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Precision Viticulture Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global precision viticulture market grew at a CAGR of around 8% during 2015-2020. Precision viticulture (PV) refers to a scientific technique used for producing grapes with improved efficacy and maximize their quality across a vineyard. This technique depends on new and emerging technologies, such as the global positioning system (GPS), geographic information system (GIS), and meteorological and other environmental sensors. PV helps control the soil’s fertility, fertilizer application, diseases, weeds, harvesting, and water level for grape cultivation. It also minimizes the environmental footprint of production while reducing the associated risks for growers and processers. Consequently, PV finds extensive application in yield monitoring, weather tracking and forecasting, and managing the vineyard and inventory.

The global PV market is primarily driven by increasing awareness about PV practices. It is employed for identifying and maintaining variability within the vineyards through the use of information technology (IT) techniques. Various government initiatives regarding the adoption of the latest practices in agriculture are also driving the market growth. Government agencies are also helping grape growers detect factors affecting production by providing new information and remote sensing technologies. Moreover, technological advancements, such as the introduction of state-of-the-art devices and systems like drones and driverless tractors, are also providing a positive outlook for the market. Furthermore, the use of innovative PV technologies, such as VitiCanopy, helps in monitoring the growth and health of the vineyard, thereby creating immense growth opportunities across the globe. Looking forward, IMARC Group expects the global precision viticulture market to exhibit moderate growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global precision viticulture market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, component, technology and application.

Breakup by Component:

  • Hardware
  • Software
  • Services
     

Breakup by Technology:

  • Guidance Systems
  • Remote Sensing
  • Variable Rate Technology
     

Breakup by Application:

  • Yield Monitoring
  • Field Mapping
  • Crop Scouting
  • Weather Tracking and Forecasting
  • Irrigation Management
  • Inventory Management
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Aha Viticulture, Atlas Vineyard Management Inc., Deere & Company, Deveron, ICV Group Inc., Teejet Technologies (Spraying Systems Co.), TerraNIS, Topcon, TracMap Limited and Trimble Inc.

Key Questions Answered in This Report:

  • How has the global precision viticulture market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global precision viticulture market?
  • What are the key regional markets?
  • What is the breakup of the market based on the component?
  • What is the breakup of the market based on the technology?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global precision viticulture market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Precision Viticulture Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Component
    6.1    Hardware
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Software
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Services
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Technology
    7.1    Guidance Systems
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Remote Sensing
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Variable Rate Technology
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Application
    8.1    Yield monitoring
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Field Mapping
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Crop Scouting
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Weather Tracking and Forecasting
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Irrigation Management
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Inventory Management
        8.6.1 Market Trends
        8.6.2 Market Forecast
    8.7    Others
        8.7.1 Market Trends
        8.7.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia-Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Aha Viticulture
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio
        14.3.2    Atlas Vineyard Management Inc.
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio
        14.3.3    Deere & Company
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    Deveron 
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio
        14.3.5    ICV Group Inc.
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
        14.3.6    Teejet Technologies (Spraying Systems Co.)
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    TerraNIS
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
        14.3.8    Topcon
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
           14.3.8.3 Financials
           14.3.8.4 SWOT Analysis
        14.3.9    TracMap Limited
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
        14.3.10    Trimble Inc.
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio
           14.3.10.3 Financials
           14.3.10.4 SWOT Analysis

List of Figures

Figure 1: Global: Precision Viticulture Market: Major Drivers and Challenges
Figure 2: Global: Precision Viticulture Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Precision Viticulture Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Global: Precision Viticulture Market: Breakup by Component (in %), 2020
Figure 5: Global: Precision Viticulture Market: Breakup by Technology (in %), 2020
Figure 6: Global: Precision Viticulture Market: Breakup by Application (in %), 2020
Figure 7: Global: Precision Viticulture Market: Breakup by Region (in %), 2020
Figure 8: Global: Precision Viticulture (Hardware) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Precision Viticulture (Hardware) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Precision Viticulture (Software) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Precision Viticulture (Software) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Precision Viticulture (Services) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Precision Viticulture (Services) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Precision Viticulture (Guidance Systems) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Precision Viticulture (Guidance Systems) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Precision Viticulture (Remote Sensing) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Precision Viticulture (Remote Sensing) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Precision Viticulture (Variable Rate Technology) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Precision Viticulture (Variable Rate Technology) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Precision Viticulture (Yield Monitoring) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Precision Viticulture (Yield Monitoring) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Precision Viticulture (Field Mapping) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Precision Viticulture (Field Mapping) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Precision Viticulture (Crop Scouting) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Precision Viticulture (Crop Scouting) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Precision Viticulture (Weather Tracking and Forecasting) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Precision Viticulture (Weather Tracking and Forecasting) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Precision Viticulture (Irrigation Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Precision Viticulture (Irrigation Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Precision Viticulture (Inventory Management) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Precision Viticulture (Inventory Management) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: Global: Precision Viticulture (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: Global: Precision Viticulture (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: North America: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: North America: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: United States: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: United States: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Canada: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Canada: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: Asia-Pacific: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: Asia-Pacific: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: China: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: China: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: Japan: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: Japan: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: India: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: India: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: South Korea: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: South Korea: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Australia: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Australia: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Indonesia: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Indonesia: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Others: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Others: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Europe: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Europe: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: Germany: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: Germany: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: France: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: France: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: United Kingdom: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: United Kingdom: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Italy: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Italy: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Spain: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Spain: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Russia: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Russia: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Others: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Others: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Latin America: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Latin America: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Brazil: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Brazil: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Mexico: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Mexico: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Others: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: Others: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 80: Middle East and Africa: Precision Viticulture Market: Sales Value (in Million US$), 2015 & 2020
Figure 81: Middle East and Africa: Precision Viticulture Market: Breakup by Country (in %), 2020
Figure 82: Middle East and Africa: Precision Viticulture Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 83: Global: Precision Viticulture Industry: SWOT Analysis
Figure 84: Global: Precision Viticulture Industry: Value Chain Analysis
Figure 85: Global: Precision Viticulture Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Precision Viticulture Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Precision Viticulture Market Forecast: Breakup by Component (in Million US$), 2021-2026
Table 3: Global: Precision Viticulture Market Forecast: Breakup by Technology (in Million US$), 2021-2026
Table 4: Global: Precision Viticulture Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Precision Viticulture Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Precision Viticulture Market: Competitive Structure
Table 7: Global: Precision Viticulture Market: Key Players

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