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The global subscription box market exhibited robust growth rates during 2015-2020. A subscription box refers to the auto-delivery service of niche-oriented items on a recurring basis, such as monthly, half-yearly or yearly. Some unique features of subscription boxes include curation of products by the consumers, surprise or mystery items in the box, and aesthetic representation of the contents. Based on a wide range of products, subscription boxes are extensively adopted across diverse sectors, such as food and beverages, personal grooming and hygiene, health and fitness, childcare, apparel, books, pet care, etc.
A significant growth in the e-commerce sector along with increasing penetration of social media trends is primarily augmenting the market for subscription boxes. Furthermore, the rising influence of various social media blogs and numerous celebrity endorsements is also propelling the product demand, particularly among the urbanized and millennial population. Additionally, several retailers across diverse industries, such as personal grooming, cosmetics, food and beverages, apparel, etc., are adopting numerous marketing strategies for expanding their consumer base. These retailers are introducing long-term subscription services for developing customer loyalty along with catering to specific consumer tastes and preferences. In line with this, various social media-based startups are getting inclined towards subscription boxes for creating brand awareness, maintaining consistent revenue, and promoting built-in marketing. Additionally, these startups are also collaborating with several social media bloggers, vloggers, and influencers for promoting their products, thereby further bolstering the market growth. Moreover, numerous luxury brands in the fashion and cosmetics sectors are launching free product trials along with offering heavy discounts by the adoption of subscription boxes which is also augmenting the market. In addition to this, the increasing consumer preferences towards personalized items and curated products will continue to drive the global market for subscription boxes over the forecasted period. Looking forward, IMARC Group expects the global subscription box market to continue its robust growth during the next five years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global subscription box market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, type, gender and application.
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The competitive landscape of the industry has also been examined with some of the key players being Amazon Subscribe & Save (Amazon.com, Inc.), BarkBox, Birchbox, Blue Apron Holdings Inc., Dollar Shave Club, Inc. (Unilever plc), FabFitFun, Glossybox (The Hut.com Ltd.), Grove Collaborative Inc., Harry's Inc., HelloFresh SE, Loot Crate, Personalized Beauty Discovery Inc. and TechStyle Fashion Group.
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