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We expect the global podcasting market to exhibit a CAGR of 27.12% during 2022-2027.
The rising influence of social media platforms, along with the easy accessibility of podcasts during transit, walking, gardening, exercising, cleaning, etc., is currently driving the global podcasting market.
The sudden outbreak of the COVID-19 pandemic has led to the increasing adoption of podcast services for numerous entertainment purposes, especially during the lockdown scenario, as they offer flexible delivery of audio learning resources, irrespective of the time and location.
Based on the genre, the global podcasting market can be segmented into news and politics, society and culture, comedy, sports, and others. Currently, news and politics hold the majority of the total market share.
Based on the format, the global podcasting market can be categorized into interviews, panels, solo, repurposed content, conversational, and others. Among these, interviews account for the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global podcasting market include Amazon.com Inc., Apple Inc., Entercom Communications Corp., iHeartMedia Inc., Liberated Syndication Inc., Pandora Media LLC (Sirius XM Holdings Inc.), Podbean Tech LLC, SoundCloud Ltd., Spotify AB, and TuneIn Inc.
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