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The global precision viticulture market grew at a CAGR of around 8% during 2015-2020. Precision viticulture (PV) refers to a scientific technique used for producing grapes with improved efficacy and maximize their quality across a vineyard. This technique depends on new and emerging technologies, such as the global positioning system (GPS), geographic information system (GIS), and meteorological and other environmental sensors. PV helps control the soil’s fertility, fertilizer application, diseases, weeds, harvesting, and water level for grape cultivation. It also minimizes the environmental footprint of production while reducing the associated risks for growers and processers. Consequently, PV finds extensive application in yield monitoring, weather tracking and forecasting, and managing the vineyard and inventory.
The global PV market is primarily driven by increasing awareness about PV practices. It is employed for identifying and maintaining variability within the vineyards through the use of information technology (IT) techniques. Various government initiatives regarding the adoption of the latest practices in agriculture are also driving the market growth. Government agencies are also helping grape growers detect factors affecting production by providing new information and remote sensing technologies. Moreover, technological advancements, such as the introduction of state-of-the-art devices and systems like drones and driverless tractors, are also providing a positive outlook for the market. Furthermore, the use of innovative PV technologies, such as VitiCanopy, helps in monitoring the growth and health of the vineyard, thereby creating immense growth opportunities across the globe. Looking forward, IMARC Group expects the global precision viticulture market to exhibit moderate growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global precision viticulture market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, component, technology and application.
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The competitive landscape of the industry has also been examined along with the profiles of the key players being Aha Viticulture, Atlas Vineyard Management Inc., Deere & Company, Deveron, ICV Group Inc., Teejet Technologies (Spraying Systems Co.), TerraNIS, Topcon, TracMap Limited and Trimble Inc.
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