Market Overview:
The global podcasting market is growing at a CAGR of around 25% during 2021-2026. Podcasting is a service wherein a user can either stream online files through subscription or download them to a portable device, such as Portable Media Player (PMP) and Personal Digital Assistant (PDA). As it offers flexible delivery of audio learning resources, it is widely used in educational learning and teaching worldwide. Nowadays, several brands are adding podcast specific sections to their blogs and other social channels to deliver interactive content, increase website traffic and enhance search engine optimization (SEO) opportunities. The easy accessibility of podcasts during transit, walking, gardening, exercising, or cleaning is increasing its overall demand across the globe.
Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
Global Podcasting Market Trends and Drivers:
The growing dependence on smartphones, the increasing penetration of the Internet, and the rising adoption of e-learning solutions are among the key factors influencing the global market positively. Moreover, podcasting is increasingly being utilized in the business-to-business (B2B) and business-to-commerce (B2C) segments to target a wider audience and build a brand image. Its application is also expanding in the retail, energy, automotive, technology, healthcare, telecommunication, and banking, financial services, and insurance (BFSI) sectors to recruit employees, demonstrate knowledge, and showcase expertise.
As it is inexpensive and easy to use and offers a high return on investment (ROI), podcasting is widely utilized by small and medium-sized enterprises (SMEs) worldwide. Furthermore, the growing popularity of smart speakers is further contributing to the market growth. Apart from this, the brands from other industries are increasingly collaborating with key players to expand their digital footprint and competitiveness in the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global podcasting market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, genre and format.
Breakup by Genre:
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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
- News and Politics
- Society and Culture
- Comedy
- Sports
- Others
Breakup by Format:
- Interviews
- Panels
- Solo
- Repurposed Content
- Conversational
- Others
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com Inc. (Amazon.com Inc), Apple Inc., Entercom Communications Corp., iHeartMedia Inc., Liberated Syndication Inc., Pandora Media LLC (Sirius XM Holdings Inc.), Podbean Tech LLC, SoundCloud Ltd., Spotify AB and TuneIn Inc.
Key Questions Answered in This Report:
- How has the global podcasting market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global podcasting market?
- What are the key regional markets?
- What is the breakup of the market based on the genre?
- What is the breakup of the market based on the format?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global podcasting market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Podcasting Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Genre
6.1 News and Politics
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Society and Culture
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Comedy
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Sports
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Others
6.5.1 Market Trends
6.5.2 Market Forecast
7 Market Breakup by Format
7.1 Interviews
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Panels
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Solo
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Repurposed Content
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Conversational
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Region
8.1 North America
8.1.1 United States
8.1.1.1 Market Trends
8.1.1.2 Market Forecast
8.1.2 Canada
8.1.2.1 Market Trends
8.1.2.2 Market Forecast
8.2 Asia-Pacific
8.2.1 China
8.2.1.1 Market Trends
8.2.1.2 Market Forecast
8.2.2 Japan
8.2.2.1 Market Trends
8.2.2.2 Market Forecast
8.2.3 India
8.2.3.1 Market Trends
8.2.3.2 Market Forecast
8.2.4 South Korea
8.2.4.1 Market Trends
8.2.4.2 Market Forecast
8.2.5 Australia
8.2.5.1 Market Trends
8.2.5.2 Market Forecast
8.2.6 Indonesia
8.2.6.1 Market Trends
8.2.6.2 Market Forecast
8.2.7 Others
8.2.7.1 Market Trends
8.2.7.2 Market Forecast
8.3 Europe
8.3.1 Germany
8.3.1.1 Market Trends
8.3.1.2 Market Forecast
8.3.2 France
8.3.2.1 Market Trends
8.3.2.2 Market Forecast
8.3.3 United Kingdom
8.3.3.1 Market Trends
8.3.3.2 Market Forecast
8.3.4 Italy
8.3.4.1 Market Trends
8.3.4.2 Market Forecast
8.3.5 Spain
8.3.5.1 Market Trends
8.3.5.2 Market Forecast
8.3.6 Russia
8.3.6.1 Market Trends
8.3.6.2 Market Forecast
8.3.7 Others
8.3.7.1 Market Trends
8.3.7.2 Market Forecast
8.4 Latin America
8.4.1 Brazil
8.4.1.1 Market Trends
8.4.1.2 Market Forecast
8.4.2 Mexico
8.4.2.1 Market Trends
8.4.2.2 Market Forecast
8.4.3 Others
8.4.3.1 Market Trends
8.4.3.2 Market Forecast
8.5 Middle East and Africa
8.5.1 Market Trends
8.5.2 Market Breakup by Country
8.5.3 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Amazon.com Inc. (Amazon.com Inc.)
