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OTA Transmission Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global OTA transmission platform market reached a value of US$ XX Million in 2020. Looking forward, IMARC Group expects the market to grow at a CAGR of XX% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.

Over-the-air (OTA) transmission platform refers to a wireless communication system used to broadcast channels on television and radio platforms. It also aids in updating software on mobile devices and managing subscriber identity module (SIM) cards. It relies on the advanced television systems committee (ATSC) 3.0 standard. Moreover, as it deploys advanced error correction for the physical layer and emerging technologies to create wireless data via an internet protocol (IP) delivery system, it is gaining traction across the globe.

OTA Transmission Platform Market Trends:

Significant growth in the broadcasting industry, in confluence with extensive investments in research and development (R&D) activities and information technology (IT), represents one of the major factors driving the market. OTA transmission platforms assist broadcasters in sharing video content with better picture and audio quality and providing improved channel presentation and ease of operations. As a result, there is an increase in the demand for these platforms among broadcasters and manufacturers of display devices around the world. Furthermore, the rising adoption of ATSC standards for supporting high-efficiency video coding, enhancing reception signals and improving viewer experience is creating a favorable market outlook. The market is also impelled by the growing utilization of 5G technology and the increasing trend of online/on-demand content services worldwide. However, the ongoing spread of coronavirus disease (COVID-19), which has resulted in a global pandemic, is negatively impacting the growth of the market. This can be accredited to the growing adoption of over-the-top (OTT) services among users. The market is anticipated to recover on account of the hybrid combination of OTT and OTA platforms, which provide a television guide to users covering both channels.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global OTA transmission platform market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on component, platform type and end user.

Breakup by Component:

  • Hardware
  • Services
     

Breakup by Platform Type:

  • Television
  • Radio
  • Mobile
  • Streaming Devices
  • Others
     

Breakup by End User:

  • Individual
  • Commercial
    • Healthcare
    • Media and Entertainment
    • Information Technology
    • Education
       

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AirTV L.L.C (DISH DBS Corporation), Channel Master, Encompass, GatesAir Inc., Harmonic Inc., Liveu Inc., Nuvyyo Inc., Powercast Corporation, Sinclair Broadcast Group Inc., Thales Group and TiVo Corporation (Xperi Holding Corporation).

Report Coverages:

Report Features Details
Base Year of the Analysis 2020
    Historical Period 2015-2020
Forecast Period 2021-2026
Units US$ Million
Segment Coverage Component, Platform Type, End User, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered AirTV L.L.C (DISH DBS Corporation), Channel Master, Encompass, GatesAir Inc., Harmonic Inc., Liveu Inc., Nuvyyo Inc., Powercast Corporation, Sinclair Broadcast Group Inc., Thales Group and TiVo Corporation (Xperi Holding Corporation).
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the global OTA transmission platform market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global OTA transmission platform market?
  • What are the key regional markets?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the platform type?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global OTA transmission platform market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global OTA Transmission Platform Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Component
    6.1    Hardware
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Services
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Platform Type
    7.1    Television
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Radio
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Mobile
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Streaming Devices
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Others
        7.5.1 Market Trends
        7.5.2 Market Forecast
8    Market Breakup by End User
    8.1    Individual
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Commercial
        8.2.1 Market Trends
        8.2.2 Key Segments
           8.2.2.1 Healthcare
           8.2.2.2 Media and Entertainment
           8.2.2.3 Information Technology
           8.2.2.4 Education
        8.2.3 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    AirTV L.L.C (DISH DBS Corporation)
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    Channel Master
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Encompass
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
        14.3.4    GatesAir Inc.
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    Harmonic Inc.
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    Liveu Inc.
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    Nuvyyo Inc.
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Powercast Corporation
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Sinclair Broadcast Group Inc.
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
           14.3.9.3 Financials
        14.3.10    Thales Group
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
           14.3.10.3 Financials
           14.3.10.4 SWOT Analysis
        14.3.11    TiVo Corporation (Xperi Holding Corporation)
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
           14.3.11.3 SWOT Analysis

List of Figures

Figure 1: Global: OTA Transmission Platform Market: Major Drivers and Challenges
Figure 2: Global: OTA Transmission Platform Market: Sales Value (in Million US$), 2015-2020
Figure 3: Global: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: Global: OTA Transmission Platform Market: Breakup by Component (in %), 2020
Figure 5: Global: OTA Transmission Platform Market: Breakup by Platform Type (in %), 2020
Figure 6: Global: OTA Transmission Platform Market: Breakup by End User (in %), 2020
Figure 7: Global: OTA Transmission Platform Market: Breakup by Region (in %), 2020
Figure 8: Global: OTA Transmission Platform (Hardware) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: OTA Transmission Platform (Hardware) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: OTA Transmission Platform (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: OTA Transmission Platform (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: OTA Transmission Platform (Television) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: OTA Transmission Platform (Television) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: OTA Transmission Platform (Radio) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: OTA Transmission Platform (Radio) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: OTA Transmission Platform (Mobile) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: OTA Transmission Platform (Mobile) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: OTA Transmission Platform (Streaming Devices) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: OTA Transmission Platform (Streaming Devices) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: OTA Transmission Platform (Other Platform Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: OTA Transmission Platform (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: OTA Transmission Platform (Individual) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: OTA Transmission Platform (Individual) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: OTA Transmission Platform (Commercial) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: OTA Transmission Platform (Commercial) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: North America: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: North America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: United States: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: United States: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Canada: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Canada: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Asia-Pacific: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Asia-Pacific: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: China: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: China: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Japan: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Japan: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: India: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: India: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: South Korea: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: South Korea: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Australia: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Australia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Indonesia: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Indonesia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Europe: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Europe: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Germany: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Germany: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: France: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: France: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: United Kingdom: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: United Kingdom: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Italy: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Italy: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Spain: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Spain: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: Russia: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: Russia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Latin America: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Latin America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Brazil: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Brazil: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Mexico: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Mexico: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Middle East and Africa: OTA Transmission Platform Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Middle East and Africa: OTA Transmission Platform Market: Breakup by Country (in %), 2020
Figure 74: Middle East and Africa: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Global: OTA Transmission Platform Industry: SWOT Analysis
Figure 76: Global: OTA Transmission Platform Industry: Value Chain Analysis
Figure 77: Global: OTA Transmission Platform Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: OTA Transmission Platform Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: OTA Transmission Platform Market Forecast: Breakup by Component (in Million US$), 2021-2026
Table 3: Global: OTA Transmission Platform Market Forecast: Breakup by Platform Type (in Million US$), 2021-2026
Table 4: Global: OTA Transmission Platform Market Forecast: Breakup by End User (in Million US$), 2021-2026
Table 5: Global: OTA Transmission Platform Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: OTA Transmission Platform Market: Competitive Structure
Table 7: Global: OTA Transmission Platform Market: Key Players

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