*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Processed Meat Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025
The global processed meat market size reached US$ 665 Billion in 2019. As per IMARC Group estimates, the market is anticipated to witness strong growth during 2020-2025. Processed meat is an umbrella term referring to meat products that have been modified and enriched with multiple additives. Some of the most commonly used additives include salt, sugar, oil, minerals, acidifiers, flavoring agents, preservative mixtures and other seasonings. The curing of meat is done in order to improve its taste and quality, extend its shelf life and enhance the overall flavor. The meat can also be processed through cooking, smoking and fermenting that aids in reducing the chances of unwanted microorganism growth on the product at a later date. These processed meat products are a rich source of essential nutrients, including proteins, vitamins, minerals, selenium, choline, niacin and riboflavin. Various types of fresh meats, including red and white meat from swine, poultry, cattle or sea animals, can be combined together and processed to form bacon, sausages, salami, hot dogs, beef jerky, canned meat and meat-based snacks. Although these products contain high concentrations of cholesterol and preservatives that are considered to be unhealthy, the enhanced flavor and convenience associated with processed meat is largely driving the market growth.
Rising Popularity of Ready-to-Eat Products Acts as a Key Processed Meat Market Trend
The market is primarily driven by the increasing demand for ready-to-eat meat products across the globe. This is facilitated by rapid urbanization, inflating per capita income levels and shifting dietary preferences of the masses. The busy schedules and the hectic lifestyles led by the working professionals have also impelled the sales of processed meat products. Apart from this, there has been a significant rise in the demand for animal-based proteins among individuals. This can be attributed to the growing consciousness among consumers regarding the consumption of nutrient-rich packaged product variants. This, along with the enhanced convenience offered by these products and considerable growth in the food processing industry, is facilitating the uptake of processed meat. The market is further driven by the rising popularity of international cuisines. Supported by the rapid expansion of online and organized retail across the globe, this is creating a positive outlook for the market. Along with this, numerous quick service restaurant (QSR) chains, restaurants and hotels, as well as various retail and convenience stores, are offering a variety of products that comprise processed meat as the key ingredient. Coupled with the thriving food sector on the global level, this is providing an impetus to the market growth.
Shifting Preference Toward Organic Product Variants to Propel the Market Growth
The growing awareness about the risks associated with the increasing usage of nitrate for curing purposes in processed meat products has impelled the manufacturers to replace it with healthier counterparts. Therefore, several players are now substituting nitrate with natural curing agents, such as cherry celery powder, which is gaining widespread prominence among the masses. Additionally, numerous players are heavily investing in extensive research and development (R&D) activities in an attempt to formulate safer alternatives to the chemicals that are utilized for curing meat. There has also been an escalating demand for organic processed meat that is free from antibiotics and chemical residues. This has led players to adopt meat from organic-certified farms in order to retain the authenticity of the products. They are also widely replacing synthetic preservatives with natural alternatives, thereby providing an impetus to the market growth.
Mergers and Acquisitions Creating a Positive Outlook for the Market
Multiple industry players are focusing on expanding their production capacity by pursuing mergers and acquisitions as a key market strategy. For instance, Tyson Foods, Inc., an American food service provider, acquired Keystone Foods business from Marfrig Global Foods in 2018, thereby furthering its growth strategy and the expansion of its value-added protein capabilities. This acquisition involved six processing plants and an innovation center in the United States, along with eight plants and three innovation centers with geographical locations across the Asia Pacific. This business move aided the company to expand its international presence and deliver better service to its foodservice customers. Some of the other factors contributing to the market growth include advancements in meat preservation techniques and the growing preference for frozen meat products.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global processed meat market report, along with forecasts for growth at the global, regional and country-level from 2020-2025. Our report has categorized the market based on region, meat type, product type, processing type, and distribution.
Breakup by Meat Type:
Among these, poultry represents the most preferred meat type.
Breakup by Product Type:
Raw Fermented Meat
Breakup by Processing Type:
At present, the frozen segment exhibits a clear dominance in the market.
Breakup by Distribution:
Institutional Sales (HoReCa)
Supermarkets and Hypermarkets
Currently, retail sales account for the majority of the total processed meat market share.
Breakup by Region:
Middle East and Africa
United Arab Emirates
Amongst these, North America holds the leading position in the market.
The competitive landscape of the industry has been examined in the report with the detailed profiles of the key players operating in the market. Some of these players include BRF SA, Cargill Inc., Foster Farms, Hormel Foods Corporation, JBS SA, Marel hf, Marfrig, National Beef, Nippon Ham Foods Ltd., Perdue Farms, Pilgrim's Pride, Sadia, Sanderson Farms Inc, Sysco, and Tyson Foods.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary shutdown of numerous meat processing units, thereby hampering the overall market growth.
The rising prevalence of hectic work schedules and sedentary lifestyles of the consumers, along with the growing demand for ready-to-cook food products, is currently driving the market for processed meat across the globe.
On the basis of the distribution, the market has been segregated into institutional sales (HoReCa), and retail sales. Amongst these, retail sales, including supermarkets and hypermarkets, grocery stores, specialty retailers, online stores, and others, hold the largest market share.