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Global Photo Printing and Merchandise Market to Reach US$ 26.3 Billion by 2027, Spurred by Escalating Demand for Personalized Gifts

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The pandemic continues to cause unprecedented disruption across industries worldwide.
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Photo Printing and Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview 2022-2027:

The global photo printing and merchandise market reached a value of US$ 19 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 26.3 Billion by 2027, exhibiting at a CAGR of 5.9% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Photo printing and merchandise refer to various personalized gifting and decoration solutions on which photographs are printed. Some of the commonly used products include printed cards, calendars, canvases, keyrings, cushions, mugs, t-shirts, and clocks. They are usually manufactured using the dye-sublimation process, in which the printed dye is infused with the polymer coating of the sublimation paper on the object. This process creates highly vibrant, durable, scratch-resistant, and long-lasting images and results. These products are also used by organizations for product promotions and increasing brand awareness among consumers.

 

 
 

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Rapid urbanization across the globe, especially in developing economies, represents one of the key factors driving the growth of the market. Furthermore, widespread utilization of smartphones and tablets to click and process high-resolution images in place of professional cameras is driving the market growth. These portable devices offer enhanced flexibility and customizability to the photo editors and merchandise vendors, thereby enabling them to provide innovative printing and merchandise solutions to the consumers. In line with this, the increasing preference among millennials and enterprises for personalized and corporate gifting has enhanced the demand for photo printing and merchandise. Additionally, various technological advancements, such as the development of lenticular printing for high-definition prints, are acting as other growth-inducing factors. It is widely used for creating 3D prints with an illusion of depth on the merchandise. Other factors, including increasing consumer expenditure capacities, along with the proliferation of social media platforms and e-commerce retail channels, are anticipated to drive the market further. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global photo printing and merchandise market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on product type, printing type, device used and distribution channel.

Breakup by Product Type:

 

 
 

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  • Prints
  • Wall Arts
  • Cards
  • Photo Gifts
  • Photo Books
  • Calendars
  • Others
     

Breakup by Printing Type:

  • Digital Printing
  • Film Printing
     

Breakup by Device Used:

  • Desktop
  • Mobile
     

Breakup by Distribution Channel:

  • Instant Kiosk
  • Online Stores
  • Retail Stores
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being American Greetings Corporation, Bay Photo Inc. (Circle Graphics Inc.), Card Factory, Cimpress NV, Digitalab Ltd., Eastman Kodak Company, Hallmark Cards Inc., Hewlett Packard Enterprise Development LP, Shutterfly Inc. and Walgreens Co. (Walgreens Boots Alliance Inc.)

