Market Overview:

The global location based advertising (LBA) market is expected to exhibit a CAGR of 13.20% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Location based advertising (LBA) combines mobile advertising with location based services (LBS) to cater location specific advertisements on different devices. It provides relevant information and targeted offers about various products and allows marketers to reach a specific target audience by creating new campaigns. As it helps generate a considerably higher return than conventional mobile advertising solutions, LBA finds extensive applications in different industry verticals across the globe.

Location Based Advertising (LBA) Market Trends:

Rapid digitalization, in confluence with the increasing reliance on global positioning system (GPS) enabled smartphones and other digital devices, represents one of the key factors impelling the growth of the market. Moreover, billboard advertising has several drawbacks like higher costs on account of the requirement of regular maintenance and repairs. As the targeted audience is mobile, billboards rely on graphics or images instead of texts, which can result in limited information. However, LBA addresses consumers individually based on their current location in real-time. It also offers flexibility concerning the content, as misplaced, expired or out-of-date information can be replaced quickly by remote access. This, coupled with rising technological advancements, is positively influencing the market.  Besides this, consumers are increasingly using numerous mobile applications for shopping online, which is offering lucrative growth opportunities to leading players for advertising content on different social media platforms. Apart from this, the increasing consumer willingness to disclose their personal data in exchange for timely personalized discount information based on their locations is catalyzing the demand for LBA worldwide. Other factors, including the thriving e-commerce industry and rising adoption of LBA by small businesses around the world, is creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global location based advertising (LBA) market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, content and application.

Breakup by Type:

• Push
• Pull
   

Breakup by Content:

• Text
• Multimedia
   

Breakup by Application:

• Retail Outlets
• Public Spaces
• Airports
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Emodo Inc. (Telefonaktiebolaget LM Ericsson), Foursquare Labs Inc., Google LLC, GroundTruth, International Business Machines Corporation, Near Pte. Ltd., Scanbuy Inc., Shopkick Inc. (Trax), Telenity Incorporated and YOOSE Pte. Ltd.

Report Coverage: