Top Players in the Potato Chips Market

The global market for potato chips was valued at USD 35.2 Billion in 2024 due to cutting-edge products, advancements in technology, and fast-paced business growth in emerging markets. Consumers' growing health awareness has prompted producers to launch value-added goods with healthier ingredients, lower cholesterol levels, and less fat. The trend is also towards increased demand for gluten-free and non-GMO products, driven by the high incidence of obesity, diabetes, and gluten intolerance. This has encouraged leading players to invest in research and development to expand product offerings and meet changing consumer needs.

Technological advances in processing are improving product quality and efficiency in production. Pulse electric field (PEF) technology, for instance, minimizes sugars and amino acids, tenderizes potato cell walls to facilitate slicing, and reduces hot water blanching during processing. These technologies improve flavor and texture as well as bring more sustainable manufacturing practices into play. Manufacturers are striving to produce premium, sustainable products while addressing worldwide demand for high-quality snacks.

The market is also being helped by growing retail distribution channels in emerging economies. Wider availability, combined with product innovations to meet local preferences, is supporting market performance. IMARC Group expects the market to reach USD 44.0 Billion by 2033, exhibiting a growth rate (CAGR) of 2.5% during 2025-2033.

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Top Companies Operating in the Global Potato Chips Industry:

The global potato chips market has several major players including Balaji Wafers & Namkeens, Bikaji Foods International Ltd., Burts Snacks, Calbee, Great Lakes Potato Chips, Herr Foods Inc., Intersnack, Kellanova, Kettle Brand (The Campbell's Company), Koike-ya Inc., Mars, Incorporated, Mondelez International, Inc., Old Dutch Foods Inc., PepsiCo, Inc., Prataap Snacks Ltd., Utz Brands Inc., etc.

1. Balaji Wafers & Namkeens

Establishment:	1974
Headquarters:	Rajkot, India
Website:	www.balajiwafers.com

Balaji Wafers & Namkeens is a prominent Indian snack food company with a wide variety of potato chips, namkeens, and extruded snacks. It has a wide presence in both rural and urban markets and is recognized for providing high-quality products at affordable prices. Its wide network of distribution and emphasis on taste consistency have spurred quick growth. By striking a balance between classic taste and contemporary packaging and promotional techniques, Balaji is enhancing its market share and responding to changing consumer tastes in the snack category.

2. Bikaji Foods International Ltd.

Establishment:	1986
Headquarters:	Bikaner, India
Website:	www.bikaji.com

Bikaji Foods International Ltd. is a well-established Indian packaged food and snack manufacturer with expertise in classical namkeens, bhujia, sweets, and frozen foods. Having its roots in Rajasthan's culinary tradition, the organization has built an extensive domestic and global network of distributors. Bikaji prioritizes authenticity, innovative packaging, and stringent quality standards. Its extensive portfolio caters to diverse consumer tastes, making it a trusted name in both local and global markets. The brand continues to blend tradition with modern convenience to sustain its growth.

3. Burts Snacks

Establishment:	1997
Headquarters:	Plymouth, England
Website:	www.burtssnacks.com

Burts Snacks is a UK-based premium snack producer best known for its artisanal hand-cooked potato chips and healthier snack alternatives. The firm employs quality ingredients, frequently local, to deliver unique taste and texture. Dedicated to small-batch cooking processes, Burts has become known for fearless flavor creation and product genuineness. The company also has protein-based snacks and private label in its portfolio. With an emphasis on sustainability, responsible sourcing, and premium branding, Burts continues to grow its footprint in the busy snack market.

4. Calbee

Establishment:	1949
Headquarters:	Tokyo, Japan
Website:	www.calbee.co.jp

Calbee is a leading Japanese snack food company known for potato-based snacks, vegetable crisps, and cereals. Synthesizing traditional Japanese taste with international palates, the firm targets various markets across the globe. Its focus on innovation, stringency in quality control, and health-focused product lines has driven continued growth. With strategic collaborations and acquisitions, Calbee has strengthened its global presence. The firm also places a strong emphasis on sustainability, research, and consumer trends to stay competitive in the changing global snack market.

5. Great Lakes Potato Chips

Establishment:	2009
Headquarters:	Traverse City, Michigan
Website:	www.greatlakespotatochips.com

Great Lakes Potato Chips is an American kettle-cooked potato chip manufacturer with expertise in making chips from Michigan-grown potatoes. Specialty lies in small-batch production to provide genuine flavor and best crispiness. It has classic and bold seasoning varieties in its range, accommodating various tastes. Great Lakes supports the local agricultural industry and upholds artisanal cooking techniques to ensure quality. With expanding regional and national presence, it has developed a reputation for providing high-quality, handcrafted snacks with a focus on the values of the community.

6. Herr Foods Inc.

Establishment:	1946
Headquarters:	Nottingham, Pennsylvania
Website:	www.herrs.com

Herr Foods Inc. is a family-owned American snack food manufacturer supplying potato chips, pretzels, cheese curls, popcorn, and tortilla chips. Prized for consistent quality and unique flavor, the company markets to a loyal consumer base in the eastern United States. It combines tradition and innovation to create new products while holding on to trusted recipes. Herr Foods also gets involved in community work and sustainability efforts. Its wide variety of products and commitment to excellence have cemented its name as a trusted name in snacks.

7. Intersnack

Establishment:	1968
Headquarters:	Düsseldorf, Germany
Website:	www.intersnack.com

Intersnack is a leading European snack food manufacturer with a product portfolio that includes potato chips, nuts, baked snacks, and specialty foods. With presence across several countries, it handles regional as well as international brands. The company focuses on product quality, taste innovation, and sustainable sourcing. Intersnack has a large distribution network to ensure strong presence in varied markets. Dedicated to sustainability, it adopts practices like waste minimization and supply chain transparency. Its diversified product portfolio and market-focused strategy have made it a snack industry leader.

8. Kellanova

Establishment:	2023
Headquarters:	Chicago, Illinois
Website:	www.kellanova.com

Kellanova is a worldwide snacking and plant-based food organization created following the spin-off of Kellogg Company businesses. It is committed to growing a portfolio of strong snacking brands, frozen foods, and developing plant-based platforms. Building on a consumer-centric strategy, Kellanova emphasizes innovation, sustainability, and growth in high-growth markets. Its activities are multi-regional, with heritage brand power supplemented by new product innovation. The strategic vision of the company involves global presence, nutrition, and environmental responsibility, establishing it as a key player in the future food industry.

9. Kettle Brand (The Campbell's Company)

Establishment:	1978
Headquarters:	Salem, Oregon, USA
Website:	www.kettlebrand.com

Kettle Brand, owned by The Campbell's Company, is popular for its all-natural kettle-cooked potato chips with non-GMO ingredients. The company's reputation is established on intense flavors, artisanal preparation methods, and a focus on sustainability. Using straightforward, quality ingredients, Kettle Brand resonates with consumers looking for authenticity and honesty. It also utilizes environmentally friendly agriculture and sustainable packaging procedures. Placed in the premium snack market, Kettle Brand has high visibility in North America and globally through its emphasis on quality and sustainable production.

10. Koike-ya Inc.

Establishment:	1953
Headquarters:	Tokyo, Japan
Website:	https://koikeya.co.jp

Koike-ya Inc. is a large Japanese snack food company renowned for its creative style of flavor and product innovation. It produces a variety of potato chips, corn treats, and other salted foods, which are frequently infused with unique Japanese flavorings. Earning a reputation for balancing tradition and innovation, Koike-ya serves consumers who like variety and has a solid place in the market at home and abroad. Its dedication to quality, innovation, and changing consumer taste has made it a central influencer of trends in the international snack market.

