Podcasting Market Share, Size, Growth, Opportunity and Forecast 2021-2026

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Podcasting Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global podcasting market is currently experiencing robust growth. Podcasting is a service wherein a user can either stream online files through subscription or download them to a portable device, such as Portable Media Player (PMP) and Personal Digital Assistant (PDA). As it offers flexible delivery of audio learning resources, it is widely used in educational learning and teaching worldwide. Nowadays, several brands are adding podcast specific sections to their blogs and other social channels to deliver interactive content, increase website traffic and enhance search engine optimization (SEO) opportunities. The easy accessibility of podcasts during transit, walking, gardening, exercising, or cleaning is increasing its overall demand across the globe.

The growing dependence on smartphones, the increasing penetration of the Internet, and the rising adoption of e-learning solutions are among the key factors influencing the global market positively. Moreover, podcasting is increasingly being utilized in the business-to-business (B2B) and business-to-commerce (B2C) segments to target a wider audience and build a brand image. Its application is also expanding in the retail, energy, automotive, technology, healthcare, telecommunication, and banking, financial services, and insurance (BFSI) sectors to recruit employees, demonstrate knowledge, and showcase expertise. Additionally, as it is inexpensive and easy to use and offers a high return on investment (ROI), podcasting is widely utilized by small and medium-sized enterprises (SMEs) worldwide. Furthermore, the growing popularity of smart speakers is further contributing to the market growth. Apart from this, the brands from other industries are increasingly collaborating with key players to expand their digital footprint and competitiveness in the market. Looking forward, IMARC Group expects the global podcasting market to grow at a CAGR of around 25% during 2021-2026.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global podcasting market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, genre and format.

Breakup by Genre:

News and Politics
Society and Culture
Comedy
Sports
Others

Breakup by Format:

Interviews
Panels
Solo
Repurposed Content
Conversational
Others

Breakup by Region:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com Inc. (Amazon.com Inc), Apple Inc., Entercom Communications Corp., iHeartMedia Inc., Liberated Syndication Inc., Pandora Media LLC (Sirius XM Holdings Inc.), Podbean Tech LLC, SoundCloud Ltd., Spotify AB and TuneIn Inc.

Key Questions Answered in This Report:

How has the global podcasting market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global podcasting market?
What are the key regional markets?
What is the breakup of the market based on the genre?
What is the breakup of the market based on the format?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global podcasting market and who are the key players?
What is the degree of competition in the industry?