Mobile Analytics Market

Market Overview:

The global mobile analytics market size reached US$ 6.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.9 Billion by 2032, exhibiting a growth rate (CAGR) of 18.23% during 2024-2032. The widespread adoption of innovative technologies including artificial intelligence and big data, the increasing generation of data across various platforms, and continual technological advancements across the globe are some of the major factors propelling the market.

Mobile analytics involves the process of collecting, measuring, analyzing, and interpreting data generated by mobile devices. It entails mining the enormous volumes of data that websites and mobile apps produce in order to gain insightful knowledge. It provides companies and developers with a thorough insight into consumer preferences, behavior, and interactions in the mobile environment. Data is generally gathered from app use, session length, screen flow, user demographics, conversion rates, and in-app sales that can be tracked and analyzed by businesses to help them improve their mobile strategy, improve user experiences, and aid in corporate expansion.

The proliferation of mobile devices among the masses majorly drives the global market. With smartphones becoming increasingly affordable and accessible, a larger volume of users engaging with mobile apps and websites is growing, which is creating an immense pool of data that is harnessed and analyzed by businesses. This growing usage of mobile generates a wide number of valuable insights for businesses, which is driving the demand for robust mobile analytics solutions. Along with this, continuous advancements in mobile technology and infrastructure play a vital role in driving the market on the global level. In addition, the rising importance of data-driven decision-making across numerous industries is acting as another growth-inducing factor. Moreover, the penetration of mobile commerce and the changing consumer landscape are other influential market drivers for mobile analytics across the globe.

Mobile Analytics Market Trends/Drivers:

Rise in the popularity of mobile apps

The mobile analytics market is experiencing significant growth, with millions of apps available across various platforms. Businesses are focusing on leveraging mobile apps as a key channel to engage with customers, provide personalized experiences, and drive revenue. Mobile analytics helps app developers and businesses track app usage, user engagement, and other critical metrics to optimize their business, enhance user experiences, and drive user retention and monetization, which is supporting the market. In addition, the widespread adoption of mobile analytics among various organizations to extract actionable insights from the vast amount of data generated by smartphones and tablets and make informed business decisions is also positively influencing the demand.

The emergence of e-commerce and mobile advertising

With the rise of e-commerce and mobile commerce (m-commerce), consumers are increasingly using their mobile devices for online shopping. This helps businesses to understand customer behavior throughout the entire purchasing journey, from product browsing to payment, allowing them to identify and resolve bottlenecks in the conversion process. This data-driven approach improves customer experiences, increases conversion rates, and drives revenue growth. Along with this, mobile advertising has become a significant part of digital marketing strategies. Advertisers are investing heavily in mobile advertising to reach a wider audience and drive conversions. Mobile analytics provides marketers with detailed insights into ad performance, user demographics, engagement metrics, and conversion rates, enabling them to optimize ad campaigns, allocate budgets effectively, and maximize return on investment (ROI).

Personalization and Customer Experience

Personalized experiences have become a critical aspect of successful customer engagement strategies. Mobile analytics allows businesses to gather and analyze customer data in real time, providing valuable insights into individual preferences, behaviors, and needs. This information enables companies to deliver personalized recommendations, offers, and content, resulting in enhanced customer satisfaction, loyalty, and retention, thereby catalyzing the demand for mobile analytics. Apart from this, the advent of IoT devices, such as wearables, connected cars, and smart home appliances, has generated massive amounts of data. Mobile analytics helps businesses extract meaningful insights from this IoT-generated data, enabling them to optimize operations, improve product performance, and deliver personalized experiences. For instance, analyzing data from fitness trackers can help health and wellness companies tailor their offerings to individual users' needs, which is creating a positive market outlook.

Mobile Analytics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global mobile analytics market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, deployment mode, enterprise size, and industry vertical.

Breakup by Type:

• Advertising/Marketing Analytics
• In-App Analytics
• Performance Analytics
• Others
   

Advertising/marketing analytics dominate the mobile analytics market

The report has provided a detailed breakup and analysis of the mobile analytics market based on the type. This includes advertising/marketing analytics, in-app analytics, performance analytics, and others. According to the report, advertising/marketing analytics represented the largest segment.

