• Phone: +1-631-791-1145
  • Email: sales@imarcgroup.com

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Product Information Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global product information management (PIM) market size reached US$ 7.3 Billion in 2019. Product information management (PIM) refers to a system or a collection of systems utilized for managing and centralizing product information. It comprises handling of data, content and other materials required for the marketing and selling of products and ensuring that quality data is created for internal use. It is employed in e-commerce organizations to maintain product catalogs with consistent and accurate information. PIM can be combined with catalog management, business process management (BPM) and data quality to identify and sort complex data and forward it to the desired distribution channels. Consequently, it finds extensive applications across various industry verticals, such as retail, manufacturing, healthcare, information technology (IT) and telecom, and banking, financial services, and insurance (BFSI). IMARC Group expects the market value to reach US$ 12.8 Billion by 2025.

PIM helps to enrich product descriptions and specifications; track progress and product completion; link images, documents and media to products; categorize products and files; manage upstream data and prepare it for sales channels; create and publish product sheets; and automate brand portal creation and maintenance. It also reduces errors and redundancies, imports and sorts supplier data quickly, reduces overheads and wasted resources, increases customer satisfaction and loyalty, sustainably expands product offerings, sells more with better content and accessible data, and eliminates bottlenecks and data silos and manual data entry and updating.

Burgeoning E-Commerce Sector on Account of COVID-19 is Propelling Market Growth

At present, increasing digitalization, along with the escalating demand for centralized data management tools across industries, represents one of the significant factors driving the growth of the PIM market. PIM enables organizations to organize their data related to products effectively while offering safe and secure access to the centralized database. Apart from this, the burgeoning e-commerce trade across the globe is also providing a boost to the market growth on account of the increasing organizational focus on improving consumer’s experience and providing effective onboarding instruction to eliminate errors and maintain customer ratings, reviews and behavior on the online platform, thereby enhancing PIM utilization. Furthermore, significant growth in the media and entertainment industry for publishing product information, such as media clips, sound recording, images and text files, to manage both digital and non-digital platforms, is acting as another major growth-inducing factor. Besides this, other factors, such as rapid urbanization, especially in the emerging nations, along with the integration of artificial intelligence (AI) and machine learning (ML) with PIM, are driving the market growth. Moreover, the sudden outbreak of the coronavirus disease (COVID-19) and consequent lockdowns imposed in numerous countries have resulted in a significant rise in the overall sales of e-commerce platforms, which, in turn, is anticipated to fuel the growth of the market in the upcoming years.

Breakup by Deployment Type:

  • Cloud-based
  • On-premises


At present, the on-premises segment exhibits a clear dominance in the market on account of the rising adoption of PIM solutions in industry verticals such as healthcare and life sciences and banking, financial services and insurance (BFSI). Besides this, on-premises solutions are also utilized to maintain complete control over data and information technology (IT) infrastructure and customize solutions based on end users’ requirements. Moreover, diverse data and design requirements, along with sufficient resources among large enterprises, are contributing to the adoption of on-premises PIM solutions worldwide.

On-premises PIM solutions are followed by cloud-based product variants. Cloud-based PIM solutions are nowadays considered one of the most reliable forms of IT security available as they eliminate the risk of system break down and reduce the requirement for various security platforms and constant updates.

Breakup by Component Type:

  • Software
  • Single Domain
  • Multi-Domain
  • Services
  • Consulting and System Integration
  • Training, Support and Maintenance


Software PIM solutions, including single and multi-domain, account for the majority of the total market share due to their expanding applications in the retail and e-commerce sectors. They aid in the growth of offline retail outlets and the introduction of new concepts that rely on customer data for developing a product. Moreover, with the significantly growing retail and e-commerce business and the rising need for managing product data, the adoption of software PIM solutions is increasing. Software PIM solutions are followed by services, which include consulting and system integration, and training, support and maintenance.

Breakup by Operating System:

  • iOS
  • Windows
  • Android
  • Others


Breakup by Organization Size:

  • Small and Medium Enterprises
  • Large Enterprises


Large enterprises presently hold the leading market share. The rising utilization of PIM solutions among large enterprises can be accredited to their extensive product portfolio. Additionally, as data inconsistencies and poor data syndication may lead to the loss of customers, it is positively influencing the application of PIM solutions in large enterprises.

