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Subscription Box Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

Market Overview:

The global subscription box market exhibited robust growth rates during 2015-2020. A subscription box refers to the auto-delivery service of niche-oriented items on a recurring basis, such as monthly, half-yearly or yearly. Some unique features of subscription boxes include curation of products by the consumers, surprise or mystery items in the box, and aesthetic representation of the contents. Based on a wide range of products, subscription boxes are extensively adopted across diverse sectors, such as food and beverages, personal grooming and hygiene, health and fitness, childcare, apparel, books, pet care, etc.

A significant growth in the e-commerce sector along with increasing penetration of social media trends is primarily augmenting the market for subscription boxes. Furthermore, the rising influence of various social media blogs and numerous celebrity endorsements is also propelling the product demand, particularly among the urbanized and millennial population. Additionally, several retailers across diverse industries, such as personal grooming, cosmetics, food and beverages, apparel, etc., are adopting numerous marketing strategies for expanding their consumer base. These retailers are introducing long-term subscription services for developing customer loyalty along with catering to specific consumer tastes and preferences. In line with this, various social media-based startups are getting inclined towards subscription boxes for creating brand awareness, maintaining consistent revenue, and promoting built-in marketing. Additionally, these startups are also collaborating with several social media bloggers, vloggers, and influencers for promoting their products, thereby further bolstering the market growth. Moreover, numerous luxury brands in the fashion and cosmetics sectors are launching free product trials along with offering heavy discounts by the adoption of subscription boxes which is also augmenting the market. In addition to this, the increasing consumer preferences towards personalized items and curated products will continue to drive the global market for subscription boxes over the forecasted period. Looking forward, IMARC Group expects the global subscription box market to continue its robust growth during the next five years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global subscription box market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, type, gender and application.

Breakup by Type:

  • Replenishment Subscription
  • Curation Subscription
  • Access Subscription
     

Breakup by Gender:

  • Male
  • Female
     

Breakup by Application:

  • Clothing and Fashion
  • Beauty
  • Food and Beverages
  • Pet Food
  • Baby Products
  • Health and Fitness
  • Others
     

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Amazon Subscribe & Save (Amazon.com, Inc.), BarkBox, Birchbox, Blue Apron Holdings Inc., Dollar Shave Club, Inc. (Unilever plc), FabFitFun, Glossybox (The Hut.com Ltd.), Grove Collaborative Inc., Harry's Inc., HelloFresh SE, Loot Crate, Personalized Beauty Discovery Inc. and TechStyle Fashion Group.

Key Questions Answered in This Report:

  • How has the global subscription box market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global subscription box market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the gender?
  • What is the breakup of the market based on the application?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global subscription box market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Subscription Box Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID 19
    5.4    Market Forecast
6    Market Breakup by Type
    6.1    Replenishment Subscription
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Curation Subscription
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Access Subscription
        6.3.1 Market Trends
        6.3.2 Market Forecast 
7    Market Breakup by Gender
    7.1    Male
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Female
        7.2.1 Market Trends
        7.2.2 Market Forecast
8    Market Breakup by Application
    8.1    Clothing and Fashion
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Beauty
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Food and Beverages
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4    Pet Food
        8.4.1 Market Trends
        8.4.2 Market Forecast
    8.5    Baby Products
        8.5.1 Market Trends
        8.5.2 Market Forecast
    8.6    Health and Fitness
        8.6.1 Market Trends
        8.6.2 Market Forecast
    8.7    Others
        8.7.1 Market Trends
        8.7.2 Market Forecast
9    Market Breakup by Region
    9.1    North America
        9.1.1 United States
           9.1.1.1 Market Trends
           9.1.1.2 Market Forecast
        9.1.2 Canada
           9.1.2.1 Market Trends
           9.1.2.2 Market Forecast
    9.2    Asia Pacific
        9.2.1 China
           9.2.1.1 Market Trends
           9.2.1.2 Market Forecast
        9.2.2 Japan
           9.2.2.1 Market Trends
           9.2.2.2 Market Forecast
        9.2.3 India
           9.2.3.1 Market Trends
           9.2.3.2 Market Forecast
        9.2.4 South Korea
           9.2.4.1 Market Trends
           9.2.4.2 Market Forecast
        9.2.5 Australia
           9.2.5.1 Market Trends
           9.2.5.2 Market Forecast
        9.2.6 Indonesia
           9.2.6.1 Market Trends
           9.2.6.2 Market Forecast
        9.2.7 Others
           9.2.7.1 Market Trends
           9.2.7.2 Market Forecast
    9.3    Europe
        9.3.1 Germany
           9.3.1.1 Market Trends
           9.3.1.2 Market Forecast
        9.3.2 France
           9.3.2.1 Market Trends
           9.3.2.2 Market Forecast
        9.3.3 United Kingdom
           9.3.3.1 Market Trends
           9.3.3.2 Market Forecast
        9.3.4 Italy
           9.3.4.1 Market Trends
           9.3.4.2 Market Forecast
        9.3.5 Spain
           9.3.5.1 Market Trends
           9.3.5.2 Market Forecast
        9.3.6 Russia
           9.3.6.1 Market Trends
           9.3.6.2 Market Forecast
        9.3.7 Others
           9.3.7.1 Market Trends
           9.3.7.2 Market Forecast
    9.4    Latin America
        9.4.1 Brazil
           9.4.1.1 Market Trends
           9.4.1.2 Market Forecast
        9.4.2 Mexico
           9.4.2.1 Market Trends
           9.4.2.2 Market Forecast
        9.4.3 Others
           9.4.3.1 Market Trends
           9.4.3.2 Market Forecast
    9.5    Middle East and Africa
        9.5.1 Market Trends
        9.5.2 Market Breakup by Country
        9.5.3 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Competitive Landscape

    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Amazon Subscribe & Save (Amazon.com Inc.)
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio 
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    Barkbox 
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio 
        14.3.3    Birchbox
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio 
        14.3.4    Blue Apron Holdings Inc.
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio 
           14.3.4.3 Financials
           14.3.4.4 SWOT Analysis
        14.3.5    Dollar Shave Club Inc. (Unilever plc)
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio
           14.3.5.3 Financials
        14.3.6    FabFitFun
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio
        14.3.7    Glossybox (The Hut.com Ltd.)
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio
           14.3.7.3 Financials
        14.3.8    Grove Collaborative Inc.
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio
        14.3.9    Harry's Inc
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio
        14.3.10    HelloFresh SE
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio 
           14.3.10.3 Financials
        14.3.11    Loot Crate
           14.3.11.1 Company Overview
           14.3.11.2 Product Portfolio
        14.3.12    Personalized Beauty Discovery Inc 
           14.3.12.1 Company Overview
           14.3.12.2 Product Portfolio 
        14.3.13    TechStyle Fashion Group
           14.3.13.1 Company Overview
           14.3.13.2 Product Portfolio

List of Figures

Figure 1: Global: Subscription Box Market: Major Drivers and Challenges
Figure 2: Global: Subscription Box Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Global: Subscription Box Market: Breakup by Type (in %), 2020
Figure 4: Global: Subscription Box Market: Breakup by Gender (in %), 2020
Figure 5: Global: Subscription Box Market: Breakup by Application (in %), 2020
Figure 6: Global: Subscription Box Market: Breakup by Region (in %), 2020
Figure 7: Global: Subscription Box Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 8: Global: Subscription Box (Replenishment Subscription) Market: Sales Value (in Million US$), 2015 & 2020
Figure 9: Global: Subscription Box (Replenishment Subscription) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Global: Subscription Box (Curation Subscription) Market: Sales Value (in Million US$), 2015 & 2020
Figure 11: Global: Subscription Box (Curation Subscription) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 12: Global: Subscription Box (Access Subscription) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Global: Subscription Box (Access Subscription) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Global: Subscription Box (Male) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Global: Subscription Box (Male) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Global: Subscription Box (Female) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Global: Subscription Box (Female) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Global: Subscription Box (Clothing and Fashion) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Global: Subscription Box (Clothing and Fashion) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Global: Subscription Box (Beauty) Market: Sales Value (in Million US$), 2015 & 2020
Figure 21: Global: Subscription Box (Beauty) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 22: Global: Subscription Box (Food and Beverages) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Global: Subscription Box (Food and Beverages) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Global: Subscription Box (Pet Food) Market: Sales Value (in Million US$), 2015 & 2020
Figure 25: Global: Subscription Box (Pet Food) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 26: Global: Subscription Box (Baby Products) Market: Sales Value (in Million US$), 2015 & 2020
Figure 27: Global: Subscription Box (Baby Products) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 28: Global: Subscription Box (Health and Fitness) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Global: Subscription Box (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 30: Global: Subscription Box (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
Figure 31: Global: Subscription Box (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: North America: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: North America: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 34: United States: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 35: United States: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 36: Canada: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 37: Canada: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 38: Asia Pacific: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 39: Asia Pacific: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 40: China: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 41: China: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: Japan: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: Japan: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 44: India: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 45: India: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 46: South Korea: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 47: South Korea: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 48: Australia: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 49: Australia: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 50: Indonesia: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 51: Indonesia: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Others: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Others: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 54: Europe: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 55: Europe: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: Germany: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: Germany: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 58: France: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 59: France: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 60: United Kingdom: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 61: United Kingdom: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: Italy: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: Italy: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 64: Spain: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 65: Spain: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 66: Russia: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 67: Russia: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 68: Others: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 69: Others: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 70: Latin America: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 71: Latin America: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 72: Brazil: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 73: Brazil: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 74: Mexico: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 75: Mexico: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 76: Others: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 77: Others: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 78: Middle East and Africa: Subscription Box Market: Sales Value (in Million US$), 2015 & 2020
Figure 79: Middle East and Africa: Subscription Box Market: Breakup by Country (in %), 2020
Figure 80: Middle East and Africa: Subscription Box Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 81: Global: Subscription Box Industry: SWOT Analysis
Figure 82: Global: Subscription Box Industry: Value Chain Analysis
Figure 83: Global: Subscription Box Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Subscription Box Market: Key Industry Highlights, 2020 and 2026
Table 2: Global: Subscription Box Market Forecast: Breakup by Type (in Million US$), 2021-2026
Table 3: Global: Subscription Box Market Forecast: Breakup by Gender (in Million US$), 2021-2026
Table 4: Global: Subscription Box Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 5: Global: Subscription Box Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 6: Global: Subscription Box Market: Competitive Structure
Table 7: Global: Subscription Box Market: Key Players

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