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Get detailed insights regarding the impact of COVID-19 on the market.
The global sports and energy drinks market size was valued at US$ 93.3 Billion in 2020.
According to the estimates by IMARC Group, the global sports and energy drinks market is expected to exhibit strong growth during 2021-2026.
The growing consumer awareness towards numerous health benefits of sports and energy drinks in improving hydration levels, reducing fatigue, boosting energy, etc., represents one of the key drivers for the global sports and energy drinks market.
The emergence of organic and naturally-sourced product variants along with rising popularity of tailor-made flavors and limited-edition products represent some of the key trends in the global sports and energy drinks market.
Sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in the shift from brick-and-mortar distribution channels towards e-commerce platforms for the purchase of sports and energy drinks.
On the basis of the product type, the market has been bifurcated into isotonic drinks, hypertonic drinks and hypotonic drinks. Currently, isotonic drinks hold the largest market share.
On the basis of the product type, the market has been segmented into alcoholic drinks and non-alcoholic drinks. At present, alcohol-based drinks hold the largest market share.
On the basis of the packaging type, the market has been segmented into bottles (pet/glass), cans and others. Currently, bottles (pet/glass) hold the majority of the total market share.
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