Organic and Natural Pet Food Market

Market Overview:

The global natural pet food market size reached US$ 27.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 40.2 Billion by 2028, exhibiting a growth rate (CAGR) of 8.2% during 2023-2028. Moreover, the global organic pet food market size reached US$ 2,087 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 3,840 Million by 2028, exhibiting a growth rate (CAGR) of 11.09% during 2023-2028. The increasing incidence of pet allergies, the rising awareness about pet obesity, the growing concerns regarding pet digestive health, the availability of organic certification, and the changing retail landscape with online sales are some of the factors propelling the market.

Global Natural Pet Food Market:

Global Organic Pet Food Market:

Organic and natural pet food has emerged as a prominent trend in the pet care industry, reflecting a growing demand for healthier and more wholesome pet options. This pet food category is crafted with a focus on quality ingredients, often sourced sustainably and free from artificial additives, preservatives, and synthetic fillers. Pet owners increasingly recognize the importance of providing nutrition that mimics natural diets and supports their pets' overall well-being. Organic and natural pet food offerings cater to various dietary needs, such as grain-free, limited ingredient, and protein-rich formulations. These options enhance pets' vitality, digestive health, and immunity. As consumers become more conscious of their own dietary choices, the desire to extend similar standards to their pets' nutrition has driven the growth of the organic and natural pet food market. This trend underscores a commitment to promoting pets' health, reflecting the evolving relationship between pets and their owners as valued family members.

The global market is majorly driven by shifting consumer preferences. In line with this, the rising awareness of pet health is significantly contributing to the market. Furthermore, the growing humanization of pets and the escalating demand for transparent ingredient sourcing are positively influencing the market. Apart from this, the increasing concerns about pet food safety and the rising influence of health and wellness trends are catalyzing the market. Moreover, the growing pet ownership rates and the expansion of the premium pet food segment are propelling the market. The escalating influence of social media on pet care trends and the focus on preventive pet care is strengthening the market. Besides, the increasing preference for sustainable and ethical products and the rising availability of customized diet options are fostering the market. Additionally, the Veterinary recommendations for natural diets and the growing influence of natural and holistic medicine are providing a boost to the market.

Organic and Natural Pet Food Market Trends/Drivers:

The increasing aging pet population

The increasing aging pet population is stimulating market growth. As pets age, their nutritional needs change, and owners increasingly seek specialized diets to support their pets' health and vitality in their senior years. Organic and natural pet food offerings cater to these specific requirements by providing nutrient-dense options that promote joint health, immune function, and overall well-being. Pet owners are more conscious than ever about nutrition's role in extending their pets' quality of life as they age. The desire to provide pets with high-quality, easily digestible, and nutrient-rich foods has increased demand for organic and natural pet food products. These products often contain ingredients with antioxidants, omega fatty acids, and other beneficial nutrients that address the unique needs of aging pets. The aging pet population's influence on the market underscores the growing emphasis on pets' longevity and comfort, driving manufacturers to develop innovative, tailored solutions that align with the nutritional requirements of senior animals.

Rising influence of pet food industry regulations

The rising influence of pet food industry regulations is creating a positive outlook for the market. As regulatory bodies continue to tighten guidelines and standards for pet food manufacturing, companies producing organic and natural pet food are compelled to adhere to stricter requirements. Stringent regulations demand greater transparency in ingredient sourcing, labeling accuracy, and quality control. This directly benefits the organic and natural pet food sector, as these products often align well with the transparency and quality standards demanded by regulations. Manufacturers are prompted to enhance their production processes, ingredient traceability, and safety measures to comply with regulations. This drive for compliance instills consumer confidence, ensuring that organic and natural pet food options are held to high standards. The influence of regulations ensures the safety and quality of pet food and serves as a catalyst for innovation within the market. Companies continuously strive to meet and exceed regulatory expectations, resulting in the development of advanced formulations and processing techniques that drive the market.

