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The global over the top (OTT) market was valued at US$ 265.1 Billion in 2021.
We expect the global over the top (OTT) market to exhibit a CAGR of 25.34% during 2022-2027.
The expanding media and entertainment sector, along with the widespread adoption of OTT services
and high-quality streaming content, is primarily driving the global over the top (OTT) market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing popularity of over-the-top
(OTT) platforms for numerous entertainment purposes, such as streaming music, live broadcasting,
watching movies and series, etc., in the lockdown scenario.
Based on the component, the global over the top (OTT) market can be bifurcated into solution and
services. Currently, solution holds the majority of the total market share.
Based on the platform type, the global over the top (OTT) market has been divided into smartphones,
smart TV's, laptops desktops and tablets, gaming consoles, set-top boxes, and others. Among these,
smartphones represent the largest market share.
Based on the deployment type, the global over the top (OTT) market can be categorized into cloud and
on-premises, where on-premises deployment exhibits clear dominance in the market.
Based on the content type, the global over the top (OTT) market has been segregated into voice over IP,
text and images, video, and others. Currently, video accounts for the majority of the total market share.
Based on the revenue model, the global over the top (OTT) market can be bifurcated into subscription,
procurement, rental, and others. Among these, subscription represents the largest market share.
Based on the service type, the global over the top (OTT) market has been segmented into consulting,
installation and maintenance, training and support, and managed services. Currently, training and
support holds the majority of the total market share.
Based on the vertical, the global over the top (OTT) market can be divided into media & entertainment,
education & training, health & fitness, IT & Telecom, e-commerce, BFSI, government, and others. Among
these, the media & entertainment sector currently exhibits a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global over the top (OTT) market include Amazon.com, Inc., Eros
International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight
Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra
Corporation Limited, The Walt Disney Company, Yahoo!, etc.
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