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The global subscription box market was valued at US$ 22.7 Billion in 2021.
We expect the global subscription box market to exhibit a CAGR of 18.3% during 2022-2027.
The rising utilization of subscription boxes by various social media-based startups as their medium to
create brand awareness and promote built-in marketing is primarily driving the global subscription box
The sudden outbreak of the COVID-19 pandemic has led to the growing demand for subscription box
services on account of the increasing online subscription and rising influence of several social media
bloggers, vloggers, influencers, etc.
Based on the type, the global subscription box market can be segmented into replenishment
subscription, curation subscription, and access subscription. Among these, replenishment subscription
currently holds the majority of the total market share.
Based on the gender, the global subscription box market has been divided into male and female.
Currently, female exhibits a clear dominance in the market.
Based on the application, the global subscription box market can be categorized into clothing and
fashion, beauty, food and beverages, pet food, baby products, health and fitness, and others. Among
these, the food and beverage sector accounts for the largest market share.
On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin
America, and Middle East and Africa, where North America currently dominates the global market.
Some of the major players in the global subscription box market include Amazon Subscribe & Save
(Amazon.com, Inc.), BarkBox, Birchbox, Blue Apron Holdings Inc., Dollar Shave Club, Inc. (Unilever plc),
FabFitFun, Glossybox (The Hut.com Ltd.), Grove Collaborative Inc., Harry's Inc., HelloFresh SE, Loot
Crate, Personalized Beauty Discovery Inc., and TechStyle Fashion Group.
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