Mercado de compresas higiénicas: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032

Mercado de compresas higiénicas: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A16596
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Panorama del mercado 2024-2032:

El tamaño del mercado global de compresas alcanzó los US$ 27.0 mil millones en 2023. De cara al futuro, el Grupo IMARC espera que el mercado llegue a los US$ 37.9 mil millones para 2032, exhibiendo una tasa de crecimiento anual compuesta (CAGR) del 3.6% durante 2024-2032. El aumento del nivel de ingresos de las personas, la creciente concienciación entre la población femenina sobre los beneficios de utilizar productos de higiene menstrual adecuados y el desarrollo de variantes de productos más finos y ligeros son algunos de los principales factores que impulsan el mercado.

Atributo del informe Estadísticas clave
Año base
2023
Años de pronóstico
2024-2032
Años históricos
2018-2023
Tamaño del mercado en 2023 US$ 27.0 mil millones
Previsión de mercado en 2032 US$ 37.9 mil millones
Tasa de crecimiento del mercado 2024-2032 3,6%


Las compresas higiénicas, también conocidas como compresas higiénicas o compresas menstruales, son productos de higiene esenciales utilizados principalmente por las mujeres durante sus ciclos menstruales. Estos artículos absorbentes están diseñados para proporcionar comodidad, protección y conveniencia a las mujeres, asegurando que puedan continuar con sus actividades diarias sin molestias ni preocupaciones. Las compresas suelen estar compuestas por capas de materiales absorbentes, a menudo algodón, envueltas en una capa exterior suave y estanca. Desempeñan un papel crucial en la salud y el bienestar de las mujeres al ofrecer una solución fiable para gestionar el flujo menstrual.

Mercado de compresas higiénicas

La creciente concienciación y el énfasis en la salud e higiene de la mujer contribuyen al crecimiento del mercado. Además, los gobiernos, las organizaciones no gubernamentales (ONG) y los defensores de la salud de la mujer han promovido activamente la importancia del uso de compresas higiénicas para garantizar una gestión segura e higiénica de la menstruación, favoreciendo así el crecimiento del mercado. Además, los fabricantes del sector de compresas se han centrado en la innovación y el desarrollo de productos, lo que incluye la introducción de compresas más finas y absorbentes que ofrecen mayor comodidad y discreción, lo que a su vez impulsa el crecimiento del mercado. Además, las opciones biodegradables y ecológicas también han ganado terreno, en línea con la tendencia mundial hacia la sostenibilidad y la conciencia medioambiental, lo que refuerza el crecimiento del mercado. Aparte de esto, las plataformas en línea ofrecen a las mujeres una forma cómoda de comprar toallas sanitarias discretamente, y los fabricantes han aprovechado esta tendencia ofreciendo una amplia gama de opciones a través de minoristas en línea, impulsando así el crecimiento del mercado.  Además, el mercado mundial de compresas higiénicas ha experimentado un aumento de la inversión en publicidad y campañas de sensibilización, y las empresas se esfuerzan por desestigmatizar la menstruación y promover conversaciones abiertas sobre la salud de la mujer, impulsando así el crecimiento del mercado. Por otra parte, los fabricantes diversifican cada vez más sus estrategias de distribución, haciendo que las compresas sean más accesibles en zonas rurales y remotas, y esta expansión se ve a menudo facilitada por asociaciones con organizaciones y minoristas locales, lo que garantiza que las mujeres de regiones desatendidas tengan acceso a productos sanitarios de alta calidad, aumentando así el crecimiento del mercado.

Segmentación de la industria de compresas:

IMARC Group ofrece un análisis de las tendencias clave en cada segmento del informe sobre el mercado mundial de compresas, junto con previsiones a nivel mundial y regional desde 2024 hasta 2032. Nuestro informe ha categorizado el mercado en función del tipo y el canal de distribución.

Desglose por tipo:

  • Compresa menstrual
  • Salvaslip
     

Desglose por canal de distribución:

  • Supermercados e hipermercados
  • Farmacias
  • Tiendas de conveniencia
  • En línea
  • Tiendas especializadas
  • Otros
     

Distribución por regiones:

  • Norteamérica
  • Europa
  • Asia-Pacífico
  • América Latina
  • Oriente Medio y África
     

Panorama competitivo:

El informe ofrece un análisis exhaustivo del panorama competitivo del mercado. También se ofrecen perfiles detallados de las principales empresas. Algunas de las principales empresas del mercado son:

  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Hengan International Group Company Limited
  • Edgewell Personal Care Company
  • Kao Corporation
     

Principales ventajas para las partes interesadas:

  • El informe de IMARC ofrece un análisis cuantitativo exhaustivo de varios segmentos del mercado, tendencias históricas y actuales del mercado, previsiones de mercado y dinámica del mercado de toallas sanitarias de 2018 a 2032.
  • El estudio proporciona la información más reciente sobre los motores del mercado, los retos y las oportunidades del mercado mundial de compresas.
  • El estudio traza un mapa de los mercados regionales líderes y de mayor crecimiento.
  • El análisis de las cinco fuerzas de Porter ayuda a las partes interesadas a evaluar el impacto de los nuevos competidores, la rivalidad competitiva, el poder del proveedor, el poder del comprador y la amenaza de sustitución. Ayuda a los interesados a analizar el nivel de competencia en el sector de las compresas y su atractivo.
  • El panorama competitivo permite a las partes interesadas comprender su entorno competitivo y ofrece una visión de las posiciones actuales de los principales actores del mercado.

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Mercado de compresas higiénicas: Tendencias mundiales de la industria, cuota, tamaño, crecimiento, oportunidad y previsión 2024-2032
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