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Global Print Advertising Market Report & Forecast 2021-2026

Market Overview:

The global print advertising market reached a value of US$ 67.3 Billion in 2020. Looking forward, IMARC Group expects the market to decline during the next five years (2021-2026). Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on the industry.

Print advertising is one of the oldest and most widespread forms of media, which includes newspapers and consumer magazines. It is a creative, engaging, versatile and readily available form of advertising easily accessible to most people across the globe. In addition, it offers numerous advantages, such as in-depth analysis, coverage of events and mass circulation of quick, inexpensive, and tangible news and advertisements. As a result, it is widely preferred by advertisers worldwide.

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Print Advertising Market Trends:

Despite the market’s declining growth and the competition from the newer advertising media, such as internet and digital, print advertising still accounts for a significant share in the global advertising market. For instance, a large portion of the global population still subscribes to newspapers and magazines either because they are habitual of reading it or consider it a symbol of respectability for educated families. Moreover, print media is less intrusive as compared to its digital counterparts and allows readers to view the advertisements at their leisure without any time limit or interruptions.

However, the increasing penetration of high-speed internet connectivity and the introduction of digital advertisements is negatively impacting the demand for print media across the globe. As digital advertisements are relatively cheaper, easy to access, and interactive, they are gaining immense popularity among advertisers around the world. This, along with the boosting sales of smartphones, is impacting the readership of print media among the masses, as most journals and newspapers are now available in digital form. Apart from this, the coronavirus diseases (COVID-19) outbreak and the subsequent impositions of lockdown have hampered the distribution of print media, thereby declining the overall growth of the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global print advertising market, along with forecasts for growth at the global and regional level from 2021-2026. Our report has categorized the market based on type, industry and region.

Breakup by Type:

 

 
 

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Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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  • Newspaper Advertising
  • Magazine Advertising

 

Presently, newspaper advertising accounts for the majority of the total market share.

Breakup by Industry:

  • Retail
  • Electronics and Telecommunications
  • Insurance and Finance
  • Others

 

Breakup by Region:

  • Asia Pacific
  • Europe, Middle East, and Africa
  • North America
  • Latin America

 

At present, Asia Pacific enjoys the leading position in the market.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry.

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Introduction
    3.1 Overview
    3.2 Executive Summary
    3.3 Key Industry Trends 
4   Global Advertising Market 
    4.1 Current and Historical Market Trends 
    4.2 Performance of Various Segments 
    4.3 Performance of Various Regions 
    4.4 Key Players and their Market Shares 
    4.5 Market Forecast 
5   Global Print Advertising Market 
    5.1 Market Overview 
    5.2 Current and Historical Market Trends 
    5.3 Impact of COVID-19
    5.4 Market Breakup by Type 
    5.5 Market Breakup by Region 
        5.5.1 Asia Pacific 
           5.5.1.1 Current and Historical Market Trends
           5.5.1.2 Market Forecast
        5.5.2 Europe, Middle East and Africa
           5.5.2.1 Current and Historical Market Trends
           5.5.2.2 Market Forecast
        5.5.3 North America 
           5.5.3.1 Current and Historical Market Trends
           5.5.3.2 Market Forecast
        5.5.4 Latin America
           5.5.4.1 Current and Historical Market Trends
           5.5.4.2 Market Forecast 
    5.6 Newspaper Advertising 
        5.6.1 Advertising Revenue: Current and Historical Market Trends 
        5.6.2 Circulation Revenue: Current and Historical Market Trends 
        5.6.3 Market Breakup by Region 
        5.6.4 Major Newspapers: Performance by Readership 
        5.6.5 Market Forecast 
    5.7 Magazine Advertising 
        5.7.1 Advertising Revenue: Current and Historical Market Trends 
        5.7.2 Circulation Revenue: Current and Historical Market Trends 
        5.7.3 Market Breakup by Region 
        5.7.4 Major Magazines: Performance by Readership 
        5.7.5 Market Forecast 
    5.8 Market Breakup by Industry 
        5.8.1 Retail
           5.8.1.1 Current and Historical Market Trends
           5.8.1.2 Market Forecast
        5.8.2 Electronics and Telecommunications
           5.8.2.1 Current and Historical Market Trends
           5.8.2.2 Market Forecast
        5.8.3 Insurance and Finance
           5.8.3.1 Current and Historical Market Trends
           5.8.3.2 Market Forecast
        5.8.4 Others
           5.8.4.1 Current and Historical Market Trends
           5.8.4.2 Market Forecast
    5.9 Market Forecast 
    5.10 Print Advertising Pricing Models 
    5.11 SWOT Analysis
        5.11.1 Overview
        5.11.2 Strengths
        5.11.3 Weaknesses
        5.11.4 Opportunities
        5.11.5 Threats
    5.12 Value Chain Analysis
        5.12.1 Research
        5.12.2 Content Development
        5.12.3 Advertising Agencies
        5.12.4 Print Advertising Media
        5.12.5 Audience
    5.13 Porters Five Forces Analysis 
        5.13.1 Bargaining Power of Suppliers 
        5.13.2 Bargaining Power of Buyers 
        5.13.3 Threat of Substitutes 
        5.13.4 Competitive Rivalry 
        5.13.5 Threat of New Entrants 
    5.14 Key Challenges 
6   Global Print Advertising Market: Competitive Landscape 
    6.1 Market Structure 
    6.2 Profiles of Leading Players 

List of Figures

Figure 1: Global: Advertising Market: Sales Value (in Billion US$), 2015-2020 
Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2020
Figure 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2015 and 2020 
Figure 4: Global: Advertising Market: Regional Breakup (in %), 2020
Figure 5: Global: Advertising Market: Share of Key Players (in %)
Figure 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2026 
Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2026
Figure 9: Global: Print Advertising Market: Sales Value (in Billion US$), 2015-2020 
Figure 10: Global: Print Advertising Market: Breakup by Segment (in %), 2015-2020 
Figure 11: Global: Print Advertising Market: Value Breakup by Region (in %), 2021 and 2026
Figure 12: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2021-2026 
Figure 13: Asia Pacific: Print Advertising Market: Sales Value (in Billion US$), 2015 and 2020 
Figure 14: Asia Pacific: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 15: EMEA: Print Advertising Market: Sales Value (in Billion US$), 2015 and 2020 
Figure 16: EMEA: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 17: North America: Print Advertising Market: Sales Value (in Billion US$), 2015 and 2020
Figure 18: North America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 19: Latin America: Print Advertising Market: Sales Value (in Billion US$), 2015 and 2020
Figure 20: Latin America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 21: Global: Print (Newspaper) Advertising Market: Sales Value (in Billion US$), 2015-2020 
Figure 22: Global: Circulation Revenue of Newspapers (in Billion US$)
Figure 23: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2020
Figure 24: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000)
Figure 25: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026 
Figure 26: Global: Print (Magazine) Advertising Market: Sales Value (in Billion US$), 2015-2020 
Figure 27: Global: Circulation Revenue of Magazines (in Billion US$)
Figure 28: Global: Magazine Print Advertising Market: Value Breakup by Region (in %), 2020
Figure 29: Global: Magazine Advertising Market: Top Magazines by Readership (in Million) 
Figure 30: Global: Magazine Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026 
Figure 31: Global: Print Advertising Market: Breakup by Industry (in %), 2020
Figure 32: Global: Print Advertising Market (Retail): Sales Value (in Billion US$), 2015 and 2020
Figure 33: Global: Print Advertising Market Forecast (Retail): Sales Value (in Billion US$), 2021-2026
Figure 34: Global: Print Advertising Market (Electronics and Telecommunications): Sales Value (in Billion US$), 2015 and 2020
Figure 35: Global: Print Advertising Market Forecast (Electronics and Telecommunications): Sales Value (in Billion US$), 2021-2026
Figure 36: Global: Print Advertising Market (Insurance and Finance): Sales Value (in Billion US$), 2015 and 2020
Figure 37: Global: Print Advertising Market Forecast (Insurance and Finance): Sales Value (in Billion US$), 2021-2026
Figure 38: Global: Print Advertising Market (Other Industries): Sales Value (in Billion US$), 2015 and 2020
Figure 39: Global: Print Advertising Market Forecast (Other Industries): Sales Value (in Billion US$), 2021-2026
Figure 40: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026 
Figure 41: Print Advertising Market: SWOT Analysis 
Figure 42: Print Advertising Market: Value Chain Analysis 
Figure 43: Print Advertising Market: Porter’s Five Forces Analysis 

List of Tables

Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2015-2020 
Table 2: Global: Advertising Market Forecast: Breakup by Segment (in Billion US$), 2021-2026
Table 3: Global: Advertising Market Forecast: Breakup by Region (in Billion US$), 2021-2026
Table 4: Global: Advertising Market Forecast: Breakup by Industry (in Billion US$), 2021-2026
Table 5: Global: Print Advertising Market Forecast: Breakup by Type (in Billion US$), 2021-2026
Table 6: Global: Print Advertising Market Forecast: Breakup by Region (in Billion US$), 2021-2026
Table 7: Global: Print Advertising Market Forecast: Breakup by Industry (in Billion US$), 2021-2026
Table 8: Global: Advertising Market: Competitive Structure

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Key Question Answered in this Report

The global print advertising market was valued at US$ 67.3 Billion in 2020.

Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary shutdown of numerous printing houses, thereby negatively impacting the market growth.

The rising prevalence of subscriptions to newspapers and magazines owing to regular reading habits, particularly among the geriatric population, represents one of the key factors driving the global print advertising market.

Based on the type, the global print advertising market can be categorized into newspapers advertising and magazine advertising. Currently, newspaper advertising holds the majority of the total market share.

On a regional level, the market has been classified into Asia-Pacific, EMEA (Europe, the Middle East and Africa), North America, and Latin America, where Asia-Pacific currently dominates the global market.

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