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The global nutritional bar market was valued at US$ 1.25 Billion in 2021.
We expect the global nutritional bar market to exhibit a CAGR of 4.50% during 2022-2027.
The rising popularity of gluten-free and vegan nutritional bars forfeited with extensive nutritional
content among athletes and health-conscious consumers is primarily driving the global nutritional bar
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from
conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of
Based on the product type, the global nutritional bar market has been segmented into protein bars,
snack bars, energy bars, meal replacement bars, and others. Among these, protein bars hold the
majority of the total market share.
Based on the category, the global nutritional bar market can be divided into animal derived and plant
based. Currently, plant based nutritional bars exhibit a clear dominance in the market.
Based on the flavor, the global nutritional bar market has been categorized into chocolate, fruit and nut,
caramel, peanut butter, vanilla, coconut, cookies and cream, and others. Among these, chocolate
accounts for the majority of the global market share.
Based on the distribution channel, the global nutritional bar market can be segregated into
hypermarkets and supermarkets, convenience stores, specialty stores, pharmacies and drug stores,
online, and others. Currently, specialty stores hold the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global nutritional bar market include Abbott, Clif Bar & Company,
General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats
Company, The Simply Good Foods Company, The Nature's Bounty Co., The WhiteWave Foods Company,
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