11. Mars, Incorporated

Establishment:	1911
Headquarters:	McLean, Virginia, USA
Website:	https://www.mars.com

Mars, Incorporated is a world leader in confectionery, pet care, and food markets. The firm produces a broad portfolio of chocolate, gum, and snack products while focusing on sustainable sourcing and responsible manufacturing. Its innovative strategy combines the use of advanced supply chain technologies and global marketing operations. With a presence across global markets, Mars aims for quality, taste, and sustainability across retail, foodservice, and e-commerce channels, along with having a strong commitment to environmental stewardship, community engagement, and ethical business conduct.

12. Mondelez International, Inc.

Establishment:	2012
Headquarters:	Chicago, Illinois, USA
Website:	https://www.mondelezinternational.com

Mondelez International, Inc. is a global snack and beverage corporation with a focus on biscuits, chocolate, gum, and powdered drinks. It focuses on innovation, quality ingredients, and sustainable procurement to satisfy worldwide consumers. The corporation has a diversified family of renowned brands and utilises cutting-edge production and distribution networks. Mondelez serves retail, e-commerce, and foodservice markets globally and is convenience-driven, taste-oriented, and environmentally responsible, advocating healthier consumer choices and sustainable packaging practices in order to lower its environmental impact.

13. Old Dutch Foods Inc.

Establishment:	1934
Headquarters:	Roseville, Minnesota, USA
Website:	https://www.olddutch.com

Old Dutch Foods Inc. is a North American snack food company manufacturing potato chips, tortilla chips, and other savory snacks. Built on reputation for quality, taste, and innovative product development, the company focuses on customer satisfaction and responsible production practices. Old Dutch Foods supplies retail and foodservice customers throughout regional and national markets, providing a comprehensive portfolio of products to satisfy varied consumer needs. Its operations are focused on efficiency, eco-friendly practices, and social involvement, in turn building a robust brand in the competitive snack food sector.

14. PepsiCo, Inc.

Establishment:	1965
Headquarters:	New York, USA
Website:	www.pepsico.com

PepsiCo, Inc. is a global beverage and food company with a multifaceted portfolio of snacks, beverages, and nutritional products. Its snack business has some of the globe's most famous potato chip and extruded snack brands. The company, with extensive distribution networks and innovation potential, has the industry leading position. PepsiCo focuses on investments in healthier offerings, sustainability, and expansion strategies for markets. Its capacity to evolve along with shifting consumer tastes ensures sustained relevance and growth in developed as well as emerging markets.

15. Prataap Snacks Ltd.

Establishment:	1988
Headquarters:	New Delhi, India
Website:	https://www.prataapsnacks.com

Prataap Snacks Ltd. is an Indian snack food business that manufactures chips, namkeens, and extruded snacks. The firm mixes contemporary manufacturing techniques with traditional flavors to serve increasing domestic and foreign demand. With an emphasis on quality, hygiene, and innovation, Prataap Snacks utilizes research-backed product development and packaging solutions. It operates retail, e-commerce, and distribution chains targeting urban and semi-urban consumers. Sustainable operations, consumer-centric strategy, and efficiency are the company's way of life, as it strengthens its competitive edge in the rapidly growing snack industry.

16. Utz Brands Inc.

Establishment:	1921
Headquarters:	Hanover, Pennsylvania, USA
Website:	https://www.utzsnacks.com

Utz Brands Inc. is a top-tier American snack food company that deals in potato chips, pretzels, cheese snacks, and nut items. It concentrates on product innovation, quality ingredients, and sustainable operations. Evolving to meet the needs of retail, foodservice, and e-commerce channels in North America, Utz focuses on convenience, flavor range, and brand name recognition. Backed by investments in effective production, eco-friendly operations, and consumer outreach, the company continues to diversify its portfolio and market reach, addressing changing snacking habits and high standards for ethics and operations.

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