Inflating disposable incomes of individuals

The inflating disposable incomes of individuals are fueling the market. As disposable incomes rise, pet owners are more inclined to allocate their budgets towards their pets' well-being and nutrition. With higher purchasing power, individuals are increasingly willing to invest in premium products that offer better quality and health benefits for their pets. Organic and natural pet food, known for its superior ingredients and nutritional value, aligns with the preferences of financially empowered pet owners seeking the best for their companions. The trend of inflating disposable incomes expands the potential customer base for organic and natural pet food products. Pet owners are better positioned to afford these premium options' slightly higher price points, making them more likely to explore and invest in healthier choices for their pets.

Organic Pet Food Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global organic and natural pet food market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on pet type, product type, packaging type and distribution channel.

Breakup by Pet Type:

• Dog Food
• Cat Food
• Others
   

Dog food dominates the market

The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dog food, cat food, and others. According to the report, the dog food represented the largest segment.

The increasingly health-conscious dog owners are opting for organic options to address various health issues such as allergies and obesity. Additionally, there's a growing emphasis on sustainability and eco-friendliness, and organic dog food often meets these criteria with responsibly sourced ingredients. Quality concerns in conventional pet foods have also steered pet owners towards more reliable, organic options. The market responds to diverse dietary needs by offering specialized products for different life stages and health conditions, further broadening its consumer base. Innovative formulations like grain-free and nutrient-fortified foods are also contributing to this trend. Despite the premium cost, consumers are willing to invest in high-quality, organic dog food, recognizing the long-term health benefits for their pets. All these factors combine to reinforce the leading position of dog food in the organic pet food market.

Breakup by Product Type:

• Dry Pet Food
• Wet and Canned Pet Food
• Snacks and Treats
   

Dry pet food dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes dry pet food, wet and canned pet food, and snacks and treats. According to the report, the dry pet food represented the largest segment.

Dry pet food holds a significant market share, attributed to its ease of use, extended shelf life, and adaptability for pets of various species and sizes. Its popularity is further boosted by its fit with the hectic schedules of pet owners, providing a convenient and easy-to-store solution. Manufacturers of dry pet food are responding to the growing consumer demand for organic and natural options by creating formulas that incorporate high-quality, often additive-free ingredients. This resonates with pet owners' increasing awareness of the importance of nutrition for their pets' overall health.

The cost-effectiveness and flexibility of dry pet food make it a go-to choice for a broad range of pet owners. With the rising consumer interest in healthier pet food alternatives, the presence of organic and natural dry pet food options further stimulates market growth, fulfilling the consumer need for convenient, yet healthful choices for their pets.

Breakup by Packaging Type:

• Bags
• Cans
• Pouches
• Boxes
• Others
   

Bags dominate the market

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes bags, cans, pouches, boxes, and others. According to the report, bags represented the largest segment.

Bags remain a favored packaging option due to their user-friendly nature, easy portability, and simple storage capabilities. The growth in this packaging segment correlates with consumer demand for practical and efficient packaging solutions. Pet owners particularly appreciate bag packaging for its effectiveness in preserving freshness and offering protection against external contaminants. In the context of organic and natural pet food, bags act as an efficient barrier to safeguard the integrity of high-quality ingredients.

In response to consumer preferences, companies are increasingly using sustainable and eco-friendly materials for bag packaging, which appeals to environmentally-aware customers. The widespread preference for bag packaging aligns with the consumer need for convenient, yet sanitary, storage options, thereby contributing to market growth.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores 
• Online Stores
• Others
   

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Supermarkets and hypermarkets represent the most significant distribution channels in the market. Since these large retail establishments offer a wide variety of options, enabling consumers to choose from multiple brands and product types all in one place, this one-stop-shop convenience is a major draw for busy consumers. Moreover, the in-store experience allows for immediate product comparison, both in terms of quality and price, aiding informed purchase decisions. This is particularly relevant in a market where consumers are increasingly discerning about ingredient lists and nutritional content.