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Printing Type, Device Used, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered American Greetings Corporation, Bay Photo Inc. (Circle Graphics Inc.), Card Factory, Cimpress NV, Digitalab Ltd., Eastman Kodak Company, Hallmark Cards Inc., Hewlett Packard Enterprise Development LP, Shutterfly Inc. and Walgreens Co. (Walgreens Boots Alliance Inc.)
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
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Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology
    2.1   Objectives of the Study
    2.2   Stakeholders
    2.3   Data Sources
        2.3.1   Primary Sources
        2.3.2   Secondary Sources
    2.4   Market Estimation
        2.4.1   Bottom-Up Approach
        2.4.2   Top-Down Approach
    2.5   Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1   Overview
    4.2   Key Industry Trends
5   Global Photo Printing and Merchandise Market
    5.1   Market Overview
    5.2   Market Performance
    5.3   Impact of COVID-19
    5.4   Market Forecast
6   Market Breakup by Product Type
    6.1   Prints
        6.1.1   Market Trends
        6.1.2   Market Forecast
    6.2   Wall Arts
        6.2.1   Market Trends
        6.2.2   Market Forecast
    6.3   Cards
        6.3.1   Market Trends
        6.3.2   Market Forecast
    6.4   Photo Gifts
        6.4.1   Market Trends
        6.4.2   Market Forecast
    6.5   Photo Books
        6.5.1   Market Trends
        6.5.2   Market Forecast
    6.6   Calendars
        6.6.1   Market Trends
        6.6.2   Market Forecast
    6.7   Others
        6.7.1   Market Trends
        6.7.2   Market Forecast
7   Market Breakup by Printing Type
    7.1   Digital Printing
        7.1.1   Market Trends
        7.1.2   Market Forecast
    7.2   Film Printing
        7.2.1   Market Trends
        7.2.2   Market Forecast
8   Market Breakup by Device Used
    8.1   Desktop
        8.1.1   Market Trends
        8.1.2   Market Forecast
    8.2   Mobile
        8.2.1   Market Trends
        8.2.2   Market Forecast
9   Market Breakup by Distribution Channel
    9.1   Instant Kiosk
        9.1.1   Market Trends
        9.1.2   Market Forecast
    9.2   Online Stores
        9.2.1   Market Trends
        9.2.2   Market Forecast
    9.3   Retail Stores
        9.3.1   Market Trends
        9.3.2   Market Forecast
    9.4   Others
        9.4.1   Market Trends
        9.4.2   Market Forecast
10  Market Breakup by Region
    10.1   North America
        10.1.1   United States
                 10.1.1.1   Market Trends
                 10.1.1.2   Market Forecast
        10.1.2   Canada
                10.1.2.1   Market Trends
                10.1.2.2   Market Forecast
    10.2   Asia-Pacific
        10.2.1   China
                 10.2.1.1   Market Trends
                 10.2.1.2   Market Forecast
        10.2.2   Japan
                 10.2.2.1   Market Trends
                 10.2.2.2   Market Forecast
        10.2.3   India
                 10.2.3.1   Market Trends
                 10.2.3.2   Market Forecast
        10.2.4   South Korea
                 10.2.4.1   Market Trends
                 10.2.4.2   Market Forecast
        10.2.5   Australia
                 10.2.5.1   Market Trends
                 10.2.5.2   Market Forecast
        10.2.6   Indonesia
                 10.2.6.1   Market Trends
                 10.2.6.2   Market Forecast
        10.2.7   Others
                 10.2.7.1   Market Trends
                 10.2.7.2   Market Forecast
    10.3   Europe
        10.3.1   Germany
                 10.3.1.1   Market Trends
                 10.3.1.2   Market Forecast
        10.3.2   France
                 10.3.2.1   Market Trends
                 10.3.2.2   Market Forecast
        10.3.3   United Kingdom
                 10.3.3.1   Market Trends
                 10.3.3.2   Market Forecast
        10.3.4   Italy
                 10.3.4.1   Market Trends
                 10.3.4.2   Market Forecast
        10.3.5   Spain
                 10.3.5.1   Market Trends
                 10.3.5.2   Market Forecast
        10.3.6   Russia
                 10.3.6.1   Market Trends
                 10.3.6.2   Market Forecast
        10.3.7   Others
                 10.3.7.1   Market Trends
                 10.3.7.2   Market Forecast
    10.4   Latin America
        10.4.1   Brazil
                 10.4.1.1   Market Trends
                 10.4.1.2   Market Forecast
        10.4.2   Mexico
                 10.4.2.1   Market Trends
                 10.4.2.2   Market Forecast
        10.4.3   Others
                 10.4.3.1   Market Trends
                 10.4.3.2   Market Forecast
    10.5   Middle East and Africa
        10.5.1   Market Trends
        10.5.2   Market Breakup by Country
        10.5.3   Market Forecast
11  SWOT Analysis
    11.1   Overview
    11.2   Strengths
    11.3   Weaknesses
    11.4   Opportunities
    11.5   Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis
    13.1   Overview
    13.2   Bargaining Power of Buyers
    13.3   Bargaining Power of Suppliers
    13.4   Degree of Competition
    13.5   Threat of New Entrants
    13.6   Threat of Substitutes
14  Price Analysis
15  Competitive Landscape
    15.1   Market Structure
    15.2   Key Players
    15.3   Profiles of Key Players
        15.3.1   American Greetings Corporation
             15.3.1.1   Company Overview
             15.3.1.2   Product Portfolio
             15.3.1.3   SWOT Analysis
        15.3.2   Bay Photo Inc. (Circle Graphics Inc.)
             15.3.2.1   Company Overview
             15.3.2.2   Product Portfolio
        15.3.3   Card Factory
             15.3.3.1   Company Overview
             15.3.3.2   Product Portfolio
             15.3.3.3   Financials
        15.3.4   Cimpress NV
             15.3.4.1   Company Overview
             15.3.4.2   Product Portfolio
             15.3.4.3   Financials
        15.3.5   Digitalab Ltd.
             15.3.5.1   Company Overview
             15.3.5.2   Product Portfolio
        15.3.6   Eastman Kodak Company
             15.3.6.1   Company Overview
             15.3.6.2   Product Portfolio
             15.3.6.3   Financials
             15.3.6.4   SWOT Analysis
        15.3.7   Hallmark Cards Inc.
             15.3.7.1   Company Overview
             15.3.7.2   Product Portfolio
             15.3.7.3   SWOT Analysis
        15.3.8   Hewlett Packard Enterprise Development LP
             15.3.8.1   Company Overview
             15.3.8.2   Product Portfolio
             15.3.8.3   Financials
             15.3.8.4   SWOT Analysis
        15.3.9   Shutterfly Inc.
             15.3.9.1   Company Overview
             15.3.9.2   Product Portfolio
             15.3.9.3   SWOT Analysis
        15.3.10   Walgreens Co. (Walgreens Boots Alliance Inc.)
             15.3.10.1   Company Overview
             15.3.10.2   Product Portfolio

List of Figures

Figure 1: Global: Photo Printing and Merchandise Market: Major Drivers and Challenges
Figure 2: Global: Photo Printing and Merchandise Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Photo Printing and Merchandise Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Photo Printing and Merchandise Market: Breakup by Product Type (in %), 2021
Figure 5: Global: Photo Printing and Merchandise Market: Breakup by Printing Type (in %), 2021
Figure 6: Global: Photo Printing and Merchandise Market: Breakup by Device Used (in %), 2021
Figure 7: Global: Photo Printing and Merchandise Market: Breakup by Distribution Channel (in %), 2021
Figure 8: Global: Photo Printing and Merchandise Market: Breakup by Region (in %), 2021
Figure 9: Global: Photo Printing and Merchandise (Prints) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Photo Printing and Merchandise (Prints) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Photo Printing and Merchandise (Wall Arts) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Photo Printing and Merchandise (Wall Arts) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Photo Printing and Merchandise (Cards) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Photo Printing and Merchandise (Cards) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Photo Printing and Merchandise (Photo Gifts) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Photo Printing and Merchandise (Photo Gifts) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Photo Printing and Merchandise (Photo Books) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Photo Printing and Merchandise (Photo Books) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Photo Printing and Merchandise (Calendars) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Photo Printing and Merchandise (Calendars) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Photo Printing and Merchandise (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Photo Printing and Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Photo Printing and Merchandise (Digital Printing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Photo Printing and Merchandise (Digital Printing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Photo Printing and Merchandise (Film Printing) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Photo Printing and Merchandise (Film Printing) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Photo Printing and Merchandise (Desktop) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Photo Printing and Merchandise (Desktop) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Photo Printing and Merchandise (Mobile) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Photo Printing and Merchandise (Mobile) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Photo Printing and Merchandise (Instant Kiosk) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Photo Printing and Merchandise (Instant Kiosk) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Photo Printing and Merchandise (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Photo Printing and Merchandise (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Photo Printing and Merchandise (Retail Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Photo Printing and Merchandise (Retail Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Global: Photo Printing and Merchandise (Others) Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Global: Photo Printing and Merchandise (Others) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: North America: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: United States: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: United States: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Canada: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Canada: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: North America: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: Asia-Pacific: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: China: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: China: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Japan: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Japan: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: India: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: India: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: South Korea: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 53: South Korea: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 54: Australia: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Australia: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Indonesia: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Indonesia: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: Others: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: Others: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: Asia-Pacific: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Europe: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Germany: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Germany: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: France: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: France: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: United Kingdom: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: United Kingdom: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Italy: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Italy: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Spain: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Spain: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Russia: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Russia: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Others: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Others: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Europe: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Latin America: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Brazil: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Brazil: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 80: Mexico: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 81: Mexico: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 82: Others: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 83: Others: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 84: Latin America: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 85: Middle East and Africa: Photo Printing and Merchandise Market: Sales Value (in Million US$), 2016 & 2021
Figure 86: Middle East and Africa: Photo Printing and Merchandise Market: Breakup by Country (in %), 2021
Figure 87: Middle East and Africa: Photo Printing and Merchandise Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 88: Global: Photo Printing and Merchandise Industry: SWOT Analysis
Figure 89: Global: Photo Printing and Merchandise Industry: Value Chain Analysis
Figure 90: Global: Photo Printing and Merchandise Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Photo Printing and Merchandise Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Photo Printing and Merchandise Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: Global: Photo Printing and Merchandise Market Forecast: Breakup by Printing Type (in Million US$), 2022-2027
Table 4: Global: Photo Printing and Merchandise Market Forecast: Breakup by Device Used (in Million US$), 2022-2027
Table 5: Global: Photo Printing and Merchandise Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 6: Global: Photo Printing and Merchandise Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Photo Printing and Merchandise Market: Competitive Structure
Table 8: Global: Photo Printing and Merchandise Market: Key Players


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Key Questions Answered in This Report

The global photo printing and merchandise market was valued at US$ 19 Billion in 2021.

We expect the global photo printing and merchandise market to exhibit a CAGR of 5.9% during 2022-2027.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in the temporary halt in numerous photo printing services, thereby negatively impacting the global market for photo printing and merchandise solutions.

The emerging trend of personalized and corporate gifting, along with the rising adoption of photo printing and merchandise solutions to create highly vibrant, durable, scratch-resistant, and long-lasting images with enhanced flexibility, is primarily driving the global photo printing and merchandise market.

Based on the product type, the global photo printing and merchandise market has been divided into prints, wall arts, cards, photo gifts, photo books, calendars, and others. Among these, prints currently exhibit a clear dominance in the market.

Based on the printing type, the global photo printing and merchandise market can be categorized into digital printing and film printing. Currently, digital printing accounts for the majority of the global market share.

Based on the device used, the global photo printing and merchandise market has been segregated into desktop and mobile, where desktop currently holds the largest market share.

Based on the distribution channel, the global photo printing and merchandise market can be bifurcated into instant kiosks, online stores, retail stores, and others. Currently, online stores exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global photo printing and merchandise market include American Greetings Corporation, Bay Photo Inc. (Circle Graphics Inc.), Card Factory, Cimpress NV, Digitalab Ltd., Eastman Kodak Company, Hallmark Cards Inc., Hewlett Packard Enterprise Development LP, Shutterfly Inc., and Walgreens Co. (Walgreens Boots Alliance Inc.).

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