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Press Release:

Global Podcasting Market to Grow at 25% During 2021-2026, Spurred by Growing Demand for Innovative Media Content

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Podcasting Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global podcasting market is growing at a CAGR of around 25% during 2021-2026. Podcasting is a service wherein a user can either stream online files through subscription or download them to a portable device, such as Portable Media Player (PMP) and Personal Digital Assistant (PDA). As it offers flexible delivery of audio learning resources, it is widely used in educational learning and teaching worldwide. Nowadays, several brands are adding podcast specific sections to their blogs and other social channels to deliver interactive content, increase website traffic and enhance search engine optimization (SEO) opportunities. The easy accessibility of podcasts during transit, walking, gardening, exercising, or cleaning is increasing its overall demand across the globe.

 

 
 

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Global Podcasting Market Trends and Drivers:

The growing dependence on smartphones, the increasing penetration of the Internet, and the rising adoption of e-learning solutions are among the key factors influencing the global market positively. Moreover, podcasting is increasingly being utilized in the business-to-business (B2B) and business-to-commerce (B2C) segments to target a wider audience and build a brand image. Its application is also expanding in the retail, energy, automotive, technology, healthcare, telecommunication, and banking, financial services, and insurance (BFSI) sectors to recruit employees, demonstrate knowledge, and showcase expertise.

As it is inexpensive and easy to use and offers a high return on investment (ROI), podcasting is widely utilized by small and medium-sized enterprises (SMEs) worldwide. Furthermore, the growing popularity of smart speakers is further contributing to the market growth. Apart from this, the brands from other industries are increasingly collaborating with key players to expand their digital footprint and competitiveness in the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global podcasting market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, genre and format.

Breakup by Genre:

 

 
 

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  • News and Politics
  • Society and Culture
  • Comedy
  • Sports
  • Others
     

Breakup by Format:

  • Interviews
  • Panels
  • Solo
  • Repurposed Content
  • Conversational
  • Others
     

Breakup by Region:

 

 
 

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  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com Inc. (Amazon.com Inc), Apple Inc., Entercom Communications Corp., iHeartMedia Inc., Liberated Syndication Inc., Pandora Media LLC (Sirius XM Holdings Inc.), Podbean Tech LLC, SoundCloud Ltd., Spotify AB and TuneIn Inc.

 

1    Preface
2    Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction
    4.1    Overview
    4.2    Key Industry Trends
5    Global Podcasting Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Genre
    6.1    News and Politics
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Society and Culture
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Comedy
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Sports
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Others
        6.5.1 Market Trends
        6.5.2 Market Forecast
7    Market Breakup by Format
    7.1    Interviews
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Panels
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Solo
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Repurposed Content
        7.4.1 Market Trends
        7.4.2 Market Forecast
    7.5    Conversational
        7.5.1 Market Trends
        7.5.2 Market Forecast
    7.6    Others
        7.6.1 Market Trends
        7.6.2 Market Forecast
8    Market Breakup by Region
    8.1    North America
        8.1.1 United States
            8.1.1.1 Market Trends
            8.1.1.2 Market Forecast
        8.1.2 Canada
            8.1.2.1 Market Trends
            8.1.2.2 Market Forecast
    8.2    Asia-Pacific
        8.2.1 China
            8.2.1.1 Market Trends
            8.2.1.2 Market Forecast
        8.2.2 Japan
            8.2.2.1 Market Trends
            8.2.2.2 Market Forecast
        8.2.3 India
            8.2.3.1 Market Trends
            8.2.3.2 Market Forecast
        8.2.4 South Korea
            8.2.4.1 Market Trends
            8.2.4.2 Market Forecast
        8.2.5 Australia
            8.2.5.1 Market Trends
            8.2.5.2 Market Forecast
        8.2.6 Indonesia
            8.2.6.1 Market Trends
            8.2.6.2 Market Forecast
        8.2.7 Others
            8.2.7.1 Market Trends
            8.2.7.2 Market Forecast
    8.3    Europe
        8.3.1 Germany
            8.3.1.1 Market Trends
            8.3.1.2 Market Forecast
        8.3.2 France
            8.3.2.1 Market Trends
            8.3.2.2 Market Forecast
        8.3.3 United Kingdom
            8.3.3.1 Market Trends
            8.3.3.2 Market Forecast
        8.3.4 Italy
            8.3.4.1 Market Trends
            8.3.4.2 Market Forecast
        8.3.5 Spain
            8.3.5.1 Market Trends
            8.3.5.2 Market Forecast
        8.3.6 Russia
            8.3.6.1 Market Trends
            8.3.6.2 Market Forecast
        8.3.7 Others
            8.3.7.1 Market Trends
            8.3.7.2 Market Forecast
    8.4    Latin America
        8.4.1 Brazil
            8.4.1.1 Market Trends
            8.4.1.2 Market Forecast
        8.4.2 Mexico
            8.4.2.1 Market Trends
            8.4.2.2 Market Forecast
        8.4.3 Others
            8.4.3.1 Market Trends
            8.4.3.2 Market Forecast
    8.5    Middle East and Africa
        8.5.1 Market Trends
        8.5.2 Market Breakup by Country
        8.5.3 Market Forecast
9    SWOT Analysis
    9.1    Overview
    9.2    Strengths
    9.3    Weaknesses
    9.4    Opportunities
    9.5    Threats
10    Value Chain Analysis
11    Porters Five Forces Analysis
    11.1    Overview
    11.2    Bargaining Power of Buyers
    11.3    Bargaining Power of Suppliers
    11.4    Degree of Competition
    11.5    Threat of New Entrants
    11.6    Threat of Substitutes
12    Price Analysis
13    Competitive Landscape
    13.1    Market Structure
    13.2    Key Players
    13.3    Profiles of Key Players
        13.3.1    Amazon.com Inc. (Amazon.com Inc.)
            13.3.1.1 Company Overview
            13.3.1.2 Product Portfolio
            13.3.1.3 SWOT Analysis
        13.3.2    Apple Inc.
            13.3.2.1 Company Overview
            13.3.2.2 Product Portfolio
            13.3.2.3 Financials
            13.3.2.4 SWOT Analysis
        13.3.3    Entercom Communications Corp.
            13.3.3.1 Company Overview
            13.3.3.2 Product Portfolio
            13.3.3.3  Financials
        13.3.4    iHeartMedia Inc.
            13.3.4.1 Company Overview
            13.3.4.2 Product Portfolio
            13.3.4.3 Financials
            13.3.4.4 SWOT Analysis
        13.3.5    Liberated Syndication Inc.
            13.3.5.1 Company Overview
            13.3.5.2 Product Portfolio
            13.3.5.3 Financials
        13.3.6    Pandora Media LLC (Sirius XM Holdings Inc.)
            13.3.6.1 Company Overview
            13.3.6.2 Product Portfolio
        13.3.7    Podbean Tech LLC
            13.3.7.1 Company Overview
            13.3.7.2 Product Portfolio
        13.3.8    SoundCloud Ltd.
            13.3.8.1 Company Overview
            13.3.8.2 Product Portfolio
        13.3.9    Spotify AB
            13.3.9.1 Company Overview
            13.3.9.2 Product Portfolio
            13.3.9.3 Financials
        13.3.10    TuneIn Inc.
            13.3.10.1 Company Overview
            13.3.10.2 Product Portfolio