Furthermore, supermarkets and hypermarkets often run promotions and discounts, making it more financially appealing to shop there. Special offers, loyalty programs, and bundled deals further incentivize repeat purchases, thereby driving sales volume. Finally, these stores invest in shelf placement strategies that highlight premium, organic, and natural products, thereby attracting the health-conscious and environmentally aware consumer segment.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • United Kingdom
  • Others
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • United Arab Emirates
  • Israel
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
     

North America exhibits a clear dominance, accounting for the largest market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada), Europe (Germany, France, Italy, Spain, Poland, the United Kingdom and others), Asia Pacific (China, Japan, South Korea, India, Australia, and others), the Middle East and Africa (Turkey, Saudi Arabia, the United Arab Emirates, Israel and others) and Latin America (Brazil, Mexico and others). According to the report, North America accounted for the largest market share.

Several factors like a strong culture of pet ownership, elevated consciousness about pet health, and a focus on high-quality products drive the growing demand for organic and natural pet food in the North American region. Pets are increasingly considered as essential family members, which dovetails with the rising demand for pet foods that reflect human nutritional values.

The region benefits from a well-structured pet industry that includes a wide array of retail stores and online platforms, making organic and natural options readily available to consumers. Leading pet food brands, as well as newer entrants, are responding to this consumer interest by broadening their organic and natural offerings. Added to this, rigorous regulations and strong consumer advocacy for transparent labeling and responsible sourcing practices further fuel market expansion. This harmonious alignment of factors creates a conducive landscape for market growth in North America.

Natural Pet Food Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global natural pet food market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on pet type, product type, packaging type, and distribution channel.

Breakup by Pet Type:

• Dog Food
• Cat Food
• Others
   

Dog food dominates the market

The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dog food, cat food, and others. According to the report, the dog food represented the largest segment.

The market is experiencing robust growth, largely propelled by the increasing demand for healthier and more sustainable pet options, particularly in dog food segments. Pet owners are increasingly mindful of the nutritional quality and ingredients in their furry companions' diets, driving the shift towards organic and natural pet food products.

Pet owners can recognize the benefits of feeding their pets diets free from artificial additives, preservatives, and genetically modified ingredients, resulting in improved overall health and well-being. This shift in consumer preferences has led to a surge in innovative product offerings from pet food manufacturers, catering to the specific dietary needs of dogs and cats.

As a result, the market is expanding as more dog owners opt for premium, organic, and natural options, reflecting a broader societal trend towards healthier and more environmentally-conscious choices.

Breakup by Product Type:

• Dry Pet Food
• Wet and Canned Pet Food
• Snacks and Treats
   

Dry pet food dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes dry pet food, wet and canned pet food, and snacks and treats. According to the report, the dry pet food represented the largest segment.

Dry pet food holds a significant market share due to its convenience, longer shelf life, and suitability for various pet species and sizes. The segment's growth is propelled by its compatibility with the busy lifestyles of pet owners, offering an easily accessible and storable option. Dry pet food manufacturers are capitalizing on consumer demand for organic and natural choices by formulating recipes with high-quality ingredients, often free from artificial additives. This aligns with pet owners' growing awareness of the impact of nutrition on their pets' well-being.

The affordability and versatility of dry pet food make it a preferred option for many pet owners. As consumers seek out healthier alternatives for their pets, the availability of organic and natural dry pet food products further drives the market's expansion, satisfying the desire for convenient yet nutritious options for their beloved companions.

Breakup by Packaging Type:

• Bags
• Cans
• Pouches
• Boxes
• Others
   

Bags dominate the market

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes bags, cans, pouches, boxes, and others. According to the report, bags represented the largest segment.

Bags are a preferred packaging type due to their convenience, portability, and ease of storage. This segment's growth is driven by its alignment with consumer preferences for practical and functional packaging solutions. Pet owners gravitate towards bag packaging for its ability to maintain product freshness and protect against contaminants. In organic and natural pet food, bags provide an effective barrier to preserve the quality of premium ingredients and prevent exposure to external elements.