Breakup by Vertical:

  • BFSI
  • Manufacturing
  • Retail
  • Healthcare
  • IT and Telecom
  • Logistics and Transportation
  • Travel and Hospitality
  • Others


Regional Insights:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa


North America, including Canada and the United States, enjoys the leading position in the market due to the increasing presence of a large number of PIM vendors and the rising adoption of advanced technologies to minimize manual tasks and streamline workflows among different enterprises of the region. Other regions include Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia and others); Latin America (Brazil, Mexico and others); and Middle East and Africa.

Competitive Landscape:

The competitive landscape of the market has been analyzed in the product information management market report, along with the detailed profiles of the major players operating in the industry. Some of these players are Aprimo US LLC, Magnitude Software, Inc., International Business Machines (IBM) Corporation, Informatica LLC, inRiver Inc., Oracle Corporation, Pimcore GmbH, Riversand Technologies, Inc., SAP SE and Stibo Group.

Key Questions Answered in This Report:

The global product information management market was worth around US$ 7.3 Billion in 2019.

According to the estimates by IMARC Group, the global product information management market will exhibit strong growth during the next five years.

The growing demand for centralized data management tools across numerous industries, including IT, banking, financial services, and insurance (BFSI), retail, manufacturing, etc., currently represents one of the key drivers for the global product information management market.

The rising integration of numerous advanced technologies, such as artificial intelligence (AI) and machine learning (ML), with product information management system, represents one of the key trends in the global product information management market.

Sudden outbreak of the COVID-19 pandemic had led to a surging demand for numerous e-commerce platforms that are getting inclined towards PIM to maintain product catalogs with consistent and accurate information.

On the basis of the deployment type, the market has been bifurcated into cloud-based and on-premises. Amongst these, on-premises hold the majority of the total market share.

On the basis of the component type, the market has been classified into software and services. At present, software exhibit a clear dominance in the market.

On the basis of the organization size, the market has been segregated into small and medium enterprises, and large enterprises. Amongst these, large enterprises currently account for the largest market share.

Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where North America dominates the global market.

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Product Information Management Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast 
6    Market Breakup by Deployment Type 
    6.1    Cloud-based
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    On-premises
        6.2.1 Market Trends
        6.2.2 Market Forecast
7    Market Breakup by Component Type
    7.1    Software
        7.1.1 Market Trends
        7.1.2 Market Breakup by Type
           7.1.2.1 Single Domain
           7.1.2.2 Multi-Domain
        7.1.3 Market Forecast
    7.2    Services
        7.2.1 Market Trends
        7.2.2 Market Breakup by Type
           7.2.2.1 Consulting and System Integration
           7.2.2.2 Training, Support and Maintenance
        7.2.3 Market Forecast
8    Market Breakup by Operating System
    8.1    iOS
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Windows
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Android
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9    Market Breakup by Organization Size
    9.1    Small and Medium Enterprises
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Large Enterprises
        9.2.1 Market Trends
        9.2.2 Market Forecast
10    Market Breakup by Vertical
    10.1    BFSI
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Manufacturing
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Retail
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Healthcare
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    IT and Telecom
        10.5.1 Market Trends
        10.5.2 Market Forecast
    10.6    Logistics and Transportation
        10.6.1 Market Trends
        10.6.2 Market Forecast
    10.7    Travel and Hospitality
        10.7.1 Market Trends
        10.7.2 Market Forecast
    10.8    Others
        10.8.1 Market Trends
        10.8.2 Market Forecast
11    Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12    SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13    Value Chain Analysis
14    Porters Five Forces Analysis

    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15    Price Indicators
16    Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    ADAM Software NV (Aprimo)
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio 
           16.3.1.3 Financials 
        16.3.2    Agility Multichannel Ltd. (Magnitude Software Inc.)
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio
           16.3.2.3 Financials 
        16.3.3    International Business Machines
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio 
           16.3.3.3 Financials 
           16.3.3.4 SWOT Analysis
        16.3.4    Informatica LLC
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio 
        16.3.5    Inriver Inc.
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio 
        16.3.6    Oracle Corporation
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio
           16.3.6.3 Financials 
           16.3.6.4 SWOT Analysis
        16.3.7    Pimcore GmbH
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio 
           16.3.7.3 Financials 
        16.3.8    Riversand Technologies Inc.
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio
        16.3.9    SAP SE
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio 
           16.3.9.3 Financials 
           16.3.9.4 SWOT Analysis
        16.3.10    Stibo Systems
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio 
           16.3.10.3 Financials 

