The top pan masala manufacturers and brands in India are focusing on the introduction of products in flexible, convenient, and cost-efficient packaging, such as pouches or sachets. For instance, Rajnigandha Pan Masala, a Dharampal Satyapal Limited product, is available in both sachets and tin packaging. Furthermore, the key players are improving the packaging by using environment-friendly paper foil sans plastic to ensure longer shelf-life and retain the fragrance of the product. As per the analysis by IMARC Group, the pan masala market in India reached INR 42,180 Crore in 2019. The market is further anticipated to grow at a CAGR of 7.44% during 2020-2025.
Dharampal Satyapal Limited
Dharampal Satyapal Limited has an impressive product portfolio that has evolved over the years. The Company has a strong establishment in high growth sectors, such as food and beverages (spices, confectionery, dairy and mouth fresheners), hospitality, tobacco, packaging and agribusinesses. DS Group has 21 production units, 12 agri-based sites and 24 depots spread across India. The Company also has a range of food and beverage products, idyllic hospitality ventures and splendid Flexi packaging manufacturing units.
Manikchand Group of Companies
The Pan Masala Division of the Dhariwal Industries Ltd., a company under the brand leadership of the Manikchand Group, manufactures tobacco, pan masala and mouth fresheners. It has revolutionized the country's palate by introducing a premium range of pan masala and gutkha products that use ingredients, like natural perfumes, premium cardamom, saffron, betel nut and catechu. Besides the firm’s tobacco products, it has also launched various contemporary and innovative blends, such as non-tobacco, non-betel nut and non-catechu products that ensure a lingering and refreshing taste.
Kothari Products Limited
Kothari Products Ltd. (KPL) is a public limited company that is a top player in the pan masala and gutkha industry. It markets pan masala under the brand name Pan Parag, flavored chewing tobacco under the brand name Parag and packs coconut oil under the brand name 7-up. The Company has also ventured into the import, export and trade of various commodities, including agro-based products, minerals, metals, petroleum products and coal, tiles, notebooks, computer storage devices, computer hardware, electronic components, transformers, copier paper, steel, scrap and PVC.
Godfrey Phillips India Limited
Godfrey Phillips India Limited, the flagship company of Modi Enterprises, is one of the largest FMCG companies in India. It has expanded its business interests in chewing products, mouth fresheners, confectionary and retail. For crafting the delectable Pan Vilas pan masala, Godfrey Phillips India sources the highest quality ingredients, namely areca nuts from Karnataka, catechu from Himachal and the most flavourful cardamom from Kerala. Pan Vilas pan masala, Pan Vilas Silver Dewz – a silver-coated elaichi (cardamom seed) and funda goli candies are all manufactured by the Company.
About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the pan masala industry in India, which has enabled clients to set up and expand their businesses successfully.