13.3.1.1 Company Overview
13.3.1.2 Product Portfolio
13.3.1.3 SWOT Analysis
13.3.2 Apple Inc.
13.3.2.1 Company Overview
13.3.2.2 Product Portfolio
13.3.2.3 Financials
13.3.2.4 SWOT Analysis
13.3.3 Entercom Communications Corp.
13.3.3.1 Company Overview
13.3.3.2 Product Portfolio
13.3.3.3 Financials
13.3.4 iHeartMedia Inc.
13.3.4.1 Company Overview
13.3.4.2 Product Portfolio
13.3.4.3 Financials
13.3.4.4 SWOT Analysis
13.3.5 Liberated Syndication Inc.
13.3.5.1 Company Overview
13.3.5.2 Product Portfolio
13.3.5.3 Financials
13.3.6 Pandora Media LLC (Sirius XM Holdings Inc.)
13.3.6.1 Company Overview
13.3.6.2 Product Portfolio
13.3.7 Podbean Tech LLC
13.3.7.1 Company Overview
13.3.7.2 Product Portfolio
13.3.8 SoundCloud Ltd.
13.3.8.1 Company Overview
13.3.8.2 Product Portfolio
13.3.9 Spotify AB
13.3.9.1 Company Overview
13.3.9.2 Product Portfolio
13.3.9.3 Financials
13.3.10 TuneIn Inc.
13.3.10.1 Company Overview
13.3.10.2 Product Portfolio
List of Figures
Figure 1: Global: Podcasting Market: Major Drivers and Challenges
Figure 2: Global: Podcasting Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Podcasting Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Podcasting Market: Breakup by Genre (in %), 2020
Figure 5: Global: Podcasting Market: Breakup by Format (in %), 2020
Figure 6: Global: Podcasting Market: Breakup by Region (in %), 2020
Figure 7: Global: Podcasting (News and Politics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 8: Global: Podcasting (News and Politics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 9: Global: Podcasting (Society and Culture) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Podcasting (Society and Culture) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Podcasting (Comedy) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Podcasting (Comedy) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Podcasting (Sports) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Podcasting (Sports) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Podcasting (Other Genres) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Podcasting (Other Genres) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Podcasting (Interviews) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Podcasting (Interviews) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Podcasting (Panels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Podcasting (Panels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Podcasting (Solo) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Podcasting (Solo) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Podcasting (Repurposed Content) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Podcasting (Repurposed Content) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Podcasting (Conversational) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Podcasting (Conversational) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Podcasting (Other Formats) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Podcasting (Other Formats) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: North America: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: North America: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: United States: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: United States: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Canada: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Canada: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Asia-Pacific: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Asia-Pacific: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: China: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: China: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Japan: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Japan: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: India: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: India: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: South Korea: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: South Korea: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Australia: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Australia: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: Indonesia: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: Indonesia: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Others: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Others: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Europe: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Europe: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Germany: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Germany: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: France: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: France: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: United Kingdom: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: United Kingdom: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Italy: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Italy: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Spain: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Spain: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Russia: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Russia: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Others: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Others: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Latin America: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Latin America: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Brazil: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Brazil: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Mexico: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Mexico: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Others: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: Others: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Middle East and Africa: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Middle East and Africa: Podcasting Market: Breakup by Country (in %), 2020
Figure 77: Middle East and Africa: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Global: Podcasting Industry: SWOT Analysis
Figure 79: Global: Podcasting Industry: Value Chain Analysis
Figure 80: Global: Podcasting Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Podcasting Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Podcasting Market Forecast: Breakup by Genre (in Million US$), 2021-2026
Table 3: Global: Podcasting Market Forecast: Breakup by Format (in Million US$), 2021-2026
Table 4: Global: Podcasting Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Global: Podcasting Market: Competitive Structure
Table 6: Global: Podcasting Market: Key Players