Companies within the market are responding to this demand by incorporating sustainable and eco-friendly materials into bag packaging, appealing to environmentally conscious consumers. The popularity of bag packaging resonates with consumers' desire for convenient and hygienic storage solutions, thus driving the market growth.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores 
• Online Stores
• Others
   

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Supermarkets and hypermarkets offer a one-stop shopping experience, catering to the demands of time-strapped consumers seeking convenience. Organic and natural pet food products on their shelves reflect the growing consumer interest in providing healthier pet choices.

Top pet food brands collaborate with these retail giants to make their organic and natural offerings widely accessible, capitalizing on the extensive foot traffic and loyal customer base of supermarkets and hypermarkets. The prominence of these distribution channels ensures that a broader demographic of pet owners can easily discover and purchase premium, health-focused pet food options, ultimately driving the market's growth.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • Italy
  • Spain
  • Poland
  • United Kingdom
  • Others
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Others
• Middle East and Africa
  • Turkey
  • Saudi Arabia
  • United Arab Emirates
  • Israel
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
     

North America exhibits a clear dominance, accounting for the largest market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada), Europe (Germany, France, Italy, Spain, Poland, the United Kingdom and others), Asia Pacific (China, Japan, South Korea, India, Australia, and others), the Middle East and Africa (Turkey, Saudi Arabia, the United Arab Emirates, Israel and others) and Latin America (Brazil, Mexico and others). According to the report, North America accounted for the largest market share.

North America's robust pet ownership culture, heightened awareness of pet health, and emphasis on premium quality products contribute to the expanding demand for organic and natural pet food options. Consumers increasingly prioritize their pets' well-being, viewing them as integral members of the family. This cultural shift aligns with the preference for organic and natural pet food offerings that mirror human dietary trends.

The region's well-established pet industry infrastructure, including retail chains and e-commerce platforms, makes organic and natural pet food accessible to consumers. Major pet food manufacturers and emerging brands respond to this demand by innovating and expanding their organic and natural product lines. Furthermore, stringent regulations and consumer advocacy for transparent labeling and ingredient sourcing reinforce the market growth. The region's proactive engagement with health-conscious pet ownership creates a favorable environment for the market.

Competitive Landscape:

Top companies are strengthening the market through innovative approaches, quality commitments, and consumer-centric strategies. These companies drive the market by introducing diverse, high-quality pet food options crafted from premium, organic, and natural ingredients. Top companies invest heavily in research and development to formulate nutritionally balanced products that cater to various pet dietary needs. They emphasize ingredient transparency, sourcing practices, and sustainable production methods to align with consumer expectations for healthier and more sustainable choices. By establishing strong brand reputations and leveraging consumer trust, these companies set industry standards for quality and safety. Their collaborations with veterinarians, pet nutritionists, and pet care experts ensure that their products effectively address pets' nutritional requirements. Furthermore, their marketing campaigns and educational initiatives raise awareness about the benefits of organic and natural pet food, contributing to a broader shift in consumer preferences.

The report has provided a comprehensive analysis of the competitive landscape in the organic and natural pet food market. Detailed profiles of all major companies have also been provided.

• PetGuard Holdings, LLC
• Nestlé Purina Pet Care (Nestlé Holdings, Inc.)
• Newman’s Own
• Evanger’s Dog & Cat Food Company, Inc
• Lily’s Kitchen (Nestle Purina PetCare)
• Avian Organics
• Castor & Pollux Natural Petworks (Merrick Pet Care, Inc.)
• Yarrah (AAC Capital)

Recent Developments:

• In August 2023, Nestlé Purina Pet Care partnered with Zigzag (a UK-based company) to launch a puppy training app in the United States.
• In April 2020, Lily's Kitchen was acquired by Purina PetCare, one of the world's leading pet care companies.

Organic and Natural Pet Food Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the organic and natural pet food market from 2017-2028.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global organic and natural pet food market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the organic and natural pet food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.