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OTA Transmission Platform Market Report by Component (Hardware, Services), Platform Type (Television, Radio, Mobile, Streaming Devices, and Others), End User (Individual, Commercial), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A4167
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Market Overview:
The global OTA transmission platform market size reached US$ 109.4 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 151.1 Million by 2032, exhibiting a growth rate (CAGR) of 3.5% during 2024-2032.
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Report Attribute
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Key Statistics
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|---|---|
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 109.4 Million |
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Market Forecast in 2032
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US$ 151.1 Million |
| Market Growth Rate 2024-2032 | 3.5% |
Over-the-air (OTA) transmission platform refers to a wireless communication system used to broadcast channels on television and radio platforms. It also aids in updating software on mobile devices and managing subscriber identity module (SIM) cards. It relies on the advanced television systems committee (ATSC) 3.0 standard. Moreover, as it deploys advanced error correction for the physical layer and emerging technologies to create wireless data via an internet protocol (IP) delivery system, it is gaining traction across the globe.
OTA Transmission Platform Market Trends:
Significant growth in the broadcasting industry, in confluence with extensive investments in research and development (R&D) activities and information technology (IT), represents one of the major factors driving the market. OTA transmission platforms assist broadcasters in sharing video content with better picture and audio quality and providing improved channel presentation and ease of operations. As a result, there is an increase in the demand for these platforms among broadcasters and manufacturers of display devices around the world. Furthermore, the rising adoption of ATSC standards for supporting high-efficiency video coding, enhancing reception signals and improving viewer experience is creating a favorable market outlook. The market is also impelled by the growing utilization of 5G technology and the increasing trend of online/on-demand content services worldwide. This can be accredited to the growing adoption of over-the-top (OTT) services among users. The market is anticipated to recover on account of the hybrid combination of OTT and OTA platforms, which provide a television guide to users covering both channels.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global OTA transmission platform market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, platform type and end user.
Breakup by Component:
- Hardware
- Services
Breakup by Platform Type:
- Television
- Radio
- Mobile
- Streaming Devices
- Others
Breakup by End User:
- Individual
- Commercial
- Healthcare
- Media and Entertainment
- Information Technology
- Education
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being AirTV L.L.C (DISH DBS Corporation), Channel Master, Encompass, GatesAir Inc., Harmonic Inc., Liveu Inc., Nuvyyo Inc., Powercast Corporation, Sinclair Broadcast Group Inc., Thales Group and TiVo Corporation (Xperi Holding Corporation).
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Million |
| Segment Coverage | Component, Platform Type, End User, Region |
| Region Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | AirTV L.L.C (DISH DBS Corporation), Channel Master, Encompass, GatesAir Inc., Harmonic Inc., Liveu Inc., Nuvyyo Inc., Powercast Corporation, Sinclair Broadcast Group Inc., Thales Group, TiVo Corporation (Xperi Holding Corporation) |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 3899 Five User License: US$ 4899 Corporate License: US$ 5899 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The global OTA transmission platform market was valued at US$ 109.4 Million in 2023.
We expect the global OTA transmission platform market to exhibit a CAGR of 3.5% during 2024-2032.
The sudden outbreak of the COVID-19 pandemic has led to the increasing deployment of OTA transmission platforms to broadcast channels on television and radio platforms as well as content on numerous OTT platforms for entertainment purposes during the lockdown scenario.
The rising deployment of 5G technology and the emerging trend of online/on-demand content services through Over-the-Top (OTT) platforms are primarily driving the global OTA transmission platform market.
Based on the component, the global OTA transmission platform market has been segregated into hardware and services, where hardware holds the largest market share.
Based on the platform type, the global OTA transmission platform market can be bifurcated into television, radio, mobile, streaming devices, and others. Currently, radio exhibits a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global OTA transmission platform market include AirTV L.L.C (DISH DBS Corporation), Channel Master, Encompass, GatesAir Inc., Harmonic Inc., Liveu Inc., Nuvyyo Inc., Powercast Corporation, Sinclair Broadcast Group Inc., Thales Group, and TiVo Corporation (Xperi Holding Corporation).
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