Nutritional Bar Market Report by Product Type (Protein Bars, Snack Bars, Energy Bars, Meal Replacement Bars, and Others), Category (Animal Derived, Plant-Based), End-User (Adults, Children), Flavour (Chocolate, Fruit and Nut, Caramel, Peanut Butter, Vanilla, Coconut, Cookies and Cream, and Others), Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialty Stores, Pharmacies and Drug Stores, Online, and Others), and Region 2024-2032
The global nutritional bar market size reached US$ 1.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1.9 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032.
Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 1.4 Billion
Market Forecast in 2032
US$ 1.9 Billion
Market Growth Rate (2024-2032)
3.7%
A nutritional bar contains a wide variety of carbohydrates, proteins, vitamins, and minerals, offering a healthy and convenient meal replacement. It is mostly available in the form of a protein bar, energy bar, snack bar, etc. and can be consumed as a regular dietary supplement. Nutritional bars are highly effective after intensive workouts as they help in muscle repair, improve body performance, enhance metabolism, and reduce saturated fat and glucose levels in the body. Owing to this, nutritional bars are widely consumed by athletes or people targeting weight control for curbing their appetite and replacing whole foods.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
To get more information about this market, Request Sample
Nutritional Bar Market Trends:
The high prevalence of hectic consumer lifestyles leading to on-the-go food consumption has catalyzed the demand for nutritional bars across the globe. Moreover, rising health concerns among consumers preferring a balanced diet with nutrient-rich ingredients has also augmented the product demand. Apart from this, the increasing number of health awareness programs promoting the importance of wellness and nutritional diet has positively influenced the consumption of nutritional bars across the globe. The growing consumer consciousness towards physical appearance has led to the rising demand for meal supplements for maintaining desirable body shape and size. Further, high consumer inclination towards gluten-free and vegan food products along with their wide availability across various distribution channels has further bolstered the market growth. The emergence of e-commerce platforms supported by the growing trend of online grocery shopping has also stimulated the market growth in recent years. Apart from this, the increasing popularity of nutritional bars among sports athletes, bodybuilders, sportsperson, etc., for replacing their whole foods also drives the market. Additionally, a growing number of fitness and wellness centers across the globe is also propelling the demand for nutritional bars. Moreover, based on the changing tastes and preferences of consumers, several manufacturers are launching innovative products having ample options of flavors, texture, food content, etc., along with a long shelf-life.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global nutritional bar market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, category, end-user, flavour and distribution channel.
Breakup by Product Type:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
To get more information about this market, Request Sample
Protein Bars
Snack Bars
Energy Bars
Meal Replacement Bars
Others
Breakup by Category:
Animal Derived
Plant-Based
Breakup by End-User:
Adults
Children
Breakup by Flavour:
Chocolate
Fruit and Nut
Caramel
Peanut Butter
Vanilla
Coconut
Cookies and Cream
Others
Breakup by Distribution Channel:
Hypermarkets and Supermarkets
Convenience Stores
Specialty Stores
Pharmacies and Drug Stores
Online
Others
Breakup by Region:
To get more information on the regional analysis of this market, Request Sample
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature's Bounty Co., The WhiteWave Foods Company, etc.
Report Coverage:
Report Features
Details
Base Year of the Analysis
2023
Historical Period
2018-2023
Forecast Period
2024-2032
Units
US$ Billion
Segment Coverage
Product Type, Category, End-User, Flavour, Distribution Channel, Region
Region Covered
Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico, Argentina, Colombia, Chile, Peru, Turkey, Saudi Arabia, Iran, United Arab Emirates
Companies Covered
Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature's Bounty Co., The WhiteWave Foods Company, etc.
Customization Scope
10% Free Customization
Report Price and Purchase Option
Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support
10-12 Weeks
Delivery Format
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
Key Questions Answered in This Report
The global nutritional bar market was valued at US$ 1.4 Billion in 2023.
We expect the global nutritional bar market to exhibit a CAGR of 3.7% during 2024-2032.
The rising popularity of gluten-free and vegan nutritional bars forfeited with extensive nutritional
content among athletes and health-conscious consumers is primarily driving the global nutritional bar
market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of nutritional bars.
Based on the product type, the global nutritional bar market has been segmented into protein bars, snack bars, energy bars, meal replacement bars, and others. Among these, protein bars hold the majority of the total market share.
Based on the category, the global nutritional bar market can be divided into animal derived and plant based. Currently, plant based nutritional bars exhibit a clear dominance in the market.
Based on the flavor, the global nutritional bar market has been categorized into chocolate, fruit and nut, caramel, peanut butter, vanilla, coconut, cookies and cream, and others. Among these, chocolate accounts for the majority of the global market share.
Based on the distribution channel, the global nutritional bar market can be segregated into
hypermarkets and supermarkets, convenience stores, specialty stores, pharmacies and drug stores, online, and others. Currently, specialty stores hold the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global nutritional bar market include Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature's Bounty Co., The WhiteWave Foods Company, etc.
Need more help?
Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization
Get in Touch With Us
UNITED STATES
Phone: +1-631-791-1145
INDIA
Phone: +91-120-433-0800
UNITED KINGDOM
Phone: +44-753-714-6104
Email: sales@imarcgroup.com
Client Testimonials
IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.
The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required
We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra
We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.
The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.
The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.
My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.
I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.
We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.
IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.
IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.