Market Overview:

The global subscription e-commerce market is expected to exhibit a CAGR of 68.40% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Subscription e-commerce refers to a business model that enables customers to subscribe to products or services that they need on a regular basis. It primarily includes the sales of subscription-based e-commerce offerings by entities (sole traders, partnerships, and organizations) that impel consumers to enroll on their apps or websites for recurring delivery of products or services. Subscription e-commerce offers several benefits, including better cash flow management, consistent revenue stream, improved inventory control, increased customer retention and relationship engagement, etc. As a result, it is widely adopted across numerous industries such as food and beverage, clothing and fashion, entertainment, healthcare, etc.

Subscription E-commerce Market Trends:

Significant growth in the e-commerce sector coupled with the increasing penetration of social media trends is primarily driving the global subscription e-commerce market. Moreover, the subscription model aligns incentives on both sides of the equation by providing stability for businesses as well as affordability and ease of use for consumers. This is further creating a positive outlook for the market. In line with this, numerous retailers across diverse industries, including cosmetics, food and beverage, apparel, personal grooming, etc., are introducing long-term subscription services to develop customer loyalty and expand their user base. Additionally, the rising popularity of digital media streaming via several OTT platforms, such as Netflix, Amazon Prime, Disney+, Hulu, etc., is also propelling the demand for subscription e-commerce services. Apart from this, the introduction of social media-based startups that collaborate with vloggers, bloggers, and influencers to create brand awareness is further catalyzing the market growth. Besides this, elevating consumer inclination towards online shopping for better convenience, discounted offers, reduced reliance on store visits, improved customer satisfaction, etc., is also positively influencing the global market. In the coming years, the increasing consumer preferences toward personalized products and curated services will continue to drive the global subscription e-commerce market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global subscription e-commerce market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on subscription type, application, payment mode and end user.

Breakup by Subscription Type:

• Service Subscription
• Subscription Box
• Digital Content Subscription
• Others
   

Breakup by Application:

• Beauty and Personal Care
• Food and Beverage
• Clothing and Fashion
• Entertainment
• Health and Fitness
   

Breakup by Payment Mode:

• Online
• Offline
   

Breakup by End User:

• Women
• Men
• Kids
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com Inc., Blue Apron Holdings, Dollar Shave Club, Farmhouse Delivery, Netflix Inc. and Personalized Beauty Discovery Inc.

Report Coverage:

Key Questions Answered in This Report:

• How has the global subscription e-commerce market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global subscription e-commerce market?
• What are the key regional markets?
• What is the breakup of the market based on the subscription type?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the payment mode?
• What is the breakup of the market based on the end user?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global subscription e-commerce market and who are the key players?
• What is the degree of competition in the industry?