Nutritional Bar Market Report by Product Type (Protein Bars, Snack Bars, Energy Bars, Meal Replacement Bars, and Others), Category (Animal Derived, Plant-Based), End-User (Adults, Children), Flavour (Chocolate, Fruit and Nut, Caramel, Peanut Butter, Vanilla, Coconut, Cookies and Cream, and Others), Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialty Stores, Pharmacies and Drug Stores, Online, and Others), and Region 2024-2032

Nutritional Bar Market Report by Product Type (Protein Bars, Snack Bars, Energy Bars, Meal Replacement Bars, and Others), Category (Animal Derived, Plant-Based), End-User (Adults, Children), Flavour (Chocolate, Fruit and Nut, Caramel, Peanut Butter, Vanilla, Coconut, Cookies and Cream, and Others), Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialty Stores, Pharmacies and Drug Stores, Online, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A2217
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Market Overview 2024-2032:

The global nutritional bar market size reached US$ 1.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1.9 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032.

Report Attribute
 Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023 US$ 1.4 Billion
Market Forecast in 2032 US$ 1.9 Billion
Market Growth Rate (2024-2032) 3.7%


A nutritional bar contains a wide variety of carbohydrates, proteins, vitamins, and minerals, offering a healthy and convenient meal replacement. It is mostly available in the form of a protein bar, energy bar, snack bar, etc. and can be consumed as a regular dietary supplement. Nutritional bars are highly effective after intensive workouts as they help in muscle repair, improve body performance, enhance metabolism, and reduce saturated fat and glucose levels in the body. Owing to this, nutritional bars are widely consumed by athletes or people targeting weight control for curbing their appetite and replacing whole foods.

 

 
 

 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Nutritional Bar Market Trends:

The high prevalence of hectic consumer lifestyles leading to on-the-go food consumption has catalyzed the demand for nutritional bars across the globe. Moreover, rising health concerns among consumers preferring a balanced diet with nutrient-rich ingredients has also augmented the product demand. Apart from this, the increasing number of health awareness programs promoting the importance of wellness and nutritional diet has positively influenced the consumption of nutritional bars across the globe. The growing consumer consciousness towards physical appearance has led to the rising demand for meal supplements for maintaining desirable body shape and size. Further, high consumer inclination towards gluten-free and vegan food products along with their wide availability across various distribution channels has further bolstered the market growth. The emergence of e-commerce platforms supported by the growing trend of online grocery shopping has also stimulated the market growth in recent years. Apart from this, the increasing popularity of nutritional bars among sports athletes, bodybuilders, sportsperson, etc., for replacing their whole foods also drives the market. Additionally, a growing number of fitness and wellness centers across the globe is also propelling the demand for nutritional bars. Moreover, based on the changing tastes and preferences of consumers, several manufacturers are launching innovative products having ample options of flavors, texture, food content, etc., along with a long shelf-life.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global nutritional bar market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, category, end-user, flavour and distribution channel.

Breakup by Product Type:

 

 
 

 

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Protein Bars
  • Snack Bars
  • Energy Bars
  • Meal Replacement Bars
  • Others
     

Breakup by Category:

  • Animal Derived
  • Plant-Based
     

Breakup by End-User:

  • Adults
  • Children
     

Breakup by Flavour:

  • Chocolate
  • Fruit and Nut
  • Caramel
  • Peanut Butter
  • Vanilla
  • Coconut
  • Cookies and Cream
  • Others
     

Breakup by Distribution Channel:

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Pharmacies and Drug Stores
  • Online
  • Others
     

Breakup by Region:

 

 
 

 

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  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
    • Chile
    • Peru
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Iran
    • United Arab Emirates
    • Others
       

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature's Bounty Co., The WhiteWave Foods Company, etc.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product Type, Category, End-User, Flavour, Distribution Channel, Region
Region Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico, Argentina, Colombia, Chile, Peru, Turkey, Saudi Arabia, Iran, United Arab Emirates
Companies Covered Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature's Bounty Co., The WhiteWave Foods Company, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The global nutritional bar market was valued at US$ 1.4 Billion in 2023.

We expect the global nutritional bar market to exhibit a CAGR of 3.7% during 2024-2032.

The rising popularity of gluten-free and vegan nutritional bars forfeited with extensive nutritional content among athletes and health-conscious consumers is primarily driving the global nutritional bar market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of nutritional bars.

Based on the product type, the global nutritional bar market has been segmented into protein bars, snack bars, energy bars, meal replacement bars, and others. Among these, protein bars hold the majority of the total market share.

Based on the category, the global nutritional bar market can be divided into animal derived and plant based. Currently, plant based nutritional bars exhibit a clear dominance in the market.

Based on the flavor, the global nutritional bar market has been categorized into chocolate, fruit and nut, caramel, peanut butter, vanilla, coconut, cookies and cream, and others. Among these, chocolate accounts for the majority of the global market share.

Based on the distribution channel, the global nutritional bar market can be segregated into
hypermarkets and supermarkets, convenience stores, specialty stores, pharmacies and drug stores, online, and others. Currently, specialty stores hold the largest market share.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global nutritional bar market include Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature's Bounty Co., The WhiteWave Foods Company, etc.

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Nutritional Bar Market Report by Product Type (Protein Bars, Snack Bars, Energy Bars, Meal Replacement Bars, and Others), Category (Animal Derived, Plant-Based), End-User (Adults, Children), Flavour (Chocolate, Fruit and Nut, Caramel, Peanut Butter, Vanilla, Coconut, Cookies and Cream, and Others), Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Specialty Stores, Pharmacies and Drug Stores, Online, and Others), and Region 2024-2032
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