List of Figures

Figure 1: Global: Podcasting Market: Major Drivers and Challenges
Figure 2: Global: Podcasting Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Podcasting Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Podcasting Market: Breakup by Genre (in %), 2020
Figure 5: Global: Podcasting Market: Breakup by Format (in %), 2020
Figure 6: Global: Podcasting Market: Breakup by Region (in %), 2020
Figure 7: Global: Podcasting (News and Politics) Market: Sales Value (in Million US$), 2015 & 2020
Figure 8: Global: Podcasting (News and Politics) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 9: Global: Podcasting (Society and Culture) Market: Sales Value (in Million US$), 2015 & 2020
Figure 10: Global: Podcasting (Society and Culture) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 11: Global: Podcasting (Comedy) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: Global: Podcasting (Comedy) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: Global: Podcasting (Sports) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: Global: Podcasting (Sports) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: Global: Podcasting (Other Genres) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: Global: Podcasting (Other Genres) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: Global: Podcasting (Interviews) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: Global: Podcasting (Interviews) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: Global: Podcasting (Panels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: Global: Podcasting (Panels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: Global: Podcasting (Solo) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: Global: Podcasting (Solo) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: Global: Podcasting (Repurposed Content) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: Global: Podcasting (Repurposed Content) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: Global: Podcasting (Conversational) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: Global: Podcasting (Conversational) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: Global: Podcasting (Other Formats) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: Global: Podcasting (Other Formats) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: North America: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: North America: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: United States: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: United States: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: Canada: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: Canada: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: Asia-Pacific: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: Asia-Pacific: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: China: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: China: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: Japan: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: Japan: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: India: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: India: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: South Korea: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: South Korea: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: Australia: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: Australia: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: Indonesia: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: Indonesia: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: Others: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: Others: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: Europe: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: Europe: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: Germany: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: Germany: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 55: France: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 56: France: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 57: United Kingdom: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 58: United Kingdom: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: Italy: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: Italy: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 61: Spain: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 62: Spain: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 63: Russia: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 64: Russia: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: Others: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 66: Others: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 67: Latin America: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 68: Latin America: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 69: Brazil: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 70: Brazil: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 71: Mexico: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 72: Mexico: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 73: Others: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 74: Others: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 75: Middle East and Africa: Podcasting Market: Sales Value (in Million US$), 2015 & 2020
Figure 76: Middle East and Africa: Podcasting Market: Breakup by Country (in %), 2020
Figure 77: Middle East and Africa: Podcasting Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Global: Podcasting Industry: SWOT Analysis
Figure 79: Global: Podcasting Industry: Value Chain Analysis
Figure 80: Global: Podcasting Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Podcasting Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Podcasting Market Forecast: Breakup by Genre (in Million US$), 2021-2026
Table 3: Global: Podcasting Market Forecast: Breakup by Format (in Million US$), 2021-2026
Table 4: Global: Podcasting Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Global: Podcasting Market: Competitive Structure
Table 6: Global: Podcasting Market: Key Players

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Key Question Answered in this Report

We expect the global podcasting market to exhibit a CAGR of around 25% during 2021-2026.
 

The rising influence of social media platforms, along with the easy accessibility of podcasts during transit, walking, gardening, exercising, cleaning, etc., is currently driving the global podcasting market. 
 

The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of podcast services for numerous entertainment purposes, especially during the lockdown scenario, as they offer flexible delivery of audio learning resources, irrespective of the time and location.
 

Based on the genre, the global podcasting market can be segmented into news and politics, society and culture, comedy, sports, and others. Currently, news and politics hold the majority of the total market share.
 

Based on the format, the global podcasting market can be categorized into interviews, panels, solo, repurposed content, conversational, and others. Among these, interviews account for the largest market share.
 

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market. 
 

Some of the major players in the global podcasting market include Amazon.com Inc. (Amazon.com Inc), Apple Inc., Entercom Communications Corp., iHeartMedia Inc., Liberated Syndication Inc., Pandora Media LLC (Sirius XM Holdings Inc.), Podbean Tech LLC, SoundCloud Ltd., Spotify AB, and TuneIn Inc.

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