Inquire Before Buying
Speak to an Analyst 
Request Brochure 
Request CustomizationIMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
Read More
Location Based Advertising (LBA) Market Report by Type (Push, Pull), Content (Text, Multimedia), Application (Retail Outlets, Public Spaces, Airports, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A5444
Buy Now
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Location Based Advertising (LBA) Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Push
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Pull
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Content
7.1 Text
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Multimedia
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Application
8.1 Retail Outlets
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Public Spaces
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Airports
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Emodo Inc. (Telefonaktiebolaget LM Ericsson)
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Foursquare Labs Inc.
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Google LLC
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 SWOT Analysis
14.3.4 GroundTruth
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 International Business Machines Corporation
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 Near Pte. Ltd.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Scanbuy Inc.
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Shopkick Inc. (Trax)
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 Telenity Incorporated
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 YOOSE Pte. Ltd.
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
List of Figures
Figure 1: Global: Location Based Advertising Market: Major Drivers and Challenges
Figure 2: Global: Location Based Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Location Based Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Location Based Advertising Market: Breakup by Type (in %), 2023
Figure 5: Global: Location Based Advertising Market: Breakup by Content (in %), 2023
Figure 6: Global: Location Based Advertising Market: Breakup by Application (in %), 2023
Figure 7: Global: Location Based Advertising Market: Breakup by Region (in %), 2023
Figure 8: Global: Location Based Advertising (Push) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: Global: Location Based Advertising (Push) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: Global: Location Based Advertising (Pull) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: Global: Location Based Advertising (Pull) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: Global: Location Based Advertising (Text) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: Global: Location Based Advertising (Text) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: Global: Location Based Advertising (Multimedia) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: Global: Location Based Advertising (Multimedia) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: Global: Location Based Advertising (Retail Outlets) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: Global: Location Based Advertising (Retail Outlets) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: Global: Location Based Advertising (Public Spaces) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: Global: Location Based Advertising (Public Spaces) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: Global: Location Based Advertising (Airports) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: Global: Location Based Advertising (Airports) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: Global: Location Based Advertising (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: Global: Location Based Advertising (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: North America: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: North America: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: United States: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: United States: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Canada: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Canada: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Asia-Pacific: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Asia-Pacific: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: China: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: China: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Japan: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: Japan: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: India: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: India: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: South Korea: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: South Korea: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 40: Australia: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 41: Australia: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 42: Indonesia: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 43: Indonesia: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: Others: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 45: Others: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 46: Europe: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 47: Europe: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 48: Germany: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 49: Germany: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 50: France: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 51: France: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 52: United Kingdom: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 53: United Kingdom: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 54: Italy: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 55: Italy: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 56: Spain: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 57: Spain: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 58: Russia: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 59: Russia: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 60: Others: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 61: Others: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 62: Latin America: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 63: Latin America: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 64: Brazil: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 65: Brazil: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 66: Mexico: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 67: Mexico: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 68: Others: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 69: Others: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 70: Middle East and Africa: Location Based Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 71: Middle East and Africa: Location Based Advertising Market: Breakup by Country (in %), 2023
Figure 72: Middle East and Africa: Location Based Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Global: Location Based Advertising Industry: SWOT Analysis
Figure 74: Global: Location Based Advertising Industry: Value Chain Analysis
Figure 75: Global: Location Based Advertising Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Location Based Advertising Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Location Based Advertising Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 3: Global: Location Based Advertising Market Forecast: Breakup by Content (in Million US$), 2024-2032
Table 4: Global: Location Based Advertising Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 5: Global: Location Based Advertising Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: Global: Location Based Advertising Market: Competitive Structure
Table 7: Global: Location Based Advertising Market: Key Players
Purchase options
Benefits of Customization
Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-713-2163
Email: sales@imarcgroup.com
Client Testimonials
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
Read More
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
Read More
Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.
Read More.webp)
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
Read More
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
Read More
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
Read More
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
Read More
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
Read More.webp){kind=logo}
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
Read More
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
Read More