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The global sanitary napkin market reached a value of US$ 23.63 Billion in 2020.
According to the estimates by IMARC Group, the global sanitary napkin market will exhibit moderate growth during the next five years.
The growing consumer awareness towards the need for maintaining good feminine hygiene during menstruation, represents one of the key drivers for the global sanitary napkin market.
The emergence of eco-friendly and biodegradable sanitary napkins to reduce carbon footprints represents one of the key trends in the global sanitary napkin market.
With the sudden outbreak of the COVID-19 pandemic, the sales of sanitary napkins have shifted from brick-and-mortar distribution channels over to online retail platforms.
On the basis of the type, the market has been classified into menstrual pad and pantyliner. Amongst these, menstrual pads hold the largest market share.
On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, pharmacies, convenience stores, online, specialty stores, and others. At present, pharmacies exhibit a clear dominance in the market.
Region-wise, the market has been classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America, where Asia Pacific dominates the global market.
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