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The global potato chips market was valued at US$ 31.2 Billion in 2020.
The growing demand for convenience and ready-to-eat food products owing to hectic consumer work schedules and sedentary lifestyles, represents one of the key factors catalyzing the global potato chips market.
Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of potato chips.
Based on the product type, the global potato chips market has been bifurcated into plain potato chips and flavoured potato chips. Currently, flavoured potato chips hold the majority of the total market share.
Based on the distribution channel, the global potato chips market can be divided into supermarkets/hypermarkets, convenience stores, specialty food stores, online stores, and others. Among these, supermarkets/hypermarkets represent the largest segment.
On a regional level, the market has been classified into the United States, United Kingdom, Russia, China, Argentina, Brazil, and India, where the United States dominates the global market.
Some of the major players in the global potato chips market include Pepsico, Kraft Foods, Kellogs, Diamond, General Mills, and Nestle.
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