Market Overview:
The global subscription e-commerce market is expected to exhibit a CAGR of 68.40% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Subscription e-commerce refers to a business model that enables customers to subscribe to products or services that they need on a regular basis. It primarily includes the sales of subscription-based e-commerce offerings by entities (sole traders, partnerships, and organizations) that impel consumers to enroll on their apps or websites for recurring delivery of products or services. Subscription e-commerce offers several benefits, including better cash flow management, consistent revenue stream, improved inventory control, increased customer retention and relationship engagement, etc. As a result, it is widely adopted across numerous industries such as food and beverage, clothing and fashion, entertainment, healthcare, etc.
Subscription E-commerce Market Trends:
Significant growth in the e-commerce sector coupled with the increasing penetration of social media trends is primarily driving the global subscription e-commerce market. Moreover, the subscription model aligns incentives on both sides of the equation by providing stability for businesses as well as affordability and ease of use for consumers. This is further creating a positive outlook for the market. In line with this, numerous retailers across diverse industries, including cosmetics, food and beverage, apparel, personal grooming, etc., are introducing long-term subscription services to develop customer loyalty and expand their user base. Additionally, the rising popularity of digital media streaming via several OTT platforms, such as Netflix, Amazon Prime, Disney+, Hulu, etc., is also propelling the demand for subscription e-commerce services. Apart from this, the introduction of social media-based startups that collaborate with vloggers, bloggers, and influencers to create brand awareness is further catalyzing the market growth. Besides this, elevating consumer inclination towards online shopping for better convenience, discounted offers, reduced reliance on store visits, improved customer satisfaction, etc., is also positively influencing the global market. In the coming years, the increasing consumer preferences toward personalized products and curated services will continue to drive the global subscription e-commerce market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global subscription e-commerce market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on subscription type, application, payment mode and end user.
Breakup by Subscription Type:
- Service Subscription
- Subscription Box
- Digital Content Subscription
- Others
Breakup by Application:
- Beauty and Personal Care
- Food and Beverage
- Clothing and Fashion
- Entertainment
- Health and Fitness
Breakup by Payment Mode:
Breakup by End User:
Breakup by Region:
- North America
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com Inc., Blue Apron Holdings, Dollar Shave Club, Farmhouse Delivery, Netflix Inc. and Personalized Beauty Discovery Inc.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
Subscription Type, Application, Payment Mode, End User, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
Amazon.com Inc., Blue Apron Holdings, Dollar Shave Club, Farmhouse Delivery, Netflix Inc. and Personalized Beauty Discovery Inc. |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global subscription e-commerce market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global subscription e-commerce market?
- What are the key regional markets?
- What is the breakup of the market based on the subscription type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the payment mode?
- What is the breakup of the market based on the end user?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global subscription e-commerce market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Subscription E-commerce Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Subscription Type
6.1 Service Subscription
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Subscription Box
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Digital Content Subscription
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Application
7.1 Beauty and Personal Care
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Food and Beverage
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Clothing and Fashion
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Entertainment
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Health and Fitness
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Payment Mode
8.1 Online
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Offline
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by End User
9.1 Women
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Men
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Kids
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Amazon.com Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Blue Apron Holdings
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Dollar Shave Club
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Farmhouse Delivery
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 Netflix Inc.
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.6 Personalized Beauty Discovery Inc.
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
List of Figures
Figure 1: Global: Subscription E-commerce Market: Major Drivers and Challenges
Figure 2: Global: Subscription E-commerce Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Subscription E-commerce Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: Global: Subscription E-commerce Market: Breakup by Subscription Type (in %), 2021
Figure 5: Global: Subscription E-commerce Market: Breakup by Application (in %), 2021
Figure 6: Global: Subscription E-commerce Market: Breakup by Payment Mode (in %), 2021
Figure 7: Global: Subscription E-commerce Market: Breakup by End User (in %), 2021
Figure 8: Global: Subscription E-commerce Market: Breakup by Region (in %), 2021
Figure 9: Global: Subscription E-commerce (Service Subscription) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: Global: Subscription E-commerce (Service Subscription) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: Global: Subscription E-commerce (Subscription Box) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: Global: Subscription E-commerce (Subscription Box) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: Global: Subscription E-commerce (Digital Content Subscription) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: Global: Subscription E-commerce (Digital Content Subscription) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: Global: Subscription E-commerce (Other Subscription Type) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: Global: Subscription E-commerce (Other Subscription Type) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: Global: Subscription E-commerce (Beauty and Personal Care) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: Global: Subscription E-commerce (Beauty and Personal Care) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: Global: Subscription E-commerce (Food and Beverage) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: Global: Subscription E-commerce (Food and Beverage) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: Global: Subscription E-commerce (Clothing and Fashion) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: Global: Subscription E-commerce (Clothing and Fashion) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: Global: Subscription E-commerce (Entertainment) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: Global: Subscription E-commerce (Entertainment) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: Global: Subscription E-commerce (Health and Fitness) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: Global: Subscription E-commerce (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: Global: Subscription E-commerce (Online) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: Global: Subscription E-commerce (Online) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: Global: Subscription E-commerce (Offline) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: Global: Subscription E-commerce (Offline) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: Global: Subscription E-commerce (Women) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: Global: Subscription E-commerce (Women) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: Global: Subscription E-commerce (Men) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: Global: Subscription E-commerce (Men) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Global: Subscription E-commerce (Kids) Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Global: Subscription E-commerce (Kids) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: North America: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: North America: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: United States: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: United States: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: Canada: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: Canada: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 43: Asia-Pacific: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 44: Asia-Pacific: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 45: China: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 46: China: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 47: Japan: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 48: Japan: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 49: India: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 50: India: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 51: South Korea: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 52: South Korea: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 53: Australia: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 54: Australia: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 55: Indonesia: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 56: Indonesia: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 57: Others: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 58: Others: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 59: Europe: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 60: Europe: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 61: Germany: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 62: Germany: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 63: France: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 64: France: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 65: United Kingdom: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 66: United Kingdom: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 67: Italy: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 68: Italy: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 69: Spain: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 70: Spain: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 71: Russia: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 72: Russia: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 73: Others: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 74: Others: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 75: Latin America: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 76: Latin America: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 77: Brazil: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 78: Brazil: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 79: Mexico: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 80: Mexico: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Others: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 82: Others: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 83: Middle East and Africa: Subscription E-commerce Market: Sales Value (in Million US$), 2016 & 2021
Figure 84: Middle East and Africa: Subscription E-commerce Market: Breakup by Country (in %), 2021
Figure 85: Middle East and Africa: Subscription E-commerce Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 86: Global: Subscription E-commerce Industry: SWOT Analysis
Figure 87: Global: Subscription E-commerce Industry: Value Chain Analysis
Figure 88: Global: Subscription E-commerce Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Subscription E-commerce Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Subscription E-commerce Market Forecast: Breakup by Subscription Type (in Million US$), 2022-2027
Table 3: Global: Subscription E-commerce Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 4: Global: Subscription E-commerce Market Forecast: Breakup by Payment Mode (in Million US$), 2022-2027
Table 5: Global: Subscription E-commerce Market Forecast: Breakup by End User (in Million US$), 2022-2027
Table 6: Global: Subscription E-commerce Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: Global: Subscription E-commerce Market: Competitive Structure
Table 8: Global: Subscription E-commerce Market: Key Players