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The global photo printing and merchandise market was valued at US$ 19 Billion in 2021.
We expect the global photo printing and merchandise market to exhibit a CAGR of 5.9% during 2022-2027.
The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in the temporary halt in numerous photo printing services, thereby negatively impacting the global market for photo printing and merchandise solutions.
The emerging trend of personalized and corporate gifting, along with the rising adoption of photo printing and merchandise solutions to create highly vibrant, durable, scratch-resistant, and long-lasting images with enhanced flexibility, is primarily driving the global photo printing and merchandise market.
Based on the product type, the global photo printing and merchandise market has been divided into prints, wall arts, cards, photo gifts, photo books, calendars, and others. Among these, prints currently exhibit a clear dominance in the market.
Based on the printing type, the global photo printing and merchandise market can be categorized into digital printing and film printing. Currently, digital printing accounts for the majority of the global market share.
Based on the device used, the global photo printing and merchandise market has been segregated into desktop and mobile, where desktop currently holds the largest market share.
Based on the distribution channel, the global photo printing and merchandise market can be bifurcated into instant kiosks, online stores, retail stores, and others. Currently, online stores exhibit a clear dominance in the market.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global photo printing and merchandise market include American Greetings Corporation, Bay Photo Inc. (Circle Graphics Inc.), Card Factory, Cimpress NV, Digitalab Ltd., Eastman Kodak Company, Hallmark Cards Inc., Hewlett Packard Enterprise Development LP, Shutterfly Inc., and Walgreens Co. (Walgreens Boots Alliance Inc.).
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