The proliferation of mobile devices has led to a significant increase in mobile app usage and mobile internet consumption, generating vast amounts of data that can be leveraged for advertising and marketing insights. Additionally, leading companies have been compelled to modify their marketing tactics for mobile platforms due to the shift in consumer behavior towards mobile-first experiences. Strong analytics programs that offer actionable insights into user behavior, engagement indicators, and campaign effectiveness are now in high demand as a result of this, which is positively supporting the segment in the mobile analytics market.

The growing demand for actionable insights and data-driven decision-making has led to the increased adoption of in-app analytics solutions. In addition, the rising competition in the mobile industry necessitates the use of performance analytics to gain a competitive edge. By leveraging data-driven insights, businesses can make informed decisions, optimize their app's performance, and stay ahead in the market.

Breakup by Deployment Mode:

• On-premises
• Cloud-based
   

Cloud-based hold the largest share in the mobile analytics market

A detailed breakup and analysis of the mobile analytics market based on the deployment mode has also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based accounted for the largest market share.

With the increasing volume and complexity of mobile data, cloud-based deployment offers the ability to scale resources up or down based on demand, ensuring efficient data processing and analysis. Along with this, cost-effectiveness plays a crucial role as cloud-based solutions eliminate the need for upfront hardware investments and reduce maintenance costs. Additionally, cloud-based deployment enables real-time data access from anywhere, facilitating agile decision-making and improving overall business productivity.

On the other hand, on-premises deployment mode in the mobile analytics industry continues to be driven by data security and privacy concerns among various organizations, especially those operating in highly regulated industries, such as finance, healthcare, and government sectors. On-premises deployment allows companies to have full control over their data and infrastructure, ensuring sensitive information remains within their premises and under their supervision.

Breakup by Enterprise Size:

• Large Enterprises
• Small and Medium-sized Enterprises
   

Large enterprises dominate the mobile analytics market

The report has provided a detailed breakup and analysis of the mobile analytics market based on the enterprise size. This includes large enterprises, and small and medium-sized enterprises. According to the report, large enterprises represented the largest segment.

Large enterprises recognize the need to leverage this data to gain a competitive edge in the market. Additionally, as customer behavior shifts towards mobile platforms, organizations are compelled to understand their users' preferences, habits, and interactions to optimize their products and services. Mobile analytics provides the necessary tools and techniques to collect, analyze, and interpret this data, enabling enterprises to make informed business decisions. In addition, the increasing complexity of mobile ecosystems, with multiple platforms, operating systems, and devices, poses challenges for enterprises in terms of compatibility, performance, and security, this is impelling the adoption of mobile analytics across large enterprises.

On the other hand, the rapid expansion of mobile technology is a major driver for small and medium-sized enterprises (SMEs). As more businesses and individuals rely on mobile devices for their daily activities, the demand for mobile analytics solutions increases, creating ample opportunities for SMEs to offer their services. Additionally, the growing importance of data-driven decision-making and the need for actionable insights propel the demand for mobile analytics tools among SMEs.

Breakup by Industry Vertical:

• BFSI
• Retail and E-Commerce
• Healthcare
• Government
• Travel and Hospitality
• IT and Telecom
• Media and Entertainment
• Others
   

Retail and e-commerce hold the largest share of the mobile analytics market

A detailed breakup and analysis of the mobile analytics market based on the industry vertical has also been provided in the report. This includes BFSI, retail and e-commerce, healthcare, government, travel and hospitality, IT and telecom, media and entertainment, and others. According to the report, retail and e-commerce accounted for the largest market share.

The rapid advancements in technology, such as artificial intelligence (AI) and machine learning (ML), have enabled the development of sophisticated mobile analytics tools that can generate real-time, actionable insights for retailers and e-commerce businesses.

On the other hand, the healthcare sector in the mobile analytics industry is experiencing significant growth due to the increasing adoption of mobile devices and smartphones worldwide. Additionally, the growing focus on personalized medicine and patient-centric care is driving the need for mobile analytics in healthcare industry.

