Top Players in the Potato Chips Market

Top Players in the Potato Chips Market

The global potato chips market size reached a value of US$ 34.3 Billion in 2023. As per the analysis by the IMARC Group, the top three trends driving the potato chips market include innovative product offerings, technological advances, and industry expansion in the emerging economies. On account of the rising health consciousness among consumers, manufacturers are offering value-added products made from healthier ingredients that are low on cholesterol and fats. At the same time, the demand for gluten-free and non-genetically modified organism (non-GMO) ingredients is also increasing due to the rising incidences of obesity, diabetes, gluten allergy, and other maladies. This has prompted key players to invest in research and development (R&D) activities to introduce more diverse product variants, which, in turn, is strengthening their market position. For instance, Good Health Natural Products, a US-based potato chips manufacturer, introduced new products under its Good Ingredient product range, such as Good Health Olive Oil Kettle Chips and Avocado Oil Kettle Chips, that are gluten-free and made without hydrogenated oils. Additionally, with the food industry constantly evolving, leading players are aiming at providing better-quality, sustainable products through the use of more efficient processing equipment. One such advancement is the pulse electric field (PEF) technology, which reduces solids in form of sugars and amino acids and softens the cell walls of the potato, thereby making them easier to cut and minimizing the amount of hot water blanching in chip production. Furthermore, the coronavirus disease (COVID-19) pandemic has facilitated a shift toward a more digital world, which has triggered changes in online shopping behavior and accelerated the demand for potato chips as a quick snack. This has facilitated key players to establish a more organized retail channel, while providing monetary offers and other benefits through their online platforms. In line with this, with the widening of the retail distribution channel, the global potato market is flourishing in developing economies, which has further led manufacturers to launch new product categories that cater to the evolving consumer preferences and regional tastes. This is creating a positive outlook for the market. Looking forward, IMARC Group expects the market to reach US$ 43.6 Billion by 2032, exhibiting a growth rate (CAGR) of 2.6% during 2024-2032.

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Top Companies Operating in the Global Potato Chips Industry:

PepsiCo, Inc. 

Establishment: 1965 
Headquarter: New York, United States 

PepsiCo is one of the global leaders in convenient foods and beverages. It oversees the manufacturing, distribution, and marketing of its ready-to-eat (RTE) snacks, carbonated beverages, and juices. PepsiCo holds the operations of various major brands, such as Lay’s, Tropicana, Doritos, Ocean Spray, Dole, and Brisk. It mainly functions within seven divisions, namely PepsiCo Beverages North America, Frito-Lay North America, Quaker Foods North America, Latin America, Europe, Africa and Middle East, and Asia Pacific and Australia. 


Establishment: 1906
Headquarter: Michigan, United States 

Kellogg’s company manufactures and markets ready-to-eat (RTE) and convenience foods under its Kellogg North America and Kellogg International business units. The latter is divided into Europe, Latin America, Asia, and Australia. The company’s principal products include crackers, potato chips, cereals, granola bars, and frozen specialties. These items are marketed under the Kellogg’s, Pringles, Parati, Coco Pops, Frosties, Vector, Town House, Gardenburger, and Split Stix brand names through direct sales forces, brokers, and distributors.

Kraft Foods

Establishment: 1903
Headquarter: Illinois, United States 

Kraft Foods, a division and brand of Kraft Heinz company after the merger of Kraft Foods Group with H.J. Heinz Holding Corporation in 2015, is primarily involved in the manufacturing and marketing of convenient food items and other grocery products. The company operates its business through five segments, namely beverages, cheese, refrigerated meals, grocery, and international and foodservice. Some of its iconic brands include Oscar Meyer, Capri Sun, Kool-Aid, Ore-Ida, Jell-O, Philadelphia, Maxwell House, Velveeta, and Lunchables. Kraft Foods generates its revenue from condiments that are offered through retailers and foodservice distributors worldwide.

General Mills

Establishment: 1928
Headquarter: Minnesota, United States 

General Mills is one of the leading producers of packaged consumer foods, such as flour, breakfast cereals, snacks, prepared mixes, pet food, and similar products, that are sold through retail stores. The company’s main segments include North America Retail, Convenience Stores and Foodservice, Europe and Australia, Asia and Latin America, and Pet. General Mills’ product categories are divided into frozen snacks, RTE cereal, convenient meals, frozen entrees, natural pet food, and ice cream. Some of the organization’s largest brands include Nature Valley, Cheerios, Yoplait, Betty Crocker, Haagen-Dazs, Kix, Trix, and Wheaties.

Yellow Diamond

Establishment: 2004
Headquarter: India

Yellow Diamond, a subsidiary of Prataap Snacks Ltd., is a snack food manufacturing company. It offers potato and corn chips, puffs, crips, nuts, pellets, and other snacks inspired by Indian flavors. Apart from this, the company markets its sweet snacks product range under the Rich Feast brand. Yellow Diamond has a well-established operations management and several full-fledged, automatic manufacturing units across India that are equipped with advanced technologies to provide quality products in safe and sustainable packaging solutions.

Nestle SA

Establishment: 1905
Headquarter: Switzerland

Nestle SA, formed after the merger of Nestle and Anglo-Swiss in 1905, is a diversified food and beverage conglomerate corporation. The company’s product portfolio comprises bottles water, infant formula, cereals, confectionery, coffee, frozen foods, dairy and nutritional products, ice cream, and pet food. Nestle looks over 200 brands, with some of the prominent being Nespresso, Nescafe, Kit Kat, Nesquik, Smarties, Vittel, Garden Gourmet, All Stars, Santa Rica, Nutren, and Maggi. Apart from this, the company has around 376 factories set up worldwide, serving 81 countries.


About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. The company has done multiple projects on the global potato chips market and regional North America, which has enabled clients to set up and expand their businesses successfully.

Some of the company’s offerings include:

  • Market Research
  • Plant setup 
  • Plant Expansion 
  • Marketing and sales 
  • Procurement and Distribution
  • Innovation and Product Development

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