The global organic tea market exhibited strong growth during 2015-2020. Organic tea is a beverage free from synthetic materials like chemical fertilizers, herbicides, pesticides, and fungicides. It relies on natural processing like composting, solar power, crop rotation, or sticky bug catchers, which assist in keeping the water supply clean and free from toxic chemicals. At present, its sales are escalating on account of the rising environmental concerns and increasing adoptions of organic farming practices to sustain soil health and ecosystems. Besides this, as organic tea strengthens immunity, neutralizes free radicals, and protects against heart diseases, the growing health consciousness among individuals is positively influencing the demand for organic tea worldwide.
The growing consumer inclination towards safe, chemical-free and healthy consumable items represent one of the largest factors bolstering the market growth. Moreover, the farming of organic tea relies on ecological processes, biodiversity and cycles adapted to local conditions, which keeps the soil rich and fertile and promotes plant biodiversity. This, in confluence with rising initiatives undertaken by governing agencies of numerous countries for encouraging the adoption of sustainable agricultural practices through various incentives and subsidies, is contributing to the market growth. Apart from this, several manufacturers are developing tea bags using compostable and biodegradable outer packages to minimize their carbon footprint. They are also introducing ready-to-drink variants to expand their product portfolio and increase their overall sales. Additionally, they are investing in innovative marketing strategies and celebrity endorsements, which are anticipated to strengthen the growth of the market in the coming years. Looking forward, IMARC Group expects the global organic tea market to grow at a CAGR of around 8% during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the global organic tea market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, product, taste, form and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players being Bombay Burmah Trading Corporation Limited (Wadia Group), Davidson's Organics, Hälssen & Lyon GmbH, Little Red Cup Tea Co., Mighty Leaf Tea Company (Peet’s Coffee Inc.), Numi Inc., PepsiCo Inc., Stash Tea, T I E L K A and The Hain Celestial Group, Inc.
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