Regulatory requirements and compliance standards are becoming more stringent, encouraging BSFI companies to invest in mobile analytics solutions that can provide accurate risk assessments and fraud detection. Furthermore, the increasing demand for personalized customer experiences and targeted marketing campaigns is propelling BSFI firms to leverage mobile analytics to gain valuable insights into customer behavior and preferences is creating a positive market outlook.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest the mobile analytics market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

The mobile analytics industry in North America is majorly driven by the widespread adoption of smartphones and mobile devices among the population. This data serves as a valuable resource for businesses seeking to understand consumer behavior, preferences, and trends.

Additionally, the increasing reliance on mobile applications and services has intensified the need for accurate and real-time analytics to optimize user experiences and improve business outcomes. Companies are actively investing in mobile analytics solutions to gain insights into user engagement, app performance, and monetization strategies.

On the other hand, Asia Pacific is also expanding in this domain on account of the region's rapidly growing mobile user base. In addition, the rise of e-commerce and mobile applications in the region has created a need for robust analytics tools to track and optimize user engagement, conversions, and retention, thereby creating a positive market outlook.

Competitive Landscape:

The global mobile analytics market is experiencing significant growth due to consumers relying on their mobile devices for various activities, including communication, entertainment, shopping, and productivity. This is encouraging companies to recognize the importance of understanding user behavior, preferences, and engagement patterns to optimize their mobile strategies. Along with this, companies across numerous sectors, such as e-commerce, gaming, social media, finance, and healthcare, are leveraging mobile apps to enhance customer experiences, drive user engagement, and gather valuable data. Mobile analytics provides these companies with deep insights into user interactions, app performance, conversion rates, and other metrics, enabling them to make data-driven decisions, improve their offerings, and stay competitive in the market. Apart from this, key players are focusing on personalized marketing and user-centric experiences, which is propelling the demand for mobile analytics solutions. Furthermore, rapid digitization and the increasing demand for real-time analytics capabilities are fueling the mobile analytics industry.

The report has provided a comprehensive analysis of the competitive landscape in the global mobile analytics market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Adobe Inc.
• Amazon Web Services Inc. (Amazon.com Inc.)
• AppsFlyer Ltd.
• Comscore Inc.
• Contentsquare
• Mixpanel
• Oracle Corporation
• Salesforce Inc.
• Splunk Inc.
• Upland Software Inc.

Recent Developments:

• In December 2022, Splunk Inc. stated that its strategic collaboration agreement with Amazon Web Services has been extended for a further five years. The dedication to co-innovation and exceptional, data-driven results for joint customers strengthens the collaboration.
• In May 2021, Oracle Corporation announced new updates for its Oracle Analytics Cloud software. The upgrade adds several new features that may be used by users to engage with data, forecast outcomes, and ultimately make quicker, more informed decisions.
• In February 2020, Upland Software Inc. announced its acquisition of Localytics, a leading provider of mobile app personalization and analytics solutions. With Localytics, Upland's Customer Experience Management (CXM) Cloud raises the standard for personalized, rich mobile experiences, and real-time sentiment analysis across all digital channels, including phone, email, text, and mobile apps.
   

Mobile Analytics Market Report Scope:

Key Questions Answered in This Report:

• How has the global mobile analytics market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global mobile analytics market?
• What is the impact of each driver, restraint, and opportunity on the global mobile analytics market?
• What are the key regional markets?
• Which countries represent the most attractive mobile analytics market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the mobile analytics market?
• What is the breakup of the market based on the deployment mode?
• Which is the most attractive deployment mode in the mobile analytics market?
• What is the breakup of the market based on the enterprise size?
• Which is the most attractive enterprise size in the mobile analytics market?
• What is the breakup of the market based on the industry vertical?
• Which is the most attractive industry vertical in the mobile analytics market?
• What is the competitive structure of the global mobile analytics market?
• Who are the key players/companies in the global mobile analytics market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the mobile analytics market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global mobile analytics market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the mobile analytics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.