Nail Salon Market

Market Overview: 

The global nail salon market size reached USD 13.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 25.1 Billion by 2033, exhibiting a growth rate (CAGR) of 6.54% during 2025-2033. The rapid expansion and franchising, innovation in nail services and treatments, increasing consciousness about appearance, growing emphasis on self-care and grooming, rising influence of social media are some of the major factors propelling the market.

A nail salon is a specialized establishment that provides services related to nail care and beautification. It is a professional facility where individuals can receive various treatments and enhancements for their nails, hands, and feet. Nail salons typically offer a wide range of services, including manicures, pedicures, nail extensions, nail art, and nail repairs. These establishments are equipped with specialized tools, equipment, and products necessary for nail care treatments. Trained nail technicians or manicurists perform the services, which can include shaping and filing nails, cuticle care, applying polish, gel manicures, acrylic or gel nail extensions, and other treatments based on customer preferences. Nail salons strive to create a relaxing and comfortable environment for clients. They often provide comfortable seating, soothing music, and an atmosphere conducive to relaxation. Many nail salons also offer additional services such as waxing, facials, and massages to provide a comprehensive spa-like experience.

The growing emphasis on self-care and personal grooming is creating a positive market outlook. Individuals are more conscious of their appearance and seek professional services to maintain well-groomed nails. Nail salons cater to this demand by providing specialized nail care treatments and services. Additionally, nail art and innovative nail designs have gained immense popularity, driven by fashion and beauty trends. Customers visit nail salons to express their individuality and stay up-to-date with the latest nail styles, colors, and embellishments. Other than this, as disposable income levels increase, consumers are more willing to spend on beauty and personal care services, including nail salon treatments. Higher disposable income allows individuals to indulge in regular nail care maintenance and luxury treatments. Besides this, social media platforms like Instagram and Pinterest have played a significant role in popularizing nail art and showcasing creative designs. Nail salons leverage social media to display their work, attract customers, and create trends, leading to increased market demand. In line with this, the nail salon market has witnessed a rise in male customers seeking nail care services. Men are becoming more conscious of their appearance and are increasingly embracing grooming practices, including manicures and pedicures.

Nail Salon Market Trends/Drivers:

Growing male clientele

One of the main factors driving the increase in male clientele is the changing definition of masculinity. Men today are more open to self-care and grooming, recognizing that taking care of their appearance can contribute to their overall well-being and confidence. Nail salons offer a range of services tailored to men's needs, such as basic nail care, manicures, and pedicures. Celebrities, athletes, and influencers have also played a role in popularizing male grooming. Public figures showcasing well-groomed nails and discussing their self-care routines have helped normalize the idea of men visiting nail salons.

Fashion and beauty trends

Nail art and innovative nail designs have become a prominent aspect of fashion and beauty trends. Celebrities, influencers, and social media platforms play a crucial role in popularizing nail art designs, leading to increased demand for nail salon services. Customers seek nail salons to experiment with different styles, colors, and embellishments that align with the latest trends. Nail technicians trained in nail art techniques cater to this demand by offering intricate designs, unique patterns, and even customized nail art, allowing individuals to express their personal style through their nails.

Rising disposable income

The growth of the market is also influenced by increasing disposable income levels of consumers. As people's financial resources expand, they have more flexibility to allocate a portion of their income on beauty and personal care services. Nail salon treatments are seen as affordable luxuries that individuals can indulge in regularly. Higher disposable income enables customers to maintain regular nail care, and also encourages them to explore additional services such as nail extensions, gel manicures, or other specialized treatments that may come at a higher price point. The ability to spend more on nail salon services contributes to the overall market growth and drives demand within the industry.

Nail Salon Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global nail salon market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on service, age group, and end user.

Breakup by Service:

• Manicure
• Pedicure
• Nail Extensions
• Nail Art
   

Manicure dominates the market

The report has provided a detailed breakup and analysis of the market based on the service. This includes manicure, pedicure, nail extensions, and nail art. According to the report, manicure represented the largest segment.

The increasing emphasis on personal grooming and self-care has driven a surge in demand for nail services. Manicures, in particular, offer a quick and affordable way for individuals to maintain well-groomed and stylish nails, making them a popular choice among consumers worldwide. Additionally, the fashion and beauty industry's ever-changing trends continuously influence the demand for nail art and innovative manicure techniques. Nail salons often offer a wide array of designs and colors, catering to diverse preferences, and encouraging customers to experiment with different looks regularly. Other than this, the relatively lower cost of manicure services compared to other beauty treatments, such as pedicures or spa services, makes them accessible to a broader customer base. Additionally, the convenience and time-efficiency of manicure sessions have contributed to their popularity, as they can be completed within a short timeframe compared to other salon services. Moreover, the rise of social media platforms and beauty influencers has further fueled the manicure trend, as eye-catching nail art and designs gain significant exposure, inspiring people to indulge in this trendy and creative form of self-expression. Combined, these factors have propelled manicures to become the dominant segment in the global nail salon market.

Breakup by Age Group:

• Below 18
• 19 to 40
• 41 to 60
• Above 60
   

19 to 40 age group holds the largest share in the market

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes below 18, 19 to 40, 41 to 60, and above 60. According to the report, 19 to 40 accounted for the largest market share.

Individuals within this age range are typically more fashion-conscious and socially active, making nail care and aesthetics an integral part of their grooming routine. They are more likely to seek trendy and innovative nail designs, colors, and treatments, which align with the dynamic and ever-changing fashion trends in the beauty industry. Additionally, young adults between 19 and 40 are often part of the workforce or pursuing higher education, which exposes them to professional and social environments where well-groomed appearances are highly valued. Maintaining clean and attractive nails is perceived as a reflection of personal hygiene and professionalism, driving the demand for manicure and nail care services. Other than this, this age group is more likely to have disposable income, as they are generally employed and have fewer financial responsibilities compared to older age groups. This financial freedom enables them to spend on beauty and self-care services, including regular visits to nail salons. Furthermore, the rise of social media and digital platforms has played a significant role in promoting nail art and design trends, with influencers and celebrities often showcasing their manicures online. Young adults between 19 and 40 are more active on social media, and this exposure to eye-catching nail designs and styles further motivates them to visit nail salons for similar treatments.

Breakup by End User:

• Men
• Women
   

Women dominates the market

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men and women. According to the report, women represented the largest segment.

Women have been culturally associated with a greater emphasis on grooming and aesthetics. Societal norms and expectations often place a higher value on women's appearance, encouraging them to invest in beauty services like nail care to enhance their overall look. Additionally, the beauty and fashion industries have been primarily targeted towards women, leading to a broader range of products and services tailored to their preferences. Nail salons offer a diverse selection of nail art, colors, and treatments that appeal to the tastes and style choices of female consumers. Moreover, women's roles as caretakers and nurturers can contribute to their inclination towards self-care and relaxation. Visiting a nail salon can be perceived as a form of self-indulgence and a way to take a break from daily responsibilities. Furthermore, with more women joining the workforce and achieving financial independence, they have greater purchasing power to spend on beauty and personal care services, further driving the demand for nail salon services.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for nail salon.

The region's large population, which includes countries such as China, Japan, South Korea, India, and others, contributes to a substantial consumer base. With a sizable number of individuals interested in beauty and grooming, there is a high demand for nail salon services in these countries. Additionally, the beauty and personal care culture in the Asia Pacific is deeply ingrained, with a long-standing history of valuing skincare, haircare, and nail care. Well-groomed nails are seen as a symbol of elegance and self-care, which further propels the demand for nail salon services. Other than this, the rise of the middle-class population in many Asian countries has led to increased disposable income and consumer spending on non-essential services like nail treatments. As more people have the financial capacity to indulge in beauty services, the nail salon market experiences a boost in demand. Besides this, the influence of social media and beauty trends has had a significant impact on the nail salon industry in the Asia Pacific. Beauty influencers and celebrities from the region showcase unique nail designs and styles, inspiring consumers to try out various nail treatments and leading to a surge in salon visits. Moreover, the rapid urbanization and globalization in several Asian countries have exposed people to diverse beauty trends, making them more open to experimenting with different nail art and treatments offered by nail salons.

Competitive Landscape:

Numerous established nail salon chains and brands have focused on expanding their presence by opening new locations and offering franchise opportunities. By expanding their footprint, these key players are able to reach a wider customer base and cater to different geographical markets, thereby driving market growth. Additionally, key players in the nail salon market continuously introduce innovative services and treatments to attract customers and differentiate themselves from competitors. They invest in research and development to offer unique experiences, such as new nail art techniques, specialized treatments for nail health, eco-friendly products, or incorporating technology-driven enhancements to their services. Other than this, they are investing in creating inviting and comfortable salon environments, offering amenities like relaxing seating, soothing music, and additional services such as complimentary beverages or Wi-Fi. By focusing on customer satisfaction, these key players are able to build a loyal customer base and generate positive word-of-mouth, leading to increased market demand. Besides this, key players utilize effective marketing and branding strategies to promote their nail salon services. They leverage social media platforms, influencer collaborations, and online advertising to reach their target audience. By showcasing their expertise, highlighting their unique offerings, and engaging with customers through digital channels, they attract new customers and retain existing ones.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Alluring Nails & Tanning
• Essie (L’Oreal Group)
• Hana Nails Salon
• JJ Nails & Spa
• Lotus Nailbar & Spa
• Milano Nail Spa the Height
• Revive Nails & Massage Therapy LLC
• Soho Beauty & Nail Boutique
• ZaZaZoo Nail Salon

Nail Salon Market Report Scope:

Key Questions Answered in This Report:

• How has the global nail salon market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global nail salon market?
• What is the impact of each driver, restraint, and opportunity on the global nail salon market?
• What are the key regional markets?
• Which countries represent the most attractive nail salon market?
• What is the breakup of the market based on the service?
• Which is the most attractive service in the nail salon market?
• What is the breakup of the market based on the age group?
• Which is the most attractive age group in the nail salon market?
• What is the breakup of the market based on the end use?
• Which is the most attractive end use in the nail salon market?
• What is the competitive structure of the global nail salon market?
• Who are the key players/companies in the global nail salon market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the nail salon market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global nail salon market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the nail salon industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.