List of Figures

Figure 1: Global: Product Information Management Market: Major Drivers and Challenges
Figure 2: Global: Product Information Management Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Product Information Management Market: Breakup by Deployment Type (in %), 2019
Figure 4: Global: Product Information Management Market: Breakup by Component Type (in %), 2019
Figure 5: Global: Product Information Management Market: Software Breakup by Type (in %), 2019
Figure 6: Global: Product Information Management Market: Services Breakup by Type (in %), 2019
Figure 7: Global: Product Information Management Market: Breakup by Operating System (in %), 2019
Figure 8: Global: Product Information Management Market: Breakup by Organization Size (in %), 2019
Figure 9: Global: Product Information Management Market: Breakup by Vertical (in %), 2019
Figure 10: Global: Product Information Management Market: Breakup by Region (in %), 2019
Figure 11: Global: Product Information Management Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 12: Global: Product Information Management (Cloud-based) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: Global: Product Information Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: Global: Product Information Management (On-premises) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: Global: Product Information Management (On-premises) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: Global: Product Information Management (iOS) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: Global: Product Information Management (iOS) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: Global: Product Information Management (Windows) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: Global: Product Information Management (Windows) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: Global: Product Information Management (Android) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: Global: Product Information Management (Android) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: Global: Product Information Management (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: Global: Product Information Management (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: Global: Product Information Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: Global: Product Information Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: Global: Product Information Management (Large Enterprises) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: Global: Product Information Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: Global: Product Information Management (BFSI) Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: Global: Product Information Management (BFSI) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Global: Product Information Management (Manufacturing) Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: Global: Product Information Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: Global: Product Information Management (Retail) Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: Global: Product Information Management (Retail) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: Global: Product Information Management (Healthcare) Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: Global: Product Information Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: Global: Product Information Management (IT and Telecom) Market: Sales Value (in Million US$), 2014 & 2019
Figure 37: Global: Product Information Management (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 38: Global: Product Information Management (Logistics and Transportation) Market: Sales Value (in Million US$), 2014 & 2019
Figure 39: Global: Product Information Management (Logistics and Transportation) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 40: Global: Product Information Management (Travel and Hospitality) Market: Sales Value (in Million US$), 2014 & 2019
Figure 41: Global: Product Information Management (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 42: Global: Product Information Management (Others) Market: Sales Value (in Million US$), 2014 & 2019
Figure 43: Global: Product Information Management (Others) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 44: North America: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 45: North America: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 46: United States: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 47: United States: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 48: Canada: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 49: Canada: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 50: Asia Pacific: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 51: Asia Pacific: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 52: China: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 53: China: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 54: Japan: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 55: Japan: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 56: India: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 57: India: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 58: South Korea: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 59: South Korea: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 60: Australia: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 61: Australia: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 62: Indonesia: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 63: Indonesia: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 64: Others: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 65: Others: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 66: Europe: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 67: Europe: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 68: Germany: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 69: Germany: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 70: France: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 71: France: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 72: United Kingdom: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 73: United Kingdom: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 74: Italy: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 75: Italy: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 76: Spain: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 77: Spain: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 78: Russia: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 79: Russia: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 80: Others: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 81: Others: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 82: Latin America: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 83: Latin America: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 84: Brazil: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 85: Brazil: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 86: Mexico: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 87: Mexico: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 88: Others: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 89: Others: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 90: Middle East and Africa: Product Information Management Market: Sales Value (in Million US$), 2014 & 2019
Figure 91: Middle East and Africa: Product Information Management Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 92: Global: Product Information Management Industry: SWOT Analysis
Figure 93: Global: Product Information Management Industry: Value Chain Analysis
Figure 94: Global: Product Information Management Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Product Information Management Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Product Information Management Market Forecast: Breakup by Deployment Type (in Million US$), 2020-2025
Table 3: Global: Product Information Management Market Forecast: Breakup by Component  Type (in Million US$), 2020-2025
Table 4: Global: Product Information Management Market Forecast: Breakup by Operating System (in Million US$), 2020-2025
Table 5: Global: Product Information Management Market Forecast: Breakup by Organization Size (in Million US$), 2020-2025
Table 6: Global: Product Information Management Market Forecast: Breakup by Vertical (in Million US$), 2020-2025
Table 7: Global: Product Information Management Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 8: Global: Product Information Management Market Structure
Table 9: Global: Product Information Management Market: Key Players

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