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Location Based Advertising (LBA) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The global location based advertising (LBA) market is expected to exhibit a CAGR of 13.20% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Location based advertising (LBA) combines mobile advertising with location based services (LBS) to cater location specific advertisements on different devices. It provides relevant information and targeted offers about various products and allows marketers to reach a specific target audience by creating new campaigns. As it helps generate a considerably higher return than conventional mobile advertising solutions, LBA finds extensive applications in different industry verticals across the globe.

Location Based Advertising (LBA) Market Trends:

Rapid digitalization, in confluence with the increasing reliance on global positioning system (GPS) enabled smartphones and other digital devices, represents one of the key factors impelling the growth of the market. Moreover, billboard advertising has several drawbacks like higher costs on account of the requirement of regular maintenance and repairs. As the targeted audience is mobile, billboards rely on graphics or images instead of texts, which can result in limited information. However, LBA addresses consumers individually based on their current location in real-time. It also offers flexibility concerning the content, as misplaced, expired or out-of-date information can be replaced quickly by remote access. This, coupled with rising technological advancements, is positively influencing the market.  Besides this, consumers are increasingly using numerous mobile applications for shopping online, which is offering lucrative growth opportunities to leading players for advertising content on different social media platforms. Apart from this, the increasing consumer willingness to disclose their personal data in exchange for timely personalized discount information based on their locations is catalyzing the demand for LBA worldwide. Other factors, including the thriving e-commerce industry and rising adoption of LBA by small businesses around the world, is creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global location based advertising (LBA) market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, content and application.

Breakup by Type:

  • Push
  • Pull
     

Breakup by Content:

  • Text
  • Multimedia
     

Breakup by Application:

  • Retail Outlets
  • Public Spaces
  • Airports
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Emodo Inc. (Telefonaktiebolaget LM Ericsson), Foursquare Labs Inc., Google LLC, GroundTruth, International Business Machines Corporation, Near Pte. Ltd., Scanbuy Inc., Shopkick Inc. (Trax), Telenity Incorporated and YOOSE Pte. Ltd.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Type, Content, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Emodo Inc. (Telefonaktiebolaget LM Ericsson), Foursquare Labs Inc., Google LLC, GroundTruth, International Business Machines Corporation, Near Pte. Ltd., Scanbuy Inc., Shopkick Inc. (Trax), Telenity Incorporated and YOOSE Pte. Ltd.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Location Based Advertising (LBA) Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Push
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Pull
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Content
    7.1    Text
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Multimedia
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Application
    8.1    Retail Outlets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Public Spaces
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Airports
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Emodo Inc. (Telefonaktiebolaget LM Ericsson)
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    Foursquare Labs Inc.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Google LLC
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 SWOT Analysis
        14.3.4    GroundTruth
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    International Business Machines Corporation
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    Near Pte. Ltd.
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    Scanbuy Inc.
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Shopkick Inc. (Trax)
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Telenity Incorporated
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
        14.3.10    YOOSE Pte. Ltd.
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio

List of Figures

Figure 1: Global: Location Based Advertising Market: Major Drivers and Challenges
Figure 2: Global: Location Based Advertising Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Location Based Advertising Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Location Based Advertising Market: Breakup by Type (in %), 2021
Figure 5: Global: Location Based Advertising Market: Breakup by Content (in %), 2021
Figure 6: Global: Location Based Advertising Market: Breakup by Application (in %), 2021
Figure 7: Global: Location Based Advertising Market: Breakup by Region (in %), 2021
Figure 8: Global: Location Based Advertising (Push) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Location Based Advertising (Push) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Location Based Advertising (Pull) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Location Based Advertising (Pull) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Location Based Advertising (Text) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Location Based Advertising (Text) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Location Based Advertising (Multimedia) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Location Based Advertising (Multimedia) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Location Based Advertising (Retail Outlets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Location Based Advertising (Retail Outlets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Location Based Advertising (Public Spaces) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Location Based Advertising (Public Spaces) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Location Based Advertising (Airports) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Location Based Advertising (Airports) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Location Based Advertising (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Location Based Advertising (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: North America: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: North America: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: United States: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: United States: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Canada: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Canada: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Asia-Pacific: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Asia-Pacific: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: China: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: China: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: Japan: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: Japan: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: India: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: India: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 38: South Korea: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 39: South Korea: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: Australia: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: Australia: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Indonesia: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Indonesia: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: Others: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: Others: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: Europe: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: Europe: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Germany: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Germany: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: France: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: France: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: United Kingdom: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: United Kingdom: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Italy: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Italy: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Spain: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Spain: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Russia: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Russia: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Others: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: Others: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Latin America: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Latin America: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Brazil: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Brazil: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Mexico: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Mexico: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Others: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Others: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Middle East and Africa: Location Based Advertising Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Middle East and Africa: Location Based Advertising Market: Breakup by Country (in %), 2021
Figure 72: Middle East and Africa: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Global: Location Based Advertising Industry: SWOT Analysis
Figure 74: Global: Location Based Advertising Industry: Value Chain Analysis
Figure 75: Global: Location Based Advertising Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Location Based Advertising Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Location Based Advertising Market Forecast: Breakup by Type (in Million US$), 2022-2027
Table 3: Global: Location Based Advertising Market Forecast: Breakup by Content (in Million US$), 2022-2027
Table 4: Global: Location Based Advertising Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 5: Global: Location Based Advertising Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Location Based Advertising Market: Competitive Structure
Table 7: Global: Location Based Advertising Market: Key Players


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Key Questions Answered in This Report

We expect the global location based advertising (LBA) market to exhibit a CAGR of 13.20% during 2022-2027.

The increasing adoption of location based advertising over billboard advertising, as it addresses consumers individually based on their current location in real-time and requires less maintenance and repairs, is primarily driving the global location based advertising (LBA) market.

The sudden outbreak of the COVID-19 pandemic has led to the rising demand for Location Based Advertising (LBA) across several industrial verticals to remotely cater location specific advertisements on different devices.

Based on the type, the global location based advertising (LBA) market can be segmented into push and pull. Currently, push holds the majority of the total market share.

Based on the content, the global location based advertising (LBA) market has been divided into text and multimedia, where multimedia currently exhibits a clear dominance in the market.

Based on the application, the global location based advertising (LBA) market can be categorized into retail outlets, public spaces, airports, and others. Among these, public spaces account for the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global location based advertising (LBA) market include Emodo Inc. (Telefonaktiebolaget LM Ericsson), Foursquare Labs Inc., Google LLC, GroundTruth, International Business Machines Corporation, Near Pte. Ltd., Scanbuy Inc., Shopkick Inc. (Trax), Telenity Incorporated, and YOOSE Pte. Ltd.

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