• Chile
• Peru
• Others
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

• How has the Latin America sports and energy drinks market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Latin America sports and energy drinks market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the Packaging type?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the target consumer?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the Latin America sports and energy drinks market and who are the key players?
• What is the degree of competition in the industry?