The global podcasting market is growing at a CAGR of around 25% during 2021-2026. Podcasting is a service wherein a user can either stream online files through subscription or download them to a portable device, such as Portable Media Player (PMP) and Personal Digital Assistant (PDA). As it offers flexible delivery of audio learning resources, it is widely used in educational learning and teaching worldwide. Nowadays, several brands are adding podcast specific sections to their blogs and other social channels to deliver interactive content, increase website traffic and enhance search engine optimization (SEO) opportunities. The easy accessibility of podcasts during transit, walking, gardening, exercising, or cleaning is increasing its overall demand across the globe.
Global Podcasting Market Trends and Drivers:
The growing dependence on smartphones, the increasing penetration of the Internet, and the rising adoption of e-learning solutions are among the key factors influencing the global market positively. Moreover, podcasting is increasingly being utilized in the business-to-business (B2B) and business-to-commerce (B2C) segments to target a wider audience and build a brand image. Its application is also expanding in the retail, energy, automotive, technology, healthcare, telecommunication, and banking, financial services, and insurance (BFSI) sectors to recruit employees, demonstrate knowledge, and showcase expertise.
As it is inexpensive and easy to use and offers a high return on investment (ROI), podcasting is widely utilized by small and medium-sized enterprises (SMEs) worldwide. Furthermore, the growing popularity of smart speakers is further contributing to the market growth. Apart from this, the brands from other industries are increasingly collaborating with key players to expand their digital footprint and competitiveness in the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global podcasting market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, genre and format.
Breakup by Genre:
Breakup by Format:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com Inc. (Amazon.com Inc), Apple Inc., Entercom Communications Corp., iHeartMedia Inc., Liberated Syndication Inc., Pandora Media LLC (Sirius XM Holdings Inc.), Podbean Tech LLC, SoundCloud Ltd., Spotify AB and TuneIn Inc.
REACH OUT TO US
Call us on
( US: +1-631-791-1145 )
( UK: +44-753-713-2163 )
( India: +91 120 433 0800 )
Drop us an email at