The North America rice bran oil market exhibited steady growth in 2018. Rice bran oil is extracted from the outer brown layer of rice, which is known as rice bran. It currently represents one of the most nutritious and healthy edible oils due to the presence of abundant natural bioactive phytoceuticals. It is considered to have an ideal ratio of saturated, monounsaturated, polyunsaturated and essential fatty acids. Rice bran oil is also known as heart oil on account of the presence of a unique antioxidant, Oryzanol, which is not found in any other edible oil. Owing to this, rice bran oil finds wide applications in the food, pharmaceutical, cosmetic and personal care industries.
The North America rice bran oil market is currently being driven by several factors. The rising health awareness among consumers about the nutritional benefits offered by the rice bran oil has catalyzed its demand in the region. The oil is also helpful in fighting health issues, such as Alzheimer’s, cancer and some gastrointestinal disorders; reducing allergic reactions and strengthening the immune system. Owing to this, rice bran oil is used in the production of various pharma products. Additionally, rice bran oil contains several anti-aging properties, on account of which its demand is escalating across the cosmetic and personal care industries in the region. Apart from this, rice bran oil finds numerous applications in the food industry for producing shortenings, margarine, dressings, mayonnaise, sauces, non-dairy creamers, whipped toppings, potato chips and baked goods.
IMARC Group’s latest report provides a deep insight into the North America rice bran oil market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America rice bran oil market in any manner.
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