Top Companies in the Podcasting Market

The global podcasting market size reached US$ 17.9 Billion in 2023, Looking forward, IMARC Group expects the market to reach US$ 144.1 Billion by 2032, exhibiting a growth rate (CAGR) of 26% during 2024-2032. Podcasting refers to a service where a user can either download the files to a portable device, such as personal digital assistant (PDA) and portable media player (PMP) or stream them online through subscription. It is extensively used in educational learning and teaching globally, as it provides flexible delivery of audio leaning resources. In recent years, podcasts have gained traction due to their easy accessibility during transit, exercising, walking, gardening, or cleaning.

As per the analysis by the IMARC Group, the top companies in the podcasting industry are constantly collaborating with brands from other industries in order to expand their digital footprint and consumer base in the market. The key players are adding podcast specific sections to their social channels as well as their blogs to deliver interactive content, improve search engine optimization (SEO) opportunities and increase website traffic. Besides this, they are also implementing the Internet of Things (IoT), artificial intelligence (AI), deep learning, in podcasting platforms, which is creating a positive market outlook.

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List of Top Podcasting Companies Around the World:

Amazon.com Inc.

Establishment: 1994
Headquarters: Seattle, Washington, United States
Website: https://www.aboutamazon.com/

Amazon.com Inc. is one of the leading companies offering podcasting services in the market. It bundles podcasts with its subscription music service and cross-pollinates the podcast and music audiences in a single application. Podcasts are also available in the free tier of Amazon Music. The company also offers features, which allow users to start listening to a podcast on one device and continue from the same place on another device.

Apple Inc.

Establishment: 1976
Headquarters: Cupertino, California
Website: https://www.apple.com/in/

Apple Inc. offers one of the best podcasting services in the industry. The company offers numerous features, including a new feature, Apple Podcasts Delegated Delivery, to enable creators to manage, upload, and distribute their premium audio through participating third-party hosting providers.

Audacy Inc.

Establishment: 1968
Headquarters: Philadelphia, PA
Website: https://audacyinc.com/

Audacy Inc. is a leading multi-platform audio content and entertainment company, which offers the best collection of original podcast content. It is one of the top 3 podcast publisher and content partner for massive brands, including HBO, Hulu, Nike, and Netflix. They offer a wide range of critically acclaimed podcasts across all genres.

iHeartMedia Inc.

Establishment: 2007
Headquarters: New York
Website: https://www.iheartmedia.com/podcasts

iHeartMedia Inc. is the fastest growing digital audio service in the U.S., available on over 260 platforms and 200+ devices. It offers top podcasts and personalities over a number of genres. iHeartMedia’s platforms include radio broadcasting, mobile, online, digital and social media, podcasts, influencers and personalities, live concerts and events, syndication, music research services and independent media representation.

Liberated Syndication Inc.

Establishment: 2004
Headquarters: Pittsburgh, PA
Website: https://libsyn.com/

Liberated Syndication Inc. (Libsyn) is a world leading podcast hosting platform. Libsyn was launched as the first podcast service provider founded by Dave Mansueto and Dave Chekan offering storage, bandwidth, and RSS creation tools. It provides publishers with distribution, hosting, podcast advertising, and monetization services. It works with numerous producers from beginners to professionals.

Pandora Media LLC (Sirius XM Holdings Inc.)

Establishment: 2000
Headquarters: Oakland, CA
Website: https://www.pandora.com/

Pandora Media LLC, a subsidiary of Sirius XM Holdings, is an ad-supported audio entertainment streaming service. It provides consumers with uniquely personalized music and podcast listening experience. Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country.

Podbean Tech LLC

Establishment: 2006
Headquarters: New York
Website: https://www.podbean.com/

Podbean Tech LLC, a well-established podcast hosting platform that offers numerous features to its publishers and consumers. Some of these include easy publishing, unlimited audio and video hosting, scheduled publishing, and professional podcast website. Podbean makes it easy to distribute podcasts to major social networks and popular podcast apps such as Spotify and Apple Podcasts.

SoundCloud Ltd.

Establishment: 2008
Headquarters: Berlin, Germany
Website: https://soundcloud.com/

SoundCloud Ltd. is the world’s largest audio and music platform. It enables consumers to discover and enjoy the greatest selection of podcasts from the most diverse creators globally. The platform is well renowned for its features and content.

Spotify AB

Establishment: 2006
Headquarters: Stockholm, Sweden
Website: https://open.spotify.com/

Spotify AB is the most popular global audio streaming service platform which offers its users podcasts in numerous genres. It offers several features which is expanding the consumer base of this website. There are millions of tracks and episodes on Spotify. With Spotify, it’s easy to find the right music or podcast for every moment on phone, computer, and tablet.

TuneIn Inc.

Establishment: 2002
Headquarters: San Francisco, California
Website: https://tunein.com/

TuneIn Inc. is a free audio streaming platform, available on computers, phones, and hundreds of connected devices. It brings together local, national, international, live and on-demand audio, offering various podcasts by trusted voices. TuneIn Premium users can enjoy commercial-free streams of top news networks like CNN, Fox News Radio and MSNBC, commercial-free access to its 50+ exclusive music channels and less ads on all 100K live radio stations.

About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the podcasting industry, which has enabled clients to set up and expand their businesses successfully. Some of the company’s offerings include:

• Market Research
• Plant setup
• Plant expansion
• Marketing and sales
• Procurement and distribution
